Chapter 324

Li Dong is not good at it and doesn't care about it.

Finished chatting software, Li Dong turned back to the main topic: "how about the internal trial?"

Shen Xi nodded: "not bad. The whole process is very smooth. In terms of user experience, many people in the company say it is very good. But there's one thing I want to say

"Say it

"It's about cash on delivery."

Shen Xi frowned: "there are very few logistics companies in Jiangbei that provide cash on delivery. Our cooperation with them is too limited. And these logistics companies that provide cash on delivery have different qualifications and great risks. "

Although these small logistics companies provide cash on delivery, the risk of flight and bankruptcy is particularly high.

In order to expand the customer base, Li Dong has to support cash on delivery, which Shen Xi often complains about.

In addition, the capital return is also very slow, which is not conducive to the future development in the distance.

"But our current payment methods are too few, and the main customers of supermarket shopping are middle-aged people. These people generally don't believe in online payment means," Li Dong thought

Shen Xi denied: "Mr. Li, there is something wrong with your positioning! The purpose of online shopping mall is to provide services for young people. Middle aged and elderly people will naturally choose physical stores for shopping, so I don't think there are such problems as you mentioned

Li Dong rubbed his temple and said, "I understand what you said, but cash on delivery can bring us a large number of customers. Now online payment is not mainstream, wait for two years

In a few years, when smart computers become the mainstream, online payment means will be in line with the mainstream.

Nowadays, there are a few people who use the third-party payment platform to pay. Many people are not at ease to operate the payment system on the computer.

Seeing what Li Dong said, Shen Xi had to nod her head and say, "well, first of all, do you still have the third-party payment system you said before?"

"Keep doing it! When the mall is officially launched, we will recruit a number of technical backbones to specialize in payment systems. "

Li Dong, as a third-party payment platform, is not in a hurry. Before the advent of smart machines, it can be done or not.

What's more, Li Dong is not ready to make the third party bigger and meet the needs of his mall.

After talking about these problems, Li Dong said: "the promotion of the mall can be started now. Preheat it in advance. We will officially launch the mall system on May 1. Will you not lose the chain?"

Shen Xi nodded and said, "don't worry!"

Liu Hong, next to him, also chopped off the railway: "Mr. Li, although he has a hundred hearts, will never have a problem!"

Li Dong glanced at him, slightly nodded his head and said, "it's good to be confident, but there's no need to be too nervous. The more critical the moment is, the less nervous you can be. You've been working hard during this period. When the mall stabilizes, I'll give you a long vacation, pay, or send you to travel abroad

There was a cheer in the laboratory.

Li Dong, with a smile on his face, was about to talk to Shen Qian about publicity when Sun Tao came over in a hurry.

Seeing Sun Tao's face heavy, Li Dong suddenly realized that something had happened.

With a wink at Shen Xi, Li Dong leaves the laboratory quietly and goes out with Sun Tao.

Two people out of the e-commerce department, Sun Tao frowned tightly: "Mr. Li, just received a message."

Li Dong didn't ask in a hurry. He glanced at the people coming and going and said in a deep voice, "go to my office."

……

Back in the office, Li Dong asked, "what's the matter?"

Sun Tao took a breath, and then said: "just received the news, Qingfeng supermarket, Dahe shopping mall, Kelai supermarket, Xinglong Department Store These six shopping malls and supermarkets have been reorganized! Several supermarkets have been integrating for some time, and the news has been kept secret.

It is said that several companies have completed the merger and acquisition at the end of last month. This month, they will change their names and renovate them.

The new company is called Kelong supermarket chain Co., Ltd. It has two large shopping malls, 28 life supermarkets, 6 fresh supermarkets and 2 department stores

Li Dong frowned and listened without speaking.

When Sun Tao had finished talking about it, Li Dongcai asked, "these six supermarkets are distributed all over the north of the river. Who is in the middle of the line? What's more, do you know the stock division of Kelong supermarket now? "

"It is generally clear that Kelong supermarket is now 40% owned by Menshen real estate, 25% by Dahe group, 15% by Guanghe group, and some shares are respectively held by the owners of other original supermarkets."

"Menshen real estate, Guanghe group..."

Li Dong tapped on the table and fell into meditation.

This time, six supermarkets and shopping malls completed the merger and acquisition, and Li Dong was taken by surprise, which has something to do with his arrogance.

For a long time, Li Dong didn't pay attention to other retail enterprises in Jiangbei.

In his opinion, the industrial layout of Jiangbei has been completed in the distance, and now is the time to enjoy the fruits of victory.Even Carrefour and other big groups have been forced away by him. What kind of storm can the local retail enterprises in Jiangbei make.

But he overestimates himself and belittles these established retail overlords.

Carrefour and Tesco have only one or two branches in Jiangbei. It is not a developed province for them to abandon a Jiangbei market.

Qingfeng supermarket is different from other local enterprises. They have been in Jiangbei for many years. They not only have contacts and resources, but also face the crisis of fighting back to back.

If we do not integrate again and form a united front against the distant areas, sooner or later there will be no place for them in Jiangbei.

It's not a day or two for this integration. I'm afraid that Pingchuan's industrial layout was completed in the distance last year. These small and medium-sized supermarkets and shopping malls have reached a consensus.

Photosynthetic group because of the Qingfeng supermarket involved, Li Dong is not surprised.

But when Menshen real estate got involved, Li Dong was surprised. He could not help asking Sun Tao, "what does Yao Hong want to do when Menshen becomes the first shareholder?"

For these businessmen, personal resentment is not enough for Yao Hong to change his strategic goals.

Six supermarkets have completed the merger and acquisition, and now the assets are no less than 400 million. If Menshen wants to complete the acquisition, it is impossible not to put forward about 200 million capital.

Spending $200 million shows that Menshen is really ready to set foot in the retail industry, rather than retaliate against Li Dong.

Sun Tao thought for a moment and said: "this may be related to the experience of Menshen some time ago. There has been competition between the real estate companies such as Menshen and Longhua. Last year, Menshen did not make much achievements in real estate, and there were some problems in several investments. Last year, the profit of Menshen was not considerable, and with the squeeze of large companies like Longhua, Yao Hong may want to diversify investment. "

Li Dong nodded slightly and generally accepted Sun Tao's explanation.

However, it is not necessary to talk about these things now. It is imperative to think about the possible impact of the merger and acquisition of these supermarkets on the distance.

Li Dong doesn't worry about these supermarkets and shopping malls and doesn't pay much attention to them.

But now the reorganization has been completed, with more than 30 stores, shopping centers and department stores, which will have a great impact on the distance.

Far away in Jiangbei layout can only be said to be half completed, if these supermarkets do not merge, it will be ok if the distance slowly erodes.

But now the merger, that Li Dong's cannibalism effect is not big, and also have to be careful of the counter attack of Kelong supermarket.

If the problem of Hakka long was not solved, Li Donggen would not be at ease to go out of Jiangbei.

If there is an accident in the rear, it may bring down the whole enterprise.

In Li Dong's meditation, Sun Tao said again: "Mr. Li, you have not been in the company recently. There are several things I want to report to you."

Li Dong said, "you say so."

"Since the beginning of this year, the retail industry has been surging. In February, Wumart in Beijing acquired meilianmei, and lotus became a wholly-owned subsidiary of Zhengda. In recent days, it was reported that Suguo was about to acquire 12 supermarkets of Quanjiafu, and it was also reported that China Resources Wanjia was about to acquire Fubang and rakedo

There are also many cases of M & A. in the first quarter, there were no less than 10 mergers and acquisitions in the retail industry.

Before, only a small part of the domestic retail market was in the state of integration, and the top 100 retail enterprises only occupied about 10% of the market.

But now everyone has recovered. They are no longer satisfied with independent market development and want to complete the market layout through M & A and integration... "

After Sun Tao finished, Li Dong asked, "do you mean our model is out of date?"

Far away is still taking the independent store, this development model has good and bad.

The advantage is that the capital pressure is not big, the internal personnel is not chaotic, and the industrial layout is more reasonable.

But also many shortcomings, the most important is the time is slow!

It will take at least three months to build a new store from site selection to decoration to opening.

This is still the fastest. If there is something wrong with the intermediate funds, the project will be delayed for more than half a year.

Beyond time, it's the saturation of the market.

If it is an acquisition, it takes up the market share of the original enterprise. But now we choose independent competition. In some places, the retail market is close to saturation. If we go further, we will not only be squeezed out, but also greatly affect our business. In the early stage, commercial competition will occupy a lot of funds.

In fact, Li Dong also considered the acquisition before, but he also considered a problem at that time.

That is, the decoration and layout of these old supermarkets and shopping malls do not meet the requirements of distant places. If they are purchased, they will have to be overturned and reloaded.

With this time, you can build a new store from afar.

In addition, Li Dong invested a lot last year and didn't have any money on hand. Even if he bought it, he would not be able to come up with any money. In the end, he might want a joint venture.

Li Dong is not interested in the joint venture. If he wants to do it, he has to make a sole proprietorship, so the acquisition has never been mentioned again.However, different from the past, if the Kelong supermarket is not integrated, Li Dong is not in a hurry.

But people have been integrated successfully, and then according to the old plan, it will be a big disaster.

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