With the consent of investors, the treasure soon began to fight back.
After a day's preparation, in the early morning of the 23rd, he took out his treasure.
First of all, several major portal websites appeared a large amount of advertising, and then the large and medium-sized websites have been taken out of treasure to occupy the home page.
In addition to advertising, several activities have been added.
Full reduction, special price, second kill
On the basis of the price reduction, Taobao lowered the commodity price again.
In addition, the activity of "giving 10 yuan in cash for the first order" was also launched.
After gaining the advantage in price, taking out treasure again made the idea of logistics.
Now is still empty shell of rookie logistics of course not, but dig treasure has always relied on is not their own logistics system.
Within a short period of time, tuobao, Shunfeng and three direct links reached an agreement. In the name of rookie, several express companies covered some of the participating stores to carry out one-day delivery activities.
Although the full platform coverage can not be achieved, it can be partially covered, which also largely offsets the logistics advantages in the distance.
Overnight, the earth was turned upside down.
I think the war of e-commerce is coming to an end.
Who knows, until now is just the beginning. For a time, the whole Internet industry's eyes turn to the e-commerce field again.
……
It's 9 a.m. on the 23rd.
Far away building.
Liu Hong said: "at 3:00 a.m., he made an announcement, and the daily sales exceeded 100 million. This announcement is obviously aimed at us. On the 18th, our daily turnover exceeded 100 million at about 6:00 a.m.
According to the current trend, the turnover of the treasure is likely to exceed 600 million today.
Once it reaches 600 million yuan, it will catch up with our advantages a few days ago, thus surpassing us. "
In the first three days, the transaction volume in the distance exceeded 1 billion, and the treasure was 700 million.
If today's target of 600 million yuan is achieved and the turnover on the 22nd is added, the total turnover in five days will reach 1.5 billion yuan. However, the data has been falling down in recent days from afar. I'm afraid it is still a little short of reaching 1.5 billion yuan.
In addition, due to the strengthening of the activities of digging treasure, the speed of falling down from the far side is faster. If no response measures are taken, it is inevitable that it will be surpassed today.
Even after that, it will be suppressed all the time, and the one month promotion campaign will be completely suppressed.
Liu Hong's face was heavy, and other people's faces were not good-looking.
However, Li Dong was not satisfied and said: "it was a long time expected to dig out treasure to fight back. I just didn't expect that they would react so quickly and be so decisive."
Although Lao Ma is not satisfied with the speed of three days, it is actually compared with Li Dong.
Originally, in Li Dong's estimation, he took part in the promotion temporarily. He wanted to make up his mind to start the money burning war for at least five days.
Who knows that only the fourth day, the other side has begun to fight back.
Slightly pondering for a moment, Li Dong opened his mouth and said, "we'll catch up with the activities immediately. We'll all follow in place when we're digging out treasure to fight for any activity!
In addition to the activities, we should also contribute in other aspects. "
"Immediately arrange people to go to the AQSIQ, SAIC and consumer associations to complain, and the media will conduct public relations to stir up the issue of selling fake goods.
Of course, they can't just stir fry them. Let's draw us out for comparison. Don't help others advertise for free. "
Hearing this, Liu Hong hesitated and said, "in this way, don't they know what we have done?"
Li Dong sneered: "don't we show up, they don't know that we did it? Since you dare to sell it, don't be afraid of me to expose it. If you have the ability, he will report me.
Anyway, I don't believe that it has no influence at all.
In addition, when things get to the hottest time, the star publicity on the East Star Entertainment side should be almost done, and then we will immediately start all-round publicity.
All in all, we should be able to pull back our weaknesses. "
Liu Hong hesitated for a moment and nodded: "OK, I'll arrange it later."
"Don't be downhearted, even if you lose. It's a fact that we won them for four days anyway.
Since 2005, Diao Bao has recognized himself as the first brother in China, and has always ignored other people.
Now we've won, even if it's just one day, it's a miracle.
When exposing them, we publicized the fact that we surpassed them a few days ago.
Despite the cost of public relations, I still have the money. "
Liu Hong nodded again and said, "well, I know."
"Go ahead and speed up. It's reasonable that you should have kept up with the progress of treasure digging last night. Now it's been half a day before you talk to me. Can't you deal with it if I don't open my mouth in the future?"
"On the mall side, you have your own authority. You shouldn't have asked me about these things. It's a waste of time."
Li Dong said a few words and waved impatiently, "you go to work first."Liu Hong scalp numb, this time also dare not stay for a long time, hurried out of the office.
When he left, Li Dongcai looked at Shen Xi and said, "you can't be a shopkeeper in the mall. If you do this, sooner or later something will go wrong. Liu Hong and other people are not in charge of one side of the material, no one to supervise the command, they simply can not play.
Even if this time it is more than taking out treasure, according to Liu Hong's ability, sooner or later people will surpass it. "
Shen Xi was a little embarrassed and said, "I can't blame this. Who made you have to drive the ducks on the shelf. I didn't understand this before.
At the beginning, it was small, but I didn't have any taboos.
But now it's not the same. We are aiming to surpass the first e-commerce platform in the industry, and I feel guilty.
Li Dong, you'd better look for someone else again. "
"Looking for someone? Who are you looking for? "
"How can I know that?" Shen Qian said without a word. "Have you ever thought about this problem in your mind?"
Li Dong said with a wry smile: "why didn't you think about it? Since you said you wanted to leave, I've thought about it. In fact, I thought about Wang Junyu before, but later I thought about him too much. After all, he just graduated. At this time, I expect him to lead the shopping mall in the distance. I don't think it's possible to keep Wang Junyu
"What do you think now?"
"There are not many people in the industry who really have the ability to lead distant shopping malls to surpass and dig out treasures. In my opinion, at most one and a half people in China."
"One and a half?"
Shen Xi suddenly came to her spirit and said, "tell me, who do you like?"
Although she is not very proficient in e-commerce, she has brought up the remote shopping mall by herself.
Now hearing that Li Dong said that only one and a half people could lead a long way to defeat Diao Bao, Shen Qian naturally wondered who Li Dong was talking about.
Li Dong said with a smile: "Jingdong's Liu qiangdong is half."
"Liu qiangdong?"
Shen Qian frowns slightly. At this time, Jingdong's strength is not really strong. Shen Qian doesn't pay much attention to Jingdong.
But now Li Dong mentions this man. Although Shen Qian doesn't know Liu qiangdong very well, she subconsciously remembers this man, and then says, "is the other one Li Guoqing?"
In the field of e-commerce, Jingdong can be counted as half. Shen Xili naturally thinks that Dangdang is the whole.
As the founder of Dangdang, Shen Xi thinks Li Guoqing should be stronger than Liu qiangdong.
But he didn't want to shake his head and say, "he doesn't count. He can't even compare with Liu qiangdong. You can wait and see. Within three years, Jingdong will surely surpass dangdangdang."
"Really?"
"Certainly."
Shen Xi vomited, without asking why, and said, "who is the other one?"
Li Dong said with a smile: "don't forget, how did you become the first in the C2C field in the industry? Who's original idea was used for reference when the company was founded? "
"You mean Shao Yibo
Shen Xi's eyes brightened and said, "you mean him, don't you?"
"That's him!"
Speaking of Shao Yibo, he is also a legend.
He has been a child prodigy since he was young. He has won many international awards. He was admitted to Harvard at a young age. He has worked in many big groups abroad.
Later, he gave up the high salary of foreign groups and returned home to start a business.
It is he who opened the C2C e-commerce mode and founded eBay, which occupies more than 80% of the market share.
More than a year after its establishment, eBay has been valued at more than $300 million.
If you follow this pattern, it's natural that eBay will become the next eBay.
Unfortunately, nothing if.
As the first person in the field of C2C, eBay was finally defeated by Taobao.
Of course, Shao Yibo had already sold eBay when he beat eBay with Taobao, which should be called eBay at that time.
Lao Ma once said in a private occasion that if Shao Yibo continued to run eBay, he might not dare to launch the treasure.
No matter how sincere this is, it can be seen that Lao Ma is afraid of Shao Yibo.
Hearing Li Dong talk about this man, Shen Xi was relieved at first, then she doubted: "but isn't he going abroad? It is said that he has become a cook in the United States for the sake of his wife. "
There are many reasons for Shao Yibo to sell eBay at the beginning. On the one hand, the reason why Shao Yibo sold eBay was on the one hand. On the other hand, Tan Haiying, the veteran, was dismissed. More importantly, he was influenced by his wife.
Shao Yibo's love of his wife is widely spread. In 2003, Shao Yibo's father-in-law passed away, and his wife was in labor. She wanted to leave the sad place in Shanghai.
Coupled with the unhappiness of being on eBay, many of the suggestions were rejected by eBay headquarters.
Under various factors, Shao Yibo left China with his wife, went to the United States and began a plain life.
Although Shen Qian is not a professional in the field of e-commerce, after all, she has been in charge of the remote Mall for more than a year. She has learned something about people like Shao Yibo.Hearing this, Li Dong said with a smile: "I really know that Shao Yibo has been staying in China since the baby tree was launched in March.
In fact, I know that he is not willing to give up his business in the field of e-commerce, or else he will not set up a baby tree.
However, if you are not willing to do so, eBay has become history, and its former loser has now become the first in Asia. He will not be the competitor to dig out treasure when he starts a new business and enters the C2C field again.
Although he had a little capital on his hands when he sold eBay, he could not bear to spend money
"What do you mean?" Shen Xi understood something and hesitated: "recruit Shao Yibo?"
"A little bit of an idea." Li Dong nodded his head and said, "if he continues to be his family cook, I can't think of him.
But he was obviously unwilling to make a comeback, which naturally fell into my eyes.
At present, in China, we are the only one who has the qualification to beat out treasure.
If he wants revenge, he has the best chance to join the distance.
He didn't lack money. The money he got from selling eBay was enough for him to spend his whole life. But it was because of selling eBay that he became the biggest regret in his life.
I can see that he keeps investigating the e-commerce market in China. I heard that he also wants to set up a venture capital company recently, mainly for the purpose of investing in various home appliance business platforms. From this, we can see his mind. "
Shen Xi looked at him and said, "you understand so clearly, have you had this idea for a long time?"
Li Dong said with a smile: "since that day you said I was not polite enough, I have been thinking for a long time. In the end, I think what you said is quite reasonable, so I thought of digging people myself.
In addition, there is a shortage of people in the mall at present. I need a senior general to help me sit in the mall.
I don't have so much time to deal with the business of shopping malls, and I don't really understand these things. I can only leave them to professionals.
Shao Yibo is undoubtedly the most suitable person. He was the first person ever. I believe his ability is also top-notch even after a few years' delay. "
Shen Xi said: "I don't doubt this. In fact, if Shao Yibo had not been too constrained at the beginning, he might not have taken out any treasure today. The point is, can such people be invited?
He is not short of money. It is obviously impossible to dig people with money.
In addition to money, he can only use his ideal and position, but there is an ideal. He can defeat the treasure and help him fulfill his long cherished wish.
But if he was a leader of eBay, could he... "
Then Shen Xi suddenly got angry and said, "well, do you mean to abdicate me?"
Li Dong couldn't laugh or cry, but he said, "I have this idea, but isn't it your own idea? Well, you just said that
Shen Qian hummed, "I said it's up to me. I should nod my head to quit. But you are obviously driving people now. Can you do the same? "
"I said, miss, you are too unreasonable..."
"I will not be reasonable!"
"I can go on my own initiative, but you can't drive me away," Shen said angrily
Li Dong immediately went to the main road: "if you get it, whatever you want. Besides, people are not necessarily willing to come. I just talk about it casually. If you really want to invite him, you can't do it in a few words. "
"So it is."
Shen Qian murmured, and finally hummed: "forget it, abdicate. But do you know where he is now
"I'm not sure. Let's ask." Seeing her, Li Dong relaxed his breath: "besides him, there is also my cheap elder martial brother. If I can dig Chen Lang and Shao Yibo here this time, I will be free from worries in supermarkets and shopping malls."
These two people are really top elites. If they can really join the four pillar industries in the distance, two aspects will be solved at once.
In the next few years, Li Dong only needs to focus on real estate and logistics.
And this time, Li Dong is ready to go out in person.
Thousands of gold to buy horse bone, these two industry top-notch talents to join the distance, next do not need him to speak, I am afraid there will be a large number of talent influx.
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