Chapter 1677

In November 2009, it left countless traces in the history of Chinese retail.

Traditional retail, online retail, new retail, these terms complement each other, so that Chinese retail to the unknown road.

In mid November, the giants in the traditional retail field bowed their heads and hibernated.

For a time, the whole China, as if only the distance.

The online overlord Taobao has been the largest online shopping platform in China and even Asia since it surpassed eBay in 2005.

However, not long after taking out treasure to beat eBay, the distant mall was established.

When the remote shopping mall was established, Taobao was already the largest online shopping platform in Asia. Ma Yun even clamored to become the largest shopping platform in the world.

At that time, Ma's eyes were no longer the domestic e-commerce platform.

Ma Yun has never paid attention to the surpassing eBay or the old e-commerce platforms such as Dangdang and Zhuoyue.

As for Jingdong, what is Jingdong?

When taking out treasure to become Asia's overlord, Jingdong's daily turnover was less than 100000!

Old ma has never even heard of this platform. Jingdong, which has been established for many years, is not as famous as the newly established distant mall.

Of course, at this time, the old horse did not pay attention to the distance.

When the distant mall went online, he took part in a seckill activity with a novel attitude.

At that time, Li Dong seized the opportunity to borrow the fame of Lao Ma and made a great deal of hype.

And Ma Yun, in fact, did not care.

At this time, although he controlled the largest e-commerce platform in China, his reputation was not big and his strength was not too strong.

Li Dong used his fame to hype, which actually helped him to become famous.

Both sides are mutually beneficial. We all know that it is no longer an age when wine is not afraid of deep alleys. Since Li Dong actively helped the speculation, Ma Yun acquiesced.

At that time, Ma Yun thought more about the young people now. It was amazing.

At that time, he looked down on Li Dong from the perspective of his predecessors and pioneers.

But in a few years, especially a heavy snow in 2008, everything changed!

In a heavy snow, the disadvantages of taking out treasure are obvious.

The disadvantages of C2C are also exposed, such as lack of centripetal force, difficulty in management, lack of perfect self-contained system and weak anti risk ability

Under all sorts of malpractices, Ma Yun thought of seeking change.

Thus, tmall came into being.

It's not just tmall, but rookie logistics.

In fact, Ma Yun was more modest and cautious than outsiders imagined. He chose to absorb the strengths of the enemy and make up for his own shortcomings at the first time.

If you change an opponent and immerse yourself in the pleasure of defeating Diao Bao, you may soon be defeated by Diao Bao.

But Ma Yun's opponent is Li Dong!

Li Donggen did not stop, nor did he regard beating the treasure digging in 2008 as a great honor.

In the few years since the rise of e-commerce, in Li Dong's eyes, e-commerce in China, including e-commerce platforms all over the world, are rubbish!

In Li Dong's mind, what has been compared is the treasure digging after many years, the tmall and Jingdong after many years.

At that time, others made a record of 100 billion a day.

At the beginning of 2008, the transaction volume was less than 100 billion yuan a year.

In Li Dong's opinion, it's natural for Li Dong to beat out the treasure at the moment. Naturally, there is not much excitement and glory to speak of.

As a result, Li Dong moved towards the goal that others did not dare to imagine.

In Li Dong's opinion, one hundred billion yuan a day is necessary because he knows there will be.

But in everyone's eyes, such a goal is not there.

Even Ma Yun, he did not want to let out treasure to create such a miracle.

Different positioning, different goals, the pursuit of nature is different.

In the distance, you never stop, but you go faster and faster.

In the end, the status of the overlord of digging out treasure was lost.

In just a few years, distant not only surpassed tmall in B2C performance, but also caught up with wanjia.com.

On November 11, 2009, with a turnover of more than 30 billion yuan, wanjia.com was completely disoriented and could no longer turn the tables.

By this time, Ma Yun was completely awake.

He is not an easy loser, even if the opponent is strong, he will not easily compromise.

Online shopping market, the prospect is still there, very big!

Ma Yun saw this after the rise of mobile Internet.

But when there is a big mountain in front of him, there is a demon on the mountain. Ma Yun thinks he can give up.

Unless one day, the demon left.

Then he can go back and move the mountain a little bit. Ma Yun has this confidence.

But the evil spirit does not go for a day, Ma Yun feels that doing anything is futile.After making numerous measurements, Ma Yun made the most favorable choice for Ali.

Sell and dig treasure!

He wanted to let Li Dong understand that there was no longer any conflict of interest between Ali and the distant land. Therefore, almost all the industries related to tuobao were listed in his sales catalog.

except Alipay!

To sell means that Ma Yun has given in and bowed to Li Dong.

……

Ali to sell online shopping business news, business and ordinary people are not too much accident, but a sense of course.

Even, many people feel relieved.

Big business fell, Huarun fell, Wumei, Wushang Lianlian and Gaoxin surrendered one after another.

Now that Ali has surrendered, the mountain that stands in front of everyone should be stopped, right?

Since 2006, business has hardly stopped.

Over the years, everyone was a little tired, tired, and even afraid.

At this time, many people hope that Li Dong can take back his attack horn.

……

Far away building.

Li Dong leaned back on his chair and said with a light smile: "when everyone wants you to be quiet, it's a good choice to take back your fist at this time.

However, even if the king of beasts stops fighting for a while, I will eat the rest and others will eat it!

I haven't eaten yet. If someone wants to eat it, I have to ask if I promise or not!

Jingdong has great ambition. At this time, Ali handed over his treasure for not only money, but also recognition of the distance.

This is a status recognition!

At this time, Jingdong actually wants to take in and take out treasures. Liu qiangdong wants to take food from the mouth of a tiger. His courage is not so big! "

Yuan Chengdao, who was sitting on the opposite side, said with a smile: "I'm really brave!

Of course, there are many calculations.

If it is successful, it's best for Jingdong to digest the resources of Taobao and tmall, and a second remote prototype will appear soon.

The original disadvantages of digging treasure will be abandoned in the process of digestion, which is more cost-effective than the transformation of the treasure itself.

Failure doesn't hurt much.

What is Jingdong? How many people know that?

But this time, in the distance like the sun, Jingdong dare to eat, will let everyone know what Jingdong is!

Let all investors see clearly, in China, there is a man with courage to compete with you!

Liu qiangdong doesn't have to dig out treasure to become Jingdong. The key is that this is a self marketing.

Any topic related to the distance will be the topic of concern of China and even the whole world.

He opened his mouth and sold himself to the whole world. It was so simple.

It will take him at least five years or more to achieve such a goal, even if everything goes well.

Now, with this opportunity, he can save five years. "

Hearing this, Li Dong said with a smile: "indeed, I'm afraid this is also his original intention.

He probably thought that I would not care. In fact, other entrepreneurs would not care. "

As soon as he said this, Yuan Chengdao suddenly felt something bad. This was not about himself, but for Liu qiangdong.

Li Dong didn't let him down, and quickly said, "but he met me!

Liu qiangdong is ambitious.

He is like me, even a little bit more than me. The grassroots are more eager to succeed than everyone else.

Although Jingdong's reputation is not obvious now, Liu qiangdong has experienced no less setbacks than anyone else, and he can also hibernate.

In the end, if you really want to make it bigger, it's hard to say whether you are his opponent.

In fact, he has something to do with him.

When I went to the capital, he put forward the theory of ten sections of sugarcane, which can be regarded as a perfect foundation for the distance. Now, it is the theory that is used to perfect and fill the distance.

Since we have taken other people's road, let others have no way to go.

Otherwise, once turned over by the other side, we have no way to go.

At present, Jingdong is nothing to worry about, but it is still necessary to suppress their arrogance.

Especially the other party is still cooperating with Wal Mart. The enemy's friend is our enemy!

To deal with Jingdong, the difficulty is not high, starting from the supply chain.

You can do it yourself. In a word, let everyone understand that I, Li Dong, are stingy. I can only eat the fruits of my battle. Only when I finish eating, can others drink soup.

When I haven't eaten, whoever wants to eat from the tiger's mouth should be careful that he becomes the tiger's food. "

To Li Dong's words, Yuan Chengdao didn't care about tidying up Jingdong.

Today's distance, suppress a small online platform, not too simple.

Yuan Chengdao is more concerned about Li Dong's evaluation of Liu qiangdong. He didn't expect that Li Dong would feel that after Liu qiangdong became big, his own people might not be rivals!Is it possible?

In Yuan Chengdao's view, the possibility is not very high, or they have never thought about this possibility.

However, since Li Dong said it, Yuan Chengdao still paid a little attention to it.

Jingdong's affair, two people a pen to take, did not continue to say.

Liu qiangdong got in at this time, more or more to take advantage of the opportunity to hype himself, marketing himself, distance threat to the distance, the gap is still very far away.

Even if he didn't pay attention to it, Yuan Chengdao thought that Liu qiangdong would not have this chance.

Perhaps Liu qiangdong's biggest mistake was to step in and dig out treasure at this time.

Having said this, Yuan Chengdao returned to the main topic and said, "Ali has offered us $10 billion.

Word of mouth, tmall, sumitong, rookie, Xingchen jibian

These businesses are packaged and sold. It seems that Ali is not going to continue to do online shopping... "

When he said this, Li Dong shook his head and said with a smile: "this is not true.

Nowadays, tmall has many disadvantages.

Sometimes overturning reconstruction may be easier than sewing.

Ali has experience, coupled with the lessons learned before, re-enter the field of online shopping, will only be more perfect, more powerful.

It is not always good intention to package and sell these failed products to distant places.

In fact, it's no use asking for so many things.

Neither word-of-mouth nor their logistics system can complement us, so does tmall.

What I really want is the merchants and user resources accumulated over the years, as well as some channels abroad.

Ma Yun knew what I wanted, but he still threw it all over me. In fact, he was also worried.

Of course, everyone knows that I still need to dig for treasure at this time.

other dilapidated products, though of little use, are not completely waste.

Ma Yun knows that it is impossible for Ma Yun to make $10 billion.

Even if I give him 10 billion dollars, he won't be happy. "

Li Dong said with a smile: "taking out treasure can be worth 10 billion dollars. How much is Ali worth.

Now, it's about $3 billion.

Of course, rookies and starmorning rush have some things that we still need.

If we continue to talk with ALI, the price will be reduced to about 4 billion US dollars, so that the old horse will not open his mouth. Otherwise, it will take a lot of time to expand in the distance, but it will be worthless to pay for the treasure.

Now, I'm afraid the old horse is eager to get a sum of money immediately, and he has to admit it with his teeth.

In fact, the price I gave is not low. As Jingdong's small enterprises are jumping around so much, who is really willing to spend billions of dollars on the acquisition and treasure?

Even if you promise, it won't be cash. Shares plus part of cash are almost the same.

What Ma wants now is not shares. What he needs most is cash.

And those who can give money and a lot of cash are far away.

So the treasure can only be sold to us, and will only be sold to us. Not only do we want to buy each other, but the other party needs to purchase them from afar. "

Yuan Chengdao listened to the speech and pondered for a moment. Then he understood Li Dong's meaning. His eyes moved and said, "the horse is going to drive people?"

Li Dong nodded and said with a smile: "Lao Ma has been impatient for a long time. Sometimes, shareholders are really annoying, especially those who have a large voice.

The company has been smooth and smooth, and these shareholders will not become obstacles.

Once there is some trouble, these shareholders are actually the biggest source of trouble.

I'll kick them and get out of here

Yuan Chengdao moved his eyes again and said in a low voice, "do you want to take Ali directly?

This is the right time.

Ma always has to drive people, Yahoo and Softbank may not want to stay.

We don't buy out treasure. Ali has no funds to complete the share repurchase plan... "

Li Dong waved his hand and said, "old ma still has confidence. Some people are supporting him.

Although I don't know who it is, I can probably guess.

It's enough to be a big Mac in one field. If you want to be a big Mac in multiple fields, it's taboo.

You can wait and see. This time, after driving away the foreign capital like Yahoo, ant finance will soon return to Ali's arms, and many more state-owned enterprises will enter together.

Today, there are still some restrictions on the distance, the IT industry is Ali.

As for Baidu these enterprises, and our business overlap is not much, can not replace us.

Ali has this ability, once we do not do well, Ali can replace, will not cause too much change.

Of course, if you don't know how to see through it, you can know it in your mind. There's no need to go into it.

Therefore, we should not get involved in this internal fight of Ali. "Yuan Cheng was clear. After thinking about it, he asked, "what about us? In fact, some institutions can also be introduced from afar... "

Li Dong shook his head and said, "Ali is enough for such an enterprise.

We don't need it. It is not necessarily a good thing for us to introduce it at this time, which is not conducive to our entry into international development.

Far away and Ali's positioning were similar before, but now they are not the same.

Let's wait until we have a firm foothold in the world.

Of course, that's your business

Yuan Chengdao is no longer surprised to say such words to Li Dong.

Li Dong wants to go down from the front desk, which is almost known by the senior management.

The time will not be too long or too short. After the remote retail listing, it may be the time for Li Dong to leave.

This time is different from the past. When Li Dong left, it didn't have much influence on the distance.

However, even if Li Dong left, Yuan Chengdao also understood that the distance was actually Li Dong's distance.

His personal imprint is too strong. Even if he returns again in five or ten years, people from afar will still stand on his side, even if he is not absolutely holding shares.

This kind of prestige, often only the founder can have, not the general founder.

And Li Dong, obviously, has enough prestige.

In the eyes of people far away, Li Dong has long been on the altar.

……

From Li Dong's office, Yuan Chengdao shook his head.

At this time, he was in a trance.

Maybe it's not a good thing to pick up Li Dong's class.

Li Dong's brilliance is too great. Such brilliance cannot be dissipated in three or five years. At this time, he is facing only pressure and test to take over Li Dong.

It was Li Dong who made it.

Failure is the responsibility of the successor.

Thinking about it, Yuan Chengdao sighed, not only they, the entrepreneurs of this era, who are not under the pressure of this young man.

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