Chapter 148

[148] Beginning of the New Millennium 2 Is the word "love" only a memory for old people?

"I do not want to sell a lot, but I want to have a unique identity. It is a company that produces such cars. Love at first glance is good, and love to go slowly will be good. "

"I want to have … … "

"Was it 96 years? Ahjin Motor bought the production line and design of the British Lotus and sold a two-seater open-air car. It's a car that can not be mass-produced because it's designed for homemade production. "

I remembered the car I was talking about.

The production cost of 10,000 units per year was only 30 million won.

If you add sales tax, special tax, etc., even if you sell without profit, it will turn into a car worth 40 million won.

A full-option mid-size car can buy 15 million won and even a flagship sedan worth 40 million won.

At the end of the day, Mr. Azin Automotive Song decided to sell the price of 20 million won including tax.

"I know well. The car, because I let it out with my hand. "

"Yeah. If you think about profitability, you can not be crazy. "

And? Do you mean to produce such a sports car? "

When I think of my age, which is still young, I have to understand why I made such a statement.

A young owner of a car company wants to have a sports car. At your company. The president, Joe, seemed to understand my intention just enough. Is not this a feature of a young owner who thinks to play with a company?

Joe would have heard from me that I was still young.

"Why would you make an arm car for damages? And I will tell you, I have no license yet. I do not care about sports cars. My favorite car is the BMW 7 Series. It's a car that saved my life. "

"So what does it say to be a characteristic car?"

"A coupe that a woman in her 30s can afford to pay for a three-year installment. A pickup truck that a middle-aged man wants to buy in Second Car. I say this. "

Joe still did not frown.

"There are a lot of light cars and coupes already. Pick up is not done in our country. "

"I do not want to have cars."

“What?”

"The coupe looks pretty and unfriendly, with a diminutive light vehicle. A pick-up truck that looks like a commercial vans. Who would want to buy such a car? "

My grandfather and Cho then understood my point. But I did not hide that it was still negative.

"I do not want to sell a few cars like that. Anyway, the car to sell is a family car. Other cars never exceed the breakeven point. You know that now? The automobile is a facility that must be mass-produced. "

"How about going to the break-even point if you make the production line two-track? Is it impossible? "

"Family car and loved car? like this?"

Four

"I do not think I'm making money."

"The deficit is good for the next 10 years. It will be different in ten years. "

It is the same now and the future.

Toyota and Volkswagen can not beat their sales figures. If these two companies had always built a family sedan, they would never have reached the throne.

The company mindless to develop various, distinctive, and challenging cars endlessly and not ignore a handful of enthusiasts have put up their main vehicle, Corolla and Golf on the tower.

Daehyun Motors has announced its ambition to become a Global Top 5 in the 21st century and will surely achieve it. However, Dae-hyun still has no other choice than a realistic image that can not be chosen because of the caustic rain.

Cars must make dreams come true.

The moment you imagine yourself driving that car, you will be loved.

"Uh huh."

My grandfather, who had just been listening, suddenly laughed.

When he saw his appearance, Cho Dae-ho also began laughing at his forehead.

My grandfather laughed when I saw the two people alternately.

"You said the same thing when I started the Sunyang car. "Heh."

"Yes. The president did. You can make no money for 10 years. If necessary, I will give you money even if you sell it to the top. "

"Oh really?"

Really? But just one year later, as soon as the settlement came, he told me. My neck is dangerous when I go this way. I want you to be fast. Haha

Goddamn it.

My heart is distorted like this.

I'm fine. I believe that you will be different from yours. "

"This friend! It was a joke. If I were serious, would I have kept you in that position? "

I hesitated to intervene, as I can not keep listening to my old recollections.

"boss. Do you know my intentions? "

"You have a lot of money, and the chairman is proud of you … . Can you afford it? The first condition of a loved car is design. The car for a man is just like a woman. Pretty beauties are basic. "

"I will recruit the best designer. Chris Bangle is good, and you can bring Peter Schurier. Just tell your favorite designer. "

As far as BMW and Audi's designers were concerned, Cho smiled again as he looked at his grandfather.

"President. Sounds like you're serious. Thanks to that, I have been paying a salary for 10 years without worrying about performance. "

"Do not be deceived. Who's blood? "

Grandpa smiled lightly and asked seriously.

"When a car company starts to lose money, it is hard to afford. You can get all the money you have invested. "

"There is money to invest for ten years. Including China. "

“What?” China

They were surprised once again, but the reaction was a bit different.

In particular, Cho sang with a look that looked like a strange sight.

"Did you plant a spa in Dae Hyun?"

Four

"I heard that Dae-hyun turned his eyes toward China. He said he was aiming for local production in 2005, but he still has a lot of opinions. "

"I do not feel any late. We have to hurry for a day. "

Volkswagen has already landed in China since 1984. The company cooperated with Shanghai Automobile Company to establish Shanghai Taishu (Shanghai People) and focused on southern China mainly in Shanghai.

In 1991, the company cooperated with China's first train to go to the northern part of the country. In 1999, it occupied 60% of the Chinese market.

"The Chinese market is at the level of 1.5 million. Except for the luxury car of the Chinese rich … "

Cho 's feelings were revealed that he did not want to hurry.

Since China is the only joint-venture company, it is necessary to transfer technology to China. It is the most demanding part.

"Do you know that explosive growth will begin?"

"Come on, it would be nice to follow the dozen."

Suddenly, his grandfather threw his opinion, so he was surprised.

This is because the merger of Sunyang Motor and Ajin did not interfere with management once and for all.

"How so?"

Also, his grandfather seems to be surprised by the sudden questioning of the president.

"What? Look at this friend. Do you mean I will not follow my words now? "

"I am the Adviser here. There is no reason to follow. Of course, if you have good advice, I will follow. "

See? This is my friend. Even now, Jun is demonstrating to you. If you are a beloved company or a Chinese company, you will not even start if you can not understand yourself. "

Grandfather trembled like a child who found something fun and fun.

"Look carefully. The world 's money is flowing into China. Factory of the world? This is really scary. Our labor factory was cheap, too. It is labor that creates added value. The place of labor is the factory. "

"You're saying that you need a place to write because you have accumulated wealth."

"Chimneys in China are getting faster. Will the economy grow so fast? And the first way to show off the accumulated wealth is the car. "

"If money accumulates in a bankbook, it's the man's habit that turns his eyes on the car."

Cho nodded his head and turned to me.

"It'll cost a lot of money. Time, quality, money. These three are always on opposite sides. To save time and improve quality, we need a lot of initial funding. Are you okay? "

"Can you predict the amount? Now

"China is an unconditional 5: 5 investment system … . At least $ 250,000? That's about as early as 100,000 units. "

"It's not much bigger than I thought. I'll do this. Let's do business based on $ 500 million of initial investment. Including the cost of hurry. "

Soon after calling twice the number, the president opened the mouth.

"Look. He said, "I have a lot of money."

My grandfather laughed at me with a smile on his hands as if he was happy for Cho.

* * * "Divorced … No, not yet. Anyway, a few years later, my wife asked me to meet my divorced wife.

"It looks good."

"You're still good at managing. Who would be the fifty-fifty lady? "

"I often praise that. What? You look different because you are not a woman? "

"It still is. Let's quit. What about you? "

Choi Chang-jae, the mayor, was glad to hear from Jin-seoyun's tea and drink, and there was expectation. That is to cancel the scheduled divorce.

"Let's hold hands again."

"I'm serious?"

"Do not misunderstand. I do not want to spend a bed with you again. A real partner, not a couple. Why not?

What was that? Have not you paid enough for leaving me? If your father knows you're going to be with me, you'll take away all of it? "

"I will not take it. I can not take it. "

"Your father would have given it to you without that much safety?"

"Safety or whatever is useless. How do you take away what is not in my hand? "

“What?” What does that mean

"Just as I said. Now I have nothing. Just so you know. "

Choi Chang-jae, the mayor, guessed that Jin Seoyun did not say anything. It is a prideful woman. All that was received from Chairman Jin disappear, leaving only a sign that the remaining daughter of Sunyang Group. I do not know what happened.

"If you do not want to say it. But what do you want to do with me again? Are you still? "

Of course I do. I have to sit at the pyeongchang-dong library before I get older. "

"You do not have anything in your hands? How do you want to go to Pyeongchang? "

"You can only go back to the front of the house. But it is difficult to go from the gate to the library. I think it would be easier if you sort out who then. "

"Who are you pushing forward?"

"You know him well. The boy who prepared the fund for you. "

"Do you think so? Is it really Jung? "

Jin seoyun with his fingers on his lips calmed Choi surprised the market.

"Dozoon or whomever, you have to have the strength to organize at the end. I do not think it should be so good. I still have a lot of personal property, so even if I do, I'll push it. "

"I do not want to take my hand to my ex-wife … "

I smiled a bit toward Choi, the nervous nude.

No thanks. I am the one who knows you best. What is … "

Choi Chang – jae followed the water in an empty cup in front of Jin Seoyun.