Chapter 58： Followed by big guys

Chapter 58 was followed by the boss

With the size of Suri Electronics, they don't care how much a small company sells products.

But when a product generates a certain amount of topical heat, it is different.

Especially when this is a completely new product.

The president of Surui Electronics is Hayakawa Kentaro, who is in his sixties this year.

In the early years, Suri Electronics was a company founded by his father, and he started his business as a TV set in his early years.

And their first product was a TV, which was a big hit in Japan, and then they began to expand their business, from radio, to traditional home appliances, then to portable walkman devices, and then to the film and television industry.

As long as they enter the field, they can become the leader in a short period of time, and no one can stop them.

After Hayakawa Kentaro succeeded his father's company, the development of Surui Electronics was even more rapid under his leadership.

Now it has become an international giant, especially in the field of electronics, where it has few rivals.

Even if they encountered Japan's economic bubble, their images were not as serious as imagined, and they were regarded as one of the few large companies in Japan that have done well.

The information on Yuxing Electronic Entertainment Co., Ltd. on his desk is very detailed.

From its launch a few months ago, to the first product called the Home Entertainment Computer.

The topic was gradually generated in the Tokyo metropolitan area, and then expanded to the surrounding areas of Tokyo, and the topic heat is also increasing.

Newspapers and magazines have started to launch related sections, and the response has been enthusiastic.

Anything related to electronics will immediately become the object of attention of Suri Electronics once it arouses the topic.

"Video games, game consoles, is this what the market calls this product?" Hayakawa Kentaro asked.

Hayakawa Kentaro's assistant stood directly opposite the president, and he immediately replied to the president's question: "Yes, a home entertainment computer should be a gimmick, this thing has almost no functions that a computer should have, the only function There's only one: video games."

"What kind of content is this video game?"

"This... It's hard to say, it should be an electronic image that can be manipulated, controlled by specific buttons."

He paused, and then the assistant suddenly thought of something, so he added: "By the way, this kind of entertainment has actually appeared before, but it didn't cause much reaction. People still prefer to watch TV shows at that time."

This world can only be regarded as a depression in the game industry, and no one has really established the standard of the game industry.

But to be honest about video games, there are indeed some traces.

The assistant said: "President, you can look at the back of the document. There are details about the so-called video game before."

Hayakawa Kentaro turned to the following pages after hearing this, and saw a brief introduction to a video game called Airplane Wars.

That is a video game made on a very rough radar imaging screen, and the display effect is not particularly good. It is said that it was popular in the United States for a while, and then the popularity gradually receded. There is no sign of it in Japan.

"What do you think the product potential of this company is?" Hayakawa Kentaro raised his head and asked.

The assistant replied respectfully: "The potential is very good. According to our secret statistics, this game console called Home Entertainment Computer is already owned by more than 100,000 households in the Tokyo metropolitan area."

"And that's just three months, achieved by a start-up company."

"Arrange people from the R&D department to disassemble their products to see if it is easy to replicate."

"It's been dismantled. The people in the R&D department said it's not difficult at all. Many of the components inside are even antiques from 17 or 18 years ago."

Hayakawa Kentaro's eyes widened slightly.

"Something from seventeen or eighteen years ago?"

"Yes, it's technically quite backward, but it's incredible to create a product that's so popular."

Hayakawa Kentaro pondered for a moment and then said solemnly: "It is understandable that the user acceptance of products in the new category is low, and it is no big deal."

Then he asked, "So if we make a better product than them, where do we start?"

"People in the R&D department now think that it may be possible to start by improving the hardware standards of game consoles, for example, upgrading the same type of chips, memory and other components to a higher level, which has been done in the past electronic products."

"Then let's try it first and make some samples. How long will it take to make it?"

"With the strength of our R&D team, it can be done within a week."

"Okay, let's do it then."

At the same time, some other companies have also noticed the new entertainment products on the market.

Especially the companies that operated dance machines or pachinko in the past are also doing the same thing as Suri Electronics.

Hope to get a piece of the pie.

In one of the stores that sells red and white consoles, the store manager is taking stock of the latest consoles and games.

"Store manager, now we have more than 500 boxes of Dragon Quest in our store, and no one buys them."

As soon as the store manager heard Dragon Quest, his heart immediately throbbed.

According to the contract, if they want to order game consoles and games, they must be sold in bundles, and Yuxing Electronic Entertainment will decide how many boxes of game cartridges to give them.

And they have no bargaining power.

This is equivalent to the overlord clause, but it is also an overlord clause that cannot be rejected.

But they thought that since Dragon Quest is not easy to sell, they would simply sell it at a reduced price, for example, sell it directly at the purchase cost of Dragon Quest at 2,500 yen.

This will certainly not be a loss.

But there are clear requirements for the sales price of each game in the contract.

Promotion can be carried out to a certain extent, but not less than 10% of the retail price.

It’s just a 10% price cut, people who don’t like it won’t buy it at all.

And then, the inventory is backlogged to the present.

If there is a second way to choose, this store manager will never want this disgusting hero Dragon Quest.

"Put it in the back of the warehouse, I don't want to see this thing."

"But the store manager, this game is actually quite fun. I bought a box and I haven't slept for two days and two nights, but I just don't understand why so few people actually bought it."

The clerk's face is full of celestial air and puzzled.

Fortunately, he was young and energetic, and he was able to get up and go to work two days and two nights. If he were a little older, his body would have collapsed earlier.

But, Dragon Quest is really fun!

"What's the use of having fun, you can't buy several boxes of games." The store manager said angrily.

ding bell.

At this moment, the door of the shop was opened.

"Hello and welcome." The clerk hurriedly walked out of the warehouse when he heard the doorbell.

"Hello, there is no Dragon Quest for sale here?"

Today’s guaranteed update of 8,000, try to finish this episode, ask for recommendations and collections~ The follow-up reading of the new book period is very important, you can decide to recommend later, thank you readers and bosses.

(end of this chapter)