Chapter 166： take the initiative

Chapter 166 Take the initiative to attack

In the face of obstacles and difficulties, Zhu Yuxing never wanted to sit and wait for the development of the situation, but at least do something.

Unless he has anticipated in advance that certain obstacles and difficulties will slowly get better by waiting.

Pokémon is suspected of being unaccustomed to the situation, he has to find a way to find out the reason.

The attractiveness of Pokémon itself is there, but the first generation of Pokémon did experience a downturn for a period of time, and it was saved after some marketing methods.

But Zhuyouxing has already advanced various marketing, arranged animations in advance, and released more advertisements in advance, but the effect is not very good.

He decided to take a closer look.

"President Zhuyou, the ratings of Pokémon fluctuate around 17%, which is above the cut line. Our TV station will definitely not cut it in half, but if there are better results, I can also make it easier. Responsible to our shareholders, you said that the animation and game linkage can effectively increase the audience of both parties, will this really work?"

On the phone, Kubo's direct subordinates in the production bureau are reporting the ratings of the anime to Take Yusei.

"You will get help, but only if you make it well enough."

The Kubo subordinate quickly assured: "You can rest assured, President Takeyou, our production bureau has allocated special manpower to make this animation. Isn't the Dragon Quest we cooperated with before also very popular."

Zhu Yuxing replied: "I'm not worried about this, but don't worry, you can wait patiently for now."

Take Yuxing comforted the manager of the TV station production bureau, and then began to think about what to do next.

Do some marketing campaigns about hidden Pokémon dreams in advance?

Bamboo Yuxing intends to let players discover their dreams slowly.

But that kind of thing depends on the odds.

Looking at the Internet and some public media platforms, there is no relevant news, and according to his intentional settings at the time, fantasy has not been discovered by players.

Announcing the hidden news of fantasy directly may indeed stimulate some players' interest in collecting, but Zhuyouxing thinks that there will be sales because of this increase, but it is definitely not big.

Zhu Yuxing once again looked at the sales data and the results of the online private survey, trying to find out if there is any breakthrough point.

But after searching for a long time, there is still no result.

Zhu Yuxing had to continue to invest in publicity funds first, and then appease the employees, so that they can feel at ease and continue to develop the next one.

's previous successes also seem to have made the employees a little impetuous, making them feel that their first-party games are always selling well in the first week.

But this time it was significantly lower than expected, and they seemed a little demoralized.

However, Zhu Yuxing has always been very calm and did not have much reaction because the sales were lower than expected.

Game sales are not good. This is actually the most common thing.

For example, in the film industry, a giant film company often relies on certain blockbuster films to return funds, and then fills the holes in several loss-making film and television dramas.

In the end, what kind of film will be successful, many film companies do not have an obvious conclusion, they all have to go through practice, and it is difficult for the audience to serve.

The same is true for game players, they are also not easy to coax, and it is difficult for them to buy if they do not produce enough quality games.

Money-gaining games are more attractive to people who only have fragmented time in the future. At least today’s children don’t have much of this spending power, and they pay more attention to the durability and fun of the game.

The success of Pokémon in the past life has a certain chance. If you rely on this chance, it will be too passive. You must take the initiative to solve the problem and use all the more successful marketing experience in the previous life.

Take Yusei took out a pen and paper and began to recall the successful propaganda methods in his previous life.

"The live broadcast anchor publicity, this PASS, the world's Internet has just flourished, and the live broadcast network speed cannot be brought up, at least another ten years."

"Product authorization linkage? This is possible, but record it in the notebook first."

"Operation of the game community, to create an excellent community discussion ecology, to increase the stickiness of players, well, it seems to be possible, but there are not many children online, so this is listed as an alternative."

"Select the lucky ones among the children, let them become opinion leaders, become the first children with enough Pokémon, become the most popular children, and then expand their influence."

…

Zhuyouxing wrote one by one, occasionally marking some of the ideas with asterisks, and preparing to implement them in the future, while others will be temporarily put aside.

Some promotional and marketing methods are temporarily useless, but it does not mean that they will not be used in the future.

For example, the promotion of live broadcast anchors will definitely be used when the live broadcast industry is hot in the future.

After roughly writing a series of promotion plans, Zhu Yuxing called in Natsume Yasushi.

"President, look for me."

Natsume Yasushi has been quite busy recently, mainly because of the marketing of Pokémon.

However, the response in the end was not particularly enthusiastic, and he also felt a little regrettable. He had already made a lot of efforts, but there was no good result, and he also had a headache.

Zhu Youxing nodded, then handed over the plan he had written and said, "Take a look at this, if you think it's ok, just follow the above, and if you're short of money, tell me, and take out another one billion two dollars. A billion yen in publicity is still affordable.”

Now Zhuyouxing has already counted the wealth and wealth. If a game sells 400,000 to 500,000 copies, there will be at least 12 billion profits. This is not to mention the current revenue from third-party manufacturers. In fact, it has gradually Catch up with the money you make by developing your own games.

Natsume Kanglong took over the schedule in confusion. It was full of various methods and details of publicity and marketing. Basically, just follow the schedule without any brains.

"Oh yes, I forgot one."

At this time, Zhu Yuxing sounded again, and quickly picked up the pen again and began to write on a piece of white paper.

And Natsume Kanglong also patiently looked at all the content on the schedule, and the more he looked, the more frightened he became.

After this set of marketing is completed, the cost is not low, but if it is really implemented according to this, I am afraid it will be the ultimate marketing strategy.

Wait, why do you know so much, President? Did you study it before?

He glanced at Zhu Yuxing oddly, just as Zhu Yuxing also finished writing the plan, and then handed a new plan to Natsume Yasushi again.

"This is also arranged, and it must be done as soon as possible. If you are short of money, tell me that the most important thing right now is money."

There will be a lot of investment in video games in the future, but now the money is simply eating ashes. It is true that he wants to have enough reserve funds, but he also knows the effect of making money flow, and it is good to ensure that the reserve funds are within a certain range.

(end of this chapter)