Chapter 242: Marketing about people's hearts

Chapter 242: Marketing about people's hearts

Chapter 242 Marketing about peoples hearts

At night, the front gate square of Wanzhong Shopping Mall is brightly lit.

In an environment where lights and night interweave, a PVC board more than two meters high is standing at the C position of the square. The format and color are almost the same as the one on the rostrum.

It's just that on this PVC board, the school emblem of Linda has been replaced by the trademark of Wanzhong Mall, and the advertising slogan has become "Visit Wanzhong Mall, go to the store with a group, and enjoy 40% off the entire store, delicious food and fun all in one city" All.

With Linchuan University as the main force, students from the four major universities poured into the mall in droves, leaving passers-by in the business district confused.

What's going on today? Are you doing any activities?

How come there are so many young men and women rushing into the shopping mall opposite?

With this question in mind, passers-by unconsciously joined the crowd of students and entered the mall with curiosity, and their eyes widened instantly.

Omg, its been a long time since I visited Wanzhong, why did it suddenly change like this? Is it the way I opened it that was wrong?

Here...isnt this where clothes are sold?

I feel like Im walking on a pedestrian street. There are so many tricks. Theres even a claw machine and a photo sticker machine?

Look at the sign on the floor in front. There is everything to eat, drink and have fun. Is this the pedestrian street across the street?

Hey, there is also a husbands storage room and a baby care center. Oh my god, I can go shopping happily in the future!

Whats on the ground floor? Supermarkets and seafood markets. Wow, they used toilet paper to make wedding dresses for mannequins. Whose idea was this?

Walking into the mall, whether it was the students who had bought coupons to spend money or the urban passers-by who came to join in the fun, they all had surprised expressions on their faces at this moment.

To be honest, since the rapid start of the reform at the beginning of the year, the passenger flow of Wanzhong Mall has been cut off and stopped abruptly.

Young urban white-collar workers have gradually begun to be exposed to and obsessed with online shopping. The trend of consumption in physical stores has gradually declined, while middle-aged and elderly customers have gradually stopped coming because they cannot buy things they are satisfied with.

From a bustling crowd to a deserted crowd, it only took Wanzhong four months to achieve it.

Of course, there is also a lot of speculation in the society about the changes in Wanzhong Mall.

It is a good shopping mall, how can you say that if it does not sell goods, it will not sell goods?

Some people say that this long-established shopping mall in the center of Linchuan is struggling to survive because of its inability to generate cash flow.

Some people say that Wanzhong has actually been sold long ago, and the boss behind it doesnt know how to run a business.

Some people even say that the boss took his sister-in-law and ran away on the second day after the New Year, leaving only an empty shell of the current people.

In short, everyone feels that Wanzhong Mall is like a building that is about to collapse, and it is only a matter of time before it collapses.

This is how doing business is. Although everyones ultimate goal is to make money, reputation and credit are intangible assets that are more important than money. When rumors continue, the remaining trickle of customers will disappear.

But today, when students appear as consumption boosters, driving customer flow in the business district and forming a cycle, the reformed Wanzhong finally returns to everyone's attention.

As a result, the feeling of surprise began to ferment rapidly.

These guests who come to join in the fun may not spend money, and they will still be empty-handed when they come out, but even so, they will remember the new appearance of Wanzhong and spread it around after returning.

The guests waiting for the table opened their eyes wide and thought to themselves, "I didn't even spend any **** money. I just have fruit snacks and tea first. Is this really okay?"

Subsequently, promotional color pages were also distributed to the guests. Gradually, people who did not know each other even began to talk about the same topic.

So there is a game center in the mall?

Hey, the second floor sells these things. There are quite a variety of them.

The babysitting area is a childrens paradise, which is pretty good.

Miss, can I take this coloring page with me and show it to my colleagues?

Yue Zhu nodded with a smile on his face, then seemed to have caught something suddenly, his eyes gradually started to become dazed.

It turns out that Jiang Qin asked them to deliver snacks and fruits to guests who did not consume. In fact, they completed a piece of marketing about people's hearts while they were eating, drinking and laughing.

As the old saying goes, you are soft-mouthed and weak-handed. These customers are likely to become the spammers of Wanzhong Mall because of these pieces of watermelon and bags of snacks, and they will continue to promote effectively to the people around them.

One spreads to ten, ten spreads to a hundred, a hundred spreads to a thousand...

Yes, these promotional color pages are beautifully printed, but if they are distributed on the street, passers-by will probably throw them away without even looking at them.

But these potential guests who ate and drank from you actually read the contents.

Even if they dont take away the coloring page, they just say to the people around them: Last time I had hot pot at Wanzhong Mall and couldnt wait for the table, so they gave me fruit snacks and even made me tea for a manicure. Then guess what? Whats wrong? I didnt spend a **** penny and Im full!

Just this sentence, the passenger flow behind Wanzhong Mall is absolutely indispensable.

But

This is a manual that Jiang Qin made during the winter vacation. At that time, everyone had just determined the direction of reform and didn't even know where to start, right?

She knows that business people are used to thinking a few more steps, but thinking about hundreds or thousands of steps more is too scary, right?

Yue Zhu has been doing shopping mall marketing for a long time and has organized various exhibitions and activities. But compared with Jiang Qin's methods, she suddenly felt as if she was playing house before.

At the same time, He Yijun also came to the third floor. Looking at the room full of guests and the individual guests chatting and laughing in front of the door, he couldn't calm down for a long time.

Ever since last New Year's Day, after collecting business cards from Linchuan Commercial Theater, he discovered that Jiang Qin was a **** and was always beating him.

But it was not until this moment that he understood that Jiang Qin had actually been leading him to win, defeating the great waves of the times first, and winning people's hearts first during the negative period after the reform.

He may not tell you what he did, but you can actually see the results.

He Yijun crossed his arms and suddenly understood what it means to be a noble person sent from heaven.

You should know that Wanzhong Mall actually has a mirror, which is Fuxing Mall located on Nanshan Avenue.

According to the boss of Fuxing Mall, their pure sales volume has declined severely this year, and has been declining since the beginning of spring. They have also tried every means to open up new customer flow channels, but they did not know that the consumption model has begun to change.

What would have happened to everyone if they had not met Jiang Qin?

Perhaps it can survive for three or four years, and finally be acquired due to bankruptcy.

It takes courage for a strong man to cut off his wrist. He Yijun suddenly discovered that the courage to abandon his mature pure sales business was actually given to him by Jiang Qin.

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