Chapter 303: 195 Chapter New DLC_1
The “Heavenly Demon” ninth cycle event has ended, and related events have been recorded on Wikipedia as a game event etched in history.
What the gamers saw was a legendary and inspirational story, where a broadcaster who was doubted by many ultimately turned the tables with his own power, creating a tale of never giving up in the face of adversity that stirred the blood and added much to talk about.
However, to game developers, the focus of this case should be the marketing techniques used throughout the process.
Using Easter eggs for marketing had been done before, but most of them were harmless Easter eggs that had almost no impact on the game’s progress.
But Fang Cheng Studio was different.
The use of Easter eggs was particularly bold; it felt as if the game was made entirely on the basis of Easter eggs. This approach of making Easter eggs the core selling point was very risky, and the only reason they hadn’t crashed was that their early gaming experience was exceptionally well crafted.
Some low-cost gaming companies were ready to try out similar methods. Most of these companies produced text-based games, with the savings in art costs allowing them to experiment with these marketing techniques.
A failure mattered little, while success would become a topic that could enjoy the benefits of traffic from buzz for a long time.
Besides, the “ninth cycle” event had another impact.
That was the onset of interactions between some domestic gamers and international gamers.
Out of curiosity, some international gamers began to seek out other games from Fang Cheng Studio, and inevitably during this search, “Game Inn” came into play, fostering exchanges between both sides.
Some headed to international gaming forums to read guides, while some international players delved into the Chinese scene and were surprised to find quite a few good games from Huaxia.
Suddenly, strange games like “Earth Demon,” “Big Demon,” and “Heavenly Demon” mushroomed after the rain, revealing to Fang Cheng that domestic game developers indeed had a knack for naming.
Unfortunately, their talent was confined to naming only.
Most of the games were subpar cloned games, some even blatantly had “Fang Cheng Studio” written on the publisher’s logo, taking shameless imitation to the extreme.
Fang Cheng didn’t bother with these copycats, casually leaving them to Xu Qingling for practice.
Although more than a month had passed, with various news keeping it alive, the buzz around “Heavenly Demon” didn’t cool down; instead, it grew more intense, eventually becoming one of Huaxia’s representative games overseas.
Just when everyone thought Fang Cheng Studio would strike while the iron was hot and release “Heavenly Demon 2,” they announced something else: “Space Navigator” was getting a DLC.
This news puzzled some people.
But others realized that there had been signs of this development.
A few days earlier, with the help of players, the Heavenly Tao network breached by the God of Lies had finally been repaired, and the time for a counteroffensive had finally arrived.
The God of Lies, having been terrified by Fang Cheng’s reversal of time and space through Great Divine Power, had completely sunk into the Shadows and dared not emerge, even afraid to reclaim the Demonic Qi it had brought.
Under the players’ various creative plans and with the assistance of Plague Chicken, a breakthrough in technology finally occurred within the Heavenly Tao network. Drones could now pass through the siege of the Shadows to the world beyond using a “slip rail” mechanism.
Players might not understand the principle of the slip rail, which utilized quantum tunneling technology, but they knew one thing:
This was a teaser for the DLC!