Chapter 787

August passed in a flash.

In September, it's time to harvest from afar.

On September 1, remote group and Longhua group jointly held a press conference.

On the same day, Longhua square held a naming ceremony.

As the leading shopping plaza in Pingchuan, Longhua Plaza is not only famous, but also known as the facade industry of Longhua group.

However, it was unexpected that Longhua group sold Longhua Plaza!

At the press conference, reporters asked questions one after another.

Some problems are very acute, especially for Longhua group. Some reporters asked bluntly: "Mr. Xu, Longhua Plaza has been operating well for three years.

Does the sale of Longhua Plaza by Longhua group mean the failure of Longhua group in commercial real estate?

In addition, I heard that the capital chain of Longhua group is in crisis. This sale of Longhua Plaza is also to relieve the pressure of Longhua group. Is it true? "

Xu Shengzhe did not change his face and said: "these two points you said must also be the doubts of many people.

First of all, I will answer your first question: is Longhua failed in commercial real estate?

When we built Longhua Plaza in 2002, we invested 500 million RMB.

Over the past three years, we have recovered more than 100 million yuan.

This time, we cooperated with Yuanyuan group, which acquired Longhua Plaza for 1.5 billion yuan. At this time, do you still think that we failed in commercial real estate?

In five years, 300% return. If this is also called failure, I don't think there are few real estate enterprises in China that can do better than us.

As for why we want to sell Longhua Plaza, the capital chain problem you mentioned is indeed partly due to it.

I do not deny this. In the past two years, Longhua has invested more than 8 billion yuan in su'an new city, which costs a lot.

Plus the expansion is too fast, cash flow is a bit tight.

There is no doubt that Longhua Plaza can be sold this time, but we should be able to meet the development of this issue.

In addition to the problem of funds, another point is the personal factor of general manager Li.

To tell you the truth, I'm not willing to sell Longhua Plaza. After all, Longhua Plaza brings us high returns.

Li and I are always friends.

Longhua Plaza is the first store and flagship store in Pingchuan. Mr. Li has special feelings for it. He has discussed with me several times whether Longhua Plaza can be transferred to him.

I have refused several times before. This time, we are a little short of funds. In addition, Mr. Li's offer also makes me excited. Finally, we have this cooperation. "

Xu Shengzhe left all the questions to Li Dong, and no one asked Longhua again.

Reporters shifted their attention and asked Li Dong questions.

One of the most critical points is whether Li Dong thinks that the value of Longhua square is overestimated when he takes over Longhua Plaza by 1.5 billion yuan?

Another is to take over Longhua square, whether it means Dongyu real estate re enters the expansion mode.

We are also interested in whether the next expansion direction is residential real estate or commercial real estate.

Li Dong perfunctorily answered the previous questions.

A reporter asked, "Mr. Li, recently, the group has made great moves and expanded rapidly in the retail field. Other areas have also expanded greatly. Can we afford this kind of expansion speed?"

Many people are interested in this answer.

Over the past year, they have successively entered Beijing and Tianjin, Hubei, Shancheng, Henan, and Shanghai, as well as Jiangsu, Zhejiang, Shandong and Jiangxi provinces at the end of last year, covering almost half of China.

This crazy expansion mode, many people are scared.

This is only the expansion of the supermarket field. In addition, logistics is also to create a thousand stores plan, as well as many storage centers and distribution centers are still under construction.

In addition, there are Sichuan Airlines, Southwest Logistics Center and education donation program.

As well as the e-commerce war that just ended not long ago, and now Longhua square, distant Logistics Park

This series of big moves can be said to shock the whole business community.

Many people say that when Li Dong is successful, he will be rampant and completely forget what it means to be steady.

If Li Dong did not accept personal interviews, the threshold would have been broken by reporters from all over the country.

Now some people have raised this issue, and naturally we have paid attention to it.

Li Dong didn't avoid it. He pondered for a moment and then said, "the expansion speed is fast in the distance, which I don't deny. As for whether we can bear this mode and speed, I don't think I need to explain it more.

Since its establishment, it has always been impossible for capable people.

Apart from others, compared with other enterprises, I don't think there is a big problem with the expansion speed in the distance.

There must be small problems, but in the general direction, it's OK.Last month, a hundred stores in Jiangsu, Zhejiang, Shandong and Jiangxi provinces were put into operation, with remarkable results. After a month, the three places began to make profits.

This shows that the distant brand has been recognized by the public.

In the retail industry, Yuanyuan group is the first in the industry in terms of mode and service concept. In terms of scale, it can also rank in the top five.

And the speed of profit, we are not behind.

As a result, you should be able to understand why the expansion is so fast in the distance, rather than why the expansion is so fast in the distance.

If it is not for the public to accept the distance, it needs the remote group, and the remote group can not do this.

This is the result of retail sales. In other aspects, there are many users in the remote shopping mall. You can ask the users of the mall, how is our mall?

We are committed to create a most perfect business system, the mall to everyone is convenient, convenient and genuine!

All in all, what we do is to meet the needs of the public. What we want from the public is the core service concept that customers are God.

As for logistics and real estate, this is the case.

Last year, we all saw the several residential areas launched by Dongyu real estate. Now they have been completed. In terms of speed, after-sale and price, which of the following is Dongyu not ahead of others?

I'm not boasting, far away is better than other enterprises!

Other enterprises can not do the best, then we must do the best!

Other enterprises can not do the most perfect, we must do the most perfect!

As you can see, Mr. Xu of Longhua is here. He didn't contradict me when I said these words. Did he prove that everything I said was true? "

Xu Shengzhe's mouth twitches, your sister's!

I retort?

I do not refute is to give you face, at this time I and you are more serious, these are the share.

Too lazy to take care of this guy's boasting, Xu Shengzhe did not answer.

It's ok if he doesn't answer. The reporters are very interested in what he hears. That's right for his appetite!

If you don't talk nonsense, is that Li Dong?

Now it's the best. Tomorrow's news report has materials to write. Li Dong raves that all businesses in the distance are the first, full of provocation.

The provocation of small people is not terrible, but the provocation of big people can be seen.

Today, Li Dong belittled the giants in the retail industry and the real estate industry. Even the e-commerce side also challenged them again. Some people will come forward to fight.

Once you meet the challenge, there will be a big show to watch.

After asking these questions, they came to the stage of platitude, and the reporters casually asked, "how does Li always solve the problem of funds? Now there is a trend of listing in China. Has Mr. Li ever considered going public from afar? "

"Capital is really a problem. In the past six months, the total amount of distant investment has exceeded 25 billion.

At present, there are some difficulties in the distance... "

Before Li Dong finished speaking, many people got excited.

This is the first time that Li Dong confessed in front of the media. In the past, this guy was always ambitious. I didn't need money!

How long has it been?

Now this guy finally said that he was short of money. Besides, he was not short of money. People really thought that the bank was owned by their family.

In more than half a year, the total investment has exceeded 25 billion, which is no exaggeration. I'm afraid there are so many people who know about it.

They still doubt where Li Dong got so much money. Now they want to see what Li Dong thinks.

Li Dong, regardless of what others think, said: "in fact, what I always want is to wait for the scale of 100 billion yuan from afar, and then raise funds, and then go public. In this way, we will become a giant in the industry.

It's a pity that a penny can't beat a hero.

Recently, we have begun to contact major investment institutions from afar. We may raise funds in the near future. If we go public, it is not yet time. "

"Financing? Mr. Li, can you give us your general plan? "

"Mr. Li, can you tell me about the organizations you contact?"

"Mr. Li, can you disclose your initial financing amount?"

“……”

Reporters began to ask.

Even Xu Shengzhe is a little surprised. Is it necessary to raise funds from afar?

Li Dong pressed his hand, and the crowd finally quieted down.

Li Dong said with a smile: "I won't say much about the specific plan. As for the amount of financing, my intention is naturally the more the better. It is preliminarily estimated that it will be about 10 billion yuan."

"Ten billion!"

Li immediately felt that the financing of the group was heavy

"It has not been decided for the time being. Of course, there is still possibility of taking the remote group as the main body of financing."

"Can you tell me about your personal valuation of the remote group?"

"About 50 billion, maybe higher. Of course, this is also uncertain. Let's look at the valuations given by major institutions. If I say 50 billion yuan, others may say that I am exaggerating. But then again, maybe some people will think highly of us and give us a valuation of 100 billion yuan. That's not impossible. What do you think? "“……”

50 billion? 100 billion?

How dare you think!

To be honest, the valuation of the group is still 30 billion.

Can turn several times, unless the investment institutions are extremely optimistic about the distant group, optimistic about Li Dong, otherwise it is certainly impossible.

However, at this time, Li Dong's valuation of the distance is not the focus of their concern.

The focus is still far away. Finally, they have to choose financing. For a long time, they still think that Li Dong is the God of invincibility.

Although for other enterprises, financing represents success, but for the distance, we still have some taste difficult to understand.

Can't the autocratic Li Dong hold on?

All of a sudden, all of them felt that it was a pity. They really wanted to see how Li Dong created a miracle. He would continue to do it in the distance by himself.

Last year, Li Dong swayed around everyone.

At that time, he also said that there would be institutions to raise funds from afar, but in the end, he personally invested 2 billion yuan and issued 3 billion bonds to help remote areas tide over the difficulties.

Will Li Dong still rock everyone this time?

But it doesn't look like him, and the situation in the distance.

Far away, there are not many profit points at present, mainly the supermarket system.

However, the supermarket side, a little more, plus the new markets in three provinces, a year's profit will not exceed 5 billion.

The investment of Yuanyuan group is more than five times of this figure this year alone. Without financing, can Li Dong continue to expand?

Just as everyone was thinking, Li dongbala went off the stage with a few words.

Xu Shengzhe on the stage rushed to catch up with him and said eagerly, "do you really want financing?"

"Guess?"

"Guess what!" Xu Shengzhe scolded a sentence and said, "why didn't you tell me about your financing earlier! If you had said earlier... "

Li Dong said with a smile, "you would not spend so much money earlier. Would you like to leave some money to invest in distant places?"

Xu Shengzhe did not have a good way: "you know, seriously, you should consider me first in financing. When you didn't do it, I wanted to take a stake in the distant land. You never agreed. If you had promised, we would join hands. Now the distance is more than this scale?

Now, I don't have any money on hand. If you tell me about financing, isn't it obvious that I am excluded?

Have I been so ungrateful to you? "

Li Dong curled his mouth and said, "I will not let anyone enter the arena. You should save your mind. I don't know. You don't want to sell me one day. You don't eat people and spit bones. You'd better stay away from me

"You are slander

"I'm praising you. Don't be a liar."

"Do you think others are better than me? At this time, you can raise 10 billion yuan. If you don't suck all your blood, those people will stop? "

"It won't bother you. I'll take it all." Li Dong replied with a smile.

Xu Shengzhe's face changed again and again. He snorted and left.

Li Dong is a little sad. It seems that this guy really wants to take a stake in the distance.

Waiting for the backstage, Wu Shengnan also chased over, a good strange face: "Mr. Li, did we contact the financing institutions?"

"No

"Then you..."

Wu Shengnan is at a loss. There is no connection. What you just said is really similar?

Li Dong said casually: "first, let's have a reassurance. What's more, it's not so easy for a group to raise money over 10 billion yuan. It's normal to talk about it for months and years. After a few months or even years, maybe I'll make another 10 billion dollars. It's not the same thing. "

Wu Shengnan laughs, do you really think money can be robbed?

If it is so easy to earn 10 billion yuan, how about 10 billion millionaires in China?

Li Dong didn't care what she thought. He said with a smile: "don't talk about it later. Anyway, it's the same. It's not impossible to contact the financing institutions. It's safe to be prepared.

By the way, if we look at the valuation and views of the outside world on the distance, we can say that these investment banks and fund institutions have a rather poisonous vision.

Let's see how much they offer us. If the price is high, we can also improve our reputation.

By the way, it's also good to have a look at our business level and talk to these professional financial players. "

"But isn't that a great deal of energy is spent on it?"

"And once the valuation is too low, it may have a negative impact on our later financing and listing."

Li Dong didn't care: "let's talk about it later. If I really make the distance a hundred billion group in a few years, will it matter whether they like it or not?"

"As for waste of energy, you have been idle recently. Waste it.

Draw a big cake for you to satisfy yourself. There won't be so much nonsense later. I'll tell you about it. Don't talk about it.If you want Dongyu real estate to continue to expand, please cooperate with me. Do you understand? "

Wu Shengnan can't laugh or cry. He really dares to be a boss, but he is not afraid of trouble in the back?

However, when it comes to expansion, Wu Shengnan is still a bit excited. He asked, "but if we don't have financing, how can we expand without money?"

Now the group has no money. This acquisition of Longhua Plaza also uses the reserves of other projects.

Li Dong embezzled the money from the data center and Suan shopping center. I'm afraid it will be a bit troublesome to start the construction of the latter two projects.

Li Dong touched his chin and said, "well, it's not urgent now. Even if we expand, we will probably have to wait until the end of the year or the beginning of next year. Maybe we will have money then. "

Wu Shengnan couldn't believe Li Dong's irresponsible words.

Some sad ground looked at him, Wu Shengnan helpless way: "well, feelings you are also for me to draw pancakes."

"It's not a big pie, but you'll know. By the way, did Shen Xi tell you when to come back? "

"Just a few days."

"Let her come back quickly. These days, the group has something to do. She runs around all day. She really thinks that she can get paid without working."

Li Dong muttered, but he didn't say anything.

However, this is not a hoax. There is something to do these days. There are a lot of things to do in September, and Weibo will be online soon.

Besides microblogging, the distribution platform is also fast.

All these things need the best of the mall. How can Shen Xi, the boss, not come back.

And Li Dong himself has something to do. He has to go through the school at Jiangda University on the 3rd, and he may have to catch up with the 11th chain industry conference.

In addition to these, he will visit new markets around the world in the near future, which is also a waste of time.

There is no one around the group to look after him. He can't be relieved to leave for such a long time.

Last but not least, we should try to raise money.

If you don't have money to say anything is empty. When it comes to that time, you can't even think about financing. What Li Dong said today is to pave the way for the future.

If you can raise money, you can say everything. If you can't, financing is also a way.

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