Except for Pei Zhiping who represents an international luxury cosmetics brand, the other three are domestic brands.
Han Lemi endorses the most widely recognized fast fashion brand in China, with the largest number of offline stores, without a specific region, but she is the only spokesperson.
Si Yanyu represents a newly emerging eye care brand in recent years, with two product lines, all of which are endorsed by Si Yanyu, and she is also the spokesperson for the Asia-Pacific region.
Yu Dan is a domestic fragrance brand, covering body wash, body lotion, perfume, and scented candles, and it has clearly designated Yu Dan as the spokesperson for the entire product line.
Announcing the endorsement on the day of debut is unprecedented in the domestic entertainment industry.
Compared to using marketing strategies to attract attention, the AIcho team prefers to showcase the commercial value of the four, attracting career-focused fans with unique industry treatment.
And this strategy, it must be said, was successful.
The announcement of individual endorsements and the sudden appointment as the spokesperson for a luxury brand in the Asia-Pacific region left the midday-resting netizens in a state of shock.
Timetrain is not without endorsements; after their debut, they have taken on many advertisements and business deals. They currently have four or five ongoing endorsements, some of which are even more prestigious than those endorsed by AIcho, but the effect is not as strong.
The only reason for such a big reaction is that the commercial value of the four is above public expectations.
The excitement online was also reflected within Random Entertainment.
Currently, there are seven operation teams built around the group, and their names have changed from the original A1, A2 to the names of the respective groups.
The third floor of Random Entertainment is now the territory of these seven operation teams, divided into seven areas, following the original method of grouping for the variety show department.
At noon, this should have been a quiet time, but the third floor was filled with suppressed cheers, and the celebration sounds from beyond the walls could not be concealed.
As for the reason for the celebration, just look at the phone.
Ling Cheng lay on her workstation recliner, pretending to sleep with her eyes closed, but her ears couldn't help but lean outwards.
Their office area is close to AIchoTeam's, just a turn away, so any slightly louder conversation could be heard.
Just as Ling Cheng was about to withdraw her attention and continue resting, a colleague beside her sighed, "...Sigh, we're all people, but why is the gap between people so big?"
That one sentence made Ling Cheng feel even more depressed.
She joined the company through a program, and her entire identity was exposed, even her status as a fan of Pei Luming was not overlooked by the audience.
Because of this fan identity, Ling Cheng dared not have her own social media account. She briefly worked in the Timetrain team, and when other operation groups were formed, she chose to join the Equals3 group.
The operation of Equals3 does not require much pressure; their main focus is on commercial performances. After their official debut, they participated in many music festivals and appeared on numerous shows.
In addition, they also have their own group variety shows, behind-the-scenes footage after the variety show, regular rehearsal materials, and practice room footage.
They release several videos a day, almost feeding the fans with content. Except for the editors who are a bit tired, other staff members are fine.
But people always have a comparative mentality, and they also envy the atmosphere of AIchoTeam.
When she was a fan, she always thought that the work of behind-the-scenes staff and operation teams was very simple. After working, she realized how difficult it is to achieve the level of AIcho today.
It requires a combination of planning, a common goal between the artists and the staff, and the artists' full trust in the operation team. Any one of these missing elements would not work.
Everyone knows how AIchoTeam operates; it's very simple: the artists are sufficiently career-driven, trust the team, and are obedient.
These endorsements are said to have been negotiated by their staff, who collected the commercial conversion rates of the four over the past year and then presented their own career plans for the artists to the brand.
“Does this group even have fans?”
Pei Zhiping, known as the "royal" member, is indeed a standout in the group, but her success isn't due to company favoritism; it's because brands are lining up to work with her.
“Pei Zhiping has three more endorsements to announce. We've discussed with the brands to officially announce them within these two weeks while the buzz is high, which should spark another round of discussions.”
“...And there are two more in the pipeline.”
“Mmm—next month's biggest event will likely be Fashion Week. After Pei Zhiping's schedule in Milan, she'll have to fly to Paris, so she might return later than the other three.”
After briefing on Pei Zhiping's upcoming schedule, the staff member looked up and said, “There are too many commercial activities; we can't even squeeze in any variety shows for Pei Zhiping... Without program exposure, it's a bit risky.”
AIchoTeam operates in a modular fashion, with several sub-teams within the group, each member having their own dedicated staff.
Pei Zhiping's assistant mentioned this mainly because of the reports from the other members. Si Yanyu will be joining a drama after the promotional period, Han Lemi has already secured a regular spot on a seasonal variety show, and Yu Dan will be participating in a dance program. Only Pei Zhiping lacks follow-up projects to sustain her popularity.
The team leader flipped through Pei Zhiping's schedule, which was filled with commercial shoots or offline events, plus a few magazine spreads, all meticulously arranged and extending into May.
“That's quite a lot. You want to wear the kid out!” The leader chuckled, setting down the iPad, “Alright, let's keep the arrangements as they are for now. If the artist has any other ideas, let me know immediately.”
She rolled up her sleeves and said, “The most intense moment is coming. The loser will make the PPT and report to Director Jiang tomorrow.”
As soon as the words left her mouth, everyone's hearts tightened.
The team leader shouted, “Rock, paper, scissors!”
“Oh no—” She closed her eyes.
“Hahahaha!”
“Team leader, you've worked hard~”
“Hahahaha, I told you whoever brings it up loses, but you didn't believe me.”
“Go team leader, we're cheering for you from afar!”
The team leader, looking dejected, waved them off, “Go, go, go...”
Aliali: 674c2f66c4f3f33ac4acc7d2
Meanwhile, the AIcho quartet, who had been recording overnight, only just woke up now. Han Lemi was woken by her assistant's call and forced her brain to boot up.
Seeing it was her assistant, she cleared her throat and picked up the phone, pretending to be already awake, “Hello, Sister Xiao Zhi, what's up?”
“Our meeting is over, did you get up?”
“Of course, I'm already done with my makeup.”
“Alright, come to the company for hair and makeup.”
“Sure, I'll be right there.”
After hanging up, Han Lemi's brain slowly processed what she had just said.
She opened her eyes wide, “...Damn, I haven't even done my makeup yet!”
How to salvage this lie?!
Han Lemi: It's all this mouth's fault!