Chapter 783

After Chen Jian finished, Li Dong knew the inside story.

There are many reasons for the low profit of Longhua Plaza.

First, when I signed the rental contract, I didn't expect that the house price would rise so fast in recent years.

Because a lot of shops are long-term contracts, a lot of three-year five-year period.

Although they are all value-added contracts, the initial rent growth rate is still lower than the current rate of house price rise.

Of course, compared with Longhua's investment, the rent is not low.

According to the original investment amount of Longhua, the cost can be recovered within ten years.

Li Dong now takes his own purchase price comparison, which is naturally somewhat different.

The low rent of shops is one point. The second is the problem of office buildings.

Longhua square is famous only for the commercial square, but the office area is not famous. In addition, the enterprises introduced by these people for performance in the early stage are also very messy.

This leads to the low-end positioning of Longhua Plaza office building, which is occupied by some small companies. I'm totally sorry that Longhua Plaza is such a big name.

At the beginning, Li Dong did not choose Longhua Plaza for his headquarters in the global building, which has something to do with this.

I didn't expect that after a few years, this is still the case here. No wonder Wang Yunqing stopped talking.

It should be said that this kind of mistake is caused by many aspects, and it has something to do with the managers.

At the beginning of operation, for the sake of performance and data, these people thought about the rental rate wholeheartedly and did not consider these comprehensively, which caused the current situation.

In addition to these two points, the last reason is cinema problems.

For shopping malls, two things are important.

The first is the department store, the second is the cinema. These two points are the shopping mall to attract customers, but also the consumer.

It's needless to say that the department stores here in Longhua square are still very strong in drainage.

But the cinema is not a small problem, so far, the fifth floor of Longhua square is still vacant!

Even Li Dong was very incredible. As soon as Chen Jianyi finished, Li Dong said foolishly: "is the fifth floor vacant? I remember when we were here, there seemed to be a cinema on the fifth floor? "

Chen Jian said with a dry smile: "when you were here, there were cinemas."

"However, the group later introduced Warner studios, which was jointly established by Shenzhen Guotou and Warner Brothers International Cinema, and has a great reputation.

At the beginning, we thought that the introduction of Warner studios would definitely drive the flow of people again and further expand the flow of people and fame of the shopping malls.

But there were some problems on the way, and finally we had to go our separate ways, which also made the fifth floor still vacant

"What's the problem?"

"When it was introduced, the group and Warner studios had a good negotiation, and the other party would hold shares in the cinema layer.

Most cinemas will do this, after all, if they don't own shares, shopping malls may be ruined.

This group also has no problem, after all, most of China is in this form.

But who knows, radio and television there suddenly stopped, and finally Warner withdrew from this investment promotion. "

"What does this have to do with radio and television?" Li Dong was puzzled. How could he be more and more mysterious.

He didn't understand. Wu Shengnan, who was next to him, said, "according to the relevant regulations of radio and television, foreign investors can't have a controlling interest in domestic cinemas. I think it should be Warner who wanted to hold shares and touched the bottom line, so they didn't negotiate.

But I'm very strange. Even without Warner, there are many domestic movie studios. Can't we attract new business? "

At this time, without Chen Jian's reply, Wang Yunqing said helplessly: "of course, we have invested in new businesses in the later period, but we may not be happy because of the collapse of our talks with Warner. Finally, Mr. Xu said that he wanted to keep all the management rights of the shopping malls, that is to say, he would not allow other cinemas to hold shares or hold shares.

Once this condition is exported, large cinemas will not allow it.

Small cinemas don't have such capital and courage, and they can't drive the fame of shopping malls, so they are vacant after comprehensive consideration. "

A whole vacant floor, but also a crucial entertainment project, no wonder will be so affected.

If it was not for the continued flow of people driven by supermarkets in the distance, I am afraid the impact would be even greater.

Li Dong doesn't understand Xu Shengzhe any more. Why is this guy.

If it is him, I'm afraid he would rather give up the control of this layer. Anyway, the shopping malls are used to make money, and sometimes it is not necessary to keep the complete management authority.

Li Dong is too lazy to think about it. Xu Shengzhe didn't expect to sell the square one day.

This guy has always been very concerned. I'm afraid that the market will continue to rise. He is not ready to sell for a short time, so he is vacant.

However, if you take over now, you can't continue to be vacant.

The whole floor of the site, just rent out a lot of rent, it seems that Longhua square than their expected profit point.No more questions, Li Dong followed the crowd and continued to look up.

From the commercial floor, you can see the office floor all the way.

When he saw those messy small companies, the first floor office building was divided into more than a dozen small enterprises, Li Dong could not help frowning.

After seeing the office building, Li Dong asked again, "when is the contract period of these enterprises?"

"There are long and short contract periods. The longest one was signed recently, about three years. For a short time, the first batch of enterprises attracting investment are almost due, and they have not renewed the lease yet. "

"Are there many enterprises due?"

"Quite a lot, probably more than half."

"Can we find a way to get rid of these newly renewed enterprises?"

Wang Yunqing did something about it: "if you want to drive them away, I'm afraid the price will not be small. In addition, the expulsion of these enterprises has also dealt a blow to Longhua's reputation. In addition, the office buildings in the square are now supported by these small enterprises. Without them, the office buildings we are going to follow will probably... "

"Don't worry about that. I'll find a way later. Now the existence of these enterprises has completely lowered the level of the square. Besides, I don't care about the rent. "

More than 90000 square meters of office buildings, as a result, the annual rent is less than 25 million, which is almost the price of cabbage.

Li Dong's first idea was to drive away these people and attract some large enterprises.

Even if he can't attract investment, he would rather use it by himself.

Before that, he had always considered that the distant buildings were not enough and wanted to move out the real estate company and the logistics company.

In fact, with the rapid development of the distance, even if the two families move out, the place is still not enough.

And Longhua square is so big that it is best to move the supermarket here.

90000 square meters of office space, such a large place, not to mention the distant supermarket headquarters, group headquarters are enough.

Otherwise, according to his idea, it will cost a lot to rebuild a new building in the future. Now there is a ready-made place. In addition, the outside world has always regarded Longhua square as the headquarters of a supermarket in the distance. Now, obedience to public opinion can also drive the popularity of the mall.

Hearing Li Dong say so, Wang Yunqing thought for a moment and said, "even if we don't care about the rent, we will break the contract. If the contract is broken, the amount of compensation may be as high as tens of millions. "

"I'm willing to pay for it. The main thing is, are you sure there won't be a dispute? "

"It should not be. After all, there are some small enterprises in Longhua. They come to Longhua just for the sake of low price. Now they have money to earn. It will not be difficult for them to move. "

"That's good."

Li Dong pondered for a moment and said, "well, you should work hard recently to talk to the enterprises that have renewed their contracts. Don't talk about it together. Go home and try to deal with it. Do not cause too much change, quietly let these enterprises go

Wang Yunqing's face was muddled, and others were not able to laugh or cry.

Boss, the mall is not yours now!

What kind of business do you want us to rush now?

Seeing that everyone did not speak, Li Dong said with a smile: "don't worry. Listen to me. The square in the distance will be changed soon. If you do it well, I will accept it later.

If you leave me a mess, you can't tell me. "

Li Dong has a lot of meanings in his words. He even changed his name directly.

The other is the meaning of his words. Obviously, if we do well, we will accept them from afar, otherwise we will go back and forth.

At this time, when they return to Longhua, they may not have any vacant positions waiting for them.

Thinking of this, Wang Yunqing looked at Chen Jian, then gritted his teeth and said, "OK, Mr. Li, don't worry. We will deal with it as soon as possible."

"That's good. I'll ask Dongyu to send someone to assist you."

With these words, Li Dong moved his body and said, "OK, that's all for today. Now we don't trust me. It seems that we can decide on the square as soon as possible. "

……

Coming out of Longhua square, Wu Shengnan couldn't wait to say, "Mr. Li, it's settled?"

"Well."

"After moving those small enterprises away..."

"90000 square meters is still a little big, part of the investment promotion. In addition, I'm going to separate the distant supermarket. Now the distant building is a little crowded. In my opinion, it's better to leave only one shopping mall in the future. "

"The mall needs such a big place?"

Wu Shengnan is speechless. The distant park is not small. It seems that the mall is not of this scale.

"The mall and the headquarters are all over the far side of the building. The headquarters plus the mall is almost the same. Supermarket moved to Longhua square, Dongyu moved to Greenland real estate, logistics

When the distant logistics park is completed, I'm going to move the logistics there. In this way, everyone will be convenient, and the command can be conveyed and the efficiency of work can be improved. "

Wu Shengnan thought for a while, and he felt really good.Now we all pile up together. Sometimes it is very troublesome. The key point is that the functions overlap.

When we are with the headquarters, sometimes the people in their subsidiaries are at a loss. They have too many heads and brains, and everyone can manage them. In the end, they don't know who is in charge.

Now move out, and they will be the boss themselves.

At the thought of Dongyu real estate moving to Greenland real estate, Wu Shengnan is quite satisfied. In the future, he will be fully responsible for the real estate. Even if other people want to come, they should be better than now.

In addition, we can also play the flag of Dongyu alone, instead of making it like a department of the group as it is now.

In the heart dark happy for a while, Wu Shengnan said again: "that cinema investment is not to reopen as soon as possible?"

"No, I have plans for that."

Li Dong wanted to follow Wanda's business model before, and cinemas are also the big earners in the future. Of course, they can't give up their hands.

Of course, Li Dong himself did not want to do this, he does not have the energy.

But if he doesn't, someone can.

Hu Xiaorui's Dongxing entertainment can be a cinema. Both sides complement each other. How good the industrial chain layout is.

East Star Entertainment has shares of Li Dong, the key is Hu Xiaorui, a girl with money.

Nanrui and TengXiang have too much money to spend. It's right to support their daughter's entrepreneurship.

And Li Dong and Hu Xiaorui have a good relationship. In the future, cinemas can rely on their own commercial real estate development, which is also complementary.

In addition, the most important point is that cinemas rely on commercial real estate development, which will not pose a threat to Li Dong.

Without Dongxing cinema, there are a large number of domestic cinemas. If there is a day when he really goes his own way, Li Dong is not afraid of anything.

Come and go, this is also the best choice.

Although Wu Shengnan didn't know how he arranged it, Li Dong said so, and she didn't have any opinions.

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