Chapter 1054

Luotian group has just started, or even has not officially started. Our development is mainly in two major directions: pharmaceutical and sales. This time I started my own company, which is quite different from the pharmaceutical industry information I learned a little bit before. The times are changing, and all kinds of business strategies can't stick to the rules.

On this day, several shareholders of the company, the basic staff transferred from my supermarket and some staff transferred from Lin participated in the discussion on the two issues of "strategic development direction" and "internal personnel administrative organization management". Although it is a small pharmaceutical company, the procedure should not be saved.

Wang Jin was the first one to speak on the stage. Wearing a black and white striped professional dress on her body can show her endless queen style. Male colleagues are fascinated by it, while female colleagues are envious of it.

Wang Jin said it for ten minutes, but I don't think everyone listened to it very much. The opening of the first meeting was mostly a scene talk.

Wang Jin finally said, "next, let's invite Zhong Yixian, the sales director of the company's sales department, to tell you his opinions and strategies on the future development direction of the company's sales."

Wow, there was a lot of applause. They were all employees voluntarily transferred in by the two companies about the same time. But everyone supported his speech so much. It's not hard to see that Zhong Yixian is very popular in the company. He gets along well with his male colleagues and female colleagues, and his EQ is very high.

Zhong Yixian went to the stage very gentlemanly, adjusted the microphone and began to speak.

"Good afternoon, colleagues. I'm the leader of the sales department. On behalf of my sales team, I'd like to talk about the sales mode and direction of our Luotian group. First of all, you may be familiar with and unfamiliar with the word sales. Familiar is well known that selling is selling; unfamiliar is that people are generally puzzled about how to sell.

In fact, there is no fixed mode of sales. The sales teams of various enterprises will formulate different ways according to their own brands, but the operation methods are similar. We also adopt different methods according to the nature of the products we produce. It may be a distributor, a hospital or an office, but these traditional models should be broken at the right time.

Now the network is the most popular, all information transmission on the network will achieve the fastest, widest and most perfect effect. Therefore, "network marketing" is the first mode I want to introduce to you. The so-called "network marketing" is to use the network for marketing activities. We set up our own brand of pharmaceutical investment network, set up a virtual store on the home page, display goods, customers can enter the virtual store through the network, select goods, place orders, pay, we receive orders on the door-to-door delivery. This model can not only promote enterprises to quickly understand market trends and customer needs through the network, but also save intermediate links and reduce sales costs.

Don't think that selling these things is the business of our sales department. We shouldn't put them on the stage in detail. In fact, it's not. Sales is an art of life. Understanding sales is not only good for you to get familiar with the goods, but also good for you to see through other people's sales tactics in the future There was a lot of laughter under the stage. I looked around the staff in the conference hall. Everyone was listening carefully. Basically, I didn't see people playing with mobile phones or dozing off.

"The second thing we need to talk about is" innovative marketing. ". In fact, I think innovation is a crucial mission in business. Innovation is the key to the success of an enterprise. If we eliminate our products before others and surpass all our competitors before others innovate, we will win half. What are the aspects of innovation? First of all, the concept should be innovated, and then put into product innovation, followed by the innovation of sales organization and sales skills, and finally, the product should be innovated continuously with new technology, so as to cycle.

I don't know if you'll find it easier to understand when I say that. "

Zhong Yixian talks endlessly in Taiwan business circles. It's true that people in his own company are not clear about the nature of their products and the needs of their customers. What company do they still work for? I have to admit that Zhong Yixian has helped me to solve the problem of knowledge popularization and unity. If Lin Zheng didn't introduce him, I think I would have made good use of him and trusted him.

Finally, when Zhong Yixian finished, applause, Wang Jin continued to introduce another person.

"Just now our sales director gave a speech for you. It's really hard to say so much. However, his task will be lightened soon. I'd like to introduce the next one to him, who will be our Deputy Sales Director. Let's welcome Li Jing, deputy director Li. "

I've got big eyes under the stage and my mouth is going to be O-shaped. I saw Li Jing come to the stage in a suit and all kinds of politeness. Is it really Li Jing? How did he get here? Wang Jin! It must be her.

Li Jing straightened his suit and said hello to everyone.

"Hello, everyone. I'm Li Jing. I'll call you by name in the future. Just now I heard Mr. Zhong's plan on the sales development direction of our new company, and I have benefited a lot. It seems that there are too many things to learn from Mr. Zhong in the future. Now let me also talk about my views on this area. I think mainly from the perspective of customers. I think we should use the slogan of "green". I call it "green marketing".

The so-called "green marketing" is to put the focus of our group on the word "green". As the name suggests, in the process of marketing, we should fully reflect the environmental protection and sociality of our products. We have the banner of providing consumers with scientific, pollution-free, resource-saving and good social ethics of goods and services. From the perspective of the pharmaceutical industry, we have adopted a pollution-free and less polluting production and marketing mode throughout the whole process to guide consumers to the needs of environmental protection and physical and mental health. In terms of the overall environment, the protection and conservation of natural resources is an international marketing strategy trend.... "My mouth can't be closed in surprise. Is this Li Jing? Or did he call for his soul with others? Li Jing, look far ahead from a high plane of perfume and women's cosmetics, is now talking about his concept of "green marketing". It's impossible!

"Are you too shocked to speak?" I don't know when, Wang Jin has come to me.

I looked at her and suddenly understood, "did you ask him to say that?"

Wang Jin nodded: "it's true that I told him to go up to detse, but I didn't tell him about these marketing concepts."

"No way..." I still don't believe it.

"Why don't you be so old-fashioned? You used to be a "lower class" can become what you are now, and you don't allow others to make progress? "

I knew that Wang Jin was teasing me, so I said back to her, "then your pursuit is really getting lower and lower, and you are deeply attached to me, a" lower class. " Voice just fell, thigh by the side of the witch pinched pain.

Later, when I chatted with Wang Jin, I learned that Zhong Yixian, the sales director, should not be a "spy" sent by Lin Zheng, because Wang Jin said that Zhong Yixian didn't seem to know the Jingbian market very well.

"How can you be so sure?" I asked curiously.

"I'm not sure. I just asked a few questions about Lin Zheng, but he didn't know much about them."

"What if it's put on?"

"No, don't you believe the way I see people? Intuition tells me that he and Lin Zheng are not the same people. However, we can't treat him as our own person completely. Let's take a neutral attitude. "

"Well."

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