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This time the MGR Group's new car launch conference was placed on the big stage of the magic city. For this reason, Qin Lan has been busy for nearly a week. In order to coordinate this, Lu's investment, both up and down, also rushed here. , Have spent a lot of money to redesign one side, today's most expensive 60-inch display, don't splice it on the stage, connect it into a huge LCD giant screen.
The first time Lu Ning got off the plane, he couldn't even take a break. He took a car to the magic city stage. At this moment, he witnessed that the stage is still under construction, but it has already achieved initial results. Lu Ning is in Qin Lan's Under the leadership of the tour, three new cars MGRmodel-S have been transported to the big stage. Now, they are wrapped in jerseys, waiting for tomorrow to uncover its mysterious veil.
"I have already told the advertising team of MGR. Before tomorrow morning, the latest advertisement will be posted. Then, it will be used at the press conference." Lu Ning said to Qin Lan.
"Okay, the guests have been put in place, and the main leaders of the magic city will definitely participate." Qin Lan is still accustomed to holding a notebook in his hand. This habit has never been changed.
There are two major events tomorrow. It can be said that they are both events that are changing the world's technological process. The first is the release of the first new energy vehicle of the MGR Group, which claims to have an LV3 level unmanned driving system.
Also, in the early hours of the morning, Apple will launch its own brand-new iPhone mobile phone. However, unlike the MGR model-S of the MGR Group, the iPhone mobile phone has attracted more attention. After all, the mobile phone application market is more extensive, and another major The reason is that the specific functions, parameters, and appearance of the iPhone have all been exposed.
Moreover, Apple’s official website began to take over online reservations a week ago. Up to now, the number of iPhone reservations for this generation has reached an astonishing 1 million. The most important thing is that Apple is absolutely prepared this time, and the whole world is at the same time. Announcement, this is also a suggestion made by Lu Ning like Jobs. For example, China's market access has been reached with Apple's efforts and agreements with China's three major operators.
Unlike the popular reservations for iPhone, the reservation for MGRmodel-S is a bit pitiful. From early this morning to now, there are only 79 reservations for MGRmodel-S. Well, these 79 owners are not watching In the case of a real car, or even without knowing the interior, I booked MGRmodel-S. It can be said that they are the first batch of people who eat crabs, and they are also true fans of MGRmodel-S.
The vast majority of people are still waiting. After all, it is a car, and now that it is not easy to even know the price.
However, there are still some traditional car companies making a fuss about the new energy vehicles of MGR Group. Among them, BMW and Volkswagen are the best among them. The most important thing is that in the first financing of MGR Group, they clearly refused. BMW and Volkswagen typically have the feeling of not being able to eat grapes sour.
BMW even preached through its official website that MGR’s new energy vehicles were not as good as they were advertised. Many technologies simply did not meet the standards. They belonged to consumers, and the era of advocating internal-combustion vehicles was just heading for glory. It was not a new car at all. Can replace and shake.
Of course, BMW’s main point of view is to rely on the scheduled volume of new naturalized MGR cars, with a mere 79 cars, but let alone BMW and Volkswagen, even the incompetent car companies don’t take it seriously. Obviously mocking the MGR Group, the thunder and the rain are small, the market will not accept such new energy vehicles at all.
Some experts even jumped out eagerly, saying categorically that today’s technology can’t control the new energy vehicles that MGR Group has boasted about. They also said that a technology company playing as a car company is simply seeking death Lu, wait, Lu Ning didn't pay attention to this. This is just wherever he went. However, for the MGR Group and those companies and financial giants that have gone through the first round of financing, they are still quite worried.
You know, among the 79 scheduled MGRmodel-S, some of them come from them. Among them, there is a credit for Alice. Of course, Alice bought it for her dad after getting in touch with the real car. MGRmodel-S, and Lu Ning’s good brother Steve, also booked one on the Internet. Not to mention the others, he still has to support his brother. Besides, Steve is a car enthusiast. The appearance of MGRmodel-S is very good. It suits your own taste. As for money or not, does it matter?
Neither Alice nor Steve is short of money. Lu Ning and Qin Lan are still inspecting. Lu Ning also proposed amendments to some small details.
"By the way, how is the layout of the stores all over the world?"
"Now it is still concentrated in the United States and the Asia-Pacific region. A total of 300 stores have been arranged. According to your imagination, they are all stores with integrated maintenance." Qin Lan replied, this is also the point Qin Lan has been paying attention to. After all, logistics support We must keep up with other aspects. MGR stores directly follow the 4S store model proposed by Lu Ning.
It refers to a "four-in-one" auto dealership that integrates sales (SALE), spare parts (SPAREPART), after-sales service (SERVICE), and information feedback (SURVEY).
This model is also different from the hodgepodge sales model currently popular on the market. All brands of cars are mixed together, domestically produced and imported, and sold together. This model will only dazzle customers. www.novelhall .com~ In the end, I don't know what I want to choose, and there is a key point. In doing so, the management and operation are too chaotic and will eventually be eliminated by the times.
Moreover, the 4S model, in terms of the ability to make money in the later period, is much higher than other sales. The cost of maintenance and repair in the later period is a considerable income. No, it should be said that it accounts for the vast majority of the income.
It's just that few people can think of this, or that the market for imported cars is not enough to do this. The current main idea is still the first pot of gold earned when selling cars, and there is no follow-up idea at all. .
Now, all MGR stores are managed by a group, and there are no agents at all. Of course, in the subsequent development, agents are essential. After all, many countries have very strict self-protection policies. I don't want to see car companies do monopolistic operations.
"300 stores? That's enough." Lu Ning nodded. In fact, so far, in China, MGR stores have basically been established in first- and second-tier cities, most of which are in more developed cities.
The vast majority of stores still exist in the United States and other parts of the Asia-Pacific region.
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