Chapter 163

Before the mutation, Xiang Kun didn't even want to think about things like opening a shop, running a business, or publicizing, because he thought it was troublesome - and he was afraid of trouble.

It is not that he likes trouble now, but his brain is running at full speed all the time. Even when he is in a daze, his brain will automatically collect and judge the sensory information around him and analyze what others say.

Once he hears the questions that he is interested in, or the problems raised by people he thinks are more important, he will subconsciously start to think about countermeasures and make plans.

This is the result of all kinds of targeted training, as well as multiple mutation and evolution.

Therefore, when Xiang Kun just stepped into the "Youlong Hotel" and judged that it was difficult for him to operate the restaurant, he had subconsciously started to think about solutions for him.

You Meng's cooking is certainly OK, but this is only the basis for opening a restaurant to make money. In addition, there are many other factors.

"It's the information age and the mobile Internet era. People are exposed to too much information. Unlike more than 20 years ago, when we saw a certain brand appear on TV, we would think that since the brand is willing to spend this money on advertising, it should be reliable. Now, people are reading advertisements all the time. All kinds of advertisements have long been tired of them. Even a little more obvious soft and wide are easy to make people feel disgusted and have a psychology of exclusion. The effect that can be played is quite limited. " Said Xiang Kun slowly.

You Meng wondered, "what can we do without advertising? Is it not the same with those big brands that they want to advertise for

Xiang Kun said: "people are rich and generous, so they don't care about efficiency. It's OK to hear the sound when it's smashed out. If the sound is enough, it can attract a lot of attention. But if the cost is not high, but if we want to achieve good results, we have to talk about strategy. Didn't you say that after the "Huanong brothers" became popular, bamboo rat meat became popular all of a sudden? Not only has the market grown, but the price has also risen. If you think of their video as a bamboo rat meat advertisement, why do you think the effect is so good? "

In fact, after listening to Tang Baona's singing on station B, he accidentally saw several videos of the Huanong brothers before he knew that the combination had become popular because of bamboo rats.

You Meng thought for a while and said, "because netizens don't think those videos are like advertisements?"

Xiang Kun shook his head: "no, even if they clearly indicated that this is the bamboo rat advertisement, netizens still enjoy it and are still willing to help them spread it.

"The key is two words: content.

"In the era of information explosion, content is king!

"Of course, you can also spend money on hot search, spread advertisements all over the major platforms, and let users see your advertisements everywhere.

"But good content can let netizens spread spontaneously. In this era, everyone is equivalent to a we media of different sizes, and the transmission of information is too easy and convenient. This is the most cost-effective way for self-employed businesses like us, which have little capital, and are also the most able to hook up users' g-spots. "

You Meng was stunned. He felt that Xiang Kun was worthy of being a person who had suffered to lose all his hair in the IT industry. The theory was really a set. Then he suddenly thought of something and said, "I remember. Two days ago, I saw a video in my cousin's circle of friends. The name is very long. The transfer of Datang's name is only ten minutes. I watched it and cried. Then I also turned to my circle of friends. My nephew saw it and my wife also turned And as we all know, this is an advertisement for UnionPay. Damn it! If we don't give any benefits, we can take the initiative to change advertisements. It's really What are you talking about? Content, content is king. "

Xiang Kun said: "so, we need some interesting content, and then let people pay attention to you, pay attention to your store, and turn your store into an online hot store. In this way, the flow of people in the commercial street is no longer the key to your development."

You Meng sighed: "it's not so easy. I've thought about it for so long. In recent years, there are only so many advertisements that can let me turn actively. The Huanong brothers are just like that."

"Well, naturally I have a problem. Let's talk about it in the evening."

……

When you arrived at the site that you Meng said, Xiang Kun was very satisfied.

According to the eyes of ordinary people, the roads here are so rotten and remote, and it's a kilometer or two away from the nearest village residents. It's really not a good place.

But for Xiang Kun, it is a good place to live in seclusion.

Besides, there is a large space nearby, which can be expanded if necessary.

In the future, there are large mountains and forests with complex and rugged terrain, which can not be seen at a glance. It is difficult for ordinary people to pass through, and it is too desolate. It seems a bit gloomy. However, Xiang Kun has already begun to think about YY himself running through the forest to train and practice bows and arrows.

It's obvious that this place has been abandoned for some time. The factory building inside is very messy. You Meng is taking out his mobile phone to contact the owner here. However, he finds Xiang Kun slowly touching the corner. He can't help but put down his mobile phone and follow him curiously.

Then you Meng is scared, because not far away in the grass, a dark cobra is standing up, expanding its neck, and making ready to attack Xiang Kun, who is slowly approaching.You Meng is very nervous. He subconsciously wants to see if there are any bamboo sticks and sticks nearby. He and Xiang Kun also caught snakes when they were children, but they are completely non-toxic grass snakes, not this kind of "village eating snake"!

But before he was nervous, he saw that Xiang Kun stretched his right hand horizontally, as if to touch the cobra's head. Then he grabbed it and pinched it in his hand.

"Lying in the manger At this time, you Meng breathed out his breath. He came to look at the cobra head in Xiang Kun's hand and was surprised: "I almost thought about your epitaph just now..."

Xiang Kun looks at the cobra with his head pinched in his hand and his mouth can't open. His body is naturally wrapped around his arm. He thinks of the picture of a giant owl patrolling the territory and gives it a "spiritual shock".

After a few seconds, Xiang Kun throws the snake to the ground, which scares Youmeng again. Then he sees the cobra slinks and twists its body and disappears into the grass.

Feeling a lot of wild animals around, as well as the movements in the mountains far behind the farm, Xiang Kun became more and more happy. He seemed to see the scene of friendly exchanges between himself and various wild animals. With the experience of "strategy", he believes that he should be more experienced in communicating with other animals.

"There's no need to look inside. If I only rent here and don't build a farm, it's not a big problem." Xiang Kun turned to you Meng and said.

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