Chapter 1442

After paying off the debt, Li Dong and Chen Lang's discussion did not stop there.

Bai Su came in and added a cup of hot tea to them. Before he left, he heard Chen Lang say, "Mr. Li, it's time to go online for the previous boutique supermarket plan.

This year, supermarkets have begun to invest in this area.

In terms of Huarun, Ole boutique supermarket was launched in 2007, but it did not expand in 2008. However, this year, it started the expansion plan of boutique supermarket from the beginning of this year.

Even Huarun has begun to prepare to build ole boutique system and create different classified boutique brands under ole.

In addition, Hutchison Whampoa in Xiangjiang has built a taste boutique supermarket in Xiangjiang before, but it has never entered the mainland.

At the beginning of this year, Hutchison Whampoa opened its first taste supermarket in Yangcheng.

Moreover, Baijia, one of its top brands, is once again building its second boutique brand. Great also has a tendency to enter the mainland market.

In addition, since last year, Bailian began to integrate its supermarket brands. Although Bailian sold some ordinary supermarkets in the north, it launched BHG boutique supermarket in Beijing.

In addition, Yonghui, which was acquired by Bailian, is now rapidly expanding its scale in the southern market after receiving the financial support of Bailian.

In addition, I heard that Yonghui also intends to launch its own boutique brand.

Sun Hung Kai Group also started to set foot in high-end retail and built citysuper high-end supermarket.

By the way, RT mart, owned by Gaoxin, has also begun to develop in this field.

I heard a friend of RT Mart say that they have a plan to build a boutique supermarket called rhlavia... "

Chen Lang is still telling, but Bai Su can't help laughing.

When Chen Lang stopped talking and looked at her, Bai Su immediately apologized: "Mr. Chen, I'm sorry, I didn't mean to."

Chen Lang said with a light smile: "it's OK. I just don't know what I just said. The white assistant didn't hold back laughing?"

Bai Su, as Li Dong's secretary, has no self-control. He has been a Secretary for more than a year.

Chen Lang was not dissatisfied, but Bai Su suddenly laughed and interrupted his report, which was not appropriate.

Chen Lang doesn't mind. I'm afraid Li Dong will be dissatisfied. This also gives Bai Su an opportunity to explain.

But don't want to, Chen Lang asked, white immediately blushed, hope Ai Ai didn't know how to answer.

Li Dong just slightly frowned at this time and said: "if you have any opinions, you can ask them. If you don't have any opinions, you can smile foolishly without any reason. That is to challenge your boss. You will be deducted 10 points from this year's assessment score!"

Bai Su immediately face aggrieved, since the distance on-line assessment system, to deduct points as the standard.

If the initial full score is 100, if the score is less than 60, I'm sorry, it is inevitable to leave or demote.

Those below 80 have no chance of promotion in a year.

If you want to get a promotion or get a full bonus, you should get at least 80 points.

Ten points will be deducted at once. This year is just beginning. If there is a little chain in the back, you can't think of promotion and full bonus.

But when he thought of what he had just thought, Bai Su couldn't help but look at Li Dong.

Seeing Li Dong staring at her, Bai Su bit her teeth and said, "I am It is the thought of these names that I am afraid that Mr. Chen will let Mr. Li name him later, and that Li will be worried about his gray hair. "

"Poof!"

Chen Lang didn't hold back this time. He was drinking tea with a teacup. He burst into laughter.

Fortunately, Li Dong was far away, but he was not affected.

Can hear this, Li Dong is also angry enough, have no good airway: "go out!"

Bai Su turns and runs away.

I knew that if I said this, I would be scolded.

But who asked Li Dongfei to tell her that she did not find another excuse for a while, so she had to tell the truth.

Besides, it is also a fact.

Listen to the names of other people's boutique supermarkets. Li Dong, who can only name people according to their names, can take out a proper name?

As soon as Bai Su left, Li Dong rubbed his temple and said in silence, "is that funny? It's just a name. I can't get it?

Forget it. Let's not talk about it.

Boutique supermarket strategy, go or go.

I have said for a long time that we should have what others have, and we should have what others don't have.

In fact, I know that boutique supermarkets have a limited audience and a limited scale, which has a more limited impact on the revenue of enterprises.

It is also one of our tasks to capture high-end people.

The distant audience includes everyone, including the current group of people who claim to be social elites. "

When he said this, Li Dong was slightly sarcastic.

He doesn't hate the rich because he is now the biggest rich man.

But the more rich people are, the more they tend to be civilian.On the contrary, some middle-class people like to distinguish themselves from ordinary people by elites, believing that they are two completely different classes.

They are in line with ordinary people to go shopping together.

Therefore, there is a boutique supermarket, a boutique supermarket has a market.

According to Li Dong's idea, it is better to take the civilian route of Aldi, which is also the route from afar.

But it has to be admitted that these middle classes, sometimes in a certain field, are extremely authoritative.

If the distance does not keep pace with the rhythm, it is easy to be led by these people.

Because of this, even if the influence of boutique supermarket is limited, it is necessary to go online.

Of course, boutique supermarket is also a trend after the expansion of online shopping market.

With the expansion of online shopping scale, the flow of ordinary supermarkets will be reduced on a large scale.

On the contrary, it is a boutique supermarket, which takes a high-end route and will not be affected by online shopping.

When the physical department stores are impacted, the boutique supermarket can be used as a display window in the distance and as an experience area.

Hearing the speech, Chen Lang nodded: "it is true that the audience of the boutique supermarket is limited, but it is also true that we can't do without it.

Moreover, with the development of economy and the increase of middle-class people, boutique supermarkets will gradually come to the stage.

If the basic materials are satisfied, the masses will pursue a higher level of spiritual enjoyment, which is inevitable.

Therefore, in the future, boutique supermarkets still have a bright future.

And last time in Beijing, you reached an agreement with some real estate giants to settle in high-end villa area and high-end residential area. This is also our advantage and opportunity.

To be honest, we are the only one in the retail industry that can do this.

From the root, directly cut off the consumption area of the middle and high-end people in Hu, which is much stronger than competing with others.

If they live in a community with high-end boutique supermarkets, these people will not choose other boutique supermarkets for shopping.

And the construction of high-end residential areas, just as it happens, is generally a giant real estate developers have capital development.

From this point of view, although we are now on-line boutique supermarket, a little slower than others, in fact, we have more advantages than them. "

After that, Chen Lang said: "so it is inevitable to go online. At present, we mainly focus on the layout of first tier cities. Next, we will slowly penetrate second tier and third tier cities.

As for the next, it is unnecessary.

When social and economic development reaches that stage, it can continue to extend.

And the layout of first tier cities, in my opinion, need not be too much.

More means more.

Things are vaguely expensive. If there are too many, the boutique supermarket is not a boutique supermarket.

Therefore, there are more than three or five cities in a first tier city. "

Li Dongwen said: "the first line in your eyes is Beijing, Shanghai, Yangcheng and Shenzhen market?"

Chen Lang quickly said with a smile: "of course, not only Jinling, Jiangcheng, Jinmen, Lin'an, Shancheng and Jiaozhou are also within the scope of my plan.

That is to say, in the early stage, boutique supermarkets will be launched in these ten cities.

On average, 4 stores per place should be enough. My idea is to try 40 boutique supermarkets online this year. "

"40..."

Li Dong slightly frowns a way: "much more."

According to the investment budget, a boutique supermarket of the same scale is equivalent to opening three ordinary supermarkets of the same scale.

The gap is so big!

40, which is equivalent to adding 120 additional ordinary stores out of the plan this year.

Boutique supermarkets are also divided into size, but generally not too small, even if there is no need for such a large place, even if the crowd is small.

However, in order to distinguish from ordinary supermarkets and create that kind of enjoyment and unique atmosphere for middle and high-end people, they prefer to be empty, but also have to do something big.

If it's too crowded, it won't be called a boutique supermarket. It's better not to do it.

According to the amount of investment from afar and the size of stores, it is most appropriate to make a comparison with Beijing.

In Beijing, there are more than 100 stores, including convenience stores.

And the price of selling is nearly 5 billion yuan!

40 boutique supermarkets, the amount of investment, probably not lower than this, a single store investment is probably more than 100 million.

At least, it is an investment of 4 billion.

A boutique supermarket on the investment so much, at present, or very uneconomical.

Chen Lang will directly cover the top ten cities. In Li Dong's opinion, there are more.

However, when he was digging Chen Lang, Li Dong promised that he would create a boutique brand from afar.

Now that it has been so long, Chen Lang has great expectations in this respect. If he refuses again, it seems that Li Dongyan has no faith.

Li Dong said and said, "there are still more than 40 companies, and the audience is not necessarily so many.In the later stage, if there are more audiences, we can fill in again.

At present, the scale of OLE boutique supermarket in Huarun is the largest in China. Up to now, there are less than 20 stores. It has been three years.

We must have the determination to be the first.

There are more than 40, and 30 are enough. "

As soon as his voice fell, Chen Lang said with a smile: "30 companies are OK. We can try it first."

In fact, he doesn't have to say 40 companies, but he thinks that Li Dong likes to cut down some prices, so he can ask Li Dong to do it.

Originally thought it would be good to have 20 investment quota, but now Li Dong has given 30 places, which has exceeded his expectation.

Seeing that his smiling face was wrinkled, Li Dong was speechless. After a long time, he said: "in terms of the boutique supermarket, you can't be in a hurry. Do it slowly.

Moreover, it's best to own property.

The location of the boutique supermarket is the most prosperous and high-end place. At present, the rent is sky high. In a few years, we can't afford to work for the landlord.

Buy now, although the investment is not small, can be regarded as a horse enclosure.

In fact, most of the enterprises that operate boutique supermarkets also have this idea.

How much profit boutique supermarket, relying on property preservation, is their original intention. "

"That way, the investment will be even greater."

"It's impossible to invest too much, or do less. Take your time.

In this respect, I can give an investment limit of 5 billion yuan at most, and if it is more, it will delay the business.

The boutique supermarket is only a supplement to the industry, not the main body. It can invest 5 billion yuan, equivalent to a medium-sized top retail chain enterprise.

Besides us, no other domestic enterprises can achieve this.

Over 5 billion, that's beyond my tolerance. You should know how to choose.

Don't do that with me this time. When it comes to spending billions, I won't give it out. If you want to, you can find someone else.

Even if I agree, no one else will

Li Dong warned in advance that people from afar like to do such things.

The budget is good, and it's overspending every time.

Last time, the budget of distant Airlines was 2 billion yuan, and in the end, the overspending was more than doubled.

Li Dong is always asked to pay the bill, and Li Dong is also made a big head by them.

A boutique supermarket, given 5 billion, is indeed his limit, no matter how much, he will certainly not do, and other small shareholders will not agree.

Of course, because it is a self owned property, it is equivalent to investing in real estate. Moreover, it sounds a lot better in name, which is not eye-catching. In fact, 5 billion yuan is still within the scope of Li Dong's tolerance.

Even if the boutique supermarket loses money, the property alone will increase enough in the next few years to make a lot of money from afar.

What's more, the profits are not as bad as those of real estate companies, which is also what many retail enterprises are doing. Some retail groups do not occupy less land than real estate companies, but as a result, no one cares too much.

Chen Lang doesn't care what Li Dong said. 5 billion is enough.

To tell you the truth, how many Chinese retail groups have more than 5 billion assets?

In terms of net assets, I'm afraid less than 30, maybe even less, about 20.

A boutique supermarket can enter the first 30 retail stores by itself. Chen Lang is not dissatisfied.

After talking about the general affairs, Chen Lang finally said with a smile: "Mr. Li, please give me a name."

Li Dong glanced at him, expecting this guy to say so.

However, Li Dong was also prepared. Hearing the speech, he immediately said: "the boutique brands of other supermarkets are really not good, they can't even be called out. They are useless for the promotion of popularity.

Although we take the high-end route, we should also be grounded. At least, people can know that we have this brand.

I think about it. Yfld is good. Don't you like to use English? Please satisfy them. "

Li Dong's face was natural, but Chen Lang's head ran rapidly and murmured: "Infiniti? No, yfld Far away Li Dong... "

Speaking of this, Chen Lang's cheek is stiff!

I knew it!

I should have guessed!

This guy has always been named like this. Is it possible to expect him to give a meaningful and good name suddenly?

YFLD？

Is that tall?

Just when he was thinking, Li Dong solemnly explained: "the full name is not far away Li Dong, it is your friend Li Dong. Your friend Li Dong provides you with the service you need most!"

"Cough, cough..."

Chen Lang coughs violently, is there a difference?

Is there really a difference?

Is it necessary to explain this?

Chen Lang is totally powerless. Well, you are the boss. You has the final say.As for how others interpret it, Chen Lang doesn't want to think about it at this time. Anyway, narcissistic boss always likes to take the letter LD.

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