Chapter 1403

hotel.

The first person to come to the door was not other invited managers, but Wang Chuanfu, who was personally invited by Li Dong.

When Tan Yong led Wang Chuanfu into the door, Li Dong stepped forward, stretched out his hands and laughed: "brother Fu, more and more lucky!"

Whether Lao Wang is willing or not, Li Dong is a hug.

Wang Chuanfu also said with a smile: "it's too warm. Take care of my old bone."

"Brother Fu is joking. He's just over 40 years old. He's no old man.

At your age, Liu hasn't started a business yet. "

Li Dong smiles and takes Liu Chuanzhi as an example.

Then he stretched out his hand and asked, "please sit down. Originally I was going to visit in person, but now I'm the most unpopular member of the entrepreneur, so I won't make trouble for my brother."

Wang Chuanfu picked up his eyebrows and said, "this is out of the ordinary. Who doesn't welcome you?

If outsiders don't welcome us any more, our own people will be on the same line!

Dongping out of you, Li Dong, is my glory, but also the entire Dongping, the entire Jiangbei glory!

Even, this is the glory of Huaxia. If it weren't for you, now we are still dominated by foreign retailers. How could this situation be... "

Wang Chuanfu said a lot and said a lot.

He and Li Dong have a better relationship than outsiders think, although they don't meet many times.

Both of them are members of the Chinese students' Association, but they are from Jiangbei.

Many people know this, but some people don't notice their specific native places. They are both entrepreneurs from Dongping.

It is rare for a county to get out of two famous Chinese entrepreneurs.

Dongping is not a developed county. It is beyond everyone's expectation to get rid of them. In the next ten years or even longer, no one will be able to compete with them.

Because of this relationship, they often communicate on PP and on the phone.

Before that, the Jiangbei business group came forward to support Li Dong. Wang Chuanfu was also the first Jiangbei businessman who was out of town to support Li Dong.

Of course, Wang Chuanfu is more low-key than Li Dong at the moment, and many people don't even know who Wang Chuanfu is.

Can know who he is, all understand that Wang Chuanfu is not ordinary people.

BYD automobile, I'm afraid this is the first impression of BYD by latecomers. However, the actual situation is that BYD did not start with cars at all.

BYD, founded in 1995, was not aimed at cars at the beginning.

Within a few years of its establishment, BYD has become the second largest rechargeable battery manufacturer in the world and the first in China.

It was not until 2003, when BYD acquired Qinchuan automobile that it formally entered the automotive field.

To be the second in the world and the first in China in one field is enough to attract countless people's attention.

Moreover, BYD is also a promoter of the new energy vehicle industry and one of the leaders of the new energy vehicle industry all over the world.

The only pity is that the timing is not right.

In the past few years, it is not so much trouble to promote the new energy vehicle industry, and it is not generally difficult to tackle key technical problems.

Of course, this concept has been supported and favored by countless people.

In 2008, Buffett took a stake in BYD, which means that he is optimistic about BYD's development and promotion in the field of new energy vehicles.

It is also this time that BYD's new energy vehicle concept is known to the public.

of course, at this moment, the new energy vehicle industry, which is booming and attracted worldwide attention, will soon usher in a global bubble.

Nowadays, Chinese national automobile brands regard new energy vehicles as turning capital, and think this is the only chance for Chinese national brand cars to turn over.

Capital, talent and technology are highly accumulated in this area.

However, it is a fact that the utilization rate of new energy is low, and so is the difficulty in tackling key technical problems. The entry of various capitals has led to the trend of blue ocean strategy entering the Red Sea.

However, at the beginning of 2009, a large amount of capital has entered the automobile field and into the new energy vehicle field. Even if many people see this trend, they will not care too much.

Even the state and the government feel that this is an opportunity to turn the tables. All kinds of policy incentives, various policy subsidies, all kinds of talent and technical resources are inclined to this area.

at this time, who came out to say that the new energy vehicle industry will be a huge bubble, I am afraid the first harvest is countless slobber and abuse.

This is the only chance for Huaxia auto enterprises!

Yes, everyone thinks so, including the government and these entrepreneurs.

Li Dong, of course, knows how much this bubble will have. At least BYD spent five or six years on it, resulting in a lack of competitiveness in the late stage and gradually falling behind in the national automobile brand.

As the two sat down, Li Dong did not say anything about new energy vehicles, but said with a smile: "Congratulations, brother Fu. The influence of the God of stocks is extraordinary.It's only a few months since I became a shareholder. In the context of the depression in the world economy, BYD's share price has risen five times. Congratulations. "

Wang Chuanfu was not too happy, but a little suspicious: "there is a little bit of irony in it, I can hear it.

Is it because foreigners have invested in the shares, do you think I'm disgraced? "

"It doesn't mean that."

Li Dong said with a smile: "to tell you the truth, everyone has misunderstood me. I am not an absolute nationalist and I am not so angry.

As long as I'm not controlled by foreign investors, I don't have much idea about foreigners investing in our domestic enterprises.

The development of domestic enterprises needs funds. After all, our motherland has just risen, and we private enterprises have not been taken into account.

At this time, I will choose between development and bankruptcy. I won't refuse foreign investment. You can see from microblog.

Can we go online abroad without the promotion of several major investment banks?

Without the help of a few big investment banks, can we open up competition abroad?

BYD is also the case, Warren Buffett's influence is extraordinary, at least his entry, for BYD opened a shortcut to enter the foreign market.

However, as a friend, I still want to say a few more words. Don't be too superstitious about these people's vision and strategy.

In the capital market, their vision and strategy are at the top, but in terms of actual operation, they are just laymen.

BYD's future, after all, depends on BYD itself, not outsiders.

In this period of time, although BYD's performance has been rising and its share price has been rising, some problems still can't be ignored. "

Wang Chuanfu's face changed slightly. Li Dong, as one of the most famous and outstanding entrepreneurs in China, is not a leader in the automobile industry, but he can do everything to reach Li Dong's level. In fact, many industries seem to be the same.

Today, Li Dong invited him. He thought Li Dong had come to Shenzhen to express his gratitude.

But as soon as he entered the door, Li Dong talked about BYD itself, which made Wang Chuanfu wake up a little.

He calmed down a little, and Wang Chuanfu said in a deep voice, "Dongzi, if you have anything to say, do you think there is something wrong with BYD at present?"

Li Dong shook his head with a smile and said, "it's not. I'm an outsider. In fact, I don't know much about these things.

However, brother Fu and I have a different relationship. We have known each other for a long time.

In 2002, Dongping No.1 middle school invited elder brother Fu to give us the opening speech. I stood on the playground and listened. Now it has been seven years.

Although there are many places in the world, there is no chance of contact.

But I always feel that friends don't have to care about these.

Since I'm a friend, I'll just say a few outside words. Brother Fu can listen to it. If it's not pleasant to hear, I'll laugh it off and don't care too much about it. "

Wang Chuanfu raised his eyebrows and said, "sure enough!

I always felt that something was wrong.

I have read your resume many times. You graduated from Dongping No.1 Middle School in 2004, and you should be in Dongping No.1 Middle School in 2002.

I've been there to give the opening speech, but you didn't mention it a few times ago. I thought it might be that I thought too much.

Now I know that you are really in the crowd. I'm afraid no one would have thought that you would come to this stage at that time. "

Wang Chuanfu has some feelings. How many years has it been?

At that time, he could not imagine that among the thousands of students listening to the speech under his nose, there would be such a monster as Li Dong.

Now Li Dong himself mentioned that Wang Chuanfu felt that the world was changeable, and sometimes it was really surprising.

Li Dong said with a smile: "it's not that I didn't mention it before. Brother Fu was a magnate in the industry before. I was the only one who opened a supermarket. When I mentioned these things, I couldn't make people laugh. I thought I was pulling tiger skin.

And seriously, I forgot almost what you said in your speech. I'm sorry to mention it.

But then again, I didn't really have any idea. You dressed like an old farmer. I didn't know who you were, so I heard that you were engaged in batteries... "

Wang Chuanfu laughed and said, "if you want to reminisce about the past, you can talk about it later.

Don't change the topic. Do you think BYD has a serious problem?

You, Li Dong, are willing to give me a few words as an outsider. It's a coincidence of the year. "

Li Dong said with a smile, "I was just about to say that you interrupted it yourself.

I won't tell you about the past. I'll just say a few points and you can listen to it.

At present, BYD is very competitive in its own brand. Your F3 has always been the sales champion of its own single brand, and the sales volume is increasing day by day.

At present, domestic policies are also supporting the R & D and sales of independent automobile brands. It can be said that this is the golden period for the rise of independent automobile brands!

I believe that brother Fu is more clear than I can see.

But policy is only policy after all, and the influence of Warren Buffet is only temporary.The key lies in that in this golden age, laying a foundation, improving itself, improving quality and service, and increasing technology research and development are the foundation of enterprises.

And BYD?

Although F3 has the highest sales volume, it has also been criticized. It is the most complained car of its own brand in the market.

You blindly expand channels. Cars are no better than retail. Our stores can be opened at will. If not, we will close down.

How about you?

Your investment is much larger than ours, and because of this, your channel providers are more concerned about making a profit. As for after-sales and other matters, who cares?

Various problems occur frequently, the service attitude is poor, and the after-sales system is not perfect. What's the use of expanding channels?

What's more, outsiders say I'm greedy, but you're actually more greedy than me.

Your vertical integration model, when it is small, is invincible. I admit that.

But now, you have begun to enter the international market, still clinging to the vertical integration mode. Do you really think BYD can achieve this? "

BYD's well-known vertical integration model is actually similar to that of Li Dong.

What do you mean?

That's to say, catch up!

Not only cars, but all auto parts, except for a few that BYD can't produce, are all made from raw materials and are manufactured by BYD itself.

However, BYD automobile was established for a short time after all, and the technology research and development of these spare parts were not in place, and the quality control was not in place.

They are all one family, many products are not up to standard, because it is the family's reason, they are also directly launched.

As a result, BYD has more and more problems, and its quality has plummeted.

plus with the increase of production, sales volume and user's demand, BYD has received numerous Tucao and make complaints about several popular cars in the market.

Li Dong's distance, although also in the production field, but the scale is not big, also did not grasp, the quality control is extremely strict.

In addition, compared with the automobile industry, retail has higher and higher requirements on product technology.

BYD has been distracted by this, and a lot of capital, manpower and material resources have been allocated to the new energy industry, which has led to the decline of the product quality of its own car brand to some extent unbearable.

Li Dong said something else, but Wang Chuanfu didn't care. Speaking of this, Wang Chuanfu frowned slightly: "vertical integration is still very necessary. At least, we are still in the initial stage in terms of new energy vehicles. We must carry out vertical integration to achieve our expectations and goals.

Of course, you also have a point. Maybe it's time to make necessary changes to the vertical integration strategy.

Channel expansion, follow-up services can not keep up with the problem, in fact, I am ready to open the market first, and then follow up... "

Li Dong curled his mouth and said, "it's too late. Your reputation is bad."

"Is it so serious?" Wang Chuanfu frowned slightly and felt that Li Dong was exaggerating.

"It's so serious. Of course, that's what I said. Just listen to it."

Li Dong then said, "one more point, do you believe too much in Warren Buffett's influence?

Actually, because of Warren Buffett's stake, you don't even have to do brand promotion.

You look at today's enterprises, who is not doing propaganda, you are good, directly no voice.

To tell you the truth, many people don't know BYD at all. At least on TV, on the Internet and in newspapers, you seldom see your advertisements.

Others Chery, Geely are doing, you are short of advertising money?

Finally, I would like to add that your new energy vehicle industry is very good. Of course, this good means the future.

However, at this stage, the technology can not keep up with the times, and there are too many funds, talents and technical resources. If it goes on like this, problems will happen sooner or later.

The future trend is good, but I don't think you can put all your focus into it at this time. It's not a matter of a day. Maybe ten years, maybe longer, to see the results.

At this time, all your energy has been put into it. Maybe ten years later, you will create a shocking Chinese automobile company.

But in ten years, can you really afford to delay? "

"Ten years?"

"Do you think it will take ten years?" Wang Chuanfu said

"Maybe more than that."

"Why do you say that?"

Li Dong said with a smile: "believe what you believe. If you don't believe it, you don't believe it. Anyway, I think so.

At the end of the article, I would like to add that you can rely on it. We have hundreds of employees who have purchased F3. As a result, there are often problems, even I know.

In the future, you can change the one you can, and the one that can't be replaced will be maintained as soon as possible.

We have a lot of employees from afar, and your car price is not low. Maybe I have a whim and want to cooperate with you one day. It is possible to purchase tens of thousands of vehicles for employees at one time.In addition, I want to eliminate our express cars. Your electric cars can't run long distances, but they can still run in the city.

Brother Fu, don't say brother, I don't take care of you.

We really want to purchase electric vehicles on a large scale, which is at least hundreds of millions or even billions!

Of course, I have explained in advance that this is not necessarily the case. Even if it is decided, the plan may be implemented in a few years.

What's more, Chery has always wanted our list. All of them are local enterprises in Jiangbei. I can't act on my personal feelings.

At present, it depends on your efficiency and quality improvement.

At the very least, you have to solve the problem of our employees' vehicles immediately... "

Wang Chuanfu looked at him suspiciously and said, "how do I feel that the words in front of you are actually paving the way, and the back is the key point.

All in all, isn't it just for this?

If so, I can only say I made it.

You Li Dong casually said a few words, but let me see a lot of shortcomings, just for this, I will not just look at.

What's more, BYD's customers encounter problems, which are caused by our own problems. No matter from what aspect, we will not shirk. "

With that, Wang Chuanfu said again, "are you talking about large-scale purchasing and express changing trains, true or false?"

Wang Chuanfu believes that Li Dong wants to change.

If you really want to be able to accept the list from afar, it will be wonderful!

BYD currently sells less than 500000 units a year, even less.

The scale of the distance is huge, with hundreds of thousands of employees, especially in terms of express delivery. If there is a large-scale change of trains, it would be great.

Maybe the list of a distant company can increase their sales by ten figures.

Of course, at present, the cost of electric vehicles is high, and the infrastructure is not in place. Li Dong may not choose this way, but there is still hope.

In order to make a list of billions, it is normal to talk about it for one or two years. At that time, maybe the cost will come down.

Two people chatted a few words, Wang Chuanfu suddenly said: "you suddenly talk about the car problem today, do you have an idea?"

Li Dong was stunned for a moment, then shook his head and said, "no, I can't play this game thoroughly, and I don't want to play it.

But you guessed a little bit. I said so much. In fact, I hope BYD can do better. I think we will have more opportunities for cooperation.

Next, I may integrate the power of express delivery.

At that time, if the new energy vehicle industry has made a breakthrough, we will have a greater basis for cooperation. "

"You want to integrate the express industry?"

Wang Chuanfu is a little confused. This guy is too ambitious!

Not long ago, I was still integrating the resources of the retail industry. Now I want to get involved in the express delivery field. My ambition is really too big!

Li Dong said with a smile: "don't get me wrong. In fact, it's something similar to the rookie League. But old ma, they just talk and don't do it. I want to do it again.

In this respect, I will not invest too much. I just want to specialize in e-commerce. I don't have much interest in other fields. "

"I said, frighten me."

Wang Chuanfu is relieved that express delivery is not only e-commerce express, but also can't be equal to each other.

At least at present, e-commerce has not occupied the mainstream of express delivery industry.

If Li Dong wants to integrate resources in this area, he may succeed.

However, Wang Chuanfu still joked: "you are more lice, not afraid of itching, any industry want to be absolute overlord, not afraid of the final problems?"

Li Dong said: "not really. I'm just sharing resources, so that everyone can make money and do business. Why not.

Investment will not be too much. One of the meanings is here. "

That is to say, Li Dong still wants to use these methods to snipe and dig treasure. No matter whether Teng Xun agrees to cooperate or not this time, digging out treasure is a distant target sooner or later.

In this area of online shopping, Li Dong wants to integrate the online and offline retail platforms successfully, so as to achieve the maximum and absolute first.

And express delivery is actually one of them.

Any online shopping platform can not do without express support.

Li Dong bullies and digs treasure. He doesn't have a self built express delivery system. First, he poaches the rookie alliance of the other party, and then the third-party merchants. Taking out the treasure will become an empty shell.

Of course, it's not so easy to say so.

Anyway, Li Dong didn't think that he could solve the problem in a few days. Price war is not the only way. Price war hurts people and hurts yourself. It's better not to use it until it's necessary, especially for such a big platform.

In order to suppress the living space of digging treasure comprehensively, we should take joint action in various aspects.

Express, third party merchant, user, price

These aspects gradually hollowed out the treasure, and the value of the platform was close to zero.

In the future, Jingdong and Taobao often start with express delivery, which is not without reason. It is also an indisputable fact that a large number of customers have been lost due to express delivery.What Li Dong has to do now is to slowly improve his layout. In the case of the outbreak of the mobile online shopping market, he can extremely compress the living space for taking out treasure.

As for BYD, by the way, it's the best to cooperate, and it doesn't matter if it can't. at present, new energy vehicles are not the mainstream object of Li Dong's consideration.

However, if the other side really has a large-scale progress, the price will be compressed, and cooperation will also be beneficial.

Thinking about it, Li Dong suddenly thought of one thing.

BYD's share price is still rising, do you want to buy some?

Mr. Buffett's reputation is not boasted. BYD, which had a market value of about HK $18 billion, is now approaching a market value of HK $80 billion.

Next, there seems to be a big increase.

On the way to dinner with Wang Chuanfu, Li Dong is wondering whether to buy a small amount. At least he can earn back the 100 million yuan he owes Lao Wang.

With other people's own money, it feels good to pay their debts, just like Xu Shengzhe before.

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