Chapter 575：

When Fang Wenlun said this, everyone reacted!

At the same time, I was also attracted by this novel way of advertising, and I was all thinking about the success rate of this advertising...

Compare the golden gear of China Television.

This Longchang Group's advertising should not be too awesome!

"Mr. Fang, how do you charge for this advertisement?"

One advertiser asked the question that everyone else cares most about.

Others also cast curious expressions.

After all, advertising is all about cost performance and popularity!

They are all old men in advertising and promotion, and everyone is as good as the unscrupulous accountant of the landlord's family.

So even if Fang Wenlun's language skills are very ingenious, everyone is only moved, but not fooled!

After hearing someone ask this, Ping Mengxia immediately replied:

"Our Longchang Group's charging method is very simple. As long as customers who need to advertise with us, they need to make an appointment in advance, and then give us the credit after donating the due credit currency exchange money for our trusted users. The group pays five times the amount, in other words, a five-to-one ratio to pay for advertising!"

"One to five? What the hell!!"

"Your asking price is too outrageous, isn't it?"

"Yes, how much more is this appetite?"

When everyone heard this, they all burst into an uproar!

Chengxin now has to donate more than 1.5 billion every day, and it can be confirmed that this value will continue to rise in the future, and it may even be directly doubled tomorrow!

Wouldn't it cost thousands of trillions this year?

What's even more disgusting is to believe that they are famous for nothing, let them all donate money, but let them all pay five times the donation amount of these users as the cost of advertising?

This is too stupid! ! !

The annual advertising budget of these big companies here is only a few billions. It can be used on the side of their trust, and it will cost more than one billion a day!

Even if it can be spread evenly and spread to each company, it will cost tens of millions of dollars a day...

Who can handle this?

Who can afford to play? !

"Hehehe, don't worry everyone, we haven't finished talking yet!"

Seeing everyone's reaction, Fang Wenlun couldn't help shaking his head and laughing: "Please first understand our big data delivery model and then consider whether it's worth it?"

"Huh? Big data?"

"What is this……"

While everyone was surprised, they couldn't help but look at each other in dismay.

Only Fang Wenlun and Ping Mengxia looked at each other and smiled.

The concept of big data was proposed by their boss Xiao Junlin himself.

In this era, the data model is not yet mature.

However, Longchang Group has always been at the forefront of the times, and this new model proposed by Xiao Junlin can also solve the problems these advertisers have been facing very easily!

That is, the investment in advertising costs is not proportional to the final return! !

Billions of advertising dollars are thrown into it every year, but not a single splash of water is splashed...

This is undoubtedly very unacceptable!

But with big data, the situation is very different.

"Everyone, look at the big screen." Fang Wenlun pointed to the screen behind him and said, "This big data is a huge database based on our group's powerful computing power and information collection capabilities!"

"As long as users who use our group's software will be recoded and classified by our background data stream, they will become a member of the big data network!"

"From tomorrow onwards, the big data advertisements we promise will be precisely guided through the data computing mode! In other words, the advertisements placed by your group and company will be precisely promoted by us to specific consumer groups!"

When Fang Wenlun said this, he paused for a while to give everyone time to absorb these key points, and then continued: "I will give you an example, if it is a brand company specializing in selling sports products, then their target audience, It must not be those old men and women in their seventies and eighties who need a wheelchair to walk, right?"

"It won't be those middle-aged people with big belly who don't like sports, but those young people of school age who like sports!"

"At this time, the advertisements you put on TV everywhere, even in variety shows, movies, the entertainment industry, etc., will be very ineffective...

It can almost be said to be throwing money in vain! "

"But!!" Fang Wenlun raised the volume proudly and said loudly: "As long as we have the precise guidance of our big data, you can easily place the products of your company group in front of the customers who need it. !!!”

"Currently, our big data center records show that there are a total of 370 million young people between the ages of 18 and 25. Young people with sports needs are using our products!"

539. Subversion of the market is just around the corner

"I think everyone should understand what this data represents?"

"These 370 million people are potential customers in sporting goods!"

"At that time, every cent of the advertising fee you spend will be accurately placed on their mobile phones. If they exchange gold coins, they will be able to see the 15-second advertisement after the donation."

"This is much better than the golden advertisements of China Television? After all, who doesn't hold a mobile phone all the time these days, who else is in the mood to watch TV?"

"And we don't need everyone to contract donations from every user, because our advertisements are only placed on users who are in need according to big data statistics. That is to say, sports advertisements will only be used for equipment and supplies. people see!"

"I'm saying this, can you hear me?"

Fang Wenlun's series of explanations and rhetorical questions immediately caused a collective uproar!

What kind of big data is this really so awesome?

Precise delivery! !

The impact of this novel term on them was too great...

After all, the current advertising model is actually very simple.

In addition to the website platform, there are TV advertisements and paper media!

This conversion rate is very poor, and it may be that your large investment has a very small chance of being seen by people in need! !