Chapter 1461

April 1st, April Fool's day.

At 9:00 a.m., there was no hype in the distance, and a new application called "wechat" was quietly launched on the pea pod.

Although the name of the pea pod is the same as that of the previous life, the pea pod at this time is quite different from that of the previous life, which is more like Teng Xun's application treasure of the previous life.

Nowadays, almost all the intelligent machines on line in China adopt pea pod as application platform.

Because of Li Dong's early layout, Peapod has almost become the official application download platform for Android smart machines.

However, Apple's app store, which is popular in the future, failed to achieve the expected effect due to the last cooperation between iPhone 3G and China Unicom. So far, it has not officially released iPhone 3G in China. Except for a few iPhones brought back from abroad, there are few domestic users so far.

This time, the wechat version has not been released on Apple's app store.

Peapod covers almost all the current smart machine users, including those who are still using Symbian system.

Smart machine system is not only Android and IOS, in fact, whether IOS or Android, these two systems have not been around for a long time.

If Li Dong didn't promote it in China, it would have been impossible for Android system to be widely used in oppo mobile phones. At least, there is no hope that Android system will become the mainstream system of Huaxia intelligent machine system at present.

So far, Symbian system is the real king of intelligent machine operating system all over the world.

Li Dong can not be online IOS version, but Symbian version must be online.

In addition to oppo smart phones, many smart phones launched by domestic mobile phone manufacturers still use Symbian system, unless Li Dong wants to give up these users.

Obviously, Li Dong would not do such a stupid thing.

……

Far away building.

At 9:10, wechat went online for 10 minutes.

Data control center.

Zhang Xiaolong was sweating, and Liu Hong was also ugly. After a long time, he said: "10 minutes, 280 downloads, 247 registered users."

Three digit numbers, this is the most bleak data release of products in the distant years.

Before, even if it was logistics housekeeper, 10 minutes online, the download volume also exceeded 1000 people!

Again before the microblog these applications, because of the early stage of a large number of advertising, who is not the first time online break 10000 or even 100000!

Only wechat, which Li Dong has high hopes for, has been online for 10 minutes, with less than 300 downloads!

It's terrible. It's terrible!

Even Zhang Xiaolong, the developer, is pale and sweaty at this time.

It's not that he is afraid of Li Dong's anger, nor that he is the president of the business group.

But he had doubts about the product and wavered in his self-confidence!

10 minutes, even if there is no promotion, in fact pea pod is the best promotion, but such data, too bleak.

Compared with the tens of millions of downloads of other products from afar, wechat seems so bleak.

For a long time, Zhang Xiaolong said in a dispirited way: "Chairman, I..."

It was difficult for him to speak.

He would like to tell Li Dong to give up this version, update the new version, and promote the version with voice intercom.

In Zhang Xiaolong's opinion, voice is the core competitiveness of wechat.

Now that it has been developed, it is better to go online.

It is not a big problem to attract tens of millions of users with the number of users from afar.

Once tens of millions of users are occupied in the smartphone user group, even if Teng Xun makes a response, it is not necessarily a distant opponent.

Teng Xun even if follow suit, with Zhang Xiaolong's understanding of Teng Xun, no 20 days, the other side can not develop the same product.

Even if you work overtime, half a month is the limit. No matter how fast it is, the user experience is absolutely terrible.

He would like to say, but Li Dong said that he was not in a hurry before, and the new version was launched in May, which made him a little confused about how to suggest.

When several people were very disappointed, Li Dong said with a smile: "what's the hurry?

10 minutes, nearly 300 downloads, which is good.

After all, these communication software, in fact, the most difficult is the beginning.

The later, the easier it is, like a snowball, getting bigger and bigger.

300 people, as long as 100 people can stick to it, he can drive the people around him to join in, relatives, friends, colleagues, including their PP friends.

Everyone, is a chain of relationships, he can bring thousands of people to join in.

So I'm not in a hurry. Take your time.Good stuff, you have to throw it out a little bit.

If you throw out the best one at a time, you'll have a big appetite. It's even more embarrassing if you can't keep up with the latest updates.

Now version 1.0 can only import address book friends.

Three days later, update the version and add the function of importing PP friends.

In a week's time, the function of adding friends will be expanded, and friends, people nearby, and "shake" can be online.

We give Teng Xun time to develop it.

After their painstaking development and launch, it's almost to May. At that time, we'll launch the big killer and voice intercom version!

Nationwide, we are ready to promote it in an all-round way!

On May 1, I let everyone in the country see the wechat ads and know the functions of wechat. At this time, wechat should have a fixed user group.

This month's accumulated user groups will become the link and pioneer of our promotion!

Through them, we can harvest fruits quickly, so Teng Xun has no time to deal with it. Do you understand? "

After listening to him, several people in the control center were relieved. Then Liu Hong frowned and said, "Mr. Li, why don't you just go online with the voice version..."

Li Dong rolled his eyes and said, "are you stupid or I stupid?

How many smart phone users are there now?

Less than 30 million!

Now there are a large number of smart phone users every day. Do you know how many new users can be added in a month?

Oppo takes advantage of the opportunity of home appliances to the countryside, and its monthly shipment volume exceeds 3 million units!

Other manufacturers are not bad. In a month, they can add nearly 10 million users, understand?

Oppo's exclusive machine was launched in May, and now it has been ordered online. By then, more than 3 million units will be shipped in a day!

Do you know what it means if 30 million units can be released in a month?

It means that smart phone users can reach more than 70 million at that time. Do you understand?

Of course, this is the best case. In fact, it will not be so fast, but I think it can be done if it is more than 60 million yuan.

The number of users is twice as large as it is now. I launched a new version at that time to seize these new users.

Teng Xun will follow suit. I have covered more than half of the 60 million users. No matter how he jumps, it will be a dead end.

But now it's different. Now it's launched, it's equivalent to giving them an extra month. They can't cover the old users, but they can cover the new users.

When the number of smart phone users reaches 60 million, it should enter a bottleneck period.

This data will not go up indefinitely. There are more than 700 million mobile phone users in China. In my opinion, smart phone users account for about 10% of the total, and will enter a short-term bottleneck period.

So before the bottleneck period, we have covered these users, and in the next outbreak, we can wait for the harvest.

Instead of now, we are eager to launch our killing moves before we reach 5% of the total users. In this way, it is difficult to fully cover all users in the later stage. "

Several people all nodded, it is true that what limits the distance is not Teng Xun's following the trend, nor other problems.

The key lies in the size of users!

If the number of users is too small, even if you cover all of them, there will be more people in the later period. Once Teng Xun makes efforts, it is very likely to ignore the customer base you have accumulated in the early stage.

But once the number of users reaches 50 million or more, it's hard for you to seize the market even if you make efforts in the later stage.

Just like the remote ten thousand cartoon, before it launched the code scanning function, it really occupied most of the user groups in the early stage. Even at the beginning, in the mobile field, the market share was as high as 90%.

But when the number of users increases, Ali is also making efforts. At this time, their old users will choose to return.

at present, the mobile market, although 10000 cartoon still occupies about 60% of the market, but Alipay's market share has also reached 30%, from the previous ten times gap, narrowed to two times now, the key lies in the new user group selection problem.

these people do not choose which one, some old customers will subconsciously choose Alipay, after all, he used it.

Before the launch of the cartoon, it would have been quite different.

Of course, Li Dong chose to launch it at that time, not because he was stupid.

Wechat software, in fact, doesn't matter. What they pry is just the plates of telecom operators.

can Alipay and WAN cartoon, these Internet payment software, prying plates are several times larger than WeChat, or even tens of times.

Moreover, concerning Internet finance, Li Dong really wants to take it by himself. He doesn't have such a big appetite and ability.

Even if he wanted to, the government would not agree.

……

It was at the same time that Li Dong and they were talking.Shenzhen market.

Teng Xun headquarters.

Ma Huateng and several senior vice presidents, including some product managers, are staring at the large screen in the conference room.

On the big screen, it is wechat software, including the analysis of some professionals.

A senior product manager of Teng Xun said in a loud voice: "wechat is not much different from the current IM software. Its function is very simple, and the user experience is also very rough.

Of course, wechat is not worthless.

It simplifies the bloated system of the current IM software and makes the communication function to the extreme.

It can be said that it is a pure im tool.

And it also has a different place with QQ, PP, that is its weak ties.

In my opinion, wechat is not a software launched for a wide range of use. Its purpose is to connect with the social circle around you and reduce the im social circle to life.

There are still merits to this point.

As you can see from the wechat friend import system, its relationship links are built on the mobile phone address book, and the scope is narrowed down a lot. The purpose is to push accurately.

To say it, I think it is similar to the Mobile Fetion.

Its target group is also the people around them, and the group associated with themselves.

According to the six degree separation theory, the connection of this kind of relationship chain will be more stable and active through acquaintances and people around us.

But... "

The product manager did not deny wechat completely. Everything has its merits.

But he went on: "but this kind of social software, in my opinion, is a bit superfluous.

There is no need to develop a new software from afar. They can import the address book friend system on the basis of the original PP.

In this way, it also enriches the function of PP.

Now, I think it's a waste to separate them.

Of course, the goal may be to simplify the communication function, so that PP does not appear bloated.

After all, the current mobile phone has limitations, too many functions, too large content, and it is easy to have some problems that are difficult to solve, and the user experience is not very good.

In fact, our qq3g has simplified some functions... "

Product manager is still continuing, wait for him to finish, Ma Huateng deep voice way: "do you think, this software, how big a threat to QQ?"

The crowd was silent for a moment, and then there was humanity: "in fact, in my opinion, wechat is not enough to pose any threat to us at present.

Looking at the current number of downloads, this software has not caused any sensation and impact.

Of course, this also has something to do with the lack of large-scale promotion in the distance.

Its only innovation is actually the introduction of the address book system. As for abandoning other bloated functions, there are good and bad in my opinion.

And far away, unless we now develop new software, otherwise, QQ can not completely abandon the previous function, really to abandon, it is not QQ.

What's more, wechat's profit-making means are also limited.

It's good to abandon other functions and let customers have a simpler and more extreme experience. But in fact, who wasn't like this at the beginning of IM software?

Why should new functions be added in the later stage?

The key is to launch value-added business and increase our revenue source. Just like wechat, where is its profit source?

Value added business?

Advertising revenue?

Traffic income?

Or something else?

Even in my opinion, wechat is not as good as Feixin. Of course, the user interface and login method of wechat are much simpler than Feixin, which has its merits.

Far away products, give me the biggest feeling is simple and convenient.

According to Li Dong, it is a fool operation, which can be used by illiterates.

This is the case with wechat. I think their positioning is not necessarily text communication, but their picture communication is clear and clear If... "

The senior vice president said, touching his chin and saying, "I just seem to think of something, and then I forget it."

Most of the time, without precedent, when you have a flash of thought in your mind, it's hard to grasp and remember clearly what the idea is.

The vice president just thought of voice calling.

However, at this time, voice call is still the patent of telecom operators at home and abroad.

VoIP has appeared, but VoIP is actually charged.

The voice call function of wechat is actually a variant of VoIP, but wechat converts this voice call fee into traffic cost.

This is also the reason why Li Dongfei wants to talk with operators about the reduction of traffic costs.

Otherwise, the traffic cost of each voice segment is even higher than the call cost. At this time, the launch of voice chat function appears to be a little chicken bone.A flash of light, so that the vice president into a tangle, for a time did not continue to say.

The others waited for a moment. Seeing that he was still thinking, Ma Huateng had no choice but to say, "no matter how far away, you will not do useless work.

The more low-key Li Dong is, the more dangerous he will be.

Although wechat seems simple, we haven't tried this mode, and it's not useful for practical application.

What kind of impact it will have and how much impact it will have on us are unknown.

And the unknown, the most terrible.

Wireless department, immediately began to track this project, we also began to develop this kind of weak link IM software.

People have and I have, which is the basis of our invincibility.

To prevent the other party from suddenly becoming bigger, we can't keep up and cause great losses. "

People all nodded in agreement, no matter how to say, ordinary people launch such products, they don't necessarily care too much.

But since it was made by Li Dong, they should pay attention to the software.

At present, wechat is not enough to have any impact on QQ.

Ma Huateng has always felt that this year Li Dong's goal is Teng Xun. Now the other side has launched a software related to IM, which he has to pay attention to.

……

When the meeting room was finished, Ma Huateng lit a cigarette and began to smoke.

After a moment, Ma Huateng took out his mobile phone and made a phone call.

Not to Li Dong, but to Ma Yun.

As soon as the phone rang, Ma Huateng said in a deep voice, "what do you mean by him?"

Ma Yun, on the other side, was also a little tired at the moment. He gently vomited and said, "it's hard to say. It's either you or me, but you don't have to worry too much. It's unnecessary to scare yourself.

I don't know. This guy is waiting for us to mess up.

We were in a mess, and that gave him a chance.

At present, we have to settle down first. As long as we are stable, is Li Dong really invincible?

I never believe that there is invincible existence, is a person has weaknesses, as long as we grasp his weaknesses, sooner or later will give him a fatal blow!

Let him be arrogant for a while, and then let him look good later! "

Ma Yun said that gnashing teeth, Ma Huateng is helpless: "I also believe that people have weaknesses, but his weaknesses are flash away, this opportunity is not so easy to grasp."

"Then wait! If we can't do it in one year, we can only do it in two years. If we can't do it for three years, can't we even have this patience? "

"This is also the key..."

Ma Huateng did not go on. Can we really wait so long?

He's not sure about that now.

In fact, they are not lack of self-confidence. However, compared with Ma Yun, Ma Huateng's sense of crisis is more serious.

Ali again difficult, Ma Yun did not want to compromise and admit defeat, Teng Xun a few years ago when the crisis, Ma Huateng is raised the idea of package sales.

Man is man after all. Even if he succeeds again, he can't do it. Everything is motionless.

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