Chapter 199

[199] One step at a time 1 In 2002, when the euro was officially used in the European Union, my first step was HW Automobile Research Institute, which combined Avin Automobile and Sunyang Automobile Research Center.

In order to see the prototype of the first car that reflected my will, I visited early morning with President Song Hyun-chang, President Dae-ho Cho, and Se-hyun Oh.

Design Center chiefs, designers, and researchers waited for us with a tense look at the lab.

Not only people but also a small car was waiting for us with a glittering gloss.

M21-1 Mini The name tag with the name of the project, which means the first mini-car of the 21st century.

When I saw a new car, it was rated as 85 points on my head.

The design center chief and the senior researcher started to explain the number on the face of the management team.

"I chose a round design overall. It was a choice to give a sense of stability to the car. However, the aggressive design raises the silhouette and the character string to the back. It's a tense, dynamic shape. "

"By choosing a low position, we also pursued the pleasure of driving purely on the road."

"I am expecting that the small size of this cute car will be exciting and the joy of the gap will be great."

I began to look at the car with a sigh, listening to their explanation.

Displacement of 796cc, automatic four-speed, two-seater coupe.

At first glance, this design was all I asked for.

But now the car in front of me is not enough to be seen at first sight but it was enough to hear that it is pretty and pretty.

When the room was thoroughly checked, the explanations of the developers were over and others began to look at the car.

"Will the convertible version not work?"

When he asked quietly by the Chief Researcher, he turned into an annoyed expression.

"Pressure on manufacturing costs was inevitable to pass European stability standards. I did not get profitability at all, so I was excluded from the design stage. "

I do not think about profitability, but I have asked many times to make a nice new car, but I have not been able to avoid the pressure on my performance. I was so sad that I had a slight sigh.

After all, the developers looked more nervous.

It is time for the company's executives to make an assessment. At the moment when a bit of negative talk comes out from their mouths, they are waiting for a nightmare time that is comparable to the one that has suffered so far.

A timeline is set up to ship in the fall. If the word "overthrow" today is dropped, it will be a murderous affair.

I was struck by President Song Hyun-chang on everyone's gaze. Anyone who cares for a car that rises to second place in the country is not the car?

In addition, he is a person who has the power to develop innovative automobiles. It is also the first person in Korea to be able to launch a two-seater convertible sports car while suffering huge bleeding. Though assembly was all.

He slowly opened his mouth.

"Well pulled out. Everyone suffered. "

Song Hyun-chong comforted their suffering by knocking on the shoulders of the nervous developers.

"All worked well. Today, the developers are all gone now and look at their faces. I do not know what to expect from tomorrow. "

Cho Dae-ho resigned from the evaluation, but he also acknowledged their efforts.

"Well, we'll have a drink and a chat."

Cho went out with us including Song.

In front of the mug in the institute, the mug was in front of everyone.

In particular, Chairman Song Hyun Chang sneaked into the car without saying anything, and Cho opened his mouth first.

"President. I would like to hear your candid opinion … "

What is it? I mean what I said before? "

Joe was not able to erase his suspicious expression when he threw himself away.

"Now you have."

"How many cars are there in Korea? Is not that great? "

"It looks like a two-seater would be a weakness …"

"Where is the car without weakness? And a family of four is a little far away from the minors? I think of her safety first. The car is subcarriage and is for two people anyway. "

Song seemed genuinely satisfied. And surprised us all with unexpected words.

"Do not think about my opinion now. It is an old man who should have left his place. "

"No." Not yet…

President Song Hyun Chang pushed his hand to stop Joe.

"At the official financial meeting, there was a lot of room for the face of madam. But the president of Dae – Hyun also left the world, and the president of Seon – yang did not retire? I can not deny that my role is over. "

Song Hyun-chang ran up suddenly to empty his teacup.

"Ignore my opinion and make up your mind. I'll go up first. "

"Sir, President."

All of us were embarrassed by the sudden action of Song.

I'm fine. Sit down and talk to me. The old man must know when to avoid his seat. He is treated like an adult. I want to treat you as an adult. "Heh."

Song Hyun-chang moved his footsteps and left the institute without looking back.

I was surprised by the sudden declaration, but I can not be idle. The remnant must work.

"Now, let's be honest with you."

Cho looked at Seoseon first. Oh Se-hyun receives his gaze and shrugs only his shoulders.

"What do I know? I'm a middle-aged middle-aged man who thinks it's a big car, a large car, and a lot of golf in the trunk. The evaluation of the mini-car is the most important opinion of Mr. Cho, who is an expert. "

Instead of one foot, I asked my opinion instead of Oh Se-hyun.

"What do you think of Joon-joon?"

"That's the car I wanted. I do not think you're 100% satisfied, is not it? "

"Falling out of design, affordable car with reasonable stability?"

"Yes, a car that middle-class parents can buy for a college graduate child, a car that can be maintained by a three-year installment enough to be a social yearbook. And the new car meets somehow. "

At the level that ordinary people think, I came up with opinions at that level.

"How many people will buy cars for performance? Output, Power, Zero Back, Balance … . Is not it mostly commuting and weekend outing more than enthusiasts who pick a car? "

"Just look at the car. I am not different from your thoughts. "

"But you are thinking something else."

"Yup." According to the information, a 600cc class light car comes out in Daihatsu, Japan. It's a two-seater convertible. "

Daihatsu Copen? Does it come out this year?

"Even so, we have to compete with such cars overseas. I am ashamed, but our Korean car is a cheap taste. However, the price of a new car that I just saw is far less competitive. I can not think of a domestic light car market and start mass production. "

"What if you set the net profit rate of HW cars to zero? Will it still be competitive? "

What

"M21-1, right? Project name? "

"Yup."

"So M21-1 can be sold at a loss. It benefits from other vehicles. In other words, will you lose price competitiveness even if you concentrate only on giving up your money and increasing your production volume? "

Cho Dae-ho, the president thought for a moment, and stomach.

"Let's just think about the benefits of growing production."

"Yes, uncle, would you accept it as a major shareholder? A company without profit? "

I sent a signal to Oh Se-hyun. He began to swiftly catch up.

"Does not matter. But keep in mind that stock prices will continue to fall if you do not profit. "

"It's a mid- to long-term strategy. We do not have to support the car stock anyway? "

Despite the agreement between me and Oh Se – hyun, the president 's expression was still not good.

Indicators of corporate management are share prices. If the stock price falls, it can not be regarded as a good management, and the primary responsibility should be the CEO as a matter of course.

If the major shareholder, who is the owner of the company, says there is no problem, is it the shareholders who change their minds when they see the falling stock prices?

"Joe."

Huh? Yes, I can,

I need to communicate exactly my goal to him who is in a different way. How about a decade or twenty years to make a slow, decent car company?

"What is the gap between us and Dae Hyun?"

"65% based on shipments, but not even half of Dae Hyun's sales. 49

It shows the absence of a high-margin high-grade car. If it's right, it's better to go to a luxury mid-size sedan than to produce a light car.

But as we have already confessed, our position in the global market is cheap cars. It is unclear whether it will be able to defeat Dae-hyun as well as the global if it is directed toward a medium-sized sedan.

"Even if you only give up the profit and reduce the gap, is the new car not competitive in price?"

"Are you serious?"

"Yes."

Oh Se-hyun said to President Cho Dae-ho, once again confirming my determination with an uneasy expression.

"Joe. Let's do it. How about making money from a car? This guy will make money from Sunyang Finance Group and give it to us. Let's set it to the level where we do not pay salaries, invest in R & D, and add production lines. So you do not know what to do? "

It is my uncle who is also noticeable. If you set the goal correctly, you do not have to worry about it.

The major shareholder declared that it will aim at a size larger than the surplus. No matter how the stock price falls, it is no different from saying that there is no replacement of management if you go one step toward the goal.

"It's okay to get a better evaluation than the Daihatsu mini-car coming out this year, but can it at least be an alternative to the car?"

"Not exactly."

Joe immediately shook his head without thinking for a moment.

"The technology gap with Dae-hyun is long. How much is Japan? Not quite. Maybe I'll pick it as my last choice. Sorry, but that's our position. "

A harsh self – assessment pierced my body. I asked again according to reality.

"So what about the Korean market?

"More than 50% market share in light vehicles. This is what I have to do. "Leave it to me!" Achieve by next year. If you can not sell this at a reasonable price, it will be hard for the CEO. I promise to take my seat. "

This time shows great confidence. It seems reliable.

"Then release in October, please hurry to announce the new car in June."

June Why is it June? The Frankfurt Motor Show is in May and Paris is in October. I was thinking about the Paris Motor Show? "

"As you said, is not the domestic market first priority in the global market? The World Cup opens in June. It's a great chance. "

In addition to Cho 's words, Oh Se – hyeon also frowned at the World Cup.

“Hey! Even if it is opened in Korea, it is a feast of others anyway. Why is it the World Cup when the qualifying tournament is over? "

Oh Se-hyun frowned on his face.

"It looks different this time? Is not it a homegrown advantage? Good grades will be festive moods, not to mention the effect if you stick to the atmosphere. "

This is … .

There is no way to explain it because no one can believe it.