Chapter 157： The prelude to enter the European and American markets

Chapter 157 Prelude to Entering European and American Markets

Zhu Youxing did not wait for the feedback from the mysterious person on the Internet, and he did not know whether the mysterious person was satisfied with the game.

But since the other party didn't find him again, he should at least prove that the other party accepted this game as a reward.

In his opinion, such a network expert should be a male. At the same time, the mysterious man is very taciturn and never talks nonsense. At first glance, he looks like a stern hacker.

If such a person can always serve himself, it should be beautiful.

Seeing that there was no response, Zhu Yuxing did not continue to waste time, but walked out of the office and went to other game development teams to check the game development progress.

Up to now, the game development progress of several groups has been very stable, and they are steadily making games according to their own requirements.

On average, three of the five game development teams will develop a game every three months. Basically, it is Zhuyouxing who gives ideas and directions for the production of game modes, and then they work on a step-by-step schedule .

With the foresighted mind of Zhu Yuxing, it is not a problem to develop a popular game.

Relying on its own horror development capabilities, almost every first-party game can be regarded as a boutique, and almost no lower than four stars.

And this also gives Zhu Yuxing a great right to speak in the field of video games.

Countless companies want to come over, some want to study, and some really want to lean on the big tree like Zhuyouxing to enjoy the shade.

In short, the Japanese game industry is a thriving posture.

Looking at the rising game sales, Zhu Youxing finally had an idea at this moment.

Looks like it's time to bring video games to the world.

But before he can bring it to the world, he has to do research work on the game first.

So he called Matsuhashi over and asked her to start arranging people to investigate the current influence of video games in Europe and the United States.

Suri Electronics has already opened a certain market in Europe and the United States.

What is the specific situation now, Zhu Yuxing didn't have much time to pay attention to it before, but it should be quite popular.

No one will refuse more interesting entertainment. It has been proven in the Japanese market, so it should be a matter of course that it is popular all over the world.

It’s just not clear how big it is.

It is not difficult to obtain these information. It took Matsuhashi about three or four days to complete the investigation.

Matsuhashi's former university classmates have many working overseas, and they are all middle-class in their respective regions.

Songqiao really only needs to first investigate the data disclosed by Suri Electronics, then look for relevant news from the Internet in Europe and America, and finally combine some information provided by his old classmates to basically estimate the approximate size of the game in Europe and the United States.

"According to my investigation in the past few days, it is roughly estimated that the scale of the game industry in Europe and the United States should have reached one million, of which Suri Electronics occupies about 50% of the market, and the remaining 50% They were divided up by other European and American companies.”

Matsuhashi was reporting in Take Yusei's office with a stack of documents.

Zhu Youxing raised his eyebrows: "Huh? Suri Electronics hasn't fully occupied the market yet? It shouldn't be. Their initial publicity should have no rivals."

Songqiao pushed his glasses and said, "That's right, when Surui Electronics announced its entry into the video game field in Europe and the United States, some companies in Europe and the United States were also promoting this matter. I was thinking, maybe among them Some people saw our development potential in Japan in advance, and then returned to their own countries to make arrangements in advance."

People in this world are very keen on business, so it seems they can’t be careless.

Zhu Yuxing thought to himself.

Before that, it was developing rapidly by itself, which directly attracted a behemoth like Suri Electronics to compete with itself.

Later, many large and small companies entered the market and began to divide the market.

If it was in the previous life, their reaction would not be too fast, at least most of them would not be so reckless, but would observe for a year or two before thinking about it.

But here it is clearly different.

"It seems that we will have more competitors in Europe and America."

Zhu Yuxing thought to himself.

"President, if you want to enter Europe and the United States, I have a suitable time to recommend."

"What time?"

"Next spring."

"why?"

Matsuhashi quickly opened his daily notepad and said: "According to public information, next spring's International Consumer Electronics Show will open on January 19th, it is a huge global consumer electronics exhibition, countless Novel technologies will be exhibited there, and it is very suitable for us to be the first battlefield to enter the European and American markets.”

Consumer Electronics Show?

This Zhuyouxing has some impressions.

In the previous life, many advanced electronic products were first announced there.

is like the first personal computer of the Apple family, as well as later Sony game consoles, Nintendo game consoles, VR equipment, unmanned driving and so on.

It seems that as long as you can enter this consumer exhibition to exhibit your own products, as long as it is novel enough, you can instantly attract the attention of countless people.

Zhu Yuxing nodded: "This is indeed a good time."

Consumer Electronics Show is a channel with the best publicity effect and the lowest publicity cost.

This is almost the place where any novel technology wants to be released in Europe and America, just like punching a card.

If you have not advertised here, you want to sell your own products in Europe and the United States, and the publicity effect will be greatly reduced.

But it’s only now close to August, and it will be five months until January next year.

Well, I have to make a big news in the past five months. It seems that the previous planning has to be entered into the schedule in advance.

Take Yusei involuntarily looked at Takuma Utako who was sitting beside the desk.

I usually pick it up and play with it when I’m bored, and the pet I keep is the classic image: the yellow-skinned mouse Pikachu.

Make a Pokémon?

The timing is just right. By the way, it will cooperate with TV Tokyo to produce a Pokémon animation. The two simultaneous releases should be more effective.

In the beginning, there was a case where Dragon Quest relied on comics to rise, and Zhu Yuxing felt that the simultaneous linkage of multiple fields was very interesting.

And it is said that the Pokémon in the previous life also relied on such a strategy to succeed in the beginning.

Of course, the quality of the game itself is equally important.

Okay, let’s make a Pokemon. It just happened that a game development team was free in the past two days. They recruited their people and formed a new working group to develop Pokemon series games in the future.

(end of this chapter)