Chapter 321: Chapter 321 Willys MB Jeep Commercial

"Before the event, it will be explained that whether you get a good or bad car depends entirely on luck.""If you're lucky, you could buy a brand new, unopened Willys MB worth $750 for just $150. Of course, if you're unlucky, you might end up with a broken one. But we could support them with some spare parts as a consolation."

Colonel Beach felt that this approach might attract some people to bid, as there was a chance of hitting the jackpot. Searᴄh the NôvelFire.nёt website on Google to access chapters of novels early and in the highest quality.

As for the trucks,

Hardy had already bought them all, at the military's lowest price.

Colonel Beach was curious about how Hardy would handle the batch of trucks he now owned. "Mr. Hardy, even if you were to set up a logistics company and chain of supermarkets, you probably wouldn't need that many trucks. What do you plan to do with the rest?"

Hardy smiled,

"I have quite a few businesses security companies, a television factory, a toy factory, and so on all of which need trucks. I'll allocate some to them, but there will still be a large batch left, probably around 20,000 vehicles. I plan to sell these."

"Are you going to use the lottery method for the trucks as well?" Colonel Beach asked.

"No, not for the trucks. I'll sell them directly. My plan is to sell them on an installment basis. For example, a GMC truck with a 2.5 ton capacity has a normal price of $3,000. I acquired it for $300."

"I could offer buyers the option to make a $200 down payment and open a loan account with Wells Fargo. The remaining amount would be paid in 10 monthly installments of $50 each. That means each truck would be sold for $700."

"Who could we sell these trucks to? To those who want to start their own transportation business. Many people struggle because they don't have their own vehicle. Now we're offering trucks at such a low price with the option of installment payments, giving many people without much cash the chance to buy one. Do you think there will be a lot of buyers?"

Both Andy and Colonel Beach nodded in agreement.

"With a truck, they could start their own transport business, effectively paving the way to entrepreneurship. I think many people will buy," Colonel Beach said.

Hardy had already calculated. If he sold a truck for $700 and put 20,000 vehicles up for sale, he could make $14 million if they all sold. The key point is that he didn't spend a single penny on this deal. After deducting the cost of purchasing the trucks, all the profits would be his, plus he'd still have over 10,000 vehicles left.

Moreover, there was no rush to pay the military. This money could entirely be used as startup capital for the logistics company and the chain of supermarkets.

This was a perfect example of Hardy pulling off a major coup with no money down!

The meeting ended.

Hardy looked at Colonel Beach, "Next, I'll arrange for newspapers and TV stations to start promoting this, and we'll also shoot an advertisement. Selling the jeeps will be our first business, and it needs to be a big success. It'll take about a week."

"Is this your first time in Las Vegas, Colonel Beach?"

"Yes, it's my first time," Beach replied.

"You can take a break for the next couple of days and have some fun in Las Vegas. Experience the charm of Sin City," Hardy said with a smile.

That was exactly what Beach was thinking.

After leaving the conference room, Colonel Beach immediately called his few associates and plunged into the casino, indulging in gambling, watching strip shows, and swimming. They had to try it all.

...

A few days later.

ABC Television aired a commercial.

A man wearing a floral shirt with coconut tree patterns, sunglasses on his face, and a cigarette dangling from his mouth, was driving a Jeep down the scenic coastal road in a carefree manner.

As he approached the beach, the man drove the Jeep straight down the steps to the shore, stopping on the sandy beach.

The man jumped out of the car, took off his sunglasses, and leaned against the side of the Jeep, revealing his sunny and handsome face. Five golden badges were affixed to the body of his car.

The girls on the beach turned their heads to look.

"Wow~ Five badges, that means he must have participated in five battles."

Several girls eagerly approached him, and soon, five or six girls in revealing bikinis surrounded the man, all asking him about the stories behind the badges.

The man pointed to one of the badges and said, "This badge represents my participation in the Battle of Tunisia. It was the early hours of April 21, 1943, when the German army suddenly launched a surprise attack."

The man boasted about his battlefield experiences, with the girls looking at him in admiration. The camera slowly zoomed out.

Finally, the scene froze on the Jeep, with a deep, magnetic male voice over saying, "Willys MB Jeep, the choice of real men."

Two days ago,

The advertising department of ABC Television approached Willys Overland Motors, saying they had tailored a commercial specifically for them and asked if they were willing to pay for it.

The president of Willys Overland Motors watched the commercial and felt it was perfect, though he was puzzled as to why the TV station's advertising department had approached them proactively. The advertising salesman smiled and said, "We at ABC have the highest ratings and the best advertising effects, so we should consider our clients more by providing more thoughtful and convenient services."

The president was persuaded and agreed to spend $600,000 on advertising with ABC.

In the past two days,

Hardy Group's investment company had been manipulating the stock of Willys Overland Motors, purchasing 650,000 shares.

The stock, which had been quite stable throughout the year, saw a slight uptick due to the influx of funds.