Chapter 491

Li Dong has no time to care what Yao Hong thinks.

He is really focusing on the mall now. This is the first large-scale activity of the mall since it was launched in May.

There is a lack of experience in this field from afar. There are many problems in the planning of an event.

On the night of the 29th, Li Dong held a team meeting in the mall.

Just at the beginning of the meeting, Liu Hong, as the main person in charge of the technical department, said: "Mr. Li, Mr. Shen, there is only one major problem now. Should the geographical restrictions be cancelled?"

Liu Hong coughed gently and continued: "the results of the two days' activities are better than we expected.

We can wait for our geographical restrictions to appear, online curse a piece.

Customer forums and customer service calls were almost paralyzed, and many people threatened to sue us for regional discrimination.

And the mainstream of e-commerce happens to be Beijing, Shanghai, Guangzhou, Shenzhen and these first tier cities. Now we exclude them, and the impact is very bad.

Many people have left messages saying that if they are not covered by this activity, they will boycott distant shopping malls even if they enter these cities in the future. "

As soon as Liu Hong finished speaking, someone answered: "the situation is similar to what manager Liu said, even more serious. It is not only the dissatisfaction of these users that are not covered, but also the customers in East China that we cover. "

Li Dong frowned: "other places are dissatisfied. I can understand why customers in East China are dissatisfied?"

"It's mainly about the house. Many people say it's unfair that we only restrict the flat houses. They suggest that if anyone grabs a house, they can provide them with a home in the distance. "

Li Dong didn't have a good way: "one by one, you're really worried about eating radishes! It's a problem whether we can seize the house or not. Now I begin to think of it. Don't pay attention to them. Besides, don't you want a house? Haven't I given a plan?

Three hundred thousand cash, that's not a small amount. If you want to buy a house, you can buy it yourself! "

Having said this, Li Dong continued to ask Liu Hong: "continue to talk about the question just now. How do you think about regional restrictions?"

Liu Hong has some reasons: "we naturally want to open up national channels, but there are many problems. If these problems are not solved, it will not be of great use to open channels across the country. It may also undermine our overall goal, and the gains outweigh the losses. "

"First of all, let's talk about the difficulties and see if we can overcome them."

If we can take this opportunity to open a nationwide shopping mall channel, Li Dong is naturally happy to see it.

But the problem is that things are not so simple. If it is simple, Li Dong doesn't have to worry.

Liu Hong organized a speech and said, "there are four main problems in opening up national channels. If these four problems are not solved, we will not be able to achieve this goal in the short term."

"In a nutshell."

"Good."

Liu Hong nodded and then said, "first, the problems of the management team and the technical team.

If a national channel has been opened, the technical personnel and management personnel at present can't be busy at all.

The mall needs to expand in an all-round way, and there is a shortage of personnel.

According to my estimation, we have to expand at least three times to meet the demand. "

Li Dong nodded slightly and asked Shen Xi, "if you recruit people now, how long will the running in period take? How long will it take for the team to get back on track? "

Shen Xi replied: "at least for a month, this is still a smooth situation. In fact, if we want to recruit so many professionals, one month is not enough. Even if we are willing to pay any price, according to my budget, it will be good to run in and succeed in three months. "

"Three months..."

Li Dong frowned and said nothing more. He motioned for Liu Hong to continue.

Seeing the situation, Liu Hong said: "second, transportation.

It's not just express delivery, but also warehousing. It's not very difficult in this respect, but it still needs a lot of investment.

Third, after sales.

Shopping malls sell not only fast-moving consumer goods, but also home appliances and furniture. These things are in normal condition, which requires us to have a nationwide after-sales service network.

After sales is not good, the mall has a bad reputation. It's better not to expand.

Fourth, and most importantly, the issue of profit and loss.

If you want to open a nationwide shopping mall system, the early stage investment is definitely indispensable.

No one can guarantee the acceptability of the mall in other regions. Once the performance is not good, we will lose a lot.

Maintaining express delivery and after-sales is a long-term investment. If the performance is poor, I'm afraid these investment costs will not be recovered.

The distant mall is not well-known in China at present. In my opinion, the possibility of losing money in the early stage is as high as 90%

Li Dong gently knocked on the table and said: "express, we can cooperate with other express companies in the early stage. We don't have to send our own express from afar. As for warehousing, I'm not in a hurry. There is no warehousing. In fact, the transportation cost is higher. I can still afford it in the short term.The key is after sales... "

Speaking of after-sales, Li Dong frowned and thought hard for a while, and finally asked, "how about outsourcing after-sales? Outsourcing to local companies? "

Shen Xi disagreed: "in my opinion, after-sales service is more important than front-end service. Can outsiders believe it? Once something goes wrong, it will affect the whole distance. Manager Liu also said that if the reputation is bad, it will cost no money to recover. "

"It's not likely that something will go wrong in a short time? As long as we do a good job in supervision, I don't think the probability of accidents is high. Moreover, we are also planning our own after-sales outlets, but it always takes time. Before the layout of our after-sales outlets is completed, outsourcing costs are low and a lot of time is saved. What do you think? "

Shen Qian didn't say anything, but Liu Hong agreed: "I don't have a problem with this. In fact, after-sales outsourcing is also the common choice of most e-commerce companies. Not only e-commerce, many physical businesses also choose after-sales outsourcing. If the supervision is in place, there is little possibility of accidents. "

Li Dong said with a smile: "as for your last point of profit and loss, in my opinion, it is not a problem.

In the early days of the mall, I had expected that I would not make ends meet. Within three years, I did not even think of the mall making a profit.

The investment in the early stage is for the future layout. If we spend money now, we will get back sooner or later, so we don't have to consider this. "

"Do you mean to open up national channels?" Shen asked

Li Dong asked, "what do you say?"

"Me?"

Shen Xi pondered for a moment and said, "I don't object, but you should be prepared for failure. A lot of things we can't keep up with, they are handed over to outsiders. The probability of accidents is very high. Express delivery, storage, after-sales, these are all handed over to outsiders. Once there is a problem with the supervision of the mall, the consequences can only be borne by us.

Others can only see the brand from afar. They don't care who is in charge of after-sales and logistics. "

Li Dong took a breath: "I know, but I have to take this step. Step by step development, too slow! E-commerce is changing with each passing day. If we don't keep up, it will be difficult for us to catch up. Taking advantage of this opportunity, we will promote the mall.

Not to mention the profit and loss, at least the situation has opened up.

As long as we open up the situation and occupy the market first, the latter depends on how we promote it. "

Seeing what Li Dong said, everyone was silent for a moment.

After a while, Shen Xi said again, "in terms of personnel?"

"Recruitment! Dig people! What's more, before manager Liu, didn't they train a group of new people? Now it's time for them to experience next. Mistakes are not terrible. As long as they are not fatal, I can bear the losses.

To reserve talents, we should not go to the battlefield for training, but only reserve them. "

Liu Hong all nodded slightly and thought about it. Liu Hong then said, "Mr. Li, is it open now? We haven't made enough preparation in the early stage. If we open it now, there may be many problems. "

"I know, but we can only open some functions in the early stage. Now the top priority is to get potential customers from other places to participate in our activities. To satisfy this activity, we can still do it with the next capital.

As for the future of the mall sales, you can step by step.

As long as we keep the mall in sight, this is our victory. As for investment, it's a small matter. "

Everyone laughs bitterly, is devotion a small matter?

We are not new people who don't know anything. If the mall wants to open up national channels, we all have a rough idea of how much to invest.

Without the investment of 3.4 billion yuan, the channel will certainly not be expanded.

This is only in the early stage. The promotion in the later stage may be more, even more than the investment in the early stage. In total, if you want to make the mall bigger, it is not too much to spend one billion yuan.

And the mall wants to earn back one billion yuan, people think it's terrible.

Seeing that Li Dong had made up her mind and everyone agreed with her, Shen Xi thought for a moment and asked, "will the regional restrictions on this activity be lifted?"

"Cancel!"

Shen Xi nodded and said to a man nearby: "manager Hu, you should change the promotion quickly. Tomorrow night is the first second kill. On the last day of tomorrow, I hope that all I should know can know this news. Can you do it?"

"I can do it, but I'm afraid the budget will be overrun," Hu said

Shen Qian didn't have a good way: "we Li always have money. Budget is not a problem. You don't have to worry about money. Just do what you should do."

Li Dong, who was beside him, couldn't laugh and cry: "don't listen to Mr. Shen's nonsense. It's hard to save some flowers in the distance. Can you save a little bit? Do you understand what I mean?"

The crowd nodded in a hurry.

After saying these things, Li Dong and the people in the conference room were relieved.

Seeing this, Shen Xi said with a smile: "it's too heavy to spend money. Let it go first, and then I'll announce a good news."

"What's the good news?"

"Up to now, the total registered users of the mall have reached 800000!""800000!"

Li Dong's eyes flashed with joy and said with a smile, "yes, it's really good news."

Then Li Dong said again, "keep up your efforts, and when the registered users exceed one million, I'll celebrate the success for you!"

In 2006, there were not many e-stores with more than one million registered users.

At present, there are only a few shopping malls in China that have this scale. Taobao is one, and eBay is one. The others are either data adulteration, or there is no such scale at present.

As for the famous Jingdong and Suning e-buy in the future At present, it's all slag.

At present, Jingdong doesn't even handle 3000 orders a day. Its scale is not as large as that of a distant mall. It has broken through 3000 pieces a few days ago.

Suning, let alone Suning, was not called Suning e-mall in 2006.

What are they still doing now? The sales channels only cover Jinling, not even Sunan, let alone domestic channels.

Distant mall in China currently has few competitors, Taobao and eBay.

However, the polarization of domestic e-commerce is too serious. It seems that they have already stood in the first echelon in the distance. In fact, compared with the other side, it is a big difference.

Taobao has more than 50 million registered users and more than 5 million daily active users.

In the distance, there are 800000 registered users and about 100000 daily active users. There are more active users in the past two days.

Otherwise, the daily active users from afar are less than 50000, a hundred times of the gap!

Want to catch up with Taobao, this is an extremely difficult task.

However, Li Dong is not in a hurry. Even Jingdong can compete with Taobao later, and now he has to surpass Jingdong in the distance.

As long as there is no strategic problem, there should be hope to catch up with Taobao slowly.

See Li Dong said that the number of registered more than a million people to celebrate for everyone, everyone is full of joy.

According to the current market, as long as the geographical restrictions are cancelled, millions of registered users that is to steal!

There are 800000 registered users in the east corner of Guanghua. No matter how small the acceptance rate is in other places, there are always 200000 people who have started the second killing activity.

……

After the meeting, it was ten o'clock.

Although it was very late, we still didn't go back to rest. The promotion department had to change the promotion plan overnight, and the technical team should also open up the channel of the mall.

These two days, they must not be idle. It is the normal of the technical group to burn the midnight oil.

Li Dong didn't go back in a hurry and went around the mall.

After turning back, Li Dongcai said to Shen Qian, "it's not easy to go down and buy some supper for the employees. It's not easy to work overtime. This month, pay more overtime and bonus."

Shen Xi said with a laugh: "you are a matter of mouth. The key is money!

When the first meeting was held, how much money went out like this? I said, do you have so much money now?

I'm really a little flustered now. Our shop is too big, but the capital chain will be broken if we break it. If one is not careful... "

Li Dong interrupted: "don't worry, it's money. It's coming soon! You wait and see. It won't be long before we worry about how to spend the money we have

Shen Xi said with a smile: "I hope so. I've been far away for so long, and I haven't tasted the taste of letting go of spending money."

"You'll try it soon!"

Li Dong smiles and goes downstairs with Shen Xi.

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