Chapter 401: In front of the university, it is forbidden to hold hands

Chapter 401: In front of the university, it is forbidden to hold hands

Chapter 401: Front University, holding hands is prohibited

Lu Feiyu quickly bought the popsicles. The three of them squatted at the door and chatted while looking at the freshmen coming and going. I couldn't say they were vulgar, but they didn't look like good people.

Dong Wenhao and Lu Feiyu were not as thick-skinned as Jiang Qin, and they always felt uncomfortable being looked at by the freshmen with strange eyes, but Jiang Qin would not let them go.

Why are you shy? Look back at anyone who looks at you!

Good boss.

After Dong Wenhao heard this, he immediately looked back. As soon as his eyes dodge, he turned into the school girl who was looking at him.

Jiang Qin smiled while holding a popsicle in his mouth. He said to himself that these two guys had always been responsible for online content and were lacking in social aspects. They were commonly known as thin-skinned. So Jiang Qin had an idea and planned to use this to exercise their shame. .

Because only by practicing your thick skin can you be able to stand alone without fear of other people's eyes.

This is called talent cultivation.

Jiang Qin also asked them to get QQ accounts for new students. If they want a girl, they must have five to pass, while if they want a boy, they only need two.

I plan to open up the browsing rights of Toutiao in the middle of next year, cancel the restrictions on student status, and create an independent forum. Feiyu, you must prepare well. This is a very important part of our later strategic plan.

Okay boss, I will work hard to do a good job in this sector.

Okay, you guys go and ask for your QQ number. Ill go to Zhihus booth to check it out.

Jiang Qin stood up and walked towards the school with his hands in his pockets, as if he didn't know what his opponent was.

The date when freshmen are admitted does not have much significance to society, but it is of great significance to Jiang Qin.

Because Zhihu and Pintuan are currently doing business in university towns. To put it bluntly, the beginning of the semester for freshmen is equivalent to the New Year's Festival for campus businesses.

So Zhihu started setting up booths in various university towns from the day before. There were colorful brochures on the tables, as well as accurate and exquisite Q-version school maps.

There was also a "Zhihu Group" wearing blue vests at the scene, distributing Zhihu brochures to the new students, and providing road guidance for the new students who were unfamiliar with the environment, striving to enable every new student to have a good impression of the school before they have a good impression of it. Zhihu campus has a good impression.

In addition, the content team that Dong Wenhao is responsible for also took this time to start guiding the topic of "freshmen enrollment".

For example, which cafeteria has the best food, which barber shop has the best craftsmanship, and a list of the top ten things you need to buy after entering school.

In addition, they also collected the so-called top ten rumors in the school, a special issue on school gossip, a guide to the moral lowlands in the school, as well as a large classification of college trivia and the differences between college and high school, just to cultivate students in the most boring stage of military training. College students habit of browsing Zhihu.

To be honest, the minds of these freshmen are still stuck in high school.

You ask ten people about what college is like and how to live independently, and nine of them will turn a blind eye.

Especially for some people, it is inevitable that they will not get used to leaving their hometown suddenly.

Zhihu is providing them with practical and emotional value, and is also working hard to help them integrate into the new learning environment.

Facts have proved that this is an extremely effective method, because in just one day, the number of registrations and daily activity on Zhihu began to skyrocket, even faster than when we did the online school spending competition.

Of course, these online topic areas and offline color pages are all part of soft advertising, because half of the content is accompanied by group-building soft marketing content.

For example, this post is introducing you to a barber shop, and there is a discount coupon jump link below...New novel chapters are published on

Using Zhihu to gather traffic and seamlessly support group building, Jiang Qins team has been very good at this industry chain.

So, even if some group buying websites take a fancy to the university market and come with a bang, in the end they can only get a whiff, but they can't do anything else.

In addition, in addition to Zhihus iconic blue vests, there are also many yellow vests at the opening of the school, which are also very eye-catching. These people are all former local push employees, that is, those bread people who have killed all the invincible pushers in the world. .

Cooperating with Zhihus offline booths, they often help new students and their parents lead the way, carry luggage, and distribute mineral water. They also hope to win an innate favor in the early days of the semester.

Zhihu: A campus forum used by college students across the country

Hand in on group buying, you can save money and worry.

Newly admitted students may not be able to remember where their dormitory is, but they will be able to memorize these two advertising slogans within half a day.

In addition to these advertising-based marketing, in order to cater to the activities of the new semester, the group has recently taken off some general discount coupons for the entire site. Instead, it has teamed up with Xihan Heqing and merchants who have signed in-depth cooperation agreements to create a Targeted discount coupons.

What is orientation?

It means to centralize traffic and introduce it to designated stores or products, and requires merchants in various places to place offline promotional signs for group shopping and Zhihu in accordance with group buying regulations.

If the traffic of ten people is divided into ten companies, it will be insignificant, but if the traffic of ten people is divided into one company, it will definitely highlight the prosperity of the group sharing business.

Therefore, from the dormitory to the campus gate to the off-campus business district, Zhihu and Pintuan are like a huge network and a high wall that no freshman intends to let go.

Ill do Area A. Weve already signed up a lot of merchants here.

Okay, then you can do it. Changsong nodded.

Kang Jingtao pointed to another area: "The prosperity of area B is about the same as that of area A. I'll leave this to you."

Chang Changsong thought for a long time, and finally waved his hand modestly: "I'll give you area B, and I'll give you area C. We want area D, area E, and area F."

"oh?"

Kang Jingtao was a little surprised, because the areas selected by Common Pine were not as prosperous as the three areas he gave up, which made him a little shocked.

Why do group buying companies have to seize first-tier cities from the very beginning? It is precisely because of the highly prosperous market that the group buying business can be supported.

Then the business districts of first-tier cities have become a battleground for businesses, but people dont want anything, which makes Kang Jingtao, who is used to playing dirty tricks, a little embarrassed.

Brother Chang, are you sure?

I...Im sure, we just need DEF. LaShou is the big brother in the industry. You should do better than us in ABC area.

Kang Jingtao smacked his lips: "Isn't this too embarrassing?"

Changsong waved his hand and said, "That's it. Mr. Kang, you don't have to be polite to us."

Thenthen its better to be respectful than to obey orders.

After Kang Jingtao finished speaking, he couldn't help but muttered in his heart, thinking that your mother is really evil. When did become so easy to talk to? It's better not to pick the ordinary ones.

And Changsong Song also has his own thoughts. Damn it, ABC is sandwiched between the four largest university towns and is surrounded by gangsters who know how to grapple. You can go.

has never worked in the Shanghai market, but Nuomi comes from Shanghai.

Looking at Kang Jingtao's face that looked like he was taking advantage and wanted to laugh, Chang Changsong immediately added: "Mr. Kang, the choice is finalized. None of us can regret it."

Okay, okay, no regrets, absolutely no regrets.

So the next day, the local promotion employees of the two websites carried out separate actions and started local promotion in the designated areas.

It is common to focus on small markets. In addition, there are really a lot of funds in their hands, so the planning plan is very silky. In just three days, I ate a business district of the casual group.

but

The progress on Kang Jingtao's side was not smooth.

What is the business model of group buying websites? The first step is to sign up merchants in this area and establish an online business district, and then attract consumers through flyer advertisements.

Their market specialist reported that, except for a few large shopping malls and living areas in the target area, other merchants were unwilling to sign contracts with them, especially the recently popular fast food brand Burger King, which united surrounding merchants to publicly boycott .

Several other popular brands, such as Helilao, Xitian, Green Pepper Grilled Fish, Snack Convenience Store, Weiner Hotel, Mr. Xianhui, etc., have all shown a very resistant attitude.

Linchuan's brands all relied on Zhihu to get out of the country, so the area around the university town was the area where their industries were most concentrated. As a result, Lashou.com suffered a setback at the beginning.

OK, OK, if you dont sign, you wont sign.

But does Suixin Tuan have such great business appeal in Shanghai?

Kang Jingtao thought about it for a long time but couldn't figure it out, so he decided to put the existing merchants on the shelves first and start the business first. After all, he came here with a military order, but first he had to make some achievements to show to the headquarters.

As a result, he was beaten.

According to a front-line marketing specialist, they distributed flyers along the way, but as soon as they reached the gate of a school, they were scolded.

Can I bear this? I **** the group buying website Big Brother Lashou.com, and then I was pushed to the ground.

Mr. Kang, they said that in front of the university, it is forbidden to hold hands.

??????

Kang Jingtao's temper was rising: "Who? Who hit me?"

I looked at their ID card, its 24 coupons.

Kang Jingtao thought to himself, what the hell, I didnt hear that 24 Coupon was doing business in Shanghai. Arent they competing with Wowo.com for the southern market? Where the **** did these gangsters come from?

Five days later, Changsong's side had another great victory. All four small markets had been eaten up, while Kang Jingtao's side was frustrated at every turn and could not move forward.

At this moment, Kang Jingtao suddenly realized what the problem was.

Damn it, if Changsong is so polite and insists on giving me three economically prosperous markets, does he know something?