Chapter 202

[202] One foot in front 4 "Hurray! World Big 4 "advertisement that predicted the advance to the 4th round and 1,000 car gifts.

When the advertisement went out, the story about entering the quarter finals was half, and the story about the new car was the other half.

There were quite a few people disappointed when it was revealed that it was a 900cc class compact car, but the public was enthusiastic about the affordable price of the visible street.

On the evening of the 22nd, the Republic of Korea was shaken by the unbelievable national team's decision to advance to the quarter-finals.

It was a weekend weekend Saturday, and the young people who forgot the night enjoyed the victory by strolling the streets till dawn.

That time.

Three days later, they all came together to talk about what strategy to take for the quarter-finals.

As well as President Cho Dae-ho, the public relations team, the marketing team, and the executives of the strategy team were all excited and caught up in their efforts to draw out the best plan.

If only the miracle of reaching the finals comes out, I have already been able to comment on what events should be held.

It 's scary to get in the way.

There was even a person who forgot to win the quarterfinals and was convinced of the victory.

It is also a miracle that they beat Spain, Italy and Portugal. If three miracles come out in a row, is not the psychology of the person expecting the fourth?

"How about the idea of ​​Joon? Should we do it big? "

Cho asked me for opinions without losing his cool. It is because there is no doubt that it is the cause that has seen the enormous effect so far.

"Stop it now."

“What?”

"In this World Cup, we have selected a few hundred times the cost effect. No more fun and no touch. Already interest is whether to win in the semifinals or, if you win, who to fight in the finals. Even if we advertise another prophecy again, the risk grows. "

"risk?"

A dozen eyes wondered at me.

"Now you seem to win, right? Maybe anyone in the Republic of Korea would think so. So even if our advertising predicts victory, it does not give much impact. But is not the prophecy that Jindo can not do? If we lose in the fourth round, that responsibility is not our national team, but our HW car must carry it all. "

I have never predicted defeat until now.

The only draw of the group's preliminary round was a miserable advertisement, but it did not hit the arrow because it was a good result of entering the tournament.

"Again, we are not prophets. Is it a good public relations strategy if you predict the defeat and the prophecy fits correctly? An ominous prophecy? Think carefully. "

Everybody asked.

I think it is time to be the most careful now. We must never forget that when the whole nation is absorbed in the joy of victory, we are obliged to do business for the people.

"Your opinion fails to advance to the final?"

When all my mouth was careful, Oh Se-hyun, smiling at me, said with a smile. It was also a way to solve the rigid meeting atmosphere.

"It is a miracle that we have come so far. It is a miracle if you beat Germany, you do not need to say that it is a new myth. I'm going to lose it. "

"Then I will assume a defeat and make a strategy."

Cho Dae – ho, the president also said carefully.

"Is not it the best strategy to do nothing to get the attention?"

Again the meeting room fell silent.

The public relations team and the marketing team seemed to think that it was wise to open their mouths after thinking more than they could.

"Maybe it's good to be a strategy to stimulate curiosity and climb people's cubes."

"When the familiar disappears, the curiosity reaches the extreme. If we do not have ads that appear every game, it will be a topic. I do not know what the results of the semi-finals are.

After that many comments came out.

Now it's time for experts like these to take over. I stood up with my last opinion.

"Now we have two games left, regardless of the result of the quarter-finals. We have finished reporting the use of the Seoul City Hall Square on the 29th. "

"Wait, is it the third or fourth place that day? You think it's going well! "

Oh Se-hyun checked the game schedule and shouted.

"The final match is in Japan anyway. I thought if I went up to the finals I would enjoy the pre-festival. "

I once had a shichimi.

"It does not matter now. The team that has come to this place will be praised and supported. "

"Well, two of the most popular stars have signed on us. Haha

Hiddink and Park Ji-sung, both of whom had signed an agreement with Joe, had a pleasant laugh.

"We thank the rest of the staff except for the players. You do not seem to give them a new car? It's a car. Why not give HW's mid-sized sedan instead? "

"If you are a staff … ? "

"Coaches, technical coordinators, physical therapists, fitness trainees, video analysts, equipment specialists, interpreters, press officers … . It is quite a lot of people. They worked silently in the shadows. What would you say if we give thanks when no one cares? "

"Is that all right? Careful consideration … . You're warm. "

"My opinion is here. Now the experts in that department are going to … "

* * * On the morning of the 25th, when we could not see our advertisement, opinions were divided, but most of the evaluations were like empty newspapers in which today's horoscope is missing.

And the semifinals that started that evening ended with Germany winning.

Although the comment that I guessed from the absence of the advertisement of the HW automobile appeared insignificantly, the praise and appreciation of the representative team which made the myth called the fourth round advance most.

We watched how our staff was working out, so we could confirm it the next day on the 26th.

"I am grateful to the team that wrote the World Cup four-legged myth. Our HW car has prepared a small gift from the coach of Guus Hiddink to the chef who packed the national team's food. "

At the bottom of the ad text, there was a large sedan photograph.

And I do not know who the idea is, but that evening the news began with a hundred cars.

The destination of this car procession was Paju NFC.

Although the coaches and the athletes did not appear in the news, the coaching staff and the NFC guard in Paju all showed up for a few minutes to receive the car keys.

Very thankfully, a few of the restaurant ladies in Paju Center had tears pouring, and the news cameraman did not miss this sight.

This is a successful pre-marketing.

The concept car was shown in Korea and overseas at a much lower cost than at the Frankfurt Motor Show.

It has already been heard that overseas dealers' interest has been exploded, and requests are being made to speed up formal release.

Now, when the event that shows Ishquilo directly at the Seoul Plaza in the evening of the 3rd and 4th matches is over, the promotion for one month is over.

It would be great if I won against Turkey.

People gathered in the afternoon to watch the game on Daegu Stadium from 8pm on Saturday, 29th on a big screen.

The first thing people found at the subway city hall station was Isquilo, a dozen small coupes surrounding the city hall square.

Sure. Take your time. Check the room and sit on the seat. "

A dozen or so helper guides people to visit or distribute pamphlets.

We had our own motor show.

With the performances of popular singers, the heat of the city hall was getting hotter. It was difficult to withdraw the exhibition vehicle because of the huge crowds before the game started.

When the police pulled out with the help of the police at the City Hall Square, the publicity and marketing team members of the HW Automobile headed home a long time after a sigh of relief.

I am proud of the successful completion of the one month promotion with the World Cup.

The 2002 World Cup, which ended with Brazil winning, was an international event that left much to be desired.

A FIFA member politician has grown rapidly in popularity after the presidential election, and in South Korea, a rock band, a minor, has risen to the rank of national singer.

When the foreign soccer coach immediately ran for the presidential election, the joke that the election of the president was a problem turned out to be a national hero, and a few young players who were close to obscurity before the World Cup climbed to the stardom sending lovecalls abroad.

There is a person who has risen to the ransom.

"Sponsor costs 100 million dollars, domestic event costs 40 billion won, right?"

The voices of Chairman Chung Tae-shik of Dahyeong Motor, which is difficult to distinguish between questions and answers, filled the conference room.

What… Why does not anyone answer? "

"No, that's right."

By the way… So why did the HW, like Ajin and Sunyang, get out of here? Did they have hundreds of billions of tons of water? "

"That, because of the ad … … "

"Advertising? What ad? "

I do not know and do not repeat. There is no one who knows the advertisement of the HW car that is cracked like a demon with a demon.

"Ah, Nostradamus is going to cry, too?"

When the executives did not respond to the dumb dung they had eaten, the president himself replied.

"I did not study and I played tangerine tiger, but I can read that the ad is not a prophecy. Have not you seen the interview with Jo Dae-ho? "

"President. It sounds plausible, but if you do not really have a shaman, you can not advertise it. Is it the World Cup? How do you get that out of the game every day? "

Thanks to the guy who spoke to the president, the executives were all deceived. He was not telling the wrong thing, because everyone wanted to do it.

And it is because he is the eldest son of his most beloved president.

And? Do we have a fool? Would you like to go to the mary? "

"Afraid not." I have to go to HW cars, not miari. "

“What?”

"The guy who planned this ad, we should bring him. As he said, he made the ad text that made the line between prophecy and the hearts of the people exquisite. We should bring him. "

The eldest son of the chief executive was a very arrogant expression that seemed to be convinced that it was a very good idea.

May Then you can bring the guy who created the ad, right? "

"Please leave. And a generous budget. I will bring my money back to the agar. "

When his son spoke confidently at his heart, even though his chest, he had a strange smile at his mouth.

The executives felt intimidated that something was going to go wrong. I know from experience that I throw whatever I hold in my hand after that smile.

But he did not throw anything at all. Are you looking for a son?

"Money on the fly? Will he come to that? Would not it be? "

Four

"You are the richest person in our country under twenty. The next generation of CEOs, whose known personal assets are worth over 100 billion won, and who have inherited three or four leading financial institutions in Korea. How much do you have to put in your pussy to bring such a guy? 1 trillion won? 2 trillion won? "

"Well, he does not … ? "

The eldest son of the state president was embarrassed and opened his mouth.