Chapter 999

July 18th.

Since the early morning, the mall has officially launched a big promotion.

At the beginning of the promotion, it was full of gunpowder.

Compared with last year, this year's smell of gunpowder smoke is stronger. Last year, we didn't participate in the early stage of the treasure digging. In the later stage, because of the logistics problems, we didn't keep up with the pace, leading to the first half of the time, a distant family dominated.

On the far side, there were many shortcomings last year.

Lack of communication with suppliers, high cost, tight logistics, plus users are far lower than the Taobao, later by the treasure out.

In addition to these internal factors, the e-commerce market in 2007 was far less than that in 2008.

In 2007, for the first time, such a large-scale promotion was launched, and many users did not even respond.

This year, with the experience of last year and the promotion in place, the number of online shoppers has increased significantly, and the overall market scale of e-commerce has also expanded again.

In this case, in the early hours of the 18th, the e-commerce war was pushed to a climax.

At 1:00 p.m., Diao Bao released data on its home page, with an hour's trading volume of 230 million yuan.

Compared with later generations, naturally, it is not worth mentioning. At its peak, the turnover of one hour's treasure digging was more than 35 billion.

But at this moment, in 2008, over 200 million an hour is already astronomical.

After all, the overall scale of the e-commerce market is not large at this time. In addition, there are many e-commerce branches this time. It is obviously satisfied that the data can be achieved.

If not, the data will not be released.

As soon as you update the data here, you'll follow in the distance, and you'll also update the data.

As the initiator of July 18, this time, he did more than a month's publicity in advance. The major suppliers gave the best policies, and after several times of drainage, the number of users even exceeded that of paying treasure. Naturally, the transaction volume would not be lower than that of taking out treasure.

Li Dong said that there are some elements of bragging, but there is no lack of self-confidence among them.

Many people are a little surprised when they update the data in the distant mall.

400 million!

An hour, 400 million, although it is not more than twice the treasure, but also a large part of the hanging.

……

As soon as the data is updated, it's not just the Internet users who are not sleeping.

Li Dong is concerned at home, and Ma Yun is also concerned at home.

Although it is already 1:00 in the morning, the PP group on the computer is still flashing.

As soon as the data was released, there was a bubble in the group of Chinese Students Association.

Wu Yajun made a smile and said, "congratulations to brother Dong and brother ma. They are making progress every day. They envy others!"

In fact, Ma Yun is only younger than Wu Yajun, and no one usually calls him brother ma.

However, Wu Yajun is one of the few powerful women in the business world. She has to shout like this, and the old horse has not.

As soon as Wu Yajun finished his congratulations, someone else jumped on his head again. Feng Lun said, "it's not in vain. I haven't slept until now. You two are so wonderful. They complement each other. They love and hate each other. They love and kill each other..."

Feng Lun talks too much. Li Dong hasn't finished reading it. Another group of people are beginning to bubble.

At one o'clock in the morning, there are many night owls.

We are all busy people. At one o'clock, some people have not finished their work, and it is normal for them not to sleep.

Almost all of us are congratulating, and now the red envelope system has not come out, otherwise there is no less than a pile of coax to issue red envelopes.

Big man is also a person, is a person has seven emotions and six desires, joking and amusing are common.

People say for a while, Ma Yun and Li Dong are not bubbling, but Li Dong knows that the other side must be online, and Ma Yun on the opposite side is also so sure.

Both of them held their strength and waited for the other party to speak first.

Ma Yun, in particular, was hanged from afar this time. Although the transaction volume of more than 200 million yuan is not low, there is always something wrong in his heart.

Ma Yun, who is sitting in front of the computer, thinks about it for a while. He is about to say a few words in a bubble, but he doesn't want anyone to be faster than him.

Ma Huateng, who had been diving all the time, suddenly said, "I said, you are too generous about one another. Don't forget, e-commerce also has paipaipai

Liu Chuanzhi: "paipaipai net? Never heard of it? "

Feng Lun: "I'm sorry, I forgot all of a sudden."

Li Dongsheng: "pony, it's better to wash and sleep. Why do you have to be so desperate at this time?"

“……”

The public's speech obviously let the little horse elder brother is very injured, after a while again bubbled: "no one cares about the data that pats?"

"How much, 100 million?"

"I think 50 million is about the same."

"It's hard to say. After all, we haven't heard of it."

“……”

Brother Ma made a big cry expression, and after a long time, he replied: "forget it, you specially attacked me. It's 15 million, I think it's OK."

"15 million, you want to be bold? Still using PP, pony, you are thick skinned. ""Even if it's me, I won't come out. Take a look at Li Dong and Ma Yun. Now they are enjoying themselves secretly. We haven't seen them come out after a long chat. They are counting money. "

Li Dong from the computer side also said: "don't flatter me. Besides, no matter how much you sell, you can also work for you. If you make all the money, I'll get a reputation. "

"That's what you said. Dongzi, you are still modest. How do you feel about killing the old horse?"

Li Dong modestly said: "let's accept. At the beginning, it's also everyone's help."

As soon as he said this, Lao Ma finally bubbled up and said, "that's true. Lao Liu and Dongsheng are not authentic this time. Why are Lenovo's products far away and TCL products lower than those of taking out treasure?"

Li Dongsheng said wrongly: "Lao Ma, I can't blame this. It's time for your third-party shops to rectify. Those TCL products sold by us have been asked for after-sales service all day long. It turns out that none of them belong to us."

"Yes!" Liu Chuanzhi has made a final decision.

Others also complained, and all of a sudden congratulation meeting became a complaint meeting.

Ma Yun took a puff from the corner of his mouth. It seems that he has become a public enemy.

Some helpless, but also some headache, Ma Yun said for a long time: "now has begun to rectify, if not for the fierce crackdown on counterfeit goods, this time will not necessarily be these transactions."

Obviously, old ma is not too happy.

It's normal. I've been the boss for several years, and suddenly I've been taken off the throne. I'm not comfortable.

All of us in the group are well-informed. If you really want to act as if nothing happened, it will make people laugh.

After finishing this sentence, the old horse continued: "however, the backwardness returns to the backwardness, Li Dong, if you want to surpass me by 10 billion, I really don't believe it!"

Li Dong also replied: "it's man-made, which is not easy to say."

"How about a bet?" Ma Yun said something.

In fact, the old horse gambles very big, or can make the enterprise big person, generally has the gambling nature.

In the future, the horse and the king will gamble with the financing party when making investment and with friends when playing football. Although some of them are joking, we can also see the character of the old horse.

In addition to the old horse, the younger brother Ma also likes to gamble. In the future, selling Teng Xun shares at a low price is also due to the loss of the gambling agreement.

Now Ma Yun said that he would bet. Other people started to coax him and asked how to bet.

Li Dong also said: "what to gamble on?"

"I'll bet that you can surpass me by 10 billion this time. If I do, I'll give you a month's advertisement for the distant mall. If you lose, you will be the same."

Li Dong's face turned green. Ya, the old horse is really cruel.

If we spend more than 10 billion yuan, we can forget about bragging.

If you really want to gamble, you are likely to lose.

If the two sides don't gamble, they will bet on this. In fact, the loss will be greater.

Think about it, distant mall to dig treasure to play a month of advertising, this is not the enemy.

If you go to buy things from afar, you will end up advertising the treasure in the distance. Consumers will see that the relationship between the two families is so close that it is the same to go to any home.

In addition, some of the goods are really cheaper than those from afar. In the end, if you don't do it well, you will attract a large number of customers.

Li Dong had some toothache when he was led by an old horse. But at this juncture, he did not hesitate and immediately said, "bet!"

"Good job, Dongzi!" Wu Yajun saw the excitement, and immediately replied.

Other people also replied: "Li Dong, brave enough, this time we must let old horse lose a big face, we give you witness, no one who loses will not be dishonored!"

“……”

Li Dong has some helplessness. This time, he was trapped by these guys.

But this is also his own willingness to jump into the pit, people, give themselves some pressure, save really think that he is the first in the world.

If you lose, you lose. It's also a good talk.

Maybe both sides will benefit in the end, which is also uncertain.

When the scale of the e-commerce market is not large, the existence of treasure digging is also good for the distance.

The two sides jointly make the market bigger and make efforts at the same time, which is stronger than the one to come.

As for the winner in the future, it depends on luck and strength. In a short period of time, it is difficult to distinguish between the two.

After chatting for a while, many people in the group have to come to Pingchuan to attend a charity party tomorrow, and they haven't continued to talk about it.

It was less than two o'clock, and the crowd gradually returned to silence.

Li Dong also turned off the computer, lying in bed thinking about how to continue to increase performance, after all, no one wants to lose, the above words also have a self comforting element in it.

……

Early in the morning of the 18th, Li Dong killed the company.

Tan Haiying and Liu Hong came earlier than him.

In other words, Tan Haiying didn't go back at all last night. Her eyes were black.

Li Dong came over and immediately called several people to a meeting.As soon as he entered the conference room, Li Dong said, "I made a bet with someone last night."

People are curious. Who did they bet with?

Li Dong didn't say it in a hurry, but asked, "how much is the trading volume of the mall since last night?"

Tan Haiying immediately said, "by 7 o'clock, it's just one billion."

In the first hour, there were 400 million yuan. Six hours later, there was an increase of 600 million yuan. It doesn't look like much. In fact, the increase is fairly good.

After all, the morning just started, at that time accumulated the largest number of customers, everyone can't wait to shop.

At night, there are not many people going on shopping.

Li Dong nodded his head and said, "it's OK. It's more than I expected. How about taking out treasure?"

"600 million."

"400 million more..."

Li Dong calculated that the first day should be the largest trading volume, but also the most.

Now, in seven hours, it will exceed 400 million, and in the evening, it will be more than 600 million.

Later time, will certainly gradually reduce, narrow the gap.

Li Dong pondered for a while and then asked, "according to the current situation, both sides do not engage in other actions. By the 18th of next month, how much more will it be possible to take out treasure?"

Tan Haiying has estimated it for a long time, but now it is too early to say the conclusion. After considering Tan Haiying for a moment, he said: "if everything goes well, according to the current situation and the end of the promotion month, our transaction volume should reach about 20 billion. Now the e-commerce market is more prosperous than I expected."

"What about the treasure?"

"I think there must be 15 billion yuan in the future..." After a pause, Tan Haiying continued, "maybe a little more."

Li Dong felt helpless and shook his head: "it seems that the target of 10 billion yuan is not completed. Wait for the next month to make a month's advertisement for taking out treasure."

Other people were all in fog. Li Dong coughed and said: "I bet with others. Last night, old Ma was too arrogant and ran against me.

In the end, I made a bet with him, more than 10 billion of his turnover.

If it's finished, take out the treasure and give us the first page advertisement for a month. If it's not finished, we'll give them one month's advertisement. "

"Cough, cough..."

There was a cough in the meeting room, and everyone looked at Li Dong in silence.

Our boss is not an ordinary boaster. He never thinks about the consequences before bragging.

10 billion, that is to say, if we could really achieve it, we would have been shouting slogans.

Now good, the boss still dares to bet with Ma Yun suddenly, this does not know to put to seek death.

Liu Hong took a sad look at Li Dong and said with a bitter smile, "Mr. Li, this I think the difficulty is not small. If we want to steadily surpass each other, we can at least achieve the goal of 25 billion.

Can promote activities, the later the more tired.

To achieve this goal, it is difficult, very difficult... "

Tan Haiying bit her teeth. Originally, she thought that the transaction volume of 20 billion yuan had been over fulfilled.

The result is good now, the boss and others bet, lose, the distant mall can be disgraceful.

Even if the amount of transaction exceeds that of taking out treasure, all the credit in front of us will be wiped out.

After thinking about it for a while, Tan Haiying gritted her teeth and said, "Mr. Li, we will strive to complete the task..."

She didn't dare to say that she could guarantee it, but she couldn't.

Seeing that everyone was embarrassed, Li Dong also knew that it was his own pot. He knocked on the table and said, "I have some ideas. Do you think it can be done?"

Several people looked at Li Dong expectantly and wanted to hear his advice. Li Dong was not good at technology, but he could give some ideas.

"We have launched all the activities that can be played, such as discounts, coupons and logistics These have been used out, reuse effect is not good.

But I have another idea. How about a red envelope? "

A few people were confused. Li Dong explained, "when you enter the mall, it will rain red packets. Do you know? We've all collected them for the Spring Festival... "

Li Dong explained briefly that everyone was not a fool and immediately understood the principle.

Li Dong said: "this time, the real gold and silver red packets, cash red packets, of course, will also be mixed with some products of the deduction voucher, not more than each day, issued about 5 million cash, 5 million deduction vouchers.

We are ready to prepare for the last 10 days, and it is too late for the other party to follow suit.

And this red envelope system, can also be used as an attempt, if the effect is good, I'm ready to launch later.

This thing, used in PP is still very good, can increase user viscosity and interest.

By the way, it can also improve people's habit of using ten thousand cartoon. We can distribute the money of red envelope to ten thousand cartoon.

Of course, there are some things I don't know very well. Are there any technical problems? "

Liu Hong slightly frowns, he is engaged in technical background, to these still understand.

What Li Dong said is simple, but it is not simple at all.To develop a red envelope system, this difficulty is not big, but data analysis.

Grab red packets, anytime and anywhere will produce a huge data stream, especially the kind of random red packets, is a huge data flow.

At present, it is difficult to support this kind of data operation.

The huge mall system, as well as PP and microblog, have made the remote side tired of coping.

If we develop another system, we will either put our own data center into use or continue to rent servers from several major operators.

And time is too late. After all, they are given too little time, and internal calculation is still needed.

Once there is a loophole, it is money. Who is responsible for the mistake and who is to be held responsible?

After thinking about it for a while, Liu Hong said, "Mr. Li, this idea is very good, it's really good. I feel very interested even after listening to it. I want to try to grab the red envelope.

In particular, this randomness, no one knows whether it will win a grand prize, the Chinese people are still very interested in this.

But I'm afraid it's too late. We'd better wait for our data center to be put into operation.

Even if we can't use it this year, we can certainly use it next year. "

Tan Haiying also had some regrets and said, "Mr. Li, if you mentioned it earlier, we could try working overtime.

But now the activity has started. It's too late for 20 days.

Of course, my idea is the same as Mr. Liu. The red envelope is indeed a good idea, a good idea.

Increase the user's activity and interest, not to mention, if the operation of good publicity, but also as a killer mace, give QQ and dig treasure hit.

My suggestion is that we can set up a project team to develop the red envelope system from now on.

When our data center is officially put into operation next year, or speed up a little bit, there will be hope by the end of the year.

During the Chinese new year, we launched the red envelope system to complement each other.

At that time, it was sure to attract a large number of users, even more effective than now. "

Other people nodded. There is still half a year from now to the Spring Festival. If you work overtime, you can definitely finish it. Moreover, the time will be extended. You can also conduct more internal tests to reduce loopholes.

Several technical executives are excited. They may not be able to use it this time, but they really want to develop it. They think the effect is good.

Seeing that everyone said so, Li Dong understood that it was too late this time.

Some helpless, Li Dong sighed: "forget it, then do as you say. As for the bet with old horse, it's nothing to put a month's advertisement back on him."

Li Dong still has some regrets.

As for the red envelope system, it's not that Li Dong intentionally doesn't say that. He has been waiting for the intelligent machine to be popularized before developing it.

After all, it's not cool to grab a red envelope on the website, but the mobile phone is more cool.

Moreover, along with the development of the red envelope system, Li Dong is also preparing to promote Wantong cartoon on a large scale. It was only 13 years before yu'ebao appeared in the previous life. This time, Li Dong is ready to launch yu'ebao in advance with the appearance of red envelope.

But now that I've said it, it's OK to develop now.

As for when to launch it, we don't have to rush to the end of this year. In fact, the time will be ripe by the end of next year. During the period from 2009 to 10 years, the development of intelligent machines is still very fast.

Next, Li Dong talked with the public a few more words, detailing the situation of later generations of red envelopes.

In general, I've made it clear. As for the development in the distance, we still have to see the results. It's not too late to improve.

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