Chapter 1643

Mid October.

Sun Tao, who is in the south, formally led the team to receive Baijia.

Best of all, started a comprehensive license change.

As time honored brands, these brands are actually worth preserving.

Many times, the brand of an enterprise is more valuable than its actual value.

But the distance is so confident, so proud.

In the eyes of all the people from afar, what they want is not others' signboard, but their own signboard, which is the two words "far away"!

Baijia, an old retail brand, has always been the top two department store brand in Xiangjiang. It was founded in 73 and has a history of 36 years.

At this moment, countless Xiangjiang residents saw the sign of Baijia disappear in front of the public.

Some old people in Xiangjiang are not satisfied with the Li family.

But at this moment, many people were extremely emotional when they saw the sign disappear, and some people shed tears.

More than 30 years!

Many people have been shopping in Parkview since the first day of its opening.

Over the years, they've been used to all this, to the name.

But now, parka is gone.

……

Central.

Changjiang headquarters.

At the moment, Li family father and son are standing in front of the window sill, overlooking downstairs.

Although they did not see clearly, the father and son both knew that the top 100 supermarket opposite was changing cards.

Although Baijia is not the main business of Yangtze River, it has been brilliant at the beginning.

For more than 30 years, this brand has been popular in Xiangjiang.

Both father and son did not expect that the distance will be in the merger and acquisition of top 100, directly change the card.

This is a very surprising thing!

Baijia may not have much value in the mainland, but it is of great value in Xiangjiang.

Just before today, almost no one expected this to happen.

Li zeju saw that his father had been staring downstairs. He could not help but said with anger: "Li Dong is too much!"

Lao Li shook his head slightly and said in a soft voice, "it's not too much, it's self-confidence."

"To eliminate the influence of the Yangtze River, changing cards is the fastest and most effective way.

He is confident that his far-reaching influence is more deeply rooted in the hearts of the people than the Yangtze River, and can replace the Yangtze River and Baijia.

He wants to build his own retail system, which belongs to his remote system alone.

Over the years, except for the initial era and later Guomei, all the other enterprises that were annexed from afar did not accept them into the remote system.

The era was the first one. At that time, the strength in the distance was not strong, so it was helpless.

Guomei is the Huangjia offer, Li Dong in order to win the Guomei, had to accept.

Today, there is a strong strength in the distance, so the retention of top 100 brand has no significance.

This young man, indeed Overbearing

Yes, overbearing!

Li Dong is extremely strong this time. From the beginning of the acquisition, he is extremely strong. To change the brand so decisively, he is incomparably strong.

He didn't do any research and did not come to consult Yangtze River. He said he would change it.

Such a move, at the beginning of the acquisition, is extremely overbearing.

Li zeju was trying to answer the question, but his father said with a smile: "forget it, let him go.

This is his idea of being exclusive.

Now, the mainland's retail industry is full of gunpowder, so we can quit at this time to save a lot of trouble.

It's a good thing that we don't have a lot of overlapping business with distant places, even Watsons and the other party don't have too much business conflict.

Besides He is still young... "

Lao Li is not feeling for himself, but for his descendants.

The education of the descendants of Lao Li's family is not poor, even excellent, and the cultivation of children and grandchildren is satisfactory.

Take over, no problem.

Even after taking over, the group will carry forward, there is no problem.

But Lao Li knew that his sons were still lack of hard work and savagery.

Business management, personnel management, business strategy, these things are not lacking.

But these things are enough?

Why is the self-made generation more respected?

Because they have their own unique style, their bones are also with a savage force, or full of crazy taste.

These people, in a desperate situation, will burst out with greater lethality.

Li Dong has this power!

It is not that the Yangtze River can not be provoked from afar, it is unnecessary to provoke.

When he was still alive, everything was easy to say.

Once he had gone, he fought against the Yangtze River in the distance. Lao Li was almost sure that the Yangtze River would not last.

Because Li Dong dares to fight and will fight at all costs.

Dare your own son?Lao Li didn't know, because this kind of thing never happened to the Yangtze River.

But the unknown is terrible. Lao Li doesn't want to gamble on all this.

There is not much overlap in business between the two sides. It's just a department store business. If Li Dong wants to do it, let him do it well.

Even if the whole retail business, including Watsons, was lost to Li Dong, so what?

The Yangtze River and the Yellow River do not depend on these families.

It is worthwhile for Lao Li to let the crazy young man in the mainland stop at the least cost.

Hearing his father say so, Li zeju was silent for a moment and nodded his head gently: "it's domineering and young."

"Youth is not derogatory. Don't think about it."

Lao Li reminded one, and then he stopped talking and continued to watch downstairs distracted.

……

On this side of the Yangtze River, Li Dong's hegemony is felt.

Some people in the mainland are also feeling.

Guangdong Province.

Shenzhen market.

Wal Mart China headquarters.

Chen Yaochang, then president of Wal Mart's Huaxia District, couldn't help shaking his head and said, "Mr. Li's overbearing and arrogant is amazing."

Wal Mart's previous presidents in China were all foreigners.

However, in order to implement the localization strategy, Wal Mart chose Chen Yaochang, a Chinese American, as the president and CEO of Huaxia district.

Since 2006, Chen Yaochang began to serve as president of Wal Mart Huaxia district.

Before that, Chen Yaochang had been in charge of Huikang supermarket, the largest department store chain in Xiangjiang.

Before Chen Yaochang's airborne landing, Wal Mart's performance in China has been unsatisfactory, in a long-term strategic loss state.

The arrival of Chen Yaochang is the test point of Wal Mart's localization.

Chen Yaochang himself is aware of this. Since 2007, he has been carrying out reform and expansion.

In 2006, when Chen Yaochang was airborne, Wal Mart had only 75 stores in China.

In 2009, Wal Mart now has more than 300 stores in China!

However, the large-scale opening of stores and large-scale investment have not achieved the desired results of Wal Mart headquarters.

Because of the rise from afar, it is difficult for foreign capital to survive, and bloody wars occur frequently.

In order to recover the group's losses, Wal Mart has increased the various fees charged to the residents, leading to the dissatisfaction of suppliers in Huaxia district.

Spending has increased, performance has increased, but profits have been falling.

Wal Mart, which is known as low price every day, has to participate in sales promotion war in order to cope with the competition from other enterprises.

Frequently, performance is up, but profits are falling again.

Up to now, Wal Mart has stepped up its offensive from afar, making Wal Mart's life in China even more difficult.

On the 11th, the headquarters announced an increase of 20 billion yuan.

However, Chen Yaochang was not happy for a long time. Soon, news came that if Wal Mart was suppressed from afar again in this round of war, he could leave.

In recent years, Wal Mart has invested more and more in China, which is the market.

But China's vast, for many years has not brought Wal Mart back due returns.

Coupled with the tense situation in China's retail industry, which has consumed a lot of manpower and material resources, many high-level suggestions of the headquarters, like Carrefour, have to withdraw from Huaxia.

Although the battle has not yet begun, Chen Yaochang suddenly felt that he might be ready to leave.

Crazy in the distance!

Just today, the top 100 changed cards at the same time.

Not far from the headquarters of a Wal Mart store near the same time, there are six stores about 1000 square meters began to decorate.

In addition to these 1000 square meters of stores, there are also four or five community stores are also being renovated.

All stores are far away!

Surrounded by Wal Mart stores!

It's not crazy. What is it?

A supermarket nearby, suddenly more than 10 supermarket stores, this how much investment?

Chen Yaochang is still waiting.

He wanted to know whether it was a special case or both.

If it's all, far away it's throwing money at Wal Mart, trying to kill Wal Mart.

Wal Mart has money, the key is how much support can China get here?

20 billion is just a talk. Since it is said that within three years, it is impossible to invest in China at one time.

Maybe only 35 billion or less will be invested this year.

How to fight a hard battle with such a large investment?

Is there any business to be said for a hypermarket to be shunted like this?

Li Dong, this is not tyrannical, not overbearing, what is it?

The 300 billion yuan of financing has not yet been completed, and now we are recklessly throwing money. If it fails, these stores will probably become uncompleted stores.

But such a fierce attack situation, even if not officially put into operation, also let all people on the pressure on a big stone.Just as Chen Yaochang was feeling, the Secretary knocked on the door and entered.

Soon, Chen Yaochang got the news from his secretary.

Not a family, not a special case!

In Guangdong Province, Wal Mart currently has about 30 hypermarkets, which is not a small number.

All in all, Wal Mart has been in China for so many years, and its hypermarkets are only 300.

Before 2006, there were only more than 70.

There are 30 in one province, which is definitely not a small number.

There are stores in the neighborhood, including stores in the neighborhood.

It is not limited to small supermarkets of 1000 square meters, including standard supermarkets of about 3000 square meters.

Even the shopping malls with an area of more than 7000 square meters have begun to be decorated and constructed in the distance.

In other words, one day today, there are hundreds or even more than 200 distant supermarkets in Guangdong Province.

Supermarket decoration, said slow very slow, said fast is fast fierce.

If you have money, you can go faster than you think.

Community stores, convenience stores, decorated within a month, put into operation, this is almost no difficulty.

Even if the hypermarket is put into use within three months, it is not too difficult.

Once these hundreds of stores are put into operation, Wal Mart will have a hard time.

Seeing that the president was still pondering, the Secretary continued: "it's not only us, but also supermarkets like RT mart and Auchan.

It's not just remote stores, including their partners.

Renrenle began to expand recently, a large-scale expansion!

The distant alliance system, is the same, is compressing our living space. "

Chen Yaochang had a headache, and after a while he said, "I know."

After sending off his assistant, Chen Yaochang fell into silence again.

Now facing such a situation, facing the distance and their alliance system, how should Wal Mart deal with it?

How much support will the headquarters give?

In recent years, the headquarters has been dissatisfied with him. They think that he has changed the image of Wal Mart and violated the core values of the group.

No price war, no promotion war, this is the core of Wal Mart.

But in China, even in the Asian market, if we don't fight a price war, it's bound to end in no good way.

Amazon, for example, has no price war and no publicity in China.

What was the result?

No name!

Amazon Excellence, now almost no visibility in China, blindly follow the ancient tradition, really can go in China for a long time?

Brand effect, used to be useful.

Now, the distant brand effect is stronger than Wal Mart.

Huaxia's consumers, no longer the same as before, feel that foreign brands are the guarantee of quality.

Wal Mart still has an audience, but it's losing.

The headquarters only knew the command from the other shore. Did they come to China to investigate?

Far away store decoration, service quality, price, product quality, including all kinds of membership system, are no worse than Wal Mart, or even more powerful.

Because there are new stores in the distance, the earliest one is in 2004. In recent years, the environment and other things of the new remote stores are not only stronger than Wal Mart.

In this case, if we don't increase the investment in this aspect, how can we meet the challenge?

Does the headquarters feel that the 20 billion investment is really a lot?

The investment plan is divided into three years. The first year's investment plan is less than 3 billion yuan. Compared with the investment plan of tens of billions in the distance, it is full of small house spirit.

The domineering Li Dong doesn't give them any breathing space.

At this moment, Chen Yaochang fell into deep meditation and could not extricate himself for a long time.

……

And Chen Yaochang into the same situation, and Gaoxin retail.

Gao Xin, the president of Huaxia District, also has a headache at this time.

The young man went crazy. Nine cows couldn't be stopped.

This is only a few days, we are not ready yet. Is it necessary to be so anxious in the distance?

……

Offline retail giant headache, online giant Ali is full of crisis.

Ali headquarters.

Ma Yun affirms: "it's still the old routine to divert attention, or it's not appropriate to say so. He's dragging down those offline retail enterprises.

The operation of remote stores is not so fast. Now the construction is just to create pressure and let other enterprises have no time to attend to it.

At this time, according to Li Dong's old routine, that is to concentrate on all efforts and break a little bit!

This is to dig out treasure

Seeing that there were still people in the meeting room, Ma Yun said coldly: "it must be taking out treasure!

Double eleven!

Once the double 11 digs the treasure to be defeated by the big gap of Wanjia net, I want to ask you, how many people here can maintain confidence in taking out treasure! "How much confidence do you have?

No confidence!

When Taobao became the dominant platform for online shopping in Asia, the distant mall had not yet been established.

When the distant mall was just set up, everyone was still watching the wonder. Ma Yun also participated in the second killing and was borrowed by Li Dong to publicize it for a while.

But it's only a few years ago that I've been reversed. I don't think it's a big difference. Isn't that the copy of the treasure and eBay?

It's just that I stepped on the corpse of eBay and now I'm stepping on it in the distance.

Now, how many people have faith in eBay?

Once trampled at the foot, which is so easy to turn over, not to mention being trampled down by Li Dong.

At that time, I'm afraid there will be no two of these executives in the conference room.

Seeing that they didn't say anything, Ma Yun snorted: "so, this time there is no defeat!

Ma Huateng in Teng Xun before the war opened, several hesitated, missed a lot of opportunities.

We can't make the same mistake again!

At that time Teng Xun had been hesitant, until the distance to take the initiative to fight, Teng Xun began to respond passively, fell into the downwind at the beginning.

We can't repeat the same mistakes. Therefore, we can't wait for a long distance to take the initiative to fight against us. We should respond passively. "

"Chairman, what do you mean..."

Some people are not too sure about Ma Yun's meaning and can't help asking.

Ma Yun's countenance coagulates, pauses for a moment, and says slowly: "declare war on your own initiative!"

"Double 11, not only to fight, but also to fight more than wanjiawang, including tmall against the distant mall!

Open information, stir up hot topics, increase subsidies

As well as the third-party merchants and manufacturers to reach an agreement, must be completed quickly.

In addition, in terms of logistics, we will arrive in three days from afar, tmall in three days, and we will arrive in one day!

Increase subsidies, bonus, Commission

Now, talk to other logistics companies about priority and cost increase.

In a word, what can be done from afar can be done with treasure!

Finally, we should strengthen publicity, regardless of the cost, and publicize as much as we can, outdoor, Internet, TV

Where there is publicity, there is treasure!

Fight against each other, do not give in!

Also, discuss with the major offline retail enterprises, temporarily borrow their storage center, distribution center.

Time is tight. We can't make our own layout.

They should all understand that if we lose, they will have a hard time.

At this time, even if we give up part of our business, we should give our full support to our victory... "

Ma Yun's words shocked everyone.

Declare war on your own initiative!

At this time, others are waiting for the launch from afar. As the vulnerable, they should be well prepared for defense.

Ma Yun is good, actively stir up hot topics, attract public attention, focus on social hot spots.

At that time, even ordinary people who did not understand the significance of this promotion should also understand.

It's good to win. It's not too bad to lose. But if it's too bad, Ma Yun pushes his treasure out into the abyss.

Seeing that they were still shocked, Ma Yun said angrily, "at this time, are you still waiting for death?

Let's move!

Time is tight, it's not for you to waste!

We will assign tasks later. Everyone has to complete their own tasks. Who can't do it? Don't wait. Before the double 11, your resume will be full of incompetence!

I'd like to see if you can find a better owner in the name of incompetence!

I'm not Ma Huateng. I'm not as soft hearted as he is.

Don't force me to make decisions I don't want to make at the critical moment! "

As soon as he said this, people were calm again. Lao Ma looked kind. In fact, as an example of the rise of grassroots, Lao Ma was also a man of iron and blood.

In the IT industry, Li Yanhong and Ma Huateng are both technical talents, and they have some it personality.

Ma Yun, like Li Dong, was born in the wild road.

This kind of wild road son rises big man, compared with resolute and ruthless, than Li Yanhong they want cold-blooded much more.

At the next moment, everyone will no longer be silent and express their opinions and opinions one after another.

At the moment, Ali is not sinking. It is not the time to change the owner.

PS: thanks for the scholarly taste and friends 160703130509893 for their appreciation!

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