Chapter 1045

Hong Ji came fast and walked fast.

As soon as he left, Wang Yuzhang, who just went upstairs, said strangely, "Chairman, was that just?"

"The Hongji of Huarun."

"I'm familiar."

Wang Yuzhang responded and said curiously, "is this Mr. Hong?"

"Talk about Hong Ke Long."

Li Dong stood up and said, "Yuzhang, what do you think of Hong Kelong?"

"Me?" Wang Yuzhang paused for a moment, then said, "I don't think we need to fight with Hua Run this time.

We have just acquired Carrefour, and the business has not yet been integrated.

At this time, the merger and acquisition of HONGKELONG, on the one hand, is too much capital pressure, on the other hand, it is easy to cause waste of resources.

What's more, our market share in Jiangxi Province is not low.

The merger and acquisition of HONGKELONG will not help us as much as we think. It is better to develop ourselves and have a more solid foundation than we expected. "

Li Dong said with a smile: "yes, I think so.

Hua Yun thinks that we will get involved, but actually he belittles us.

Now our business in Jiangxi Province has surpassed HONGKELONG. It is not of great significance to merge HONGKELONG.

In the first half of the year, what's the revenue of HONGKELONG? "

"1.4 billion."

"And us?"

"2.2 billion."

Hearing the speech, Li Dong said with a smile again: "this is not the case. Instead of spending so much money to invest in HONGKELONG, it is better to concentrate on expanding our own business, which is only for a year or two."

As they spoke, they went out.

When he got out of the hotel, Li Dong relaxed and said, "Jiangxi Province has a good performance.

The first half of the year is not a golden period for sales, but there are still 2.2 billion revenue, which is not low.

It should not be a big problem to achieve the goal of 5 billion this year. "

Wang Yuzhang immediately said, "we promise to finish the task."

"Last year, Jiangxi Province was only 3 billion yuan. Today's increase is good. Yuzhang, you have done a good job."

Wang Yuzhang said excitedly: "it is under the leadership of the chairman that we have the present brilliance.

After the merger and acquisition of Carrefour this year, our distant signboard has become a gold lettered signboard.

In Jiangxi Province, we used to only recognize foreign brands and Hong Ke Long. Now, far away, Wang Yuzhang even said, "we have noticed this. Recently, we are carrying out propaganda activities, and the whole province is united. While the performance of this year is going up, our profits will also go up. In the previous stage, it is mainly due to the influence of competition.

Our store location is slightly biased. If the price is raised again, the business will be poor and the performance will be affected.

This year is good, we have more direct suppliers and distributors, the cost is reduced, and the profit will certainly go further. "

"That's good."

Li Dong should a, and then on the driveway: "go to Bayi Square to have a look, there heard business is good."

Wang Yuzhang also did not refuse, of course, there is no refusal.

They got on the bus together, and several cars and a Chinese bus drove to Bayi Square together.

……

On the way.

Zhou Haidong called.

As soon as the phone was connected, Zhou Haidong said in a low voice: "general manager Li, things are a little bit of an eyebrow."

"Say it."

"It's mainly about suppliers."

"Supplier?"

"Yes, Jiangxi Province is not the supplier of the unified use group. In fact, it is the same in many places except Jiangxi Province.

After all, some manufacturers are too far away from the local area and have no factory buildings there.

The logistics cost alone can sometimes equal the discount they give.

Generally, in this case, we will select some local suppliers for cooperation.

This is also the case in Jiangxi Province. The problem is that the prices given by some local suppliers and manufacturers are slightly higher than the average price.

Although the high price is not much, but there are many goods, the price difference will come out. "

"So that's where the hole is?"

Zhou Haidong thought for a moment and said, "it can't be said that it's just because of this. After all, the appropriate price difference is also within the range allowed by the group.

It is also feasible for the branch to use this right.

However, in general, in case of price difference, local companies will cancel the supply, and we also have a special person to conduct market research and audit.

This time, there is something wrong with Jiangxi Province. "

"Go on."

"The headquarters also reminded Jiangxi Province before, but Wang Yuzhang said that these local suppliers have a lot of resources. Cooperation with them will help us open up the local market.

At first, the headquarters acquiesced. "

"Is it? I didn't see that from the report. Who agreed? "

"Supermarket board."

"So I wronged Jiangxi Province?"Zhou Haidong hesitated for a moment, and finally whispered: "it's not unjust. As I said before, the price difference is not the only factor.

In fact, even with this, the gap won't be that big.

Last year, on the side of Jiangxi Province, the gap was still as high as 10 million yuan

"Where's the money?"

"We can't find out for the time being."

Li Dong frowned and said in a cold voice, "tens of millions of funds, if you say you can't find out, that's what you do?"

Zhou Haidong also had some headache, but he said: "the accounts of Jiangxi Province are actually quite clear. You can check them. Although I feel that there are some problems, the specific ones are not easy to find out."

"Then continue to investigate!"

"Yes."

After hanging up the phone, Li Dong shook his head. He underestimated these people and overestimated the supervision team of the headquarters.

I know there is a problem, but I can't find it out. I'm kidding.

Just after this, Li Dong's mobile phone rang again.

The call came from Yu Bo. When Li Dong got through, Yu Bo immediately said, "Mr. Li, have you come to Jiangxi Province?"

"Well."

"I'm in Jiangxi Province, too!"

Li Dong was surprised and said, "are you in Jiangxi Province? Aren't you running in the team? "

Distant Industrial Company, not long ago, has fully equipped.

If you want to attack, in Li Dong's opinion, you have to run in for a period of time.

Yu Bo immediately said: "I see Mr. Li, you are in a hurry. When you are fully staffed, I will take it out to exercise. I will talk with some small and medium-sized enterprises in the early stage, so that we can run in.

When we negotiate with other enterprises later, we will have experience. "

"Practical training, this is feasible."

Li Dong thinks it's good to talk to some small and medium-sized enterprises first. Even if he spent a lot of money wrongly, it's not much.

Wait for the team to run in, and then have some large-scale negotiations.

In this way, you can save a lot of time, and you don't have to raise idle people for nothing.

Yu Bo was in Jiangxi Province, and Li Dong didn't think much about it.

However, Yu Bo took the initiative to say, "Mr. Li, I have been in Jiangxi Province for some days, and we have also negotiated the transfer with several small production enterprises.

In the middle of this, we checked the accounts and found something interesting in the end. "

"Well?"

"One of the small businesses here is our supermarket supplier."

"And then?"

"And then I found out that they had more inventory than we thought."

Li Dong frowned and said, "to be direct, what does it mean?"

"At the beginning, we didn't care too much, and the other party didn't know that we were actually subsidiaries of the distant company. After all, we just ran in the team, and we didn't play the signboard in the distance.

As a result, some people in this enterprise have made a slip of the tongue.

These goods are actually sent to distant supermarkets.

However, the delivery is only nominal. In fact, it is right to order the goods from afar, and even the goods have entered the warehouse center of the supermarket in the distance.

It has also passed the acceptance... "

"Then why did the goods come back to the original factory?" Li Dong grasped the point and asked again.

"After the sales period, unsalable products, discount treatment."

Li Dong gradually understood that there are three dates for products in supermarkets: sales date, best date and expiration date.

The food is out of date and worthless, needless to say.

After the best selling date, supermarkets begin to think of ways to deal with the food, such as discount and promotion, which are common things.

Sometimes, the profits of supermarkets are very high. The gross profit margin of some commodities can even reach 50% or more.

Why is the final net interest rate not high? These expired products are actually an expense.

Of course, not every product needs to be responsible from afar.

Some products will be recycled by the original manufacturer.

But if you can't sell it out and the goods are in a lot, you can't lose all of them. The supermarket should also bear part of the loss.

When Yu Bo said this, Li Dong said in a low voice: "do you mean that these are unsalable products from afar, which are recycled by manufacturers?"

Yu Bo licked his lips and said, "more than that."

"More than that?"

"Yes Yu Bo affirms: "really want these, I am not strange, after all, the product is unsalable, these are normal, I will not think much."

"What else?"

"Some of these stocks are actually products that have been put on the shelves at a distance, and I see the marks on the shelves.

In other words, these things are actually sold from afar.

However, it is only nominal sales, in fact, it has not been officially put on the shelves, and has been directly taken back by the manufacturers through channels. "

It was Li Dong's turn to be a little puzzled and said: "if according to your opinion, if these commodities are put on the shelves, they will be sold out, only if they have advantages and no disadvantages.After all, the performance has improved... "

"Yes, the performance has improved, but it does not mean that the profit has been improved. As I said before, it's just after the sales period, not the expiration date.

After the sales period of products, in fact, we are discount treatment, not only no profit, some products even have a loss.

And after the sales period of the product, in fact, can be sold for the second time.

If you are not afraid of trouble, you can even change the packaging and re factory, which will not affect the sales and quality

"You mean..." After a while, Li Dong finally understood and said, "our products have not actually been put on the shelves, but on the list and in the warehouse, the date of purchase is registered.

After the best selling period, the goods will be discounted.

And this discount is only nominal. The goods have never entered the market from the beginning to the end.

At the final stage, the goods are returned to the manufacturer in the name of discount and promotion? "

"Yes."

"So, our performance has improved, but our profit has been slightly lower."

"I'm not sure about that, but I think it should be."

"And the manufacturer, get this batch of goods, heart black point, change packaging, secondary sales.

Even if you don't want to be black, if you sell it to others at the price after the best sales period, even if you are far away, you can still get a second profit? "

"It is."

Li Dong picked his eyebrow and said, "this is a combination of two benefits. If the performance in the distance is improved, the manufacturer will have a second profit. Am I right?"

Yu Bo said softly: "yes, what we care about is the performance. As for the profit decline a little bit, it's impossible.

After all, far away has been the pursuit of revenue, want to be the first.

It should be acceptable if the performance rises and the profit declines.

As for the extra goods, if they can't be sold out, they can't be rotten in the warehouse

"Yes, there are too many goods, and each batch is a little bit more, and no one pays attention to it.

We have so many stores and so many activities. Who knows whether temporary mobilization of goods is enough, at least we must ensure that we can't run out of stock. "

Li Dong laughs at himself, which will not happen in other supermarkets.

Out of stock rate, which is an important assessment index in retail enterprises.

What do you mean?

That is to say, it is better to purchase less than to purchase more, and only when it is about to be sold out will it continue to purchase.

However, far away, there have been more activities, often and online shopping mall for cooperation.

There will be a lot of trouble if we buy less.

Therefore, in the distance, the purchase has been greater than the shipment, only inventory, rarely out of stock.

Of course, even if there is inventory, it will not be too much. We will conduct research before we will decide how much we will buy.

But if a little bit more, excuse for the next activity to do preparation, or increase in shipment, more stock has become a matter of course.

Li Dong wanted to understand this, and finally said deeply: "the manufacturer, after the second profit, there will always be a rebate, right? Far away, it's not enough to make a second profit for others. "

"Only the boss knows about it. I don't know whether or how much it has, and I don't ask much about it." Yu Bolian was busy.

Li Dong said in a low voice: "OK, I know. You are busy with you. You don't have to worry about these things."

"Well, I understand."

Li Dong hung up the phone with a self mockery on his face. When the performance in the distance went up, the manufacturer had a second profit, and some people could still get the profit returned by the manufacturer. It seemed that everyone was happy!

But actually?

Where did the money come from?

The profits from other commodities in the distance are shared equally. In addition, as the performance goes up, the tax revenue will rise a little.

In short, the loss is only far away.

Of course, it doesn't matter if you only care about performance and lower profits.

Didn't Li Dong want to be the first?

OK, here you are!

Our performance is very good. Although the profit is low, we can't help it. If we have good performance, we will promote sales and discount. These activities will certainly be carried out.

As for the promotion product, it is directly covered by people, which is a symbol of good business.

What? Making money?

We don't expect to make money. The task now is to make money. We will wait until we become the first.

I'm afraid it's not just one person's idea, but many people's.

Who makes you Li Dong want to be the first!

Who let you Li Dong only care about the performance, the performance is good, get more bonus, also did not see who profit margin decline by you punished.

And this risk is not big, the goods really into the warehouse, also really unsalable.

Is it not normal for unsalable products to be discounted?

The only unusual one is probably the buyer after discount. It is the original manufacturer.But no one stipulates that the original manufacturer can't be a customer, right.

Naturally, there are loopholes, but it's not a crime. It's really hard to identify.

Of course, if someone took a kickback, it should be able to identify.

But is there any evidence?

No!

Zhou Haidong said that there was no problem with the accounts of Jiangxi Province. It must be, because all the accounts that should be kept are in the accounts.

There are records of goods in and out of the warehouse, and there are also discount activities.

Even the performance has been taken into account. The only thing omitted is probably the removal.

People in Jiangxi Province are good at handling affairs. When they go out of the warehouse, they will finish the promotion. The money for manual transportation is left over. They can save money. What a good staff and supervisor!

The bottom employees don't know whether there is promotion or not, and the senior executives don't really care about which products are involved in the promotion.

The warehouse is only responsible for the import and export of goods, other they are not responsible for.

There are not many people needed in the middle and there are not many processes.

Of course, there are still procedures and audits for goods to be sold in shopping malls, but these processes have been reduced to a minimum.

Simplify a few procedures a little. I'm afraid many people don't realize it.

What they saw in the documents was that only the so and so commodity participated in the promotion, and then the promotion effect was good, and all of them were sold out. It was normal.

How many people will go to thousands of products to see if this product is on sale?

Even if go to see, a sentence sold out, what can you say?

Or to be more troublesome, the goods will enter the market directly and the manufacturers will recycle them back. In fact, if the cost is slightly higher, their secondary profit will be lower.

It's not necessarily impossible for a more cautious person to do so.

This move, in other supermarkets may not work, in the distance, can really fool the past.

Who let the remote side of the laissez faire, the major departments, mainly look at the performance of revenue, with other things are less management.

When the performance is good, even if the profit is lower, many people can accept it.

If everyone did this, Li Dong would not be able to see that, and so would the others.

But it's a little bit obvious here in Jiangxi Province.

Especially after Chen Ke's arrival, the performance of Jiangxi Province suddenly increased a lot. I feel that there are some elements of fooling people in it.

At this point, of course, Li Dong would doubt it.

Li Dong is not the only one. In fact, there are doubts in finance and supervision, but no evidence can be found. After all, all kinds of procedures are perfect and the accounts are OK.

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