Chapter 1427

When Li Dong was preparing for C2C independent platform, he released a series of new regulations.

Clean up some small and medium-sized businesses that violate the rules, raise the entry threshold, and increase the deposit for breach of contract. Once the violation occurs, at least 10000 deposits will be deducted

This series of new regulations are issued to restrict businesses and reduce the proportion of fake and inferior goods.

In Ma Yun's view, the release of these policies is to better run the platform for taking out treasure and to cope with the competition from afar.

However, when giving advice, Ma Yun ignored the mind of small and medium-sized businesses.

Since its establishment in 2003, tuobao has always maintained a loose policy.

For nearly six years, people have become accustomed to the previous management.

Taking out treasure is different from the distance. From the beginning, the access system has been improved from the beginning. When the remote mall entered the C2C field, the remote access system was very high. Until now, there are not too many C2C businesses.

One is strict access from the beginning, and the other maintains loose management from the beginning, which naturally leads to different acceptability.

As soon as the new regulations were released, there was a lot of complaints!

The small and medium-sized businesses that were shut down were dissatisfied, those who increased the deposit for breach of contract liability, and the internal Yahoo were also dissatisfied. Other shareholders were dissatisfied with Ma Yun's forceful promotion of the new rules.

In an instant, Ma Yun was accused by thousands of people!

On February 27, the first riot broke out in the history of Chinese e-commerce!

More than 3000 sellers gathered secretly to attack the big shops by taking pictures, giving bad comments, refusing to pay and asking for return.

That night, most of the goods of many brand stores were off the shelves, and the operation of taking out treasure was stagnant.

On the evening of the 27th, Ma Yun announced that he would never compromise or tolerate such atrocities!

However, Ma Yun's strength did not bring the event to stop.

At 11 p.m., the incident escalated.

More than 20000 small and medium-sized sellers gathered again, playing the banner of "anti treasure alliance", launched six attacks on Taobao within an hour!

The anti dig treasure Alliance launched a slogan: "refuse the mob! We are spontaneous! We're not attacking anyone! We love shopping! Just going shopping! "

Faced with attacks again and again, he had no choice but to shut down the function of COD in the early hours of the morning.

The whole dig treasure net, also fell into half stagnant state at the moment.

Some businesses once again called out the slogan, "don't dig treasure, go far away!"

"If you dig for treasure, you will die; if you go far away, you will win!"

"Hope is far away!"

“……”

For a time, the outside media also broadcast it wantonly. According to the analysis of insiders and media personages, the outbreak of civil strife by taking out treasure is likely to be a remote and secret manipulation.

Distant Wanjia network is about to be officially launched, the distance may secretly give each big business policy, just let them unbridled, outbreak of large-scale internal strife!

As soon as the news came out, the smell of gunpowder in the business world was instantly strong.

That night, Ma Yun posted a sentence on Weibo, two words - heart tired.

The merchant's attitude is not the root of his despair, but the internal.

Ali, there's a fight!

Yahoo strongly opposed to the withdrawal of the new rules, the major capital institutions also began to question his choice to forcibly implement the "New Deal" at this time.

Sun Zhenyi, who has always supported Ma Yun's Softbank, called from Japan, euphemistically saying that he could make appropriate concessions.

New deal, time to cancel!

……

Lin'an.

Ali headquarters.

Ma Yun seldom smokes. The outside world doesn't even know that he can smoke.

However, on this night, Ma Yun stood by the office window, smoking one cigarette after another.

Lu Zhaoxi's face was heavy behind him. After a long time, he said, "take a step back."

"Back?"

Ma Yun turned his head and looked at him for a while. His eyes were sharp and said, "why should I retreat!

If it wasn't for the release of the new regulations, I still don't know what kind of situation the treasure has been taken out!

Tens of thousands of sellers gathered to oppose the policy of cracking down on fake goods!

Tell me, how many third-party businesses are there to buy treasure? "

Lu Zhaoxi murmured: "about 1.2 million."

"What about active businesses?"

"About 100000."

Less than 10% of the active merchants are active, which is the real fact.

Despite taking out treasure to publicize millions of sellers and millions of stores, the survival rate is less than 10%.

However, less than 10% of the businesses have created more than 100 billion revenue, and each store has an annual revenue of more than one million!

Million revenue, no rent, no labor costs, no other expenses, profit more than half!

Therefore, the third-party businesses at this time, as long as they are still alive, are making a lot of money.

But the money they make comes from the damage to big brands and small and medium-sized private brands.More than 20000 businesses chose to oppose and not accept the new rules.

Even if some of them are entertaining, there are tens of thousands of merchants who are really against it.

Compared with the active merchants, more than 10% of the merchants chose to oppose the new regulation of taking out treasure!

Why against it?

Because the new rules of taking out treasure will have a serious impact on them. To crack down on fake goods is to crack down on them!

More than 10% of the merchants think it will have a great impact on them. From this, we can see how serious the matter has become.

Ma Yun knew these things long ago, but at that time, he always felt that they were in the minority.

Even if Li Dong has been reporting him, he doesn't take it seriously.

But who could have thought that the implementation of the new regulations would have such a great repercussion.

Tens of thousands of merchants gathered and attacked the website at the same time, resulting in the website unable to operate!

These tens of thousands of users, Chengdu is selling fake goods to start!

Ma Yun's heart was shocked beyond measure!

So much?

There are so many people standing up, but what about those who don't?

How much revenue comes from fake goods among the 100 billion revenue?

These money, not out of thin air, is drawn from big brands and some of the private brand enterprises that stick to it.

Their existence is actually blood sucking.

The slogan of supporting small and medium-sized enterprises that I have been calling out has been exposed bloody at this moment!

He is not supporting, but sucking the blood of those enterprises that are still on the road of private brand, those small and medium-sized enterprises with potential, and those enterprises that are struggling but still keep their heart.

In the end, relying on these blood, he supported tens of thousands of merchants who opposed him today!

Ma Yun is really tired and tired. When he sends out those two words on Weibo, he is tired and desperate from the heart.

Seeing his pale face, Lu Zhaoxi explained: "Chairman, this time is certainly not spontaneous, but a premeditated attack!

The gathering of tens of thousands of people can not be so efficient and the division of labor is so clear.

And, just at this time!

Wanjia.com is going online soon, and a large number of sellers are needed to fill the platform... "

Ma Yun immediately roared: "fart!"

Lu Zhaoxi was stiff.

Listen to Ma Yun roar: "all are excuses, are reasons!

By this time, are you still pushing back?

I don't believe that Li Dong will choose to support these sellers!

If he really supports me, Ma Yun misunderstood him. I can tolerate failure, and I will never tolerate such failure!

Li Dong, I'm blind if I really want to support these sellers! "

Lu Zhaoxi frowned slightly and said in a low voice, "but this is the best benefit for the distance.

Digging treasure is paralyzed. If it continues, the system and influence we have set up in the early stage will disappear.

At this time, Wan Jia net is launched from afar, and it will reap the benefits of fishing.

As far as interests are concerned, the suspicion is the greatest from afar.

I know you don't want to suspect Li Dong, but I still think that Li Dong is the biggest suspect.

As early as the beginning of 2008, he targeted us.

At that time, he took more than 50% of the market share in East China by taking advantage of the heavy snow.

Li Dong is the best at seizing the opportunity. He has a fierce eye, which no one denies.

At this time, small and medium-sized businesses were encouraged to oppose the practice of taking out treasure.

Why do these businesses choose to riot at this time?

Because they have confidence!

We shut down their shops, they have a choice, Wan Jia Wang!

Until then, they have no choice.

Apart from us, paipaipai and Tom eBay do not have this strength and can not bring them the desired benefits.

Only from afar can we bring them more benefits than ours.

Chairman... "

Ma Yun gazed at him for a while, and then his face showed a look of exhaustion. He waved his hand and said, "go out."

"Chairman!"

"Get out of here!"

Ma Yun angrily drinks a, then decadent way: "let me be quiet for a while."

Lu Zhaoxi didn't insist on it, but when he was about to leave the house, he still whispered: "if it's really inspired from afar, we'd better cancel the new regulations.

We have no other way to go when we have opponents

Ma Yun did not speak, looking up at the ceiling motionless.

Lu Zhaoxi sighed and opened the door to leave.

……

At the same time.

Although it was early in the morning, Li Dong still arrived at the distant building.

Staring at the people in the conference room, Li Dong angrily said, "who ordered it?""Say, who connected it?"

Li Dong's face was livid. He looked around and said angrily, "I can defeat my opponent with all the schemes that I think are right!

But I can't tolerate to use this kind of scheme of losing the lower limit to win!

I'm short of merchants, I want to defeat the treasure, but I'm not short of these merchants, the means of victory will not be this!

Tens of thousands of merchants attack to take out treasure, resist and suppress fake goods, brush bad reviews, refuse to pay, return goods

This has lost our professional ethics!

Any industry, there is a bottom line!

Whether it is a big business or a small business, if the bottom line can be crossed, such enterprise merchants are not worthy to be one of us!

This is illegal, this is a threat!

This time you can dig treasure like this, will you do this to the distance next time?

It is because of the connivance of a group of people that they are unscrupulous. They feel that if you don't stay here, you can stay with you. That's how it is!

Tell me, who ordered it

The conference room remained silent.

For a long time, Yuan Chengdao said softly, "Mr. Li, it's not necessarily our people who ordered it.

It is likely that it was manipulated by other platforms, or some opponents who want to see us and tuobao lose both sides.

Or, it's just that these merchants organize themselves, and the possibility still exists. "

Li Dong glared at him and said, "are you an idiot?

Tens of thousands of merchants!

In two days, if we gather together, no one will connect with each other and no one will direct us. Will this lead to the present situation?

In this attack, the division of labor was clear and the command was obtained, which obviously formed the combat effectiveness.

You told me that a group of unofficial troops can form an effective management mechanism in two days?

If so, these unofficial troops are more reliable than your regular army! "

Hearing the speech, Tan Haiying said in a soft voice: "Mr. Li, it's really not our order.

You think, even if you want to instruct, it will not be this time, our Wan Jia net has not been officially launched.

The timing is not right. If we want to maximize the benefits, at least when we go online is the best opportunity.

In order to make a large number of buyers choose from afar, they can choose from a large number of stores.

After careful analysis, we can see that there should be a third party involved this time.

They choose to start at this time. On the one hand, they dig out treasure to give such an opportunity.

On the one hand, we don't want to see our interests maximized.

Wanjia.com has not been officially launched, and the resources have not been integrated. Once these businesses are kicked out of the market, it is not us who will make the biggest profit.

What's more, they put up slogans, implying that we control them. If it's us, there's no need to make a fuss.

So, it's certainly not us this time.

What's more, even if we really want to launch it, we will certainly ask for your opinions. We will not control all this by ourselves. "

Li Dong took a look at her and other people. After a long time, he said, "I hope so!"

After that, Li Dong continued: "contact Diao Bao to obtain the information and list of merchants of this anti treasure alliance. If the information is not complete, you can find a way to complete it!

I have only one purpose... "

Looking around the crowd, Li Dong said slowly, "all the merchants and small sellers who participated are listed in the distant blacklist!

Far away, do not accept these people!

Far away, they are not needed!

After the data collection, the company will issue an announcement to the public, and refuse to join the company that destroys the business market and small and medium-sized private brands!

Far away, it's not a place to hold dirt!

Far away, is not their refuge!

The new rules of digging out treasure are highly approved and approved by the people in the distance. Moreover, compared with the new rules of "digging treasure", they will only be stricter, but not more relaxed! "

Tan Haiying said in a hurry: "Mr. Li, this is to get rid of the treasure!

We didn't take part in the attack. We are worthy of them. Is it necessary to help them out?

As long as the announcement is released, it has nothing to do with us, that's enough!

The Qing Dynasty is self-cleaning. At this time, these announcements will be released, and the treasure digging will be greatly alleviated... "

Li Dong stared at her and said, "what I want is a clean market!

It's not a single rout!

You have to understand what our ultimate goal is, not just looking at the immediate interests!

This is also the difference between eBay and far away!

Don't put the set of eBay into the distance!

Don't feel that I, Li Dong, will only seek profit. Even if it is profit-making, what I pursue is greater interests, not short-term prosperity!

They are a group of unscrupulous merchants who destroy the market. I don't need it. Do you understand?Purify the whole market and let the market see our determination. This time, we and Ali are standing together.

Of course, it's not my style to help Ali out.

Although the policy is correct this time, the operation method is too urgent. Moreover, the disease of taking out treasure is not formed overnight!

Now the treasure has become critically ill, and the sudden use of powerful medicine can only cure the symptoms, not the root cause.

Ma Yun has lost his sense of propriety. Ali's internal strife keeps on. Such an enterprise is doomed to have no future!

These words, please join me in the announcement. We welcome all enterprises and merchants who abide by the market rules to join the remote platform.

As for digging treasure, he will not die this time, and he will not live long next time.

And tmall, too!

Isn't Ali charging any technical fees?

Tell the merchants of tmall that they will not accept it from afar!

B2C, only the distant mall is the right way, and there is no future with ALI.

While rescuing them, they should also thank us for not killing them. This is what we should do.

Light knows black, that will only ruin our reputation.

Black let people applaud, let people satisfaction, let the opponent spit blood at the same time do not know whether to be angry, this is our style of work

Everyone's mouth a smoke, sure enough, this is the boss!

But all in all, Li Dong really had a big conscience this time.

If you choose to fall into the well and hit the rock from afar at this time, it will definitely produce a great turbulence and collapse is possible overnight.

If we open the door from afar this time and declare to accept these businesses, it will definitely shake some businesses that have not participated.

Now it's 20000. By then, 50000 is possible!

But when they were cut off from afar, other wavering businesses did not dare to participate.

I'm afraid the participating businesses will also be hesitant.

Rejected by the two e-commerce giants, even if they join other platforms, there will be no more scenes.

And the pressure to dig treasure is shared by the distance, Ali can easily get through the difficulties.

On this point, it is not too much to say that Li Dong is a conscientious entrepreneur.

But even if they wanted to, they did not dare to mention the recruitment at this time.

Li Dong was obviously very angry before. He held a meeting in the early morning. If it was ordered by people from afar, the person who instructed him this time would not be able to bear it.

Li Dong is the biggest profit maker for the enterprise.

For Li Dong, he offended Li Dong. It's not cost-effective. Naturally, no one mentioned it again.

……

February 28th, 6 a.m.

Distant shopping mall, PP, microblog, all have issued announcements.

The content of the announcement is what Li Dong said in the early morning.

We support the new rules of digging treasure from afar, and are committed to building a healthy and perfect e-commerce system

More than 10000 merchants from the anti treasure alliance were blacklisted from afar, and they were never allowed to enter the remote places.

In addition, the distance also criticized the management method of taking out treasure, and connived at some merchants for the sake of the market, which led to the present situation.

According to the words from afar, taking out treasure is to blame, not worthy of sympathy.

However, China's e-commerce market, online shopping market, need to get healthy development.

Now that Taobao knows the mistakes and makes corrections, fundamentally speaking, it is worth encouraging and supporting. What is wrong is not the policy and platform, but the problem of management system and managers.

Li Dong tells Ma Yun on his microblog that tired heart is not an excuse to escape. Ali has a long way to go. When necessary, Li Dong can give Ma Yun a long-term guidance.

As soon as the news came out, the public opinion was in uproar!

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