Chapter 867

January 18, 2008.

On this day, the Winter Games opened.

On this day, a not too eye-catching Wan Jia net was officially launched.

The website page is not exquisite, very rough, hanging under the page of the distant mall, it is a sub website of the distant mall.

Wanjia.com is a special website, which only serves East China for the time being.

In 2008, it is not that no supermarket has carried out online distribution service. However, wanjia.com is the most widely covered and online shopping website in China, and it is also the most timely shopping website.

Service Wanjia, simply four words, is the concept of Wanjia.

In addition to placing an order online, Wanjia also has an option to place an order by phone.

The consumer groups that wanjia.com faces are not only the young and middle-aged people who can surf the Internet, but also the elderly can call at any time to order.

Different from the brand management of distant shopping mall, wanjia.com provides more services for life necessities at present.

Rice, cooking oil, vegetables and fruits

These are the main products of Wanjia. As for other products, you can place an order in a distant mall.

As long as there is a local supermarket in the distance, as long as the supermarket is within five kilometers, free door-to-door delivery, cash settlement, regardless of the wind or rain, the goods will be delivered on the same day.

On the same day of Wanjia online line, some local satellite TV carried out short-term publicity.

The publicity is not fierce, even the advertisements are crude. A simple sentence "Wan Jia net, serving the life website of 10000 families" is the end.

……

At 9:00 a.m., wanjia.com was officially launched.

At 9:01, the first call came into the information processing department.

Li Dong, Yuan Chengdao, Shen Qian, Qin Hai, Sun Tao A large group of executives are waiting in the information processing department.

When the phone rings, Chen Ke takes the lead and presses hands-free in the customer service.

"Hello, this is Wanjia. What can I do for you?"

"Hello, is this your website for selling things?" At the other end of the phone, an old lady asked with a little bit of distrust.

Chen Ke said in a hurry: "yes, ma'am, what do you want to buy?"

"Well, you only collect money when things are delivered to the door, right?" The old lady did not speak in a hurry and asked again.

"Yes, we do the goods first and pay later..."

"That's good, little girl. I'll tell you, it's too snowy for us to get out of the house.

I heard that you sell everything at home. What do you recommend to me? "

Chen Ke looked back at Li Dong with a bitter smile. Li Dong said in a soft voice, "give me a general introduction."

Chen Ke nodded and said to the phone, "aunt, we sell all kinds of food, rice, oil and salt, including all kinds of vegetables and fresh fruits..."

"Send me two bags of rice, and a bucket of salad oil and two bags of salt..."

The old lady said that for a long time, she also asked in detail about the price, brand and when it could be delivered.

By the time the old lady's address was written down, ten minutes had passed.

At this time, the whole information processing Department began to be busy.

Some answer the phone, there are online reply, the whole office is busy.

Chen Ke hung up the phone and handed the order to the customer service personnel on the side. Then she came to Li Dong and said with a bitter smile: "general manager Li, general manager yuan, this is too time-consuming."

"An order took more than ten minutes before and after. The old lady is good at speaking, and her speech is quite clear.

I'm afraid it will be possible in half an hour if you have to ask questions about everything in dialect, or if you have to haggle over everything.

These aunts and uncles are idle. Maybe they are going to chat with us. If they go on like this, things will be delayed. "

After Chen Ke finished, Shen Qian nodded slightly.

This is indeed a problem, and no more than the young people, these old people, who do not see the real thing, always feel a little guilty.

Just now, the old lady asked several times in a row whether the things in wanjia.com were from the supermarket in the distance. Were they all the same? Were they the best for her?

An order for more than 10 minutes, a customer service personnel work 10 hours a day, a person a day can only deal with 60 orders?

If you calculate according to the profit of 5 yuan per order, the customer service is divided by 1 yuan, the logistics is divided by 1 yuan, other labor costs are 1 yuan, and the operation cost is 1 yuan. It is good to make a profit of 1 yuan in the last order.

This is still an ideal situation, it may not make money.

It is time-consuming and labor-consuming, but the profit is not big or even profitable.

This kind of pattern, let a lot of people frown immediately.

Compared with the online direct order of the remote mall, there is a customer service procedure and a transfer procedure in the middle of Wanjia network, which increases the cost by at least 10%.It's no wonder that other supermarkets do not work. They don't make money. They take time and effort. Who is willing to do this.

After Chen Ke finished, Yuan Cheng frowned and said, "Mr. Li, this is indeed a problem.

And in this way, it also diverts the business of the supermarket, which is equivalent to that we have paid more for the operation cost of Wanjia network.

The cost is not low. Our information processing department is only a small part. In fact, we have 500 customer service personnel in total this time.

The salary of these customer service alone exceeds one million a month. The website operation, logistics operation, labor costs of several major departments, and the possible expansion of recruitment in the future

In the end, Lin Lin has invested more than ten million yuan a month.

In fact, these customers are our customers. Even if we don't carry out this business, they will come to the supermarket for shopping.

Therefore, I think Wanjia can only be operated as a temporary emergency platform.

When the snow is over, we can cancel Wanjia.

Every month, we can save tens of millions of expenses, which is hundreds of millions in a year.

It's really possible to hold on from afar, but I don't think it's necessary. "

After Yuan Chengdao finished, Sun Tao thought for a moment: "although I don't totally agree with President yuan's words, it's not unreasonable.

At present, there are countless chain supermarkets at home and abroad, but why is no one doing this?

It's not that everyone didn't expect it, but this road is really difficult to walk.

The consumer groups in supermarkets and shopping malls are different. At this time, we are changing the consumption habits of users. It is really difficult to do so.

Let a group of middle-aged and elderly people who don't understand online shopping to shop online may be feasible at present.

When the snow is over, will these people still choose to shop online?

Online shopping is fast, time-saving and convenient, which is the biggest magic weapon of online shopping.

But for these middle-aged and elderly people, they don't need to be too fast and lack of time. They usually have nothing to do to go around the supermarket. This is also one of their lifestyles.

I don't think it's realistic to try to change their way of life.

When the snow is over, the business of wanjiawang will surely plummet, and then our expenses will become a loss. Mr. Li, we should take this into consideration. "

Yuan Chengdao and Sun Tao both objected. Qin Hai thought for a moment and said, "you can't just think about profits. Wanjia online is also advantageous.

First, expand our influence and increase diversified development.

Second, enhance our team cooperation ability.

This time, our supermarket, logistics and e-commerce departments cooperated with each other to realize the group integration.

In the past, our departments did their own work.

It is said that a company does not interfere with each other, which has both advantages and disadvantages.

Third, we have expanded the scale of enterprises.

With Wanjia online, our logistics team will grow, and our customer service team will grow... "

We have no opinion on the first two items. When he talked about the third one, Yuan Chengdao frowned and said, "general manager Qin, the expansion of the group is our goal, not the only one.

Expansion does not mean blind expansion!

Yes, after Wanjia online, the logistics team should at least add thousands of talents, and the customer service team should at least have thousands.

With the opening of a Wan Jia net, maybe tens of thousands of people will be fed in the distance.

However, it is not our goal to support tens of thousands of people. Those large factories often have tens of thousands of people and hundreds of thousands of people?

If only for the sake of a large number of people, we simply do not put on-line sorting system, so that the logistics company can add thousands of people.

At present, enterprises are talking about efficiency and profitability.

I didn't see these two points on Wanjia. In the end, Wanjia may become a burden to us. "

"Mr. Yuan..."

Several people have different opinions. They are very noisy.

Seeing that some employees have already looked at this side, Li Dong frowned and interrupted: "stop for a while, what's so noisy about?"

"I've heard everyone's opinions, but today Wanjia has just launched, whether it's good or not, and I can't see anything on the first day.

After a period of operation, we can see the advantages and disadvantages.

As for whether it will be closed or continued after the heavy snow, we will wait until the time comes.

At least in this current, Wanjia network is very necessary.

This is an opportunity to expand our influence and reputation in the distance!

Can other supermarkets do it? Dare to do it?

Only we dare from afar!

As for the loss, it will not be, at least not in this period of time.

As long as we order a lot every day, we won't lose money.

When we lose money, we can discuss it again. "

Several people all hastily nod, this is not wrong.

Wan Jia net can continue to operate, still need to see again.Even if it is withdrawn afterwards, they will not lose. What's more, it is a good time to reap fame just by launching wanjia.com from afar to serve the public at such a critical time.

Many enterprises are always talking about social responsibility.

What is social responsibility?

It's not that donating millions is social responsibility. It's not that if you don't make money, it's social responsibility to operate at a loss.

In the distance, when the Blizzard is coming, people are in a hurry to launch the more convenient Wanjia network, which is the embodiment of a sense of social responsibility.

The general public may not understand this, but they can feel it.

As soon as wanjia.com comes out, it stands in the moral commanding height in the distance.

At this time, I'm afraid that even the government will have a new look at the distance. As for making money or not, it is a small matter.

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