Chapter 1503

On the street.

Li Dong, wearing sunglasses and with a smile on his face, said, "I'm Li Dong at the moment. Will anyone believe me?"

Qin Yuhan hit: "big city, everyone is very busy, no one will really care who you are.

They worship Li Dong, not because of this person and the name, but because of your wealth and status.

At this moment, you leave the halo, why do others want to see you?

Of course, you let old Tan and them all come out and make a big show. I think some people will watch it. "

"You're the one who brags in my mouth."

Li Dong shook his head and changed the topic: "I have a look at your ordering website. The purpose should be to create a C2C platform similar to that of taking out treasure.

Of course, you said it was o2o, and I didn't say anything.

The existing goal of ordering meal network is to make group buying small and single.

You should have a good idea of these positioning problems, so I won't say much about them.

But since it is ready to do catering industry treasure platform, it is not for B2C to do, at least not at the beginning.

Today, I saw a lot of couriers from the ordering website shuttling through the streets. I think your investment in this area will not be too small.

However, an emerging industry, in fact, is not to improve the layout, but to seize the market!

It's too slow and expensive for you.

The current goal of the ordering network should be to rapidly layout and complete the market occupation.

A large number of cooperative merchants and users are the root of your business.

As for service, there is no need to be perfect at the beginning.

Early, your courier can be part-time, you can contract to a third party, there is no need for their own layout.

Later, when there is a second, third platform, and you start to seize the market, and the market is facing saturation.

At this time, your task is to improve the quality of service and core competitiveness.

Professional express delivery team, professional customer service team, professional quality inspection team, and even some tasting teams can be established.

In the early stage, it's not necessary.

You are different from far away. Why did we do express delivery at that time?

Because we are not the only one in the market, let alone the first one!

We don't have any advantages. We have to work hard on it and win by service. "

Li Dong's words are exactly the same as Zhang xuhao.

In fact, Qin Yuhan and Qin Hai all understand this truth.

The key is that the Qin family were greatly influenced by Li Dong.

How did Li Dong's distant mall rise and how to complete the counter attack? All these processes were experienced and participated by the Qin family.

Therefore, when creating the ordering network, they subconsciously chose to take the road of Li Dong.

But the actual situation is, the ordering network and the distant mall are not the same!

When the distant mall was established, the first goal was not to grab the market, and the market at that time was not without similar websites.

The o2o catering platform, however, is still in its infancy due to its small scale.

At this time, the market is broad, customers also did not care about the quality of service.

Therefore, the main task at present is not to improve the quality of service, but to expand the scale.

Qin Yuhan frowned and said: "the outsourcing team, after all, is not its own team. Its efficiency is slow, the service is poor, and there is no sense of responsibility.

Light to expand the scale, there is an advantage in the early stage, but in the late stage, it is also against the trend.

In the early stage, it was also the time to build a reputation. At this time, we were on the market, and our service almost didn't matter.

However, once a second platform appears, the service provided by the other party is better than ours. At the beginning, it may not be as good as us. In the later stage, the other party will gradually gain the trust of users, until it surpasses us.

And we, if we want to change our image again, because of the stain in front of us, we have lost a lot of credibility.

It's like taking out treasure. How well we do in front of us, the market has been seized.

But now?

Because of the flood of fake goods, poor efficiency of express delivery, poor service attitude of merchants and difficulties in settlement of after-sales claims

This series of problems, because in the early stage, they only focused on expanding the scale and ignored or indulged in all these things. In the later stage, some of these problems will not be able to go away. "

Li Dong said speechless: "can that be the same?

What's more, no matter how bad you say, it's an indisputable fact that Taobao is still the first platform of C2C.

Although it is difficult to correct now, it is not that there is no chance. On the contrary, because of their strong strength, they have more opportunities to correct.

If you don't catch the market in front of you, do you think there's still money to dig?

If we didn't rob the market of eBay, there is no chance to correct now. Even if there is no chance, it has been changed.

Also, who told you that the third party must be bad?That's just your idea!

Each enterprise has its own style. Not every enterprise thinks that it is not their own business, so they will not care about it.

What's more, express delivery is the delivery, who told you that the delivery is their own things?

Even the distant express delivery is not all of our own products and third-party goods. Is our team not going to deliver them?

As long as we have a good management mechanism, all problems are not problems.

As for your express delivery, you can establish an evaluation system to evaluate the service of couriers, just like the platform of a distant mall. Is this difficult?

Many orders, good evaluation, you give more extra rewards, who will not be moved?

In express delivery industry, all of them make hard money. No one cares about money. It's hard for them to make more money. Do you think they want to make less?

In addition to a few muddling along, who doesn't want to work well and earn more?

In your eyes, these people are just waiting for death to become couriers? "

Li Dong said, seeing Qin Yuhan pondering, he said: "also, the PC market will gradually decline.

The future is mobile king!

At this time, in fact, you can lay out the mobile terminal, rather than continue to vigorously promote the PC market.

It's just a meal. Why do you order takeout? The key is to save time!

If I order a takeaway, I have to turn on my computer and order online.

If I have that skill, I might as well call someone to take out.

What you need to do is to make users more convenient.

Hold the mobile phone, the user is a bit casual, OK, everything is done, simplicity is the first thing.

In the early stage, it is not for the sake of small money, advertising and pushing for businesses. The key is taste and quality.

Wait until the reputation is established, and then think about making a profit.

Also, cancel the phone order!

Although the cancellation of telephone ordering seems to cause some loss to your business at present, it must be differentiated. You are ordering food online, not taking out in the traditional sense!

Imperceptibly, let users realize that I am using a ordering platform, not a fast food restaurant.

Have you ever seen that users call to order before buying things in Taobao and distant shopping malls?

They all place orders directly. Great! Ask customer service for some questions. Who will call to say what to buy?

This is also to reduce your workload and reduce costs.

The customer service team you've built up has almost become a takeaway order taker. It's a joke.

Users call you to order meals, and then you call the merchants. Isn't it unnecessary to take off your pants and fart?

Let users habitually place orders directly, and you need to develop a new system to associate merchants.

It's not like now, when a customer places an order, he has to convey it to the merchant through you. This is very troublesome and not practical.

This system is not difficult. If you need it, I will let someone help you develop one.

In fact, it is not only the express delivery staff, but also the direct means.

When the user places an order, the merchant receives the message, and the nearest courier can also receive the message.

At this time, they can choose spontaneously whether to take orders or not.

Maybe at the moment, a courier happens to be near the store, and the distance from the user who places the order is also very close, which can save a lot of time and improve efficiency.

Instead of the same as you do now, you have to arrange the task from the express delivery point, and there must be an order transmission procedure in the middle.

These small changes will reduce your workload, reduce your costs and improve your efficiency.

If you want to be bigger and stronger, how can you rely on the old way alone... "

Li Dong continues to say, Qin Yuhan did not hold back: "since you all know, why didn't you do it yourself?"

According to some of Li Dong's statements, Qin Yuhan is sure that there are almost no other people left to live.

Professional express team, professional technical team, customer service, channels, cooperative merchants, far away can almost easily achieve this goal.

However, when she asked about this, Li Dong sneered: "do I do everything?

Do you think today, I still care about the layout of these small industries?

What I do is a whole, a single aspect, a certain direction. Unless it is of great significance, otherwise, I will not deliberately do it.

Of course, in order to improve the industrial layout in the later stage, we will also do it.

But at this time, there are many things in the distance. Anything is more important than this.

I don't think express delivery is enough, customer service is not enough, and server is not enough. How can I do these things.It's too small for me.

It's bigger. I don't have this energy from afar.

It's a big deal. When there's a need in the later stage, who is bigger in the market? We can buy, merge, buy shares, and raise funds. Isn't that the truth

Li Dong said frankly, but Qin Yuhan bit his teeth and said, "why do you say so much nonsense? You can't read it with three words, can't you?"

Li Dong shrugged and said, "you said it yourself. Anyway, that's almost what you mean.

A lot of money was burned in the early stage, but I still don't know when to return to the original in the later stage. Now I don't lack projects, I am short of money and time.

When you guys are almost done and big, it's time for us to harvest fruits.

In this society, big fish eat small fish, small fish eat shrimp.

But don't be pessimistic. Everyone has experienced this.

In the end, it's not clear whether you can swallow those big fish. Everything is possible these days. "

Qin Yuhan sighed: "clearly a very good thing, to your mouth, you have to expose the fact of bleeding, why?"

Large group financing small companies, in the view of small companies, that is a big happy thing, a great good thing!

According to Li Dong, that is, large groups are harvesting fruits.

Spend a little money, not only let you gratitude, but also save yourself countless time and energy, why not.

Although it is the same truth, can be said so direct, Qin Yuhan or some happy not up.

Li Dong said with a light smile: "capital is cruel. Since you want to go down in the business world, you should recognize this fact.

I help you when you are in trouble. It's not necessarily that I'm really helping you.

Of course, I'm not talking about me, but a reference.

In fact, this is also an investment. We are all sowing seeds.

When enterprises are weak, they are sowing seeds, waiting for them to blossom and bear fruit, and then harvest. This requires careful cultivation, time and energy, and waiting.

And when the enterprise is bigger, we are still sowing.

However, it is no longer sowing in the traditional sense, but spreading widely, waiting for you fruit farmers to cultivate.

In the middle, we don't care.

When the seeds you cultivate are about to be harvested, we will harvest them. This is why large enterprises are getting bigger and bigger.

You are at most a junior fruit grower. When you get to a senior fruit grower, you can do the same.

And I, strictly speaking, was also a fruit grower, cultivating seeds for others.

However, as a fruit farmer, I can drag out the guy who robbed my fruit at any time, because I am strong and strong, but you can't.

I can eat more than half of the fruits I have cultivated and give some to others. It is because I have enough to comfort others, so that everyone will not covet my fruits.

You are not the same. You should eat less and be hungry. Big head should be allowed to go out.

And I'm starting to open an orchard now, and I'm changing to a farmer. You're still a long way from that. "

If we say that Qin Yuhan was still a bit ignorant about the way of business before, now he knows a lot.

Li Dong, as the first person in China's business circle and even a world-famous entrepreneur, how many entrepreneurs hope to get his guidance.

At the moment, in view of the relationship between the two people, Li Dong said something thoroughly. This opportunity is very rare.

Qin Yuhan didn't refute Li Dong again this time, and with some doubts on his face, he said: "then you were also a primary fruit grower in the early stage. How did you spend this period without being harvested?"

Li Dong said with a smile: "there are many reasons. First, the fruits I planted were harvested very quickly. Many people didn't find that my fruits were mature, so I gave them a bite.

Second, some people found my fruit ripe and wanted to have a bite.

At this time, it depends on whether my fists are fierce. My fists are still strong. With some help from the outside world, I scared a group of people, while others were beaten back by me.

Third, the fruit I plant grows faster than I eat.

In addition, it can grow indefinitely. In this way, some people want to eat, but they find that it is too big. After eating, they will die, so they dare not eat.

Of course, I'm me. You're you. It's different.

If you want me to be the guardian of your orchard, in fact, you can grow up very quickly. With me as a big man, ordinary people dare not eat your fruit. "

Qin Yuhan understood his meaning, but he hummed: "no!

At least not now!

I cultivate myself, harvest by myself and eat more. Why should I give it to you.

When I can't eat any more, or someone robs me of it, I'll think about whether I'm looking for you

Li Dong jokingly said: "then I'll wait for that day, just your little arms and legs. I want to eat by myself. I want more.Forget it. Whatever you want.

You are a bit like me, but I am caused by the environment. You are not the same. You are brought by the bone.

In short, since we have embarked on this road, we should do well.

When the fruit can't be planted or robbed, don't forget that there is a large orchard at home.

Even if the orchard closes down one day, it won't lose any fruit. It's no problem to have a full meal. "

Qin Yuhan snorted, "but the orchard now has a hostess!"

Li Dong said with a smile, "mistress, you can have more. Do you mind if I open another orchard... "

"Go away!"

Li Dongshan said, "it's not a good habit to be rude."

"I learned from you."

"Do I have this habit?"

"I don't know."

“……”

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