Chapter 674

I have proved this judgment from several examples of the company. A small customer BTC company cheated Mr. Zhen into placing only 1000 orders for the first time, and the difficulty was very high. Zhenhe didn't want to do it. The other party coaxed zhennenghe into being very happy with the good words, so this order made everyone from top to bottom for more than a month. After the goods were successfully delivered, in order to pull away the mold, zhennenghe issued a certificate Zhang's worthless "excellent supplier certificate", Zhenzong's resentment dissipated and turned to be excited, so everything was easy to say. After nearly a year, this customer never placed any more orders. I finally understood that this customer was trying to cheat us into making molds for them (the company doesn't make molds for others alone. It's hard for other companies to make such molds), and then took the molds to a more convenient place for production. How can these small customers not know how to wear their tricks? Out of credibility, you can help them properly. You can lose him three or four times for ten times, but you can't lose him six or seven times? To be realistic, enterprises are not charities. They have no profits. Everything is empty talk.

Therefore, there are nearly 60 customers of Lij. It is said that there were more than 70 in the year before last year. There are only two engineers in the engineering department with so many customers. How can they have the energy to deal with so many customers, let alone to improve? No wonder they are busy all day long. Does enterprise management really need to exchange the high tension and energy consumption of employees for the successful completion of the work? This kind of professionalism is worth affirming. It can also be advocated from the perspective of management, but it is not suitable to implement in the long run, because it will overdraw the enthusiasm and enthusiasm of employees, overdraw the vitality of employees and the loyalty to the enterprise.

Life is constantly at a variety of crossroads. Enterprises should learn to choose according to their own conditions. Enterprises that do not know how to give up in time will eventually be exhausted. Looking at the large and medium-sized state-owned enterprises, nurseries, children's schools, staff hospitals and so on in some provinces in China, except funeral homes and universities, it seems that they basically have everything. An enterprise is like a small society with all five internal organs. This kind of enterprise with highly dispersed resources violates the law of economic scale and dissipates the energy of the top management. It's strange that it doesn't lose money or go bankrupt. Therefore, Huawei sold its Ansheng electric to Emerson and outsourced some of its non production core businesses, even non core training. Therefore, Vanke only knows how to do real estate and sell all other businesses. They are willing to give up, and those who do not want to give up are reluctant to do so. Only when they have to give up can they get what they want. First they give up and then they get what they want. Many Chinese enterprises see that GE looks like a diversified company on the surface and follow Handan's example. They forget that GE is an investment company in essence. For an investment company, its investment in all fields is not called diversification. Only by focusing can we be professional. Only by being professional can we become an expert. We can do everything we want and never lose any customers. As a result, we may have picked up sesame seeds and dropped watermelon.

I found that it only takes two or three hours to cast a small order, but it takes one morning to put the mold on and off. The effective production time is not high. If the mold is tried for many times, it will take longer. Moreover, the aluminum melting furnace is empty burning diesel, which is a waste of cost. Moreover, making hundreds of small orders, mold design and drawing The consumption of resources is the same as that of tens of thousands of large orders. Small orders are always loading and unloading molds. Moreover, urgent orders often disrupt the production plan, which has a great negative effect. Therefore, it is roughly estimated that the cost of a single product for a small order is at least 5-8 times that of a large order, but in Zhenhe's quotation, the price of a small order is almost the same as that of a large order. How can you make money like this? Large orders, even if the profit is small, but because often do, quality is stable, small profit but quick turnover, the profit is as big.

A small enterprise with 60 customers is certainly difficult to be bigger and stronger, because it does not focus on key management. When a supplier begins to have the strength to choose customers, it should choose some high-quality customers. However, without ABC classification, if it wants to satisfy all customers, it will only lead to no one can satisfy, just like a person, and it is impossible to let all customers Some people judge themselves well. Therefore, if an enterprise has only one or two big customers, it is easy to become big, but the risk is also very big. However, if there are too many customers, it will not be big at all, because small enterprises have limited resources and can not meet so many needs. Otherwise, it will only make everyone tired and hard to be good. The right amount of customers is the best strategy. I always feel that the golden mean of rationality and moderation is everywhere.

This is the crux of Zhenhe company, which also leads to a strategic change in my future market direction: eliminate small customers, focus on tapping the potential of existing big customers, and develop new big customers.

As a small enterprise, it is impossible for the general manager not to follow orders, but I will only pay attention to the orders of six class a important customers in the future. Class B customers will be tracked by the manager, and CD customers will not matter. Let them drain naturally. I don't want to be a blind fire captain.

It's a quack restaurant.

The decoration of the hotel inside the turnstile is resplendent, and the warm light is shining on it.

This is the hotel Hu Ke chose for our dinner. She said that she liked the things in it very much and wanted me to feel it.

The ordering staff followed us slowly, introducing the dishes in our eyes from time to time.

Hu Ke is very familiar with a few points, the basic characteristics of this hotel. The seat we chose is behind a screen of crystal bead curtains. The low sofa creates a comfortable posture that you can feel without sitting."I often come here to eat." Huke seemed very satisfied with the place she chose.

"Is it?" I took a sip of tea and turned my eyes to her.

"Aren't you a good drinker?"?! How about a white one? " She said badly.

"Shall we drink together?" I asked.

"I won't drink with you! I drink watermelon juice

"I won't drink any more. How boring is it? Then drink beer! You can drink with me, too. " I'm going back to the serious 800.

"I drink watermelon juice!" She insisted.

"Just one drink!"

"Well I'll have a drink, you have a drink! ~"She was naughty and tricky.

"Are you really trying to get me drunk?" I smile bitterly. "That's OK. You're going to get me drunk. I'll convince you! And I promise you a condition! Anything you can think of! Similarly, if you can't intoxicate me, you promise me a condition! "

"Hum!" She was dismissive.

I smile faintly.

The business of this hotel is very good. There are lots of cars in front of the door, watching the waiters turn the tables one by one, but the serving speed is not slow.

One bite for her, one for me.

We are slowly carrying out the rules just now.

"I'm not going to drink, am I?" Hu Ke took a sip, "beer is not as good as watermelon juice! I can't swallow it! "

"No way!" My eyes rounded and my voice rose an octave.

"You remember the rules. If you want to give up, you have to promise me a request I lowered my voice and took out a bad face. "Whatever you want!"

"Say it, what's the demand!" She was so righteous that she wanted to be executed.

"No!" I look up at the ceiling.

"Say it! If you don't say that, I'll go back! " She threatened to take out.

"No!" I'm still looking at the ceiling, humming a tune.

She stared at me as if she were looking for something wrong.

"Then you exchange it for white!" She saw that my threats didn't work, and she began to cheat again.

"No!" I quickly moved my eyes from the ceiling to her face. "You're cheating! To cheat is to lose! Hum, hum I kept looking at the ceiling.

"Oh! I can't swallow it Even after fighting and scaring were useless, the ability of coquetry came out again. "I won't drink any more!" The chirp dragged on for a long time.

"So you give up?" I'm in hot pursuit.

"Then I'll have another drink!" She just doesn't say she's going to give up. This guy's a jerk.

After all, the rain did not fall, but took those gray clouds away secretly. Under the orange street lamp, our two figures gradually from long to short, and then gradually from short to long, so in a street lamp slowly alternating.

Hu Ke put her hand into my trouser pocket. She said she liked walking like this. My hand gently embrace her, carefully taste the happiness.

"If I say height, we are perfect match!" Talking about the height of the two of us, she suddenly said. "What do you say?"?! Are you ten centimeters taller than me? "

"Of course!" I can't deny it.

"If we were together, they would say," Oh, you see how well they match each other? " She was daydreaming.

Most of the time, it's hard to understand Hu Ke's logic of thinking. No matter what, when she's in a good mood, most of her concepts are fun or not. It gives people the same feeling as those post-80s girls who don't understand. Maybe this is her lovely part, but I have to admire Hu Ke's more sophisticated way of dealing with people , not only consider very well, but also make some pleasant response in time, feel at least better than me.

A few blocks of road, in this way, fell behind us in our talk.

When I went to the hotel I opened, she looked at my clothes strangely and asked me why. I just said that anyway, the witch was not at home, she had been in the office for a long time, and our company was busy. It was better to go to this place close to the company. She smiles.

She didn't allow me to turn on the light on the roof, so I had to turn on the light in the bathroom. Through the translucent frosted paper on the bathroom glass, some warm and weak light was evenly distributed, and the warm and soft light was laid on the bed surface of Nuo da.

"Shall I sleep here tonight?" She seemed to be asking herself and me.

"Do you want to go?"

"Will you take off your clothes and wait for me in bed?" Seems to be her helpless warmth, and seems to be her deliberate hint, gave me unlimited reverie.

"All right then!" I have no reason to disagree.

In the bathroom, she locked the door, maybe for fear that I might burst in. After a while, she didn't understand the switch of the shower, so she had to ask me for help.

The door was unlocked and she covered herself with a bath towel. As a respect for her, I did not deliberately stay in her eyes, but quietly adjust the water temperature. I turned off the ceiling light in the bathroom, leaving the mirror light on alone.Please collect and read the latest novels on our website!

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