Chapter 682： The Marginal Impact of Titanfall

Chapter 682 The Marginal Impact of the Fall of the Titan

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On March 9th, the latest first-week sales data of Titanfall was announced in major online media and magazines related to video games.

In fact, it is not just the media related to video games and the electronic industry. Economic news, economic magazines, and some mainstream news media have all taken turns reporting the Titanfall sales data disclosed by Yuxing Electronic Entertainment.

This is the fact that Youxing Electronic Entertainment rarely announces the sales results of some of its own products.

Most of the sales results are inferred from different directions by various media outlets using their own capabilities and technologies.

Although some of the data they speculate are inseparable, there is no official data that is more convincing.

"Chiyo-san, have you heard of it? A video game sold an astonishing 7.5 million in its first week. This is only the first week of sales. It's amazing that a single album can sell hundreds of thousands. The game has sold more than 7 million in the first week, which is really amazing!"

"Well, although this is really powerful, I want to say that this can't be compared like this. You should calculate the output per capita. You think the cost of selling a record is the production of the record itself, as well as the composer and producer of the record. Singers, at most, there are only a few more filming staff, and there will not be too many people in general, and the output of records is more efficient than games. As far as I know, the game of Titanfall has a development cycle alone. It took more than a year and a half, and more than 1,000 people participated in it, so this record is definitely incomparable."

"However, as far as I know, independent records related to Titanfall are also selling well all over the world, and it seems that the sales have exceeded one million, not to mention some of Titanfall's peripheral products, which have successfully formed a great social effect. , a very successful sales miracle.”

“…”

All the people involved were silenced by the terrifying sales.

The media is full of compliments.

Originally, mecha culture can only be regarded as a relatively small circle, and it is gradually declining.

However, after the release of Titanfall, the topic of mecha has rapidly increased.

The sales of mecha-related products have soared.

Manufacturers specializing in the production of mecha toys in Japan also drank a little leftover soup. This can only be regarded as a little benefit from sputtering, and it immediately revived many small mecha toy production workshops that were sluggish in business. , many of which are sales orders from overseas.

The IP of Titanfall is firmly in the hands of Yuxing Electronic Entertainment.

When the Titan fell and became popular, I don’t know how many companies rushed to the headquarters of Youxing Electronic Entertainment to negotiate business with the business negotiation department of the headquarters.

Even if you can only get a little bit of Titanfall-related authorization, it is estimated that you can make a lot of money.

Of course, Youxing Electronic Entertainment also has its own peripheral product management department.

They also produced some Titanfall related products before, including some Titanfall models and toys.

But these models and toys were mostly prepared for the limited collector's edition of the game that was released independently.

A physical version of the Titanfall game is priced at $59, and a physical Collector's Edition bundled with the Titanfall BT statue is $300.

At the beginning, about 100,000 sets of the collector's edition were prepared. At the time of production, the marketing department was worried that there would be too many to sell.

But I didn’t expect this thing to be sold out.

The    Collector's Edition was sold out within a week of the game's launch.

The Titanfall related peripherals behind    have been bought by many people like crazy.

Whether it's a Titanfall statue, a Titanfall badge, or a blanket or something, I'll buy it all for you.

Even if you just put a Titanfall print on the cup, you can sell it for two or three thousand yen. In fact, the cost of manufacturing and packaging is less than one hundred yen.

This is simply more profitable than the game itself.

Compared to the statue, it is more worth buying, and the manufacturing cost of this thing itself is still in line with the sales price.

However, no matter how hard the surrounding business departments work, they still cannot meet the needs of the majority of players and users.

Batches of Titanfall peripheral orders flew out like snowflakes.

The management department of Youxing Electronic Entertainment sees such a good IP derivative peripheral, how can it be used to authorize others to sell it? Can't you eat it all by yourself?

However, according to the instructions of Yuxing Electronic Entertainment Director Matsuhashi, the peripheral business department still authorized the production of a small number of Titanfall products.

This is actually equivalent to a smooth human relationship. I am eating meat here, and I have not forgotten your small companies. If we need to go to your place in the future, don’t refuse.

Just letting out a little bit of residue can get a lot of favors, and it will definitely benefit a lot later.

In addition, the Japanese government and many governments around the world have also gained a lot of benefits through Titanfall.

In the past, Youxing Entertainment built a one-to-one Titan statue in different cities, and the Titan statues in each city are different, fully integrating the styles of different countries and cities.

This has also immediately become a check-in place for many Titanfall fans. Coming here proves that I am a loyal fan of Titanfall.

If you’re a super **** fan, you’ll definitely want to go around the world to take photos with your local Titanfall statues.

This kind of thing is a kind of promotion for the tourism industry everywhere.

Although this may only be a petty profit, it represents a good omen, which means that video games can not only bring benefits to the game industry itself, but also promote other industries.

What's more, a state government in the United States has directly established a Titan R&D team.

They really wanted to develop a mecha like Titanfall.

Because according to the research of some engineering and mechanical experts in the local state, they unexpectedly discovered that the Titan Mecha in the game Titanfall actually has the possibility of being realized.

Of course, this kind of artificial intelligence is definitely impossible now, but it is entirely possible to create a similar mech.

So they decided to apply for funding, hoping to seriously study the feasibility of Titanfall construction.

Of course, this is definitely unreliable, and more of it is just a scam, but this is enough to prove how big the breaking effect of Titan's fall is.

In Japan, the Tokyo government is also directly preparing to renovate a park and move all the images of the major Titans in the game to that park.

They have seen with their own eyes the travel assistance effect formed by games and animation.

They still remember the advice    Take Yusei gave them back then.

(end of this chapter)