Chapter 81： non-interfering competition

Chapter 81 Competition without mutual interference

First of all, let’s not say whether Surui Electronics’ publicity strategy can be successful in the end.

But at least for now, the PN-type game console, which was originally not popular, has once again attracted people's attention.

The three-minute advertising campaign almost presented the most dazzling content to the audience.

You can sing, you can have fun, and it seems that you can do many things in the future, and the scalability is very high.

This product, which people had disliked before, began to attract attention again within two or three days of the advertisement.

No matter what, at least the phrase that the singer got the same voice is very attractive.

And video games look much better than before.

The initial performance of the red and white machine is 8-bit machine, and the PN game machine starts with 16-bit machine.

This number of digits can be simply determined as a kind of performance strength. The larger the number, the stronger it can be, and it can also create a game with better picture quality.

So the PN game machine is stronger than the red and white machine from the beginning.

It’s just that video games are the same as cultural products such as film and television dramas. The quality of the game console (camera) itself is not a decisive thing.

What is really interesting is the quality of the video game (film and television) itself.

So at the beginning, the pn game console was overwhelmed by the excellent games of the red and white consoles.

Everything you come up with is a fine product, and every one you come out is a waste product. This is incomparable, and it is useless to have a large quantity.

Especially not long after the release of the pn game console, there was a king blow on the red and white consoles, and it was impossible to play this start.

means that the person who has nothing at the beginning faces the final boss, and you still expect the novice to win by scraping with a small leather shield and a wooden stick?

Hayakawa Ueto, the newly appointed head of the video game division, also realized this.

And he listened carefully to the engineers and programmers' views on the red and white machine according to his father's instructions.

They don't know how the red and white machine can produce so many high-quality products.

Maybe this is some kind of magical talent.

Take Yusei may not be the original creator of video games, but he is definitely a trailblazer.

Usually the talents of the pioneers are far beyond ordinary people, and they can even reach the level of being deified.

In order to create a game of the same quality as the red and white machine, it takes an average of at least a dozen people half a year to a year to do it.

Super Mario 3 is longer, and the programmers speculate that there is no team of more than 30 people, plus one to two years is not enough.

If there are no good games, no one will buy game consoles, no one will buy game consoles, and no one will be able to play games. This seems to be an endless loop.

Therefore, either make a good game, or you have to sell the game console first, and if you sell enough, it will be easier to sell the game.

Didn't you see that any game on red and white machines can have sales of 30,000 to 50,000 in the first week?

This is the most intuitive benefit of selling more game consoles.

A good game could not be made in a short time, so Hayakawa Ueto decided to change his strategy.

When he was in the overseas business department, he often did this kind of thing in competition with other big overseas companies.

Become popular with powerful machine quality and performance, first of all you have to shoot a super good advertisement.

In the end, he can always rely on the strong technical strength of Suri Electronics to seize the market, especially in cameras, portable entertainment equipment and other products.

As it turns out, this strategy really works.

In the past two days, more and more customers went to major stores to inquire about PN game consoles.

Many of them have not been exposed to game consoles, which can be said to expand the audience of game consoles in disguise.

Those products that were originally disliked by various stores and pressed into the warehouse were brought out again and placed in the most conspicuous position, but they were still a little worse than the red and white machines.

Red and white consoles can sell five or six thousand units a day, and PN game consoles can start to approach 2,000 units. This situation is much better than before.

In addition to the sing-song gimmick of the PN game console itself, this time it was actually accompanied by video games produced by several well-known manufacturers.

These games were carefully produced in about one to two months, obviously much more care than when I made three or four games in the previous month.

Its level and quality have basically reached the middle position, from being able to play but no one wants to play, to the point where it can be played and seems to be a little interesting.

The average price of games is maintained at 3,000 to 4,000 yen, which is generally lower than that of games on red and white machines. Obviously, they are very aware of the reality.

The quality of red and white machine games is good, we can't compare, so we sell it at a relatively lower price, and the quality of the game itself is good, then there must be people who are willing to buy it.

Those who originally bought PN game consoles had no choice. After seeing PN's new game release, they found that it seemed to be much better than before, and they were willing to spend money to buy them.

In this way, it seems that PN game consoles seem to be gradually accepted.

However, it is only limited to Tokyo.

On the other hand, the red and white machine is as stable as an old dog.

Now the daily sales of red and white machines have exceeded 6,000.

And the sales volume in JD.com is no longer the highest, accounting for only about 30%. The potential outside the Tokyo area has begun to burst, and 70% of the daily sales come from other areas of Japan.

Red and white machines are getting closer and closer to the million-dollar sales mark.

The popularity of the PN game console doesn't seem to affect the red and white consoles at all, as if the two sides have become completely unrelated products.

Zhu Yuxing finally took out the Legend of Zelda that he had quietly prepared, and showed it to a group of people in the company, and then gave the seventeen third-party people a trial experience.

The first generation of The Legend of Zelda is very famous, but it is far from being as earth-shattering as The Legend of Zelda in later generations. Now this is just a brand new IP, and its attention is not as good as the best-selling Dragon Quest. game for more than half a year.

But internally, The Legend of Zelda has received unanimous praise. It is hard to say whether it is more fun than Dragon Quest, but this more free feeling is very good.

Free to explore, free to fight monsters.

Now that players have the patience and foundation to play role-playing games, Take Yusei thinks it shouldn't be a big problem.

And now players have begun to gradually notice the difference between the game production groups.

At the end of each game, the name of the production team will be displayed first.

In the beginning, the games made by Zhu Youxing himself are usually directly marked as Youxing Electronic Entertainment, and the producer is Zhu Youxing.

Games like    are among the best of the best in red and white machines, and they are also the best-selling ones.

Then, a little less than a few studios of Yuxing Electronic Entertainment.

The second game development team, the third game development team, and the fourth game development team have all appeared. The first studio is still a mystery, and it is still patiently making Dragon Quest 2.

The games produced by the second, third, and fourth game development teams are also high-quality, and the quality is not bad, but they are still subconsciously defined as a slightly inferior game quality, which may be a stereotype.

Then, the next level is the seventeen third-party game production groups, of which the competition has not yet been divided, but different players have different preferences.

And the current producer of The Legend of Zelda is Zhu Yuxing himself, so relying on this name should also attract the attention of some people.

(end of this chapter)