Chapter 1636

Halfway up the hill.

Ma Yun all hang up the phone, for a while fell into silence.

The tour guide in front of me seemed to feel that the atmosphere was not right, and the explanation ended.

After a while, cattle just light way: "Li always good courage!"

It has the courage to raise 300 billion yuan, which is an unprecedented financing in China.

What's more, this time, it's still for retail groups to raise funds. What's the use of so much money from afar?

Although the phone call is not very specific, as the issuer, it is certain to disclose the investment direction of financing funds from afar.

Increase the proportion of self owned property, expand the scale of retail group, and invest in overseas market

These are the directions of funds disclosed from afar.

300 billion is not a small amount.

For retail groups, with more than $40 billion in investment plans, even Wal Mart can hardly afford to spend so much money at one time.

Niu just said that, while Zhang Jindong on the side said something meaningful: "Dongzi, 300 billion yuan, didn't do the road show promotion in advance, which is a bit big.

We've known each other for several years, so let's take it easy.

Today's ABS market is not mature, many investors simply do not know this channel.

Once financing fails... "

Zhang Jindong didn't say the rest of the speech. He didn't promote the roadshow in advance. Li Dong wanted to raise 300 billion yuan only by his fame in the distance and his own. This is not a simple thing.

30 billion, there is hope.

300 billion, it can be said that the hope is slim.

If we do some preparation in advance from afar, there is still a glimmer of hope. If we don't do the preparatory work, Li Dong really thinks his fame is worth 300 billion yuan?

When the two men opened their mouths, Ma Yun frowned slightly and said, "Li Dong, it's a bit big this time.

The failure of issuing is a big blow to the distance.

Or have you communicated with investors in private beforehand? "

“……”

People began to ask, and Li Dong said with a smile: "no way, far away, too short of money for development.

Every loan is a drop in the bucket, not enough to spend.

I'm tired of chatting with the bank dozens of times a year.

I don't think it's a new channel at all. I'll make it bigger at a time, so as not to waste time.

Success or failure, the issue will not fail, let the distance can not go on. "

Li Dong said that financing less than 300 billion yuan is OK, which is naturally a joke.

The issuance plan has been decided. Once the amount of financing is less than this figure, if the financing amount reaches 100 billion, the money will be returned.

In addition to paying the interest on the raised funds according to the date of collection.

Success is good, failure, distant this time did not get money, do not say, still have to spend a lot of extra funds.

So for Li Dong a financing so much money, people are a little puzzled.

Do you really need so much money to develop remote retail?

300 billion yuan, which is more valuable than the whole remote retail group.

Li Dong, this is to create a distant retail of the present scale, but not only!

This guy, where is his confidence and ambition?

Hearing this, some people in the crowd laughed and said, "let's not say anything else. We admire the courage of general manager Li.

Of course, the China Banking Regulatory Commission and the people's Bank of China have been able to apply for approval of this 300 billion asset securities issue. It can be seen that the government has high expectations from afar. "

As soon as this word comes out, a lot of people are in the heart.

ABS issue does not mean that Li Dong will issue as much as he wants to. Like the issuance of ordinary bonds and stocks, it is also subject to the approval of higher authorities.

At the very least, the issuance in China needs China Securities Regulatory Commission, China Banking Regulatory Commission, people's Bank of China and Fund Association And other departments for approval.

The 300 billion yuan distribution plan will certainly not be completed in China from afar.

But the domestic share will not be too low, at least not less than 100 billion.

The issuance of such a large amount of asset securities is probably the largest in the history of ABS financing in China.

So quietly let Li Dong pass, it can be seen that in the eyes of the higher authorities, the credibility and potential are so strong!

Strong enough, the government also feels that it is still guaranteed to raise so much money from afar.

The guarantee of strength, the guarantee of repayment ability, and the powerful in many aspects.

Otherwise, for another enterprise, anyone present, not to mention financing 300 billion, will not be able to raise 30 billion.

Now, far away roadshows are not done, and people don't know what to say.

The government is so optimistic about the distance, and the financial institutions are also optimistic about the distance and supporting the distance. In fact, the pressure is even greater for everyone.They don't know the details, but people speculate that it is very likely that some financial institutions will carry out internal underwriting this time.

In other words, if we issue 300 billion yuan from afar, many banks, including securities institutions, may participate.

If you don't know in advance, the far side will not be so indifferent.

As soon as the person said it before, some people said with a smile: "this is the total number of Li, and the 300 billion asset securities will be issued when they say they will be issued.

For us, 3 billion, without a year and a half, I'm afraid we can't pass the audit.

Of course, I would like to congratulate Mr. Li on its successful issuance in advance.

With such a large amount of funds for development, the domestic retail industry will be invincible in the distance.

In the international arena, distant retailing can also make great efforts. In a few years, it seems that it will not be far away to compete with Wal Mart and other enterprises. "

The speaker is the boss of the trio group.

Li Dong glanced at him and said with a smile: "early on, the domestic market is not the main strategic target in the distance.

The point is, it's not cost-effective.

There is a lot of investment, but competition is also big.

Originally far away has occupied a large market share, and it is difficult to expand.

Not to mention, some enterprises said that remote retailing involves monopoly. If you say, there will be a large amount of investment on the far side.

It's our limit to fill in some blank areas

Zhang Jindong said with a smile: "the northeast is a blank area far away.

Along the southern coast, it should be included. "

Yuan Yafei then said: "the department stores have achieved the national layout. There are still gaps in the household appliance business and even other FMCG fields.

Mr. Li, it seems that there are many tasks to be done from afar.

300 billion, all of which are invested in China, which should be about the same. "

Several retail giants, you say me a word, then look at each other with tacit understanding in their eyes.

Far away, this time we really need to pay close attention!

Once the financing is successful, it will be terrible.

For an enterprise, holding so much cash flow, it really means that throwing money can also kill everyone present.

At this moment, many people say congratulations, in fact, they wish the distant asset securities issuance failure.

Once successful, the distance will be at least in the next three years.

Three year asset securities, before maturity, as long as the interest is paid on time, there will be no problem.

People from afar should consider the future and the long term.

But the boss on the scene, they will not look at those, they only know that in the next few years, their life will be sad.

……

Because it's retail group financing, no one else said much.

After these managers have talked for a while, the mountaineering will continue.

In the crowd, Ma Yun and other people quieted down, and then slowly said: "Li Dong, this year, we don't focus on 7.18, we have to focus on double 11. Isn't this a waste of publicity in previous years?"

Li Dong said with a smile: "the previous main hit 7.18 is actually a whim.

No, it's not a celebration of the 7th anniversary or something like that.

If you want to be the main player, it should be 8.18.

But in late August, the sales season in September is approaching. It's not cost-effective to play activities at this time.

So after thinking about it, I'd better change the date to remember.

November is a connecting link between the preceding and the following. The National Day has just passed, and the next December enters the peak season. The performance in November is not very good every year.

So if you look at it at another time this year, it may be better.

It's just an activity. Do you want to join us?

If you take part in it, everyone will make a strong momentum together, and the promotion festival will be changed to November. "

Ma Yun Ning eyebrows, after a long time to cut off the railway: "participate!

Anyway, there is still one month to go. It's enough to prepare. "

"Well, it's very good. Let's try it. If it's more cost-effective than the activities in July, it'll be decided after that."

Li Dong made an understatement and then stopped talking about it.

But Ma Yun did not move, until Li Dong left, Ma Yun fell at the end, eyebrows have been tightly frowned.

Is it really necessary to change the time of promotion day?

A month in advance, suddenly large-scale publicity, is it worth it?

Now, for the time being, it is not clear how far away promotion efforts are, but Ma Yun knows that it should not be too small.

He said that in a month's time, the treasure can also be prepared to participate fully.

Can one month be enough?

Just contact the third party, the manufacturer, reach an agreement, formulate the scheme within the group, carry out publicity

These all need a lot of time to prepare!

A promotion, especially a large-scale one involving other third parties, can not be prepared overnight.Far away, this side has entered the final stage of publicity, obviously, should have been prepared.

The preparatory work is fully prepared. This month, we are only conducting the final publicity in the distance.

These platforms can catch up with each other in a hurry, which is OK for small enterprises and has the advantage of rolling over small platforms.

But the distance of this industry's largest online shopping platform, rushed online, means that from the beginning fell into the underdog.

Therefore, the best choice at this time is not to follow suit.

If you want to beat them from afar, you can take out treasure and continue to play your own activities on these platforms.

But now really do not keep up with, the distant new promotion fire-saving, and no competitors, the consequences are even more terrible.

Why do we have to keep up with the far-off 7.18?

Just because they don't want to let the beauty in the distance be in front of them, let them be the biggest family, and turn July 18 into the exclusive day in the distance.

An online shopping platform, once left such an impression, has its own platform Festival, national recognition, that such a platform, it is extremely terrible.

Why should other platforms create their own big promotion day?

Because of this, we have to let people know that they are not simply following the trend, they also want to create their own corporate brand day.

……

On the hillside, there is no debate at the moment, and we are still digesting the news just received.

Elsewhere, some entrepreneurs have also received news.

Listening to other people's comments, Qi Fangfang could not help but say in a low voice: "this guy is too crazy. 300 billion yuan. My heart, liver, spleen, lungs and kidneys are beating.

300 billion!

It's just a financing!

This time, I deeply felt that compared with them, we are not even the grass-roots team... "

Qin Yuhan frowned at this time. After a while, he said, "financing 300 billion yuan is astronomical for any enterprise.

It's not just us. You see, who's not talking?

I'm afraid those big enterprises in front of us are also talking about it.

So much money to raise... "

Qin Yuhan suddenly thought of something, frowned more and more tightly, and whispered: "if you invest so much money in the retail industry, the possibility of recovering the investment in the short term is very low.

Once it fails to meet the expectations, the fund alone will be enough to crush the retail business in the distance.

Even if it is not only remote retail, it is likely to involve the entire remote holding.

What the hell does he want to do! "

Qi Fangfang shakes her head. Who knows what Li Dong is going to do? Does he really want to surpass Wal Mart?

Other people have developed for so many years, and the world's No. 1 throne has sat countless times. Is it said that transcendence can surpass.

It is not necessarily a good thing to see this kind of crazy expansion which is encouraged by the growth of seedlings.

While not listening to the people around, many people are also discussing whether it is too risky in the distance.

……

Huashan people are discussing, and the outside world is also talking about it.

The issue of ABS, under normal circumstances, will not be hyped.

In fact, this form of financing, generally will only focus on fixed investors propaganda, the outside world is not aware of.

According to the regulations of Huaxia Securities institutions, the promotion institutions shall not promote the beneficiary certificates through radio, television, newspapers and other public media.

This is the same as private equity, not open.

But far away is the focus of the media. What's more, this time, it's a big deal, with 300 billion yuan

At this time, as a promotion agency and the underwriter, in fact, do not need to publicize or actively promote.

When the news came out a little, it caused a sensation in an instant.

Netizens as non promotion organizations, they discuss, they post discussion, that is not within the scope of limitations.

Therefore, the ABS financing plan for remote retail was soon spread.

On the Internet.

Soon some people began to talk about it, and many people asked what asset securitization is

In fact, many people don't understand ABS.

It doesn't matter if you don't understand it. Many people don't care about it. They only care about how high the income is, how much the risk is, and whether it is worth investing.

In recent years from afar, his fame has been on the rise.

Li Dong himself is also famous and frightening.

300 billion, it sounds like a lot, and many people even dare not think about it.

But people don't look at this. They only know that Li Dong's personal wealth is more than 100 billion US dollars, nearly 800 billion yuan.

They don't care if it's cash or if Li Dong can get it.

Many people only know that Li Dong is rich, and 300 billion yuan is less than half of his wealth.

From this point of view, many people think that the risk is not great.With the interest rate of 5.6%, it is much higher than the current bank deposit and a little higher than yu'ebao.

But yu'ebao is limited now and is not suitable for large investment.

ABS subscription is not limited by funds, which is a new channel for many people who lack investment channels.

Therefore, as soon as the remote financing plan comes out, many people will want to subscribe.

However, soon, some netizens revealed: "don't participate if you have less money. You don't have the qualification to participate.

This time, the initial financing is RMB 1 million.

There are also requirements for investors: the total assets of individuals or families should not be less than 2 million, the net assets of enterprises should not be less than 10 million, and the per capita annual income should be very high.

Not everyone can invest. Let's have a good time.

Do you really think that 300 billion yuan can be raised from us

"Brother gun, do you look down on us? There are so many people in our country. With so many people in the country, one person can invest 100 yuan, and there will be hundreds of billions of dollars... "

"What do you think? This is not a rule set by brother Pao, it is set by the regulatory authorities.

I'm afraid that in the end there will be problems and a large number of bankruptcies will cause great social unrest.

At such a high point, there are few participants, and all of them are big dog owners. The loss point is nothing but a small disturbance. Do you understand? "

"It's going to be a long time to start with one million yuan. Forget it, it's better to buy yu'ebao. Although it's a little lower than this, it may increase in a few days. It's more convenient to use money."

"In fact, if you have money and no investment channels, you can still invest a little.

5.6% is not too high, but although the gunner is good at shooting, he is still reliable.

At least in my opinion, it is much more stable than other enterprises. "

"That's also true. Besides, brother Pao has money. 300 billion is just a drizzle for brother Pao!"

“……”

There is a lot of discussion on the Internet, and many people are watching it, but there are still many people involved in the investment.

With the development of economy, there are no less than one million households and individuals nowadays.

With a million assets, it does not mean that everyone can manage money and have investment channels.

Deposit in the bank, the bank's three-year interest rate is only a little over 4.00, and one million yuan is invested in it. After three years, the interest will be 30.40 million less than that in the distance.

Investment in other financial products, in people's view, the risk is much greater than that in the distance.

At least, in the eyes of the general public, it's still very trustworthy these years.

For a time, when there was no roadshow promotion from afar, many people and institutions participated in the investment.

……

From 9:00 a.m. to the time when Li Dong and his group went down the mountain.

Yuan Chengdao is waiting for Li Dong at the foot of the mountain.

As soon as Li Dong's people came, Yuan Chengdao quickly welcomed him.

Ma Yun and others stopped. They knew that Yuan Chengdao was waiting. What should be discussed was what happened today.

But Li Dong couldn't satisfy their wishes. He said with a smile, "let's break up. Let's go back and get some food. Let's continue to talk in the evening."

Ma Yun laughs ha ha way: "have happy event, do not share with us?"

Although they will know sooner or later, listening now and knowing in advance are also conducive to their subsequent response.

Li Dong looked at him with a smile. Then he walked away without making a sound.

I'm kidding. I'll tell you everything. I really think trade secrets are not secrets.

ABS financing funds will be disclosed, but some institutions only intend to subscribe at present, but have not actually subscribed, which is unknown to the outside world.

How much money can be raised on the first day? Sometimes we can see a lot of things.

Of course, there is no need to tell Ma Yun.

……

When Li Dong took people away, Zhang Jindong said in a soft voice, "guess how much money can be absorbed in the first day from afar?"

"No less than 3 billion!"

"So much? It's only the first day, and it's still a sudden killing... "

"Now it's just a publicity period. In fact, roadshows are not roadshows in the distance, and the gap is not too big. After all, it's hot now.

Three billion, there is still hope. "

"It depends on the situation, financing 300 billion Hua Xia, I'm afraid he is the only one who dares to do it. "

"We thought, is there a play in the key?" Someone mocked himself and finally whispered, "gentlemen, this is really going to carry him up!

The financing plan of 300 billion yuan is still a new type of asset-backed securities financing of emerging enterprises.

Don't you think this is the most terrible thing?

We are strong, enterprises are strong, people support, government support

How can we fight? "

The scene was silent.This time the issue of the program, in the eyes of the public, is unreasonable!

What does it mean that the existing assets of distant retail, together with the future income, can still obtain a issuance scale of 300 billion even though it already has a lot of liabilities?

Among the crowd, Ma Huateng, who had been very few words, glanced at Ma Yun and said with a light smile, "Ma Yun, your Huashan sword talks have found us a leader. You've built a good one."

Ma Yun frowned and said for a long time: "it's not known who is the winner."

"You're left with a stiff mouth."

"Lao Ma, I'll give up my advice at night. Once the big plan of 300 billion yuan is put forward, what else should we fight for? Do you believe it or not, the money will ruin Ali..."

People were joking, and others joked with Zhang Jindong: "before, we didn't mean to buy you from afar. We thought we were joking. If we succeed in financing, it's not a joke.

The enterprises of you are all listed companies. If you have money from afar, you may become a family in the future

The speaker has no intention, but the listener intends.

Both Sulin and Dashang are listed companies. Although not all of them are listed, their shares, that is, some industries including retail, are listed.

Once we get so much cash flow from afar, it's not impossible to raise a card and make a compulsory tender offer.

For a moment, a few people are a little calm.

This can't be ignored!

For such enterprises from afar, once they raise their cards and spend money, they are not rivals.

At the last moment, I didn't know who it was, and sighed: "even if we failed, if we succeed, we should go back and pray."

Today's party, just a financing plan, hit people at a loss.

At this moment, many people have put out the idea of competing for supremacy. How can we fight?

At first, everyone was holding back their strength. Before that, there were all kinds of noises. They just wanted to fight and fight

Now, if you don't do anything in the distance, just a figure of 300 billion will make everyone's movements a joke.

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