Chapter 1653

October enters the last day with time.

October 31, Saturday.

Li Dong held a brief meeting of the board of directors and briefly talked about the transfer of shares.

This time, remote holdings will spin off some valuable industries and give them to Li Dong's private fund company for operation.

This includes 200 million shares of Teng Xun and nearly 20 million shares of microblog.

The reason for using nearly 20 million shares is that the total equity of microblog is only 400 million shares. In order to not reach the 5% announcement line, Li Dong has slightly reduced the proportion.

The announcement system is universal in stock markets of various countries, including the system of raising cards.

Teng Xun's side, the total share capital is as high as 6 billion shares, but there is no such trouble.

In addition to the shares of these two companies, Li Dong also transferred 20% of Longhua's shares and 15% of Dongxing's shares to private fund companies.

Longhua's shares, in fact, have been mortgaged by Li Dong to pay for the investment of 3 billion yuan in Dongxing.

However, mortgage does not mean that the shares are gone. These shares still belong to the remote holding group.

In addition to these, Li Dong originally wanted to transfer the shares of some production enterprises controlled by distant mall and distant investment company.

However, considering that these industries are related to the remote group and are relatively large, Li Dong did not make any arrangements at this time.

However, even these industries are of great value.

Today, Teng Xun's share price has reached a range around HK $90 with a slow rise.

The value of Teng Xun's 200 million shares reached more than 16 billion yuan.

Microblog shares, which closed at $88 on the same day, are now trading at around $95 after two months.

20 million shares, worth 1.9 billion US dollars, nearly 13 billion yuan.

Li Dong holds 2 billion shares of Longhua's shares. At present, Longhua's share price has been around HK $8.5. The 2 billion shares are converted into RMB, and the value is as high as RMB 15 billion again.

East Star's 15% shares, although not listed, but the outside world feel that East Star Group's future appreciation space is not poor.

Taken together, the book wealth has reached 44 billion yuan.

Regardless of the value of Dongxing, Li Dong's private fund has to bear 3 billion debts mortgaged by Longhua. Even if the 15% shares of Dongxing are not included, the wealth value controlled by private investment funds is more than 40 billion.

A fund company with more than 40 billion assets in China, I am afraid, is beyond everyone's imagination.

As for the mysterious Victoria Harbour fund, how much wealth it holds is still unknown.

The tycoons have a wide range of investment businesses, and they are also very miscellaneous.

As a private fund, there is no need to disclose any data to the public, so the wealth of many tycoons can not be seen from the surface.

Of course, Li Dong is an exception.

As the newly rising tycoons, their wealth is more transparent.

Even if it is now transferred to private fund companies, we can see through some changes.

However, as time goes on, various equity changes, and private funds reinvest, these specific data will no longer be clear to the outside world.

The wealth of more than 40 billion yuan is not much for Li Dong's total wealth, and it is not much for the distance.

What is lacking in the distance is only cash, and there is no shortage of book wealth.

The market value of Teng Xun and Weibo is now as high as hundreds of billions, approaching the trillion mark. Cutting such a point will not have a great impact on the distance.

……

With the end of the board of directors, the next thing to do is the handover and change procedures.

Li Dong doesn't have to worry about these things.

Li Dong was relieved when the board of directors ended.

At least, the coffers are full again.

Before, he was almost penniless.

Last time, the rest of the money was used to buy shares in Longhu. In Longhu real estate, Li Dong also held 100 million shares, which is the only private inventory of Li Dong.

And this time, the shares of Longhu will also be incorporated into the fund company by Li Dong and operated together.

Thinking of Longhu shares, Li Dong naturally thought of Longhu real estate.

Originally, these real estate companies were ready to go public around August.

But at that time, Longhua just listed, Longhu and HENGDU chose to wait.

Now it is about to enter November. Before Longhu went public, it was listed in these days. Li Dong was so busy these days that he forgot to ask about it.

Thinking of this, Li Dong picked up his mobile phone and called Wu Yajun.

Li Dong said with a smile, "sister Wu, Congratulations!"

The opposite Wu Yajun said with a smile: "I thought you forgot your sister and me, but you are busy recently, I won't care about you.Anyway, you still remember that Longhu is going to be listed... "

Li Dong is a little embarrassed. He knows that in these days, but he really forgot which day.

Wu Yajun didn't think much about it. On Monday, November 2, the new shares of Longhu were listed.

At present, all preparatory work has been completed.

The offering price was set at HK $7, and a total of 5 billion shares were sold worldwide.

Li Dong spent 500 million yuan to take over 100 million shares of Longhu. According to this issue price, he can only make a small profit.

But if Longhu can also rise sharply, it is not a small profit.

Wu Yajun is not as ambitious as Li Dong on this point. When he heard Li Dong mention his psychological expectation, Wu Yajun said with a smile: "I don't ask that much. It's enough to reach the current share price of Longhua."

Reaching Longhua's share price does not mean that the market value of the two companies is equal.

Longhua's total equity is as high as 10 billion shares, while Longhu has only half of the other party's shares, which means that its market value is half of that of the other party.

Hearing this, Li Dong couldn't help laughing and said, "sister Wu, how can you be timid now? There is not a big gap between Longhu and Longhua before. Can't it be as bad as this?"

Wu Yajun sighed: "it was not big before, but it is getting bigger and bigger now.

These days, everyone is saying that this is the age of your young people.

I didn't think so before, but I think about it now.

In other words, Longhua was not as strong as Longhu in the past few years, but Xu Shengzhe has been brave and courageous in recent years, and he has made a lot of great efforts.

During the period of financial crisis, the whole country enclosed land and took over some industries of Yurun.

After that, in order to be listed on the stock market, it was a horse racing enclosure and a variety of commercial real estate investments

In the next few years, Longhua will invest more than 100 billion yuan.

Although Longhu also wants to do this kind of large-scale writing, I think it is still mainly based on stability, and I dare not do it.

No matter whether Longhua can be made or not, Xu Shengzhe has the courage and means. It is inevitable that he has opened a gap with Longhu. "

Xu Shengzhe is really brave enough, other real estate companies are not timid, but his handwriting is not as good as Xu Shengzhe.

This guy almost put all his eggs in one basket and mortgaged everything of Longhua to the future.

In the future, once the real estate market declines, other enterprises will be OK, and it is not too difficult to shoulder the past.

And Longhua, once encountering this kind of crisis, has much lower hope to survive.

However, if the real estate market exceeds expectations in a few years, Longhua's income will be the largest.

Wu Yajun sighed, and Li Dong also said with a smile: "Xu Laoer has a bit of courage, but he is more gambling than me, which is not necessarily a good thing.

No matter what, I still hope Longhu can have a good result, and I will make a profit here. "

"If you can come, you will have a better chance of getting good grades..."

Wu Yajun laughed, but Li Dong said helplessly: "I'm afraid I can't make it. These days, there are many things, and sister Wu knows about me.

Now, there's a lot of chaos in the distance. If I don't come to the company for a day at this time, there may be trouble. "

Wu Yajun also understood his situation at this time, otherwise he would have invited Li Dong to attend the bell ringing ceremony.

Just said that, although with expectations, it is more likely that Li Dong will not be able to come.

Now, Wu Yajun was not angry, and said with a smile, "I will help you with your business. I have a headache now. I can't help you too much.

However, when the listing is over, Longhu will be in a good position, and I will help you to make a strong momentum

"Thank you in advance for your help."

“……”

After chatting and laughing for a while, Li Dong hung up.

……

Time, soon into November.

On November 1, because it was the weekend, the stock market was closed, but the financial market war was eased a little, and no new news broke out.

At this time, it seems that the distant side doesn't care much about the stock market, and continues to publicize the double 11 Shopping Festival according to the established plan.

Just 10 days before the double-11, the number of exclusive loans and consumer loans was once again increased.

The original customers have increased the temporary quota.

Li Dong also learned from this.

Online shopping, the use of these is not their own money shopping, we can be more open.

Of course, in the end, you have to chop your hands. After all, you have to pay back the borrowed money.

In addition, microblog, including other online industries in the distance, has also opened the mall entrance to provide all the convenience for customers.

On the mobile end, the action is made on wechat in the distance.

We opened the wechat friend circle function, and then took the opportunity to start official promotion activities in the circle of friends, including the second killing of various commodities and booking in advance

Ten thousand cartoon these software, also continued to increase the amount of red envelope.Discount coupons, full discount coupons, including cash red envelopes, have also begun to be distributed and collected in a large scale.

Some discounts are profit margins given by manufacturers.

However, some discounts can be paid by themselves from afar.

This time, Li Dong is ready to be unprofitable.

No matter how much the double 11 hit billion, he is not prepared to make profits, how much subsidies he earns and how much he gets in.

In fact, the profit level of online shopping mall is not low, relatively speaking, it is much higher than offline, and reaching 10% is only the average level.

According to Li Dong's opinion of 100 billion yuan, he can make 10 billion yuan if he sells 100 billion yuan at ordinary times.

But this time, Li Dong is not ready to make money, can maintain costs and operating expenses on the line.

Some of these profits are used to subsidize users, and some are subsidized to the logistics side.

Double eleven is also a test for distant logistics.

The combination of price war, quality war and logistics war is the essence of e-commerce war.

Otherwise, no matter how low the price is, no matter how good the quality is, the logistics can not keep up with it, and the delivery will take ten days and a half months. Some word-of-mouth established in the early stage of the distance may also fall with the failure of this service.

In that case, it was criticized.

In the distance, all kinds of preparations have entered the final implementation stage for the October 1.

At the same time, Ali has also been increasing investment and publicity efforts, and has no intention of giving up.

Although, at this time, their ally, Dashang group, can no longer fully support them as before.

However, with Niu Gang's insistence, Dashang reluctantly agreed to give Ali the greatest support in a few days on the double 11.

Sulin, again, didn't mean to change his mind.

……

Double eleven, stir fried outside.

Even in some rural areas, we can hear some old people talking about it now.

This is also from afar, with the help of powerful offline strength, and even organized propaganda teams all over the country.

The local offline stores specially organize a team to go down to the towns and villages to do the double 11 publicity.

In fact, even if local people place an order online, the biggest possibility is that the local offline stores will deliver goods.

In this way, it weakens the offline performance.

But far away in order to play an insurmountable miracle out, this time also do not care about these.

Even Chen Lang, chairman of distant retail, repeated several times at the high-level meeting. He must cooperate with the online publicity and promotion, as well as the later delivery service!

Although this performance is not included in the retail group, it can be used as a member of the distance. It can defeat the competitors online, which is also beneficial to the future development of the retail group.

Moreover, Chen Lang also knows that Li Dong has always intended to integrate online and offline together.

It was integrated once before, but because of the running in problem, the remote e-commerce was finally split out.

This time, with a good cooperation, the later e-mall is likely to be integrated into remote retail.

Once integrated, the strength of the remote retail group will grow again.

Considering the future and Li Dong's attention to this e-commerce war, Chen Lang naturally will not set obstacles.

For a time, it seems that all over China are preparing for an online shopping festival.

Consumers are rubbing their hands. There are still 10 days to go before the promotion day. Many people's shopping carts are full of goods.

Some people who had planned to buy things recently, unless they had to buy them now, began to stock up and prepare to wait until that day to buy.

Nowadays, many people meet and greet each other with "what do you buy on double 11? How much do you buy? "

East Star Entertainment uses star resources, and its artists are also assigned tasks to help promote from afar.

No matter it's a concert, a variety show, or a concert or program, it's imperative to publicize the distant Shopping Festival.

Although the stars in Li Dong's eyes do not have much influence, for many fans, that is all they have.

What they want to buy and what they want to promote can also be easily recognized by the public.

Yang Si, the leading artists, even set up their own online stores to publicize on Weibo and various programs, so that their fans can participate in shopping on the double 11. They can also get their signature photos free of charge for not making money.

Even for a few artists who are going to hold concerts in the future, tickets are no longer sold offline. Instead, tickets are reserved in distant shopping malls and sold on the double 11.

For a time, the whole people are paying attention to the double 11.

Now, it seems that this day was originally a festival.

Some old people, looking at the young people's cheering, some old people can't help feeling, this is no different from the Spring Festival.

And "singles day" this saying, also began to upload in the network.

Of course, shopping hasn't started yet. Otherwise, we'll talk more about "hand chopping Festival".In China, or the whole world, ordinary people actually have conformity mentality.

When everyone goes to do it, if you don't, you seem to be out of date.

Now, the whole people are talking about the double 11. Even if they don't know or understand what they don't know, they will subconsciously understand and contact.

What's more, we have enough confidence from afar, such as QQ, PP, wechat, microblog, wancartoon

All of these things are for daily use.

And the advertisement of promotion Festival is everywhere.

In these respects, Ali has been thrown away for a while.

Ali did not have such a large amount of resources available, compared with the distance, from the beginning, they fell into the downwind.

……

Feeling this scene, Ma Yun in Lin'an is helpless.

In the heavy snow of 2008, he said "not the crime of war".

Now, he still wants to say that!

It's not that Ali is indisputable, nor is Ali really lagging behind in e-commerce.

But compared with the capital, the violence of throwing money, and all kinds of other resources, Arie's variance is too much.

The huge offline system, abundant cash flow, the largest audience in the world's IT industry, and a long time of preparation work in advance

Compared with the distance, Ali was very stingy.

Ali, who is known as building a global shopping festival, has no sense of being suppressed from afar, not to mention the global market.

At the moment, the time has just entered November.

November, it's not winter yet.

But Ma Yun, who was standing by the window of the office, unconsciously wrapped up his clothes and murmured, "this winter, it's a little cold!"

And he's right. This winter seems to be abnormal.

Only in November, Lin'an, located in the south, actually had signs of snow.

Looking at some gloomy sky, Ma Yun's heart also had a layer of shadow.

Once the double 11 period changes, Ali's logistics has not withstood the test, then Ali's logistics system is afraid to collapse.

Compared with distant logistics, which has many experiences, and can make great achievements even in the heavy snow in 2008, Ali's new logistics system is very fragile.

"Will God help him again?"

Ma Yun looks like crying and laughing. Ali, who was originally in a weak position, is even weaker once it is faced with rainy and snowy weather.

It's only November!

Lin'an, there are signs of snow, how terrible!

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