Chapter 802

Du Anmin is about to leave, and Li Dong is also in urgent need of money.

In this case, Du will not drag things down.

On the evening of the 19th, Li Dong and Du Anmin finished their talks. On the 21st, Jiangbei financial office came forward to call a meeting of major banks.

On the day of the meeting, Li Dong led several executives from afar to attend the meeting in person.

At the meeting, Li Dong elaborated on the advantages of the distance and delivered a speech of thousands of words.

It's wishful thinking to expect the bank to pay for it.

In particular, the amount of money involved is as high as 10 billion yuan, and the bank will not relax easily, even if there is Jiangbei guarantee.

Li Dong didn't expect a few generous words from himself to let these people lend money to himself. When the leaders of the major banks were still discussing, Li Dong made a killing move.

"Far away, we are willing to use distant buildings, distant squares, Greenland buildings, Sichuan Airlines, and distant Logistics Park These fixed assets as collateral! "

The conference room, which had been whispering, was suddenly quiet, followed by bursts of discussion.

These fixed assets in the distance are all high-quality industries.

In addition to the remote logistics park some not very insurance, other fixed industries are in constant appreciation.

Now Li Dong is willing to take these industries for mortgage loans, even if there is no government guarantee, they will be moved.

More than 20 banks, large and small, were present, especially CCB, which had a deep cooperation with distant places.

Just after the meeting, the person in charge of Jiangbei Construction Bank held a private meeting on the distant side.

……

On September 22, Jiangbei Construction Bank took the lead in responding.

We are willing to open a special channel for the distance and give the remote group a low interest loan of 1.5 billion.

Of course, it sounds good. In fact, CCB is not worried about the distance.

For the 1.5 billion loan, Li Dong used the remote Plaza and the remote building as collateral. If these two industries are sold now, they will be worth 2 billion yuan.

However, the amount given by CCB is not low.

Generally speaking, it's good to give half of the value of the collateral for mortgage loan. This time, CCB has given 70% of the line, which is considered to be more optimistic about the distance.

After CCB, ICBC also gave a response.

ICBC is also willing to offer a low interest loan of 1.5 billion yuan, and the collateral is Sichuan Airlines.

When Sichuan Airlines acquired shares from afar, it was worth as high as 2.5 billion. This time, it was reduced by 1 billion, which was also impossible.

What the bank wants is stability, not how much money you say you are worth.

In particular, this kind of loan, which amounts to several billion yuan, needs to be strictly reviewed in all aspects to ensure that the funds will not be in bad debts. It is only because of the face of the Jiangbei government and the industries under its control in the distance that can give such a high amount of loans.

The premise of all this is that they can stop the loss in time if something happens in the distance.

Among the four major banks, two responded, and then other small banks gave scattered responses and support.

Up to the 28th, Li Dong has mortgaged almost all the fixed assets that the remote group can mortgage.

In addition to the mall did not move, at this time, once something happened in the distance, I am afraid all its industries will be auctioned.

However, with so many industries mortgaged, we have finally achieved the expected goal.

The total number of banks participating in the loan has reached 17, providing a total of 10.2 billion loan lines for distant places.

Because they are all through special channels, these funds will be transferred to remote accounts one after another inland within a month.

……

September 29th.

Distant group held a high-level meeting.

At the beginning of the meeting, Li Dong announced the loan, and finally said in a deep voice: "now we have more than 10 billion yuan!

However, this more than 10 billion is almost all our capital. If we can completely defeat Sugo, everything will be fine.

But if we had so much money and were defeated by Sugo, we could almost say that we were finished.

When the time comes, everything else will be taken away except for the mall, so this time we are fighting against each other. We can only win but not lose! "

"Moreover, it's impossible to spend all these money in southern Jiangsu, Henan Province, Fengcheng, shopping mall and logistics..."

"The funds that can be left to southern Jiangsu are only more than 1 billion."

"If we spend a billion dollars and can't defeat Suguo, then we will retreat from southern Jiangsu. Because at that time, we will fall into a big quagmire, and supermarkets all over the country will face attacks. "

"Are you confident that you will win this war?"

"Yes!"

They all blushed and yelled. If they usually do, they should pay attention to quality and self-restraint.

At this time, we did not care much about it. Li Dong said that fighting back to back might have expanded a little.But the south of Jiangsu is really involved in a huge, if it is really defeated by Sugo in southern Jiangsu, then the distance will turn to the defensive trend in an all-round way.

They can't expand, and the market they occupied in the early stage will also be compressed to the extreme.

In the local markets, the investment from afar has long exceeded 10 billion yuan. If all kinds of things are added up, they will be defeated by each company, and the loss from afar will also exceed 10 billion yuan.

With such a heavy loss, the private plot of Jiangbei can only be retained in the distance.

Li Dong pressed his hand and continued: "in addition, there are a lot of rumors about us from the outside world these days. In addition, in southern Jiangsu, we have always maintained a defensive posture. Under the ebb and flow, it is a major blow to our confidence.

These days, people in southern Jiangsu are in a state of panic.

Suguo and secretly, a week time, three store managers quit, this situation can not continue.

It's national day right now. I'm going to fight back on a large scale during the national day.

What do you think? "

Sun Tao nodded his head and said: "we must organize counterattack as soon as possible. If it goes on like this, people will be confused. In addition, we have raised 10 billion yuan this time, and we have the capital to fight back.

In addition, Sugo's temporary small stores, they chose the fastest and simplest renovation plan, directly paste wallpaper, change signboards, even if it is finished.

According to this trend, they will probably choose to open all businesses on national day to encircle our hypermarkets.

What's more, news has come from the south of Jiangsu these days that the local people in southern Jiangsu may be more inclined to Suguo. In addition, we are at a disadvantage. In the end, they may choose to fully support Suguo.

For today's plan, we must show our strength, let the south of Jiangsu have some fear.

In this way, the biggest possibility is that southern Jiangsu will maintain a wait-and-see trend... "

After Sun Tao analyzed the advantages and disadvantages, Li Dong nodded his head and said, "it's time to fight back on the national day. We can't continue to let Suguo take the lead, otherwise all the brands we built in the early stage will be destroyed."

Then, Mr. Sun talked about other measures

Li Dong frowned and said, "there is no good news yet. I think it is a bit of a suspense. Chang Ke Long and Yong'an are not stupid at this time. I'm afraid they would prefer to see us fight for victory before making a decision.

What worries me more is that the two families contact Suguo at this time. Once Suguo knows our plan, the next problem will be more serious. "

Sun Tao sighed slightly: "at this time, I can only count on Mr. Chen."

If Chen Lang can win the two families, he will surely give Su Guo a heavy blow when he is surprised.

But if you can't take it, you'll leak the news. Once Suguo is on guard, even if you can take it later, you won't have the effect of surprise.

What's more serious is that the two families were captured by Hua Run, which made the situation worse in the distance where they were at a disadvantage. It is likely that they would have to retreat from southern Jiangsu.

At that time, Li Dong could only abandon his car.

Two people said a few words, finally all silent down, this time can only see Chen Lang.

After a while, Li Dong vomited: "don't think too much, even if you give up the southern Jiangsu market, it's nothing. And even if I give up the market in southern Jiangsu, I will not let Suguo benefit. At the last moment, I will give the market of Southern Jiangsu to Bailian.

I'd like to see what kind of expression Ma Jialiang will have at that time! "

Sun Tao gave a bitter smile, which is probably the worst result.

Once Bailian is allowed to grow up in southern Jiangsu, even if Bailian and Huayun will have a fight, it will not be as fierce as that between Bailian and Huayun.

On the contrary, if both sides are staring at the distance, it is likely that even Jiangbei local market will suffer.

But at this time, Sun Tao was too lazy to persuade him. After all, he didn't get to that step, so he could talk about it.

……

October 1st.

The biggest shopping spree in the domestic retail market has appeared.

Far away and Suguo have launched extensive publicity in Jinling City, all kinds of promotion activities are dazzling.

On October 1, Suguo showed his irreplaceable hegemony in Jinling.

In just one day, Sugo opened 22 convenience stores and 16 community stores around the time mall.

In addition, there are 11 franchised franchise stores, with incomparable momentum will be far away besieged.

Ma Jialiang personally went out to inspect the stores and made a bold statement and ambition, "no matter how much the price of the times supermarket is, even a single egg on Suguo's side will be a dime less than the other party's!"

"As long as my ma Jialiang is in Suguo and I'm still in this position for a day, I will not give in to Jinling market!"

In addition to the price war and wolf pack tactics, Ma Jialiang once again strengthened the gradient promotion strategy and regional concentration strategy, and wanted to eliminate all the distant markets in Jinling.

Far away, this side is also willing to spend money, follow the footsteps of Suguo.

If Suguo lowers the price, it will reduce the price from afar.

When Suguo organizes stores to promote sales, there will be more types of products involved in distant promotion.Both sides spared no expense and launched a fierce battle in Jinling. Every day, the two enterprises were operating at a loss.

At this time, the two sides will see who will die of energy consumption. As for who can win in the end, even the industry is not easy to judge.

Ma Jialiang used this method to kill a lot of people before, but don't forget who his opponent is.

Li Dong has always been crazy. He is different from other foreign-funded enterprises. If other enterprises have a large loss, they will definitely choose stop loss.

But Li Dong is not sure, from the original e-commerce war can see.

When this guy starts a price war, he will rarely surrender until he is really desperate.

Recently, Li Donggang raised 10 billion yuan from the bank. He had a lot of capital in his hands. He tried his best to compete with Su Guo. It is likely that Su Guo failed in the end.

After all, this is a state-owned enterprise, which belongs to Huarun. Once the scale of loss is too large, Majialiang can not support it.

What's more, it depends on the attitude of Huarun Wanjia.

If Huarun Wanjia starts to work hard in other areas, he will have to accept the move from afar, and both sides will be consumed at the same time. The distance may not be able to last.

Of course, all this depends on whether Hua Run has the courage.

If Chen Lang is in office, he is likely to do so.

Hong Ji, who has just taken over as CEO of Huarun Wanjia company, does not have the courage. Even though the other party has not completely taken over Huarun Wanjia, he has been fighting with the distant places, and he has made a loss when he takes office. The above authorities may not agree with him.

On the whole, both sides have their own advantages and disadvantages. It is really difficult to see the outcome in a short period of time.

The outside world has speculated that the most direct battle should last for a long time, and the decision-making moment may not last until next year.

Of course, at this time, the outside world does not know that the distance is more than passive response.

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