Chapter 911： unexpected change

Chapter 911 Unexpected changes

911

On the game evaluation platform operated by Kazuo Murakami, Kazuo Murakami’s official professional evaluation of Sekiro is a four-and-a-half-star recommendation value. The evaluation language greatly appreciates the originality of this game and created a new game. type.

Of course, this innovation seems to be only a small innovation for today's video game industry, but it is also quite rare.

At the same time, the official evaluation platform also recommends players to keep playing for a period of time. When the playing time reaches a certain level, the feedback will be very good.

Look at the evaluation of Ghost of Tsushima again.

The evaluation of this game is a four-star recommendation.

The official comment is that this game is a good way to show people what a standard formulaic open world game is like. There are not many highlights and innovations. The degree is very high, and the playing experience is also very good.

At the same time, this game also contains a lot of Japanese traditional culture, making it one of the gameplays of the game, and adding these gameplays is not blunt. Kazuo Murakami gave a high affirmation, thinking that this is quite good for promoting Japanese traditional culture .

If you look at the two games separately, the evaluation does not seem to be so amazing.

But when the two games are compared at the same time, the current players react very strongly.

"What? Why is Sekiro rated so high? This game is simply not for people to play!"

"That's right, I died at least 20 or 30 times before the two-hour refund time came. Can you give me an example of what game can die 20 or 30 times within two hours?"

"Upstairs, there are still such games, such as Dead Cells."

"It's an independent game, don't equate it with serious masterpieces, and in that game, as long as the character's stats increase in the later stage, it's not difficult to deal with mobs at all, but if you look at Sekiro's game, the boosted stats are not enough. Gap between the teeth, is this a level of difficulty that normal games can make?"

"I think Sekiro has the most two stars!"

"Ghost of Tsushima should have a four-and-a-half-star or even five-star evaluation. I was almost **** off after being abused by a wolf. After I went to play Tsushima again, I found that my heart was much calmer. There is really no comparison. hurt!"

"That's right, do you think it was intentional by Youxing Electronic Entertainment? To use one game to contrast the excellence of another game?"

"No way, I don't think it should be. Youxing Electronic Entertainment doesn't need this kind of low-level publicity at all."

"I think &..."

…

On the Internet, negative comments about wolves are spreading rapidly.

Although there are still some players who have given positive comments on this game, for example, some people praised the action system of this game as being quite excellent, which can be regarded as the first echelon level in the industry. It is obvious that the action system has been carefully tuned, The comparison between Ghost of Tsushima is one level worse.

But under the tide of negative comments, almost no one will notice this kind of positive comments.

At the same time, the number of online refunds for the Sekiro game is also increasing crazily.

Originally, Sekiro had more than three million sales.

But after the negative reviews hit the face, the overall sales of Sekiro dropped rapidly.

This is the first time that Yuxing Electronic Entertainment has experienced negative sales of a game the day after its release.

Oh no, it should be said that almost no game will have negative sales.

And the peers were also dumbfounded.

They really didn't understand which game Youxing Electronic Entertainment was playing.

Looking at the scale and quality of the game Sekiro, it must have been made with care.

However, the difficulty was given a very high lower limit, which directly discouraged most players.

Mingming Youxing Electronic Entertainment can reduce the difficulty a lot, so that players can experience the game better.

The foundation of the game itself is quite good in the eyes of these practitioners.

But if you use reverse thinking, maybe this is really a strategy of Youxing Electronic Entertainment?

Don't just look at the sales of wolves.

The price of a wolf is only 35 dollars.

But the price on Tsushima Island is 59.9 dollars

The price difference between the two games is one level.

Because of the persuasion effect of the game Sekiro, it inspired many players to appreciate the game Tsushima Island, and this appreciation even surpassed the quality of the game itself.

This game really only deserves a four-star rating.

This four-star review is also mixed with some personal factors, and it is reasonable to lower the real review by half a star.

However, most players now regard this game as a masterpiece, elevating it to a position that this game should not have.

At the same time, it brought about a sharp increase in the sales of Ghost of Tsushima.

On the first day, sales were barely three million.

The sales on the second day will normally be at least 30% to 50% lower than the sales on the first day of release. If the game quality is slightly worse, it may be 70% to 80% lower.

But the sales of Ghost of Tsushima did not drop but rose on the second day, and more than 4 million sets were sold the next day.

Among them, many players acted as tap water and actively recommended this game to people around them.

Want to understand Japanese culture? Want to play an authentic Japanese culture game?

Then come and play Ghost of Tsushima!

This result also stunned the peers.

Is there such an operation?

Learned, learned.

Sacrifice a game, and then contrast the excellence of another game, so that another game that may not sell particularly well will become quite good, even better than expected.

It seems that this is a strategy that Youxing Electronic Entertainment made very early.

If the Tsushima game sells well enough, Sekiro’s little development funds may really be nothing.

According to industry estimates, the investment cost of Ghost of Tsushima fluctuates within a range of about US$100 million.

The development cost of Sekiro is estimated to be around US$50 million to US$60 million.

Abandoning the game of Sekiro and considering it as part of the development cost of Ghost of Tsushima, then Yuxing Electronic Entertainment also made money this time.

This strategy should be regarded as a fairly textbook-level marketing method in terms of business.

It's just that there are some negative consequences to marketing like this.

One of the most serious should be employee loyalty.

The team developing Tsushima will definitely boost morale, but it may cause their confidence to inflate more than they should, thinking that the game they developed is very good.

The Sekiro development team will think that they are the ones who have been abandoned this time, and it is easier to lose trust in the company.

Of course, this is not something that players consider.

In short, the two games are now undergoing very unexpected changes, which has also caused many people to actively pay attention to Youxing Electronic Entertainment.

(end of this chapter)