Of course, they didn't plan to sell this windbreaker as ordinary clothes, but as professional work clothes.
Adding the word "professional" in front of it makes people feel a lot more professional at once?
As for the storefront...
At this stage, Luo Ji and Ye Qingxuan didn't plan to open another store specifically, but they packaged up the small store next to their Scarlet tool shop, which covers an area of about 20 square meters.
Then I got through the wall and opened a door. This nearly 20 square meters of space was used to sell this windbreaker.
The interior layout is very simple, a counter used to collect money to sell clothes, and a display stand used to display windbreakers, with the price marked next to it.
Other windbreakers don't need to be displayed at all. If you want to buy them, just come to the counter to line up and pay for the clothes.
At the same time, in order to make it easier for the guests to enter and exit, a door has been opened to the outside on this side.
Either from the Scarlet tool shop or directly from the street outside.
With their current 'Scarlet' reputation, it's just too easy to advertise a new product.
On the day that the windbreakers were officially sold, the store was full. Customers who came to buy windbreakers could almost queue up from their store to the outside streets, and even blocked the streets in this block. The business of the surrounding merchants All were affected, but basically, no one complained.
These merchants are not stupid. This is the shop of their current boss, Scarlett. How dare you complain? Looking for death, isn't it?
At the same time, most of the merchants also know that the reason why their business can improve is largely because of the reputation of Scarlett Tool Shop and the flow of people. core.
If you can't get along with the Scarlet tools, isn't that what's going on with all of them?
For this windbreaker, Luo Ji and Ye Qingxuan also divided it into two types for the time being. In addition to the ordinary series, they also created a 'master series' for the windbreaker, which was named 'Counterwinder'.
At the same time, as always, it is accompanied by a slogan of cattle | coaxing.
"Those who go against the wind! Don't be afraid of the cold wind, go against the wind!"
Ai, it tastes like that!
No matter what the quality of this windbreaker is, once the word and the name are put on it, the force is at least already there.
At the same time, don't forget that the core of 'Scarlet' has always been the high-end line, with the idea of making the best tools, among which the 'Master Series' is their signature.
In the Xiacheng District, there is no reputation and quality. The advantages accumulated in the early stage can be described as vividly displayed in the current development process.
At the same time, the opponents of the "Master Series" sell more expensive than ordinary windbreakers, and there are naturally his reasons.
The windbreaker's windbreaker is also specially coated with a waterproof coating on the outside, which is not only windproof, but also waterproof and can be used as a raincoat.
This is quite practical for the workers in the lower city...
Needless to say, whether it is the master series or the ordinary series, the newly launched windbreakers are sold out of stock as soon as they come up.
And this momentum has just started. With the sale of the first batch of windbreakers, many customers in Xiacheng will naturally pay attention to the actual use experience of those buyers.
Luo Ji and Ye Qingxuan have never been afraid of the quality of their products.
The result is needless to say. After wearing it, the windproof effect is too obvious, and it quickly won unanimous praise from buyers.
This also made the windbreakers in the store sold out as soon as they came up in the next few days, making Luo Ji and Ye Qingxuan a lot of money.
And this time, there is no blacksmith shop in Xiacheng District. Making clothes is the job of a tailor shop.
But the material of this windbreaker is there, and even if the tailor wants to make it, there is no way to start.
By the way, the blacksmith's life has been miserable for the past few months.
Because of the previous copycat incident, along with the common series of tools launched by Scarlett Tools, the mid-end market basically has nothing to do with them.
[To tell the truth, recently I have been using Mimi to read and read books to keep up with updates, switch sources, and read aloud tones, which can be used by Android and Apple. 】
Some people may think that if the price is lowered a little bit, there should still be a market.
But this account cannot be calculated like this. In the Holy See Nation of Holy Light without an assembly line, the tools can only be made by the blacksmiths themselves, and it takes more time and energy to create Scarlet's tools.
Considering the cost of this piece, once the price is lowered, they have little profit.
So now all the blacksmith shops in Xiacheng District have basically given up the creation of this type of tools, and instead they have devoted themselves to making rough and cheap tools to make money in the low-end market, and the life is not bad.
To be honest, it is thanks to Luo Ji and Ye Qingxuan that they did not really launch low-end tools.
The main purpose of launching mid-end tools is to castrate themselves on the quality and ability of their existing tools. Under this premise, it is also a hassle for them to develop low-end tools, so just think about it. .
Basically, their mid-end tools from Scarlet, UU Reading can already cover the low-end market, and there is no need to build low-end tools.
In addition, it is not that these merchants have not thought about learning the routines of Luo Ji and Ye Qingxuan, giving them tools, a fancy name, and a compelling advertising slogan to increase sales and prices. .
But this is a bunch of illiterate people who don't even have a drop of ink in their stomachs. If you ask them to make this up, they won't be able to hold back anything even if they suffocate their internal injuries.
After all, Luo Ji and Ye Qingxuan's business methods, placed in this Holy Light Holy See country, are themselves a dimensionality reduction attack.
Seizing this wave of opportunities, Luo Ji and Ye Qingxuan also began to accelerate their development, and continued to contract more stores in their sites, extending and expanding more businesses.
An entire block, invisibly, has been named 'Scarlett Commercial Street' by the people of the lower city.
It can also be seen how much influence the 'Scarlet' company has on this site today.
And all of this, for Luo Ji and Ye Qingxuan, was just a simple preliminary development plan.
The purpose is to let them save enough money to prepare for the next plan.
Now this block is completely under their control, and at the same time, the various products and businesses they have extended are constantly affecting millions of people in the lower city.
After the business has reached this point, Luo Ji and Ye Qingxuan's plan has officially entered the mid-term stage. They want to expand their site in Xiacheng District, so that more land in Xiacheng District will fall under their control! Click to download this site APP, massive novels, free to read!