August 17, more than 10 p.m., major e-commerce websites ushered in the last peak.
Up to 0 o'clock, the month long promotion officially ended.
After 0:00, it's on the 18th.
……
In the student union group.
Just after zero, the message flickers.
Zhang Jindong, who has just joined the group, took the lead in saying: "the monthly turnover of Sulin e-buy is 1.4 billion, a record high, and tiantongle!"
Sulin online mall has just been renamed Sulin e-buy recently, nearly a year ahead of its previous life.
At this time, the audience of Sulin e-buy is very small.
The monthly revenue reaches 1.4 billion, which is not too much to say.
To put it simply, in the past few years when the online shopping market data statistics, B2C market data analysis, even red children, Macintosh, Beidou are on the list.
Even if their share is very small, they can at least be listed separately.
What about Sulin?
In B2C market, Sulin has been using the word "other".
This shows how bad Sulin's online mall is.
If according to the track of the previous life, the online mall of Sulin still can't be ranked at the moment.
However, since the fire of the remote shopping mall, Sulin has also increased its investment in e-commerce and carried out large-scale promotion. Only in this way has it achieved a performance of 1.4 billion yuan, exceeding the total transaction volume since its establishment.
Zhang Jindong's joy comes from his heart.
However, he was a little too early to be happy. As soon as he was excited, he was swept away by other people's news.
After a long time, someone thought of him. Ma Huateng made several sweating expressions and joked: "I didn't dare to talk about the transaction volume of 1.8 billion yuan this month. How can Lao Zhang be confident to bubble out?"
Zhang Jindong retorted: "clapping is C2C, Sulin is B2C, different."
Just after the refutation, Feng lunaite and Li Dong said: "this is also B2C oriented. The time of its establishment is later than that of you. How many achievements are there?"
Li Dong was also fiddling with his mobile phone at this time. Seeing the situation, he replied, "not much. It's only 24.7 billion points. Fortunately, it's less than 250."
"This face hits!"
"Well done!"
"It doesn't matter if Lao Zhang is thick skinned."
"Let you be arrogant. Don't you see that our elders don't speak?"
“……”
People have ridiculed Zhang Jindong, Zhang Jindong this period of time high spirited.
At the beginning of the year, when large and medium-sized electrical appliances were captured by Sulin, Sulin had a trend of anti surpassing Gome and was more likely to be ranked first in the retail list.
Zhang Jindong was not satisfied, and then began to reform and launched Sulin e-buy ahead of time.
That's not all. During this time, he was ready to start a big move again. He had the idea of Laox in Japan to enter the international market.
In addition, on the other side of Xiangjiang, Sulin is also negotiating merger and acquisition business with laser.
Laser is not well-known in the inland, but it is also a well-known chain store of electric appliances in Xiangjiang, which is comparable to those of Broadway and Fengze electric appliances.
In addition to these, Sulin also threatened to add 300 physical outlets before, which is not a small matter.
Zhang Jindong's ambition is obvious.
Although he is only competing in the Asian market at present, there is no doubt that this guy will be focused on the international market sooner or later.
In addition, he joined the student union later. Recently, he was more active in the group. Everyone likes to make fun of him when he is free.
Being attacked by the crowd, Zhang Jindong didn't care. He immediately replied, "Dongzi, what are you going to compare with me? What are you doing! Don't you two have a bet, win or lose? "
This is a wise question. We are all insiders, but we still don't know the data.
Li Dong's side did not reach 25 billion yuan, and his treasure had already exceeded 15 billion yuan. According to the gambling agreement, Li Dong naturally lost.
As soon as his news was sent out, Ma Yun said, "the waves behind the Yangtze River push the waves ahead. The bets belong to the bets, but this time he lost the treasure."
What he said about losing was not gambling, but overall.
Now online shopping market, C2C or occupy the mainstream position.
Taobao is the largest C2C platform, and as early as before the establishment of the remote mall, Taobao was an e-commerce giant.
As a result, the sales promotion month, but the loss of no resistance.
18.1 billion, which is the monthly revenue of the treasure.
It is 6.6 billion behind the distant mall, which is not a fluke.
Although he won the bet, he was defeated.
Although Ma Yun wanted to laugh at Li Dong, he was not very interested at this time.
The revenue of 18.1 billion yuan is not high.
In 2007, the total revenue of digging treasure was less than 50 billion yuan.
This year's one month's performance is more than one third of last year's. in the past, Ma must have a sense of achievement, but at this time he was seriously hurt.When he made a bet with Li Dong, he said that the distance could not surpass the 10 billion yuan he had dug out.
In fact, what he thought at that time was that if he went beyond the distance, it would be called slapping and puffing up.
But the first day the trading results came out, the old horse was quite hit.
Now I've won the bet, but I don't have a sense of accomplishment.
It's not interesting to bet more than 10 billion yuan with an e-commerce website later established. This is to put yourself in the position of the weak.
Ma Yun never felt that he was weak, but now it seems that this is about to become a reality.
Ma Yun finished, Li Dong replied: "old horse, no fighting spirit?"
"Fart!"
Ma Yun scolded and then said, "sooner or later, you'll be good-looking! Don't be complacent. This month our supplier conference is over, your advantage will be lost.
Dongsheng, if they still make a difference, I'll kick them out of the game! "
There are many reasons for the loss.
However, the main point is that in the promotion month, the first large-scale cooperation between the major suppliers and distant places has given them a lot of discounts.
There are also discounts here, but they are scattered.
In addition, C2C shops are not well managed and reported by Li Dong many times. In a word, this month's sales promotion is not smooth.
That's why it's forced to dig treasure, and there's no excuse to refute it.
You are a C2C business based e-commerce platform, lost to a B2C based e-commerce platform, how can not be justified.
Old ma is too lazy to find an excuse to say that kicking Li Dongsheng out of the game is half true.
If these home appliance suppliers still make different treatment, Ma Yun is 100% to kick people.
Despite the fact that big guys usually have a good relationship, drinking and eating meat on a table can involve interests, and it's useless to have a deep personal relationship.
In recent years, the channel business is already dominant, and the supplier has to see their face.
If tmall wasn't as big as a distant mall, Ma Yun would have been stronger than now.
When he finished speaking, Li Dongsheng immediately said with a laugh: "old horse, don't stare at me alone. How much do we supply from afar? Let's talk about the first cooperation. We'll give my family a face
"That is, old horse, it's not easy for us. Don't let the gods fight."
“……”
There are many manufacturers in Li Li and Li Dong.
Of course, while cooperating with Li Dong, most people also cooperate with Ma Yun.
This time, we did not do very well, and the supply cost of Diao Bao was slightly higher.
But they also can't help, the distant mall shipment volume is big, plus take out the treasure there the fake question to make them very tired.
In the past two years, most of their after-sales orders are not their own products, but fakes.
Just this, can let each big manufacturer denounce unceasingly.
In the past, people recognized it with their noses. After all, the Taobao family was the biggest one at that time, and the online market almost relied on digging treasure.
But now, the rising speed from afar is amazing, so we are not used to him.
After a few words of indifference, Zhang Jindong, who was silent for a while, bubbled again: "Sulin will increase its investment in the e-commerce market, and the online and offline channels will expand in scale.
Ladies and gentlemen, don't forget Sulin when you cooperate next. "
"Well, it seems that Lao Zhang is not willing to be lonely."
"OK, Sulin, this is to challenge the status of the distance."
"Li Dong, what do you think?"
“……”
Zhang Jindong news out, the group are all business tycoons, how can not understand his meaning.
The expansion and integration of online and offline channels is also the way to go in the distance.
Su Lin e-buy is still based on home appliances, but as you can see, Zhang Jindong's purpose is not only here.
Sulin is not only negotiating with Tesco and laser, but also with several e-commerce websites such as redBaby.
And their business scope can be more than home appliances, which is a precursor to the expansion of the field of department stores.
Sulin and Yuanyuan are both retail giants, but one used to focus on household appliances and the other mainly on department stores.
But now, both sides have a tendency to expand their business scope.
In other words, it is no longer a trend. The household appliances business in the distance is getting bigger and bigger. In addition to Beijing and Tianjin, almost all of them are self operated.
Sulin, on the other hand, is also increasing investment in the field of department stores.
At present, there seems to be no collision between the two families, but if it goes on like this, it will happen sooner or later.
They are the top two giants in the retail industry, and nine out of ten this year's competition for the number one retail business falls on these two companies.
Despite the good cooperation, the two companies have become the biggest competitors.
When the crowd started to coax, Zhang Jindong could not help saying, "how can we challenge the distance? Don't forget that last year, Sulin ranked third in retail sales, and there are still several places missing from afar. "In 2007, Guomei ranked first, Bailian second, and Sulin third.
Far away here, barely into the top ten, and Sulin gap is not small.
However, this year is different. Great moves have been made in the distance, especially the merger and acquisition of Carrefour.
This does not include the scale of the e-commerce market. If you really want to include it, Sulin is definitely not an opponent.
Of course, the current official statistics do not include e-commerce.
E-commerce is more complicated. It is similar to the C2C shopping mall like Taobao. How to calculate the revenue?
Third party shops do not represent a treasure digging industry. Their real revenue may be very low.
In other words, tmall supermarket can be regarded as self-supporting business. In fact, there is no tmall supermarket now, only a tmall mall.
Therefore, although Ali's trading volume went against the sky, Ali did not enter the world's top 500 until Li Dong was reborn in 16 years.
Jingdong, on the other hand, is one step ahead of Ali in the world's top 500. This is also due to different platforms and different ways of calculating revenue.
Whether it is the world's top 500 or China's top 500, they are all based on the independent revenue of enterprises.
Looking at the revenue alone, it does not necessarily represent the strength of the enterprise, but it is also an old tradition. After all, the rise of e-commerce is too short to be considered as the main force for the time being.
There is also a point, retail classification list, now also does not count e-commerce.
However, the enterprises with e-commerce generally don't care about this single list. What we see is the whole.
The revenue of e-commerce will naturally be included in the overall revenue.
This year, in the retail classification list, far away may not be able to surpass Sulin, but in the overall ranking of enterprises, it is a firm decision to surpass Sulin in in the distance.
Zhang Jindong was unconvinced, and everyone ignored him.
The topic soon shifted to Ma Yun's and Li Dong's bets. In the last bet, Li Dong said that he had lost and had to make a month's advertisement for Diao Bao.
Now, people are hiding their expectations and asking him when to start fulfilling his promise.
Li Dong was not vague, and immediately said, "it will start tomorrow morning."
"Well done, a man!"
"Dongzi, if you lose, you won't lose. You'll bet with old horse again next year!"
“……”
After a long chat, everyone gradually lost their voice.
……
Li Dong put down his mobile phone and breathed a little.
Don't look at the bustle of the group just now, but in fact, there are so many dozens of people, which are also divided into groups.
The bets between Li Dong and Ma Yun seem to be joking, but they are generally divided into two parts.
Some people have a closer relationship with Li Dong. They are mainly students from the second phase of Yangtze River.
Those in the first phase should be closer to Ma Yun.
Of course, there are also some neutral ones that are purely spectators.
Li Dong shook his head and didn't think about it.
In fact, the attitude of these people doesn't determine anything, and the competition between him and Ma Yun is not vicious competition.
It's just a normal business competition. It's normal to win or lose.
It's Zhang Jindong. Li Dong is a little bit alert.
With the news of Lao Huang's bad luck spreading more and more widely, Zhang Jindong has been acting frequently recently.
It seems that Guomei's threat in his eyes is getting smaller and smaller. This guy is afraid to open up a new battlefield.
The business community is so volatile. At the beginning, the two companies joined hands to enter the Beijing Tianjin market.
It's only a long time before we become competitors.
Li Dong can't help but think of Hua Run. Last time he talked with Hong Ji about cooperation, Hong Ji couldn't decide on the spot. He went back to discuss for a while, and recently he began to contact Chen Lang.
Perhaps, before long, Huarun and distant will cooperate.
The two retail overlords in East China have been hostile for some time.
Last year, far away and Suguo's brains were all played out. In a flash of time, there was a trend of cooperation.
Separation and combination, the layman to see dazzling, but the industry is used to it.
To make a comparison, the domestic retail market is very similar to the warlord separatist regime in the Republic of China.
Today you hit me, tomorrow I'll fight you, and then we'll cooperate to fight a third party. As for who the enemy is, it's still unknown.
It's not that easy to achieve unification.
With these feelings and expectations, Li Dong slowly fell asleep.
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