Chapter 752

In the twinkling of an eye, the time officially entered July.

On July 1st, Jingdong launched the first gun of e-commerce war!

Warm up!

The boss of Jingdong publicized in the media that it would be the largest B2C mall in China and implement zero gross profit strategy in the next three years.

This is the beginning of a price war.

In the current e-commerce field, price war is the fastest and the best way to fight.

According to the report, Jingdong will start a big promotion on July 18 for a month.

This is the longest promotion scheme of e-commerce platform so far.

Liu qiangdong claims to invest 500 million yuan to subsidize Jingdong users.

The same goods, Jingdong to achieve the industry's lowest price.

As soon as the news came out, the e-commerce market was greatly shaken.

To be the largest B2C mall in China, Jingdong has a clear goal this time, aiming at Amazon and Dangdang.

Taobao and distant shopping mall are not included in this list. Taobao is an authentic B2B mode. Before the remote mall, it could be regarded as B2C. Since the introduction of other retail groups, it has gradually transformed into B2B mode.

Liu qiangdong is brilliant at this point.

He thinks that his current strength is not comparable to that of Taobao and distant shopping mall, although in the company, what he publicizes is to be the first e-commerce.

What can be announced to the public is to be the first B2C mall.

In this way, it can avoid making too many enemies. At the same time, it can also increase the confidence of investors by making the slogan of the first B2C e-commerce platform.

News just came out not long ago, Dangdang network took the lead.

At this time, Dangdang is famous in the field of B2C.

In 2005, Dangdang won the first honor of B2C online shopping

In 2006, Dangdang obtained nearly $30 million in financing

In April 2007, more than 300 well-known brands officially settled in Dangdang. In May, a new logistics center covering an area of 40000 square meters was put into operation in Beijing

Being in its peak period, Dangdang is full of anger in disdain for Jingdong, a rising star, who dare to challenge his own position.

As soon as Jingdong boss's provocative speech came out, Dangdang immediately responded and saw the real move under 7.18!

When you choose to fight, Amazon, also named, is silent.

In fact, people in the field of e-commerce have guessed this result. Amazon is still in the process of reorganizing itself and preparing to erase the traces of excellence.

At this time, Amazon was not too concerned about the external disputes. Maybe the management system of foreign countries was slightly different from that of China. Amazon was not keen on price war and advertising.

So Amazon didn't say a word about Jingdong's provocation.

Amazon's silence does not mean that other e-commerce platforms are silent.

Domestic B2C website after these years of development, has shown a hundred flowers in bloom.

Although Dangdang, Amazon and Jingdong rank high, it does not mean that no one can fight.

The e-commerce platform launched a lot of opportunities, and let Jingdong see a lot of opportunities!

This is the best marketing method. If only a few companies participate in the war, it will not attract much attention. However, if there are more e-commerce platforms participating in the war, it will soon become a wave.

When the battle soon, red children followed, immediately issued the declaration, see you on 7.18!

Then, the newly established VANCL, a new website set up by the former backbone members of excellence. Seeing this hot atmosphere, it was too late to put in advertisements. It chose to go online immediately and quickly meet 7.18.

And then, like McCullin and Eason These small websites also take the initiative to join the war.

Seeing the war becoming more and more intense, Sulin mall, which has been silent for a long time, couldn't bear loneliness and chose to take part in the war.

See you on July 18, which became the common slogan of all major e-commerce platforms for a time.

……

Shopping mall in the distance.

In the conference room.

All middle-level and above leaders of the mall are in place, and people are looking forward to Li Dong.

This is the first large-scale e-commerce war in China. At this time, although the distance has not been named, we still can't bear loneliness and want to participate in it.

Especially when their partner Su Lin chose to participate in the war, people hoped that Li Dong would agree to enter the 7.18 war.

Although this incident was initiated by Jingdong, in fact, this is not only an opportunity for Jingdong, but also an opportunity for all e-commerce platforms.

In addition to taking out treasure high above disdain, other websites are not too big gap now.

Jingdong's provocation has given everyone a chance to develop and expand.

Regardless of the outcome of the war, B2C website platform will certainly usher in an outbreak period.

Seeing the crowd looking at himself, Li Dong said: "since you want to participate, just participate in it.It's just sales promotion. Jingdong's slogan is loud. What's $510 billion, even if it's fully subsidized by 10%, do you think JD's sales volume can reach 5 billion a month?

Who can't brag? On the scale of Jingdong, with tens of millions of achievements a month, even if there are activities this time, it will be good to reach 2.3 billion yuan.

The reason why Liu qiangdong dare to speak hard is not because we suffer more than him.

He has a sales volume of 2.3 billion and subsidies of tens of millions.

If we do sales promotion, I'm afraid the monthly sales will exceed 1 billion, and we will lose more than him.

What's more, when we join in, we actually help each other to make a name for each other. Even the advertising expenses are saved. This guy is really skilful in playing this game

Li Dong's words in some disdain, but also have to admit, Liu qiangdong this move to play wonderful.

All people are active into the urn, he Liu qiangdong blowing a few cattle, if you ignore, he can only boast.

But once you can't help responding to the challenge, the big promotion gives Jingdong an opportunity to promote.

Originally, if everyone ignored and let him play by himself, no matter how good his promotion was, in fact, the effect was not very good. However, some people couldn't sit still and gave each other opportunities for development.

It is no use saying anything more.

Despised a few words, Li Dong continued: "do not do, to do the best! Let's not participate in it. If we participate, we will suppress all B2C platforms with the pressure of Mount Tai!

Don't they sound like bragging?

Can several enterprises supported by venture capital institutions really compare with us?

The mall will work out the plan right away. It's nothing else. It's just a price war. It's a 10% discount for Jingdong, and we'll give a 15% discount.

Their logistics will be in place in a week, and we will be in place in three days.

They arrive in three days, we arrive in one day!

Far away logistics has now laid out more than half of China, so I don't believe it can't compare with these outsourcing logistics enterprises.

The price is cheaper than them, the logistics is faster than them, and the quality is better than them. What do they take to fight me?

Even if I sell 3 billion yuan a month, I can still afford to lose tens of millions of yuan even if the cost is removed and the discount of 15% will not be much.

Can they afford it?

I really think money is not money. Once there is no result, investors are not philanthropists. You can see then.

After the e-commerce war, I'm afraid half of the participating platforms will have to close down. "

After Li Dong finished, others nodded.

Comparatively speaking, among the participating platforms, they and Sulin are not afraid of losing money.

As a listed company, Sulin actually has less advantages than them.

Once the performance is not ideal, those shareholders will not agree.

In the distance, Li Dong said that he was not afraid of losing money. That was to say, they would lose money and they could continue to do so.

This is also one of the advantages of not choosing financing from afar. In the domestic e-commerce platforms, what we are pursuing is financing and listing. If there is no financing platform, either the strength is not enough, or the company is ready to refinance.

Compared to the past, the distant mall is still one of the strongest.

Seeing that everyone nodded, Li Dong turned to the topic and said: "today's e-commerce war is just a small game. Just play. Don't take it too seriously. In fact, we are invincible!

Our real goal is not these platforms. The ultimate goal is to dig out treasure.

However, since you have participated, you can't lose. It's hard to be the boss. It's OK to grab the second place first.

Platforms like Dangdang, paipaipai.com and Amazon have always felt that they are weaker than them in the distance. This time, let's show our confidence a little bit and let us have a clear understanding that we are better than them!

Do you understand? "

"Understand!"

The crowd cheered, and the morale was high.

Li Dong didn't mention it again because of the first e-commerce war, and it was a battle on the PC side, and he didn't take part in the treasure digging. He was really not very interested.

If it wasn't for the interest of everyone, he wasn't ready to participate.

Having said this, Li Dong said to Wang Junyu, who attended the special meeting as a non voting delegate: "Xiao Wang, you don't have to participate in this matter. Your top priority is to develop the distribution platform. Try to speed up the development. No matter how many software companies you contact before the end of the year, the platform must go online!

Manager Liu, it's the same with you.

It's up to the people below to do it. Your task is to do a good job in the trial operation of microblog.

Before October, microblogs must be online, whether there is an opportunity or not.

If we can't find an opportunity, we can go online with the help of the National Day celebration. Without news, we can create some ourselves. "

Wang Junyu and Liu Hong quickly nodded.

Having said this, Li Dong asked again, "how is the farm managed?"

Liu Hong immediately said: "very good, compared with the beginning, after two months of operation, the farm has swept the country. In June, the average daily active users of PP reached 8 million, and the registered users reached 25 million.Among them, nearly 20 million users opened the farm, and the profit of the farm alone reached more than 5 million in June.

In the future, the proportion of profits in this area will increase. I think it is not a big problem for 10 million yuan before the end of the year. "

"10 million..."

Li Dong babbled, did not say satisfied, also did not say not satisfied.

Compared with Renren in the past, this data is far beyond.

But compared with Teng Xun in the previous life, it is far worse.

Li Dong doesn't remember where the report came from. According to the original report, Teng Xun made more than 50 million yuan a month in terms of farms.

The distance is only one tenth of each other's. according to Liu Hong's estimation, the end of the year is almost the peak period, which is only one fifth of each other's.

This is still in the case of no other platform diversion, or I'm afraid the income will be less.

Comprehensive comparison down, can only say Teng Xun QQ really rolled the distant PP.

The biggest gap, of course, is the user base. The user base of other people is dozens of times of their own, and the income gap is normal.

Li Dong was thinking about it, and Liu Hong said: "in addition, Teng Xun has contacted us, hoping that we can grant them a third-party license or buy out the copyright once. Teng Xun's offer is not low. If you buy it out at one time, the other party will offer 30 million yuan... "

Li Dongbai glanced at him, but he didn't have a good way: "do you still need to ask me this question? How's the farm? Haven't you seen it? Don't say 30 million, he just paid 300 million. If you want to buy the copyright, you'd better wash and sleep! "

"But But according to our judgment, even if we don't sell them, they will develop their own products.

At that time, we will lose even more, and we will not get the copyright income we should have! "

"As long as we don't authorize it, he will develop it, and that's also piracy! If they want to avoid lawsuits, they can only make a big improvement. If they want to change into four different types, I will see how they play.

Without comparison, how can others feel our good.

Once Teng Xun development failure, that is to actively help us drain.

I don't need to say more about their users. Even if 1% of them are drained, we make money.

Let them develop by themselves, you pay close attention to this point, as long as it is too similar to us, you will sue him immediately.

Other people's fame is bigger than us. Even if we can't win, we will be promoted. Remember to make things bigger.

Of course, if there is a big gap between us... "

Li Dong thought for a moment and then said, "go and sue him! Anyway, we have made up our mind to fight a lawsuit. We just want to publicize it. The more noise we make, the better it will be! "

"Pooh

Several people in the conference room couldn't hold back and burst into laughter.

Although other people did not smile, but look at the expression is also suffocating.

His boss is really good enough, in order to develop PP is unscrupulous.

Home PP embezzled how many qq creative not to say, now also borrow chicken to lay eggs, not afraid of Teng Xun that side counter accuse oneself?

But then again, maybe Li Dongba could not.

Really want Teng Xun to tell the distance, no matter how the final result, far away PP's reputation is completely started.

Teng Xun as long as sue you, that means you have a threat to him.

A little interpretation, the position of distant PP is completely stable, and even if the lawsuit is lost, it is not too much to lose some money.

This is also the domestic helpless place, the crime cost is too low.

Li Dong won't do this to ordinary people, but Teng Xun will forget it. If you don't talk about the second brother, I'll also play rascal. It depends on who is more shameless.

Li Dong is waiting for their pirated farms now. Of course, if they don't pirate, then Li Dong won't say anything.

But is it possible?

After thinking about it, Li Dong thinks that unless brother Ma has a fever, it is inevitable to steal some farm creativity.

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