Chapter 441： war begins

Chapter 441 The Great War Begins

In the survey, children under the age of thirteen obviously prefer the game consoles and works of Yuxing Electronic Entertainment.

Because many games of Yuxing Electronic Entertainment are indeed relatively younger, children will like them more.

Youxing Electronic Entertainment also has absolute dominance in this age group.

In the range of thirteen-year-old teenagers and young people in their twenties, Yuxing Electronics Entertainment and Suri Electronics prefer whoever occupies half of the country.

Many of these teenagers were not gamers at first, they were brought into the game world by other classmates or friends.

In their judgment, gameplay is secondary, and the quality of the game's graphics is more important.

Under the influence of    visual effects, the two new game consoles of Surui Electronics this time are obviously more attractive.

This time, Yuxing Electronic Entertainment just released a handheld product, and the home game console is still slightly worse than the PS2 era.

The difference between    and the new PNF home console released by Suri Electronics is really big.

In terms of home consoles, Zhu Yuxing did not have to catch up with the screen, but continued to concentrate on making games step by step.

Because Zhuyouxing wants to take advantage of the rise of mobile smartphones to fight for the last market, once mobile smartphones completely occupy people's field of vision, handhelds will really decline.

And it is estimated that it will decline for at least ten years.

Now take advantage of this time period to fully absorb all the bonuses of the handheld.

After the rise of mobile smartphones, they will launch new home game consoles.

It happens that he has a lot of game works on hand that are enough for the PS2 game console. Just launching these works one by one is enough to form a strong competitiveness, so he is not particularly worried.

Now focus on the handheld.

Also, your handhelds don’t have to be all those handheld games from the previous life. Some console games with slightly poor performance but too late to make can also be logged in.

At this moment, Zhu Yuxing has countless ideas of game development in his mind.

After the International Consumer Electronics Show, many people didn’t quite remember the cross-generational electronic products this year, but the 149 of Yuxing Electronic Entertainment was still fresh in their memory.

And just like this, the time slowly came to February.

The ad competition in February was particularly intense, even more intense than before.

Suri Electronics frantically bought all kinds of advertising spaces to advertise.

They even put their minds on Facebook, even if they know that this is the main battlefield of Yuxing Electronic Entertainment, but after all Yuxing Electronic Entertainment is not the controller of the right to speak, if he gives enough money, Bob will definitely agree to advertise. .

But YOO overlapped with Facebook in some businesses, and the two sides had some vague competition, so the idea of ​​advertising on Facebook temporarily fell through.

But in other places, Suri Electronics can be said to have spent a lot of money.

Especially at the biggest event in the United States in early February, the Super Bowl football game called the Spring Festival Gala in the United States, Suri Electronics spent 7 million dollars to buy a 30-second halftime advertisement, a banner screen advertisement in the auditorium, and The price of many advertising spaces, including the halftime show advertisement, immediately set the record for the highest price of a Super Bowl advertising space bought by a company in the Super Bowl, which shocked many people's jaws.

More people have finally realized that the competition this time is more intense than expected.

The Super Bowl in the United States is the program with the highest ratings every year. It can be compared to the Red and White Song Festival in Japan and the Spring Festival Gala in China.

And the price of inserting advertisements in such a program is sky-high.

This is an advertising space that only truly top companies can afford.

Of course, Yuxing Electronic Entertainment can also afford it, but Zhu Yuxing did not do this, because it was like giving away money for nothing. His reputation has been built up, and now Su Rui Electronics is burning a lot of money, but he himself Don't worry too much.

Now the department store market has become its main site, and the game consoles of Youxing Electronic Entertainment are also the best-selling products. No merchant will refuse such a golden rooster that lays eggs. Instead, they will give Zhuyouxing a certain advertising preferential price, and take the initiative to find it. Zhuyouxing advertises.

Wouldn't that be better than licking the ad distributor over there at the Super Bowl?

According to the final statistics, Surui Electronics’ investment in advertising is probably at least more than 50 million US dollars, and Yuxing Electronic Entertainment is about 10 million US dollars.

The main reason is that Zhuyouxing only needs to promote one product, but Suri Electronics needs to promote two products at the same time.

The new handheld console of Youxing Electronic Entertainment was officially released in early March. Surui Electronics was not to be outdone. It was only five or six days away from Yuxing Electronic Entertainment. Moreover, Surui Electronics decided to rely on its worldwide sales network. Released simultaneously worldwide.

Europe, Australia, Asia, America, and even Africa are all included.

This is the benefit of having a large volume, they have their sales network everywhere.

The online and third-party platforms are fully handed over to YOO. YOO just happens to be planning to launch an Internet shopping service. He wanted to implement it in Japan before, but the chaebols in Japan resisted it very much, which made him very uncomfortable. It is relatively easy to implement in other regions. Europe and the United States accept new things faster, especially new things in the Internet.

After all, this Internet trend was also the first to blow up.

In comparison, Youxing Electronic Entertainment is a little worse in terms of sales network.

Up to now, it has only attacked the department store market and the Japanese market in the United States. In other regions, it has only just reached a small scale, and has not really formed absolute dominance.

When the end of February came, the Legend of Zelda and New Super Mario Bros. had already been produced, and had already entered the stage of mass production of cassettes.

This time, the two first-party first-party games have each prepared more than 2 million cassettes, and the investment in this part of the capital alone has exceeded tens of millions of dollars. This is not counting the game development cost, transportation and store share. Costs, these are things that will only be calculated after the sale.

Other cassettes are similar. The cassettes provided by Zhuyouxing to third-party first-launch games range from 100,000 to 500,000 boxes each.

This kind of output is already very stressful. Zhuyouxing wants to produce more, but the manufacturers of cassettes are already a little overwhelmed, and their production capacity can no longer absorb so much capacity demand.

In the last few days of February, Suri's advertising has reached a new peak.

In this world, sometimes a loud enough voice is also an advantage, which will make more people remember your products fresh, and even good works may be left out in such circumstances. All games have been affected by this to some extent.

(end of this chapter)