Chapter 428

I had a rest in the hotel all afternoon.

In the evening, Li Dong said to Sun Tao, "I'll go to the stores of the times. Although I've heard of the times, I don't know much about their business model and store size."

Sun Tao smelled the speech and nodded: "OK, I'll accompany you later."

He came to southern Jiangsu for more than a month. He was idle at other times except for negotiation time. Naturally, he would not stay in the hotel all day.

These days, he almost turns Sunan.

The store address and scale of the times, as well as the general business situation have done a certain degree of bottom.

They agreed that they didn't drink when they had dinner.

After eating a little, Li Dong and several other people started to go to the nearest time store. TongZhou is the base of the times, and there are not a few stores of the times.

Sun Tao introduced as he walked: "TongZhou is Fang Keng's hometown. Over the years, Fang brothers have invested a lot in Tongzhou, and philanthropy has been in full swing. It is said that the times will be sold, and many people in Tongzhou are reluctant to part with it."

Li Dong said: "this will not have an impact on our next business?"

"It should not be. It's just a normal merger and acquisition, not a foreign acquisition."

Sun Tao's words are on the point. Li Dong remembers that after Lotte's acquisition in 2009, it caused a lot of people's resistance.

At that time, Wumart's top management also told the media that another national famous brand had come to an end in order to vent their anger.

Because of this, Lotte almost lost money in the early days of its takeover.

In addition, the serious loss of middle and high-level leaders has also had a great impact on Lotte's entry into the domestic market.

While they were talking, the first time supermarket arrived.

On summer evenings, many people go shopping, and the times is dominated by hypermarkets. The time supermarket that Li Dong went to happened to be a large shopping center.

The shopping center is full of men and women who come out to hang out, and their popularity is very good.

Not to mention anything else, just looking at the popularity here, Li Dong thinks that the business of the supermarket will not be bad. If it is really going to be bad, it shows that there is something wrong with the managers.

Opening a shopping center in this area, if not for the early arrival of the times, it would not be possible to get such a good place.

They didn't stay in the square for a long time and went straight into the supermarket.

As soon as he entered the supermarket, Li Dong frowned. He didn't imagine the overcrowding and the noisy atmosphere.

Compared with the outside, it's like two worlds.

The door was bustling and bustling, but inside it was cold and quiet, with customers in twos and threes, and there were few people standing in line at the cashier's desk.

A look at this situation, Li Dong immediately frowned: "how to return a responsibility?"

Sun Tao's face was also a little grim. He thought about it and said, "maybe it's because of the acquisition, the staff's mood is a little unstable, plus the encirclement and suppression of several supermarkets in Suguo, so the business is a little poor."

Li Dong can understand that people are unstable.

But when it comes to Su Guo's encirclement and suppression, Li Dong doubts, "what does this have to do with Su Guo?"

Sun Tao had no choice but to say: "in the past two years, Suguo has become more and more domineering. In order to seize the market, they play the wolf pack tactics to the extreme. Whether it's foreign retail enterprises or local retail enterprises, Suguo is fighting hard. Less than 200 meters outside the door is a Suguo supermarket. The price there is a little cheaper than here, and the business of the times has been robbed a lot. "

Li Dong hums: "the surname Ma is really overbearing! Are people surnamed Ma such cattle these days

Speaking of him and a few surnamed Ma also have some relations, distant PP and QQ are peers, chat software market, PP users are almost robbed by QQ.

In the e-commerce market, Ali's is not a good one. Although it is not as good as it will be a few years later, there is no place for the squeezed domestic e-commerce market.

These two are even, did not expect to provoke a surname horse now.

Su Guo's Ma Jialiang is not weak. This guy's ability is really strong, even stronger than Chen Lang in the internal system of China Resources.

In fact, Li Dong was greatly influenced by Ma Jialiang.

The most obvious point is that both of them are quite independent and like to eat alone.

Li Dong's strategy of squeezing other supermarkets in Jiangbei was almost the same as that of Ma Jia Liang Yiqu. At that time, Li Dong also learned from Su Guo.

It's a great way to beat your opponent.

But when he met this kind of dog skin plaster, Li Dong had a headache.

With a light sigh of relief, Li Dong said, "don't worry about Suguo. When I take over the era and stabilize the situation, he will look good!"

There are two reasons why Suguo is so strong and tough. First, Ma Jialiang has a stable position in Suguo. Even if he is at a loss, Suguo and China resources are left to do whatever he wants.

Second, local enterprises, who have accumulated local contacts and popularity in southern Jiangsu over the years, have laid the foundation for him.

When competing with other enterprises, other enterprises are afraid of losing money, and the board of directors restricts them.For a long time, others could not bear the burden, and the high-level people sent from the lower level could not bear such a great pressure, and finally they had no choice but to retreat.

But these two points are nothing for Li Dong.

As a private enterprise, Li Dong has an absolute say in the distance. No one can refute what he says.

The second point is not a big problem. The times have been based in southern Jiangsu for many years, and their contacts and fame are not much weaker than those of Suguo.

On the one hand, it is the influence of M & A that makes people feel unstable.

On the other hand, the main energy of the Fang brothers is not focused on this side. The Zhaofeng group of the fangs is also developing well in Hong Kong. The investment environment there is more relaxed than that in the mainland. The main energy of the fangs is put in there.

Big boss has no energy to manage, middle and high-level have no mind to manage, which is the main reason for the decline of the times.

We should know that in 2003, the annual sales volume of the times has entered the top 30 of the domestic chain industry.

However, after a few years, except that year, the sales growth of these years is far less than that of other enterprises. Is the competitiveness weak?

Li Dong doesn't think so. The main reason is the rule of man.

After thinking for a while, Li Dong didn't continue to think deeply and stepped into the times supermarket.

Other people also followed, a line of more than 10 people, at this time is more attractive side.

They didn't care about Li Dong. They all looked at the three floors of the times store.

After seeing the things, Li Dong walked to a middle-aged woman dressed in the clothes of the employees of the times. He said with a smile, "elder sister, are you busy now?"

Employees of this era have noticed Li Dong and his party for a long time. Seeing that they only look at them but don't buy them, they have long guessed which department of the government may have come to inspect these people.

Although Li Dong was young, the middle-aged woman didn't dare to neglect him. She said in a hurry: "don't be busy, don't be busy. If you have something to say, just say it."

Li Dong laughed and asked, "how long has elder sister worked here?"

"Three years."

"Three years, it's almost as soon as it's opened?"

"Well, I came here when I started my business. I've been working here for three years."

"After working for three years, how about your salary? What about the benefits? Have you bought social security and so on

"The salary used to be OK, but the price of things has increased in the past two years, and the salary has not increased either..."

“……”

Li Dong chatted with the middle-aged woman for a while, and he also had a general understanding of the situation of the employees at the bottom of the times.

After chatting for a while, Li Dong said again, "do you know what time is going to sell?"

"Yes, I heard that a new boss is coming soon."

"Do you have any ideas about it?"

"We hope the new boss doesn't fire us and give us a raise if possible. Where to do it or not, as long as we have a lot of money. "

This is probably the idea of most people, loyalty to the company is not too high.

The real viscosity of the company is probably the management, who are most worried about changing the boss.

Li Dong asked for a while, the middle-aged woman almost did nothing to hide, Li Dong asked what she said.

At the end of the question, Li Dong frowned, and then said with a smile, "elder sister, we've been chatting until now, but we haven't seen anyone urging you to work. Don't the foreman and the store manager come to inspect?"

"They have no spare time. In the evening, several leaders have gone home. Now there is a store manager in the store. The young man doesn't care much. Just don't slouch around in front of him. "

Li Dong nodded and said thanks to the middle-aged woman and then walked away.

……

When he got out of the times supermarket, Li Dong looked back and sighed for a long time: "I have to find a way to recruit people. Once I take over the times, I'm ready to clean up!"

As soon as the words came out, Sun Tao's heart was shaken.

Li Dong is brave enough to clean up.

When an enterprise is just merging, the most common thing for new owners is to stabilize the morale of the army, for fear of a large loss of personnel.

Even if you have an idea, you will wait for the enterprise to stabilize and clean up as soon as you take over. If you don't, it will be a big problem.

Thinking of this, Sun Tao said in a low voice: "Mr. Li, if you don't slow down, just take over..."

"No, how much time can we waste? Now in the retail industry, who is not racing against the clock to seize the market, in the era, we waste enough time. Then slowly, a year has passed. If you do it in a big way, you may have pains at first, but I can bear this loss.

By the end of the year, I want to bring the era into the distant flag and keep pace with the distance. "

Seeing Li Dong say so, Sun Tao hesitated for a moment, and finally did not persuade him.

This evening, Li Dong and his colleagues inspected four stores in total. On the whole, the business of the times was passable, and the loss was not serious. However, in terms of profits, compared with the distance, it was not enough to see.All of us are in this line. If we take a look at it, we can still estimate it on the whole.

In fact, the scale and location of time stores are good, but in Li Dong's opinion, some of them are dead, and the staff and customers are not active enough. It seems that they have no vitality.

This kind of situation can not be seen from afar. The establishment time is short. Both employees and customers seem to be active once they enter the distance.

Don't think that the atmosphere is not important. In fact, the atmosphere is more important than the quality of the products in the hypermarkets.

The simplest example, the same customer, enters the age, he may buy 100 yuan of things.

But if you go far away, affected by the surrounding environment, people may end up buying 300 yuan of things, regardless of whether they need them or not.

At this time, it is not the quality of products or the discount of activities that affect him, but the atmosphere and desire to stimulate people to shop.

And these are not seen in the times.

Therefore, even if the era has already entered the top 30 domestic chain sales enterprises in 2003, it is almost standing still and will soon be defeated by the distant place which was founded in 2004.

In terms of hardware, the gap between the two sides is not big.

The main influence factor is people!

Li Dong originally planned to leave a group of management, but today's situation has made him waver.

Is it really useful to leave those dead people behind?

Among domestic retail enterprises, what Li Dong wants most is probably the people from China Resources Department. These guys are like wolves one by one. This is the management level that Li Dong wants.

As for other retail enterprises, in the next few years, in front of foreign retail groups, one by one, Li Dong is not very impressive.

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