Chapter 923

It's decided to go to war, and the next step is preparation.

Now we have experience in this kind of war from afar. We all participated in the last war with Sugo.

After discussing for a while, Sun Tao finally said, "if you want to defeat Carrefour, you have to start from two aspects.

First, price war, business war is the only magic weapon.

And at this time, we have a greater advantage in price war, after all, consumers have resistance psychology.

We come out at this time, easy to win the favor of consumers.

Even Carrefour is fighting a price war. As long as the price is not much more favorable than ours, consumers will not take the risk of offending the public to choose Carrefour at this time. "

Everyone nodded, price war is the biggest means of commercial war.

"Second, cut off Carrefour's supply channels as before."

As soon as Sun Tao said this, Chen Lang said, "I'm afraid it's not easy. Last time we had a chance because of boss Qin's help.

Moreover, many of Carrefour's channels are foreign channels... "

Sun Tao shook his head and said: "there are foreign channels, but they are not the mainstream. The real channels are still on the domestic side.

As for cutting off their channels, it seems difficult. In fact, we should not forget when it is.

When the whole people are angry, as long as they are properly guided by public opinion, those suppliers may not be able to bear the pressure and choose to be removed from Carrefour. "

Public opinion guidance is a big killer, but it is mastered from afar.

In politics, we should not set foot in too much distance.

However, in business, people naturally do everything possible.

It is very likely that something will happen in Sun Tao's words. At present, if the public opinion draws a little bit, some domestic suppliers may fall back.

The channel has been cut off, the public is boycotting it, and it is being suppressed from afar.

If several aspects are carried out at the same time, Carrefour has a high probability of failure.

Of course, it also depends on the strength of the other party's persistence. If the other party does not give up and has strong capital support, it may not take advantage of the distant side in the end, and lose a lot.

But in business, there are not many business wins.

We have to take risks in everything, and we haven't discussed it too much.

……

The strategy was agreed, and others mobilized.

Li Dong didn't stay in the company for a long time and went straight back to the courtyard.

In the courtyard, Shen Qian is talking to Zhou Yawen.

Since Zhou Yawen came to train Xiaoshi at the end of last year, the situation of Xiaoshi is getting better and better.

Up to now, little stone talks and normal children are no different.

Seeing Li Dong, Zhou Yawen quickly greets, Li Dong smiles and nods.

Zhou Yawen saw that she didn't stay in the yard more, holding a small stone playing on one side and went out for a walk.

When she was gone, Shen Xi asked, "has it been decided?"

"Well."

Li Dong also told Shen Qian about the war with Carrefour.

Shen Qian doesn't have any opinions, but reminds Li Dong that Carrefour is Carrefour and the others are others.

It's OK to fight Carrefour, but Li Dong had better not make more comments on other events.

Otherwise, if we can't borrow the potential, we may lose all our advantages.

Li Dong thought about this later, and felt that Shen Xi's words were also reasonable.

Although there is a tendency to push and help Carrefour in the war, we have nothing to say about the normal business competition.

However, once the political inclination is used to suppress Carrefour, it is likely to cause unnecessary troubles.

At present, there are natural advantages in the distance. Li Dong thought about it for a long time, and finally decided that it would be better not to embellish the snake.

As they spoke, they sat down on stone chairs.

In April, the weather turned hot and the stone chair was not cold.

Shen Xi sat down and said, "don't think about supermarkets in the sky. It's not just supermarkets in the distance.

You should pay more attention to financing. In addition, there is oppo. Before that, you were eager to take the shares of the other party.

Now oppo has released its first mobile phone. You don't even ask.

You've been talking about mobile terminal strategy before. Now that you have an idea, you should pay more attention to it... "

Li Dong didn't speak. He leaned directly on her leg and closed his eyes for a rest.

Shen Xi was helpless, but she didn't say much. The courtyard suddenly became quiet.

After not knowing how long, Li Dongcai said: "there are too many things recently. The mobile strategy is not urgent. We still have time to prepare.

Let's start with the supermarket first. At the previous annual meeting, I said that the supermarket should be the first. This is not an empty shot.

This year's opportunity is rare. The supermarket is in a stable position, so it is much more convenient for us to do anything in the future.

Whether it's the Internet or the mobile end, this thing is not so solid.Supermarkets are different, and that's our way out. "

Li Dong then apologized: "there are too many things this year. I'll deal with some things when I'm free. Don't worry, it won't be too long."

Shen Xi understood what he was saying and did not reply.

She didn't speak, and Li Dong didn't say any more.

The courtyard continued to sink into silence.

……

On April 9, preparations for the publicity of the event began in the distance.

This time, it is more targeted from afar, and the activity areas are all the areas where Carrefour stores are located.

Carrefour has more than 40 stores in East China.

They are mainly concentrated in Jiangsu, Zhejiang and Shanghai.

The strength in Shanghai is not strong in the distance, but the strength in Jiangsu and Zhejiang is one of the best.

Li Dong is going to focus on breaking their defense lines in Jiangsu and Zhejiang.

As long as we break a little bit, other places will be easy to handle.

……

Many people have paid close attention to the promotion activities in the distance.

In addition, the recent online spread of the boycott storm, suddenly let many people realize what Li Dong wants to do.

Huarun Wanjia.

Hong Ji frowned and hesitated.

Seeing his hesitation, the middle-aged man who had just reported to him said in a hurry: "Mr. Hong, this opportunity is rare!

We will take the initiative from afar, and we will follow suit at this time. There is great hope to defeat Carrefour and even the whole foreign-funded group.

It's hard to say in the whole country. At least in East China, if we join hands with distant places, other people must not be rivals.

As long as we win this time, we will share the whole East China market equally with distant places. The market share may double and Huarun Wanjia's position will be more stable. "

Hongji interrupted: "but now is not the right time, we are shooting now, easy to be criticized."

Hearing this, the middle-aged man was a little annoyed, but he still pressed down on the fire: "Mr. Hong, people say that we are enterprises, not government agencies.

Carrefour is also the same. It is just an enterprise and has a competitive relationship with us.

At this time, I don't think it is too much for us to engage in normal business competition.

Moreover, we are not the leader of this matter. We are the first one to start the war from afar... "

"That's different. Private enterprises are far away. We are state-owned enterprises." Hongji shook his head, obviously not in favor of using a chestnut in the fire.

The middle-aged man was disappointed and helpless at the same time.

What he thought at the moment was that if Mr. Chen was still there, he would not miss this opportunity this time.

To let general manager Chen take the lead in initiating the war, he is not necessarily willing to, nor can he succeed.

But it's easier to start from afar.

Looking at Hong Ji, the middle-aged man is more and more disappointed. In fact, Mr. Hong is not incompetent, but he is not decisive enough and hesitant.

In shopping malls, this kind of thing is taboo.

Sometimes, the opportunity is fleeting, when you are hesitant, the opportunity has been taken away.

The middle-aged man didn't give up and said, "even if we don't cooperate with each other from afar, we can't let a family from afar dominate. We can prepare now.

As long as we wait for Carrefour to fight each other in the distance, we will take action. Maybe we can clean up both of them in one fell swoop. "

Hong Ji frowned and said: "this is not appropriate. Now the external publicity is to protect the national brand, and now people are moving towards the distance.

At this time, when we interfere with each other, the reputation of Wanjia will be destroyed. "

"Mr. Hong, the reputation is bad for a while. I can guarantee that as long as we become the final winner, we will forget this matter for a long time!

If we can eat more than half of the East China market, then our first position will be stable, and it is not so easy to turn over from afar.

In recent years, they are extremely aggressive from afar. If they are not suppressed at this time, they may take the initiative to lift the table in a few years.

Suguo's lesson from the past is here. In less than half a year, Li Dong launched another attack. Is it really for the purpose of defending the national brand he said?

No, he is accumulating strength and details!

Once he feels strong enough, even if we don't take the initiative to attack him, he will attack us.

Li Dong's ambition is to be the first in the industry, the first in the country, and even more!

From his monopoly of Jiangbei and southern Jiangsu markets, we can see that his ambition is greater, and he wants to be a unique ruler.

We and Bailian are the obstacles in front of him.

Once Li Dong's strength is enough, he will definitely take the initiative to fight against us, and he will never die.

Taking advantage of his insufficient strength now, it is the best time to exterminate the distance! "

Hong Ji had some headache and said, "I know what you said. However, if we start a full-scale war with distant places, the influence will be too great, and the head office will not agree with it.

And we, ourselves, are not ready for this.Mr. Zhang, I'll think about it. Go back first. "

The middle-aged man frowned for a long time and then said in a stuffy voice, "OK, let's just sit and watch the play.

When Carrefour is defeated from afar, the impact will be further expanded, and the market share will be further improved. I think we can go home to provide for the elderly! "

Leaving this, the middle-aged man did not say hello, directly out of the office.

Hunkie looked at him for a moment and sighed a little.

Sometimes, he felt that it was really hard for him to be the general manager.

A few years ago, it was OK. At that time, there was no opponent in China. Even the hundred League was not very aggressive.

And in recent years, the supermarket chain industry is out of a Li Dong.

This guy can't be aggressive. Doesn't Hong Ji know Li Dong's ambition, and doesn't he understand how to raise a tiger?

But he really can't do anything, state-owned enterprises, there are advantages and disadvantages.

He's just a manager, not a shareholder, not a controller.

Above him, there are many people watching, staring.

It's too much to fight far away.

Horizontal afraid of Leng, Leng afraid of not fatal.

In the eyes of those high-level officials, Li Dong in the distance is a despicable guy. There is no need to fight him.

Anyway, China is so big that they don't believe that they can monopolize the whole market from afar.

They even thought that if they were so aggressive from afar, sooner or later they would compete with companies like Bailian or RT mart, and they might be able to pick up a big bargain.

Everyone thinks so, Huarun people think so, Bailian people think so

As a result, in the end, we all cast a rat's paw and took a fluke one by one, but let the distance become bigger step by step.

……

Like Huarun, several other large supermarket chains are waiting for the result with the intention of watching the tiger fight on the mountain.

It's not that no one wants to pick peaches. The key is that in East China, except Huarun, other enterprises do not have the strength to pick peaches.

Bailian has strength here, but Bailian is more troublesome than Huarun.

Their Hualian and Lianhua are both antagonists. It is almost impossible to join hands, but there is a greater possibility of internal strife.

After a lot of fuss, everyone finally agreed.

Let them fight Carrefour in the distance. No matter whether they win or lose, they are all good.

If they win from afar, they won't be able to eat all the markets in a short time. They can still get a share of the market.

Carrefour won the best, although it is unlikely, it can still do it for a period of time.

It would be great if we could exhaust the distance.

……

Other people are watching the opera, but Carrefour is sitting on wax.

Originally, they didn't pay much attention to the comments on the Internet.

Personal strength is always limited. If individuals don't come to Carrefour for shopping, they don't care at all.

As time went on, everyone forgot how to do business or how to do business.

But who knows, this current, the distant place suddenly falls into the well and rocks, gave them a stick.

Carrefour in charge of the Huaxia district is extremely angry, but anger can not solve the problem.

Far away is to take advantage of your illness to kill you, what can they do?

In normal times, it's just a battle.

Carrefour can be the world's second place, not by luck, strength and determination.

However, at this moment, it is useless to have determination and strength.

Under all kinds of helplessness, Carrefour had to fight, but the result was that Carrefour's senior management was cold hearted.

On April 10, the promotion began in the distance.

On the 10th, Carrefour's business plummeted.

Originally, they had more than 40 stores in East China, with daily sales of more than 30 million.

However, affected by the boycott, as well as the start of a big promotion on the far side, their daily sales fell below 20 million on the 10th.

This is still because there is not too strong strength in Shanghai from afar, otherwise it will be lower.

The business of Carrefour is in a state of panic.

Carrefour's employees, in particular, have lost the spirit of the past.

In the past, they were employees of foreign enterprises and felt superior to others when they said it.

But now, welcome is scorn and disdain.

Even a lot of people advised them to leave their jobs as soon as possible.

But Carrefour's employees are also aggrieved. We are just making a living. If we say we leave the company, how can we support the whole family?

At this time, many people complain about getting up in the distance.

You do your business and we work for us. You have to mind your own business. Now, the store is going to close down. Who is responsible for our unemployment!

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