Chapter 248: A grand marketing
Chapter 248 A grand marketing campaign
The local promotion plan is formed, the marketing area is determined, the promotion team is established, and the daily recruitment is completed.
In June, the beginning of summer, the local promotion work of group booking to stores has officially begun.
Countless days later, I held the coloring page in my hand and used various tricky methods to enter the office buildings, commercial streets, bars, convention and exhibition centers around the mall, as well as swimming pools, gyms and other places where young people gather, to conduct local promotions.
Because the Internet is a fashion among young people, this group is also the one who can quickly accept group-building and produce results.
Since we are doing local promotion, of course we should start from the easiest place to build momentum.
A flame falling into water will undoubtedly be extinguished in the end, but if it falls into a pile of cotton, it will definitely turn into a ferocious fire.
Brother Jiang, why have you been coming to class every day lately? Are you feeling too idle?
Jiang Qin was sitting in the classroom drowsily. After listening, he turned his head in surprise and glanced at Ren Ziqiang: "I'm a **** student. I should study hard. You actually said that I feel uncomfortable because I'm too idle? Isn't that okay? Is there any royal law?"
Thats true, but its not like your style. Why dont you do business? Ren Ziqiang asked curiously.
Of course I have to do business, but I am the boss. I dont need to do many things myself. Someone will naturally handle it for me.
Cao Guangyu felt his scalp numb when he heard it. He opened the memo on his mobile phone and wrote down this famous saying that was full of pretentiousness, intending to apply what he learned.
On the other side, the Jinhua students in Finance Class 3 stared at Jiang Qin, distracted throughout the class.
Its a miracle that the male **** has come to class. Take a quick look to avoid the situation where he disappears in two days and then disappears for a month.
As expected, Jiang Qin disappeared the next day, as if the person who said students should study hard was not him at all, but a dog.
From the day he disappeared, 208 employees also began to ask for leave, skip classes, and gathered in 208 to prepare for the weekend wave of university town marketing.
Because whether the group tour can seamlessly connect from the university town to Linchuan City, this weekend will be a crucial node.
In this weekends marketing, everyone regards Wanzhong Mall as a target, and we must shoot all the arrows into the target.
Next, I will assign tasks to everyone.
Sunai has adjusted the homepage and put it on the shelves in all stores of Wanzhong Mall. This time, we will not offer a 40% discount, but half price for the entire store.
Let me tell you, we are not making money this time, just to make friends.
Lan Lan, you and Manager Yue will connect with each other. Their mall will conduct offline marketing at the same time and conduct chain interactions with group shopping.
Wenhao, you are responsible for coordinating the teams from the other three universities, creating topic posts, and making the event popular.
Feiyu continues to hold lottery draws for four schools. This time we dont hold a single draw, we hold it ten times. The winner can get ten draws for free. The store can choose at will, and there are ten places.
Tan Qing, after the event starts, you will be responsible for coordinating the Ministry of Commerce. We must spread the influence of this event and make all stores in Linchuan jealous.
Now, the marketing begins.
After Jiang Qin finished speaking, he slapped the table, and 208 instantly heard a whirring sound.
Everyone got into the mood in an instant, making phone calls when they should, typing on the keyboard when they needed to, just like the first time the group fight went online, full of energy.Follow current novels at novelhall.com)
One day later, all forum users from the four major universities were attracted by the event post, showing a very high degree of discussion.
Many students were not only excited but also confused when they saw the words "half price" and "free".
Why? We are the best sisters!
Thats what he said. Feng Nanshu looked innocent.
Gao Wenhui was so greedy: "So is it something particularly exciting?"
The little rich woman Qiong's nose wrinkled slightly: "He just said that there is something particularly embarrassing, but he doesn't allow me to tell you."
Cant you tell me secretly?
Thats all he said
Which sentence?
Its particularly fun to go there one day, but Im not allowed to tell you!
Why cant you tell me?
At night, when the lights were on, all the half-price coupons had been sold out for two rounds, and all the employees of 208 breathed a sigh of relief.
At the same time, a large number of students poured out from the gates of the four universities and gathered in the city, so that even the taxis waiting at the intersection were not enough.
At this time, the lights of Wanzhong Mall were all on, and half-price PVC boards were erected at the entrance, along with group banners and signs. There were also a bunch of young ladies wearing ultra-short hot pants dancing hip-hop at the entrance, which was simply better than the shopping mall. The festival is even more lively.
The linkage between online and offline, the echo of crowds and lights, this marketing is sweeping the urban area in an extremely dazzling way.
Jiang Qin also followed the crowd to Wanzhong, but was blocked directly at the intersection. It took him more than ten minutes to enter the underground garage.
By the time he took the elevator to the first floor, dense crowds of people had already filled the first and second floors of the mall. Even when he saw it, his scalp felt numb, and it felt like he was attending a big market during the Chinese New Year.
Is it really half price?
Half price, but you have to go to a website called Tuanpin to grab coupons. Just log in with your mobile wap.
Are these people all robbed of coupons?
Yes, they are all college students nearby. I heard that this activity was held in the university.
Holy shit, there are no coupons left?
Todays items are indeed gone, and even tomorrows items are sold out, but you can grab the ones the day after tomorrow, and you will also have a chance to get a free meal card, which means you can eat ten meals here for free.
Brother, how do you know so clearly?
Its nothing, Im just an ordinary college student.
As an enthusiastic and good person, Jiang Qin helped several groups of passers-by do some popular science, and then squeezed through the crowd without leaving their names.
If the last 40% off promotion represented a preview of Wanzhongs upcoming opening, then this times half-price offer is a grand announcement of the malls return to glory.
However, if you peel back the phenomenon and look at the essence, you will find that this is actually a bundled marketing between a group buying website and this mall.
This kind of marketing method is not very clever, but everyone still flocks to it, if not for other reasons, just because it is really good to get half-price coupons online.
At the same time, Pintuans newly established Ministry of Commerce led merchants from the surrounding business districts to Wanzhongqian Square. Facing this huge crowd of people, everyone was shocked from the bottom of their hearts.
Today I am flying from Shenzhen to Shandong and returning to my hometown to prepare for the wedding. Updates will not be interrupted, but the update time may be affected. Please forgive me and vote for me! !