Chapter 423: It's a bit greedy, let's make it bigger
Chapter 423: A little greedy, lets get bigger
In mid-November, group buying websites in second- and third-tier cities had signed up enough merchants, officially opened their businesses, and invested a large amount of money in them.
The group discount is 20% off, so Ill give it 40% off, or even half price.
Such behavior instantly aroused heated market feedback, and the number of users of websites such as LaShou, Nuomi, 24Quan, and continued to increase.
This is the first wave of offensive and defensive battles in second- and third-tier cities, and it is unimaginably smooth.
The group is like a crispy chicken, being chased all the way.
But just like Jiang Qins original idea of promoting Zhihu, they seek quality for promotion in first-tier cities, but quantity for second- and third-tier markets.
This means that one regional manager cannot comprehensively take care of all cities.
After all, Suixin Tuan only worked in Shanghai and Shenzhen at the beginning, and the number of team members has exceeded 2,000. If every city does it like that, the labor cost will be too high.
So everyones strategy is to push it all the way through an elite team, sign a group of the most popular merchants to enter the market, and then form a local team to maintain relationships with merchants, continue to promote, and expand business areas.
There is competition among teams, especially in the frontline market, where a large number of KPIs need to be completed every day.
As it is not yet profitable, each team needs to get more contracts and make more deals in order to guarantee wages and bonuses.
The rush, tension, competition, and elimination are constantly stimulating everyones brains.
Many times, as soon as Pintuan changes its praise list, it is directly overturned by the local promotion teams of other websites.
Because signing one of the merchants above is likely to be able to match the transactions of three to five merchants.
But...there are exceptions.
Xiao He from recently begged his grandpa and grandma to sign three new restaurants that were highly rated on the group booking list, but the results were not very satisfactory. These stores don't seem to have much mass base.
However, with the opening of discounts, the transaction volume of these stores in the later period is also pretty good.
The market is obsessed with it anyway, so who cares?
In addition, the management of many websites are also analyzing and learning the routines and models of group joining, and what they want to learn most is the positive rating list of group joining.
However, Pintuans praise list was actually established by many local college students, and it was very localized. However, other websites did not have this channel, so even if the homepage was updated and the praise list was added, it did not become popular in a short period of time. Too much splash.
There are a few companies that we still cant negotiate with.
Yeah, hes very stubborn and wont agree no matter how much the settlement fee is.
Actually, thats pretty much it. The market share is almost 50-50 that of the group group.
If a good review list can be established, it probably wont be so difficult.
Thats hard to beat, right? We...cant beat him.
Actually, the group fight is already very good. There are only a few people, but they can resist for so long. The force value is really high. I heard that the boss is a college student? From a martial arts school, right?
They have done it a long time ago, and the user experience is not bad, and the audience base is deep, which is normal.
But the local websites cant survive...Follow current novels at novelhall.com)
A little greedy, make it bigger and then sell it.
With a moment of silence in the group, Jiang Qin arrived at the group headquarters, parked his car and went to the technical department.
The temperature in Linchuan has risen a lot in recent times, and the snow on the road has almost melted. Old snow can only be seen in places where the sun cannot be seen.
Jiang Qin came to his own office, made a cup of hot tea, and waited quietly.
Soon after, Sunai came down from the technical department on the fifth floor: "Boss, why does our technical department's office have to be on the fifth floor?"
There is no elevator inside the group building. Nanako has been running up and down these days, very annoyed.
The technical department is a group of older homeboys. The lumbar discs are not good to begin with. They age slowly if they exercise more. Peoples entrepreneurs like us should not only care about KPIs, but also the physical health of our employees.
Jiang Qin spoke plausibly, and then changed the topic: "How is the work of the technical department going?"
The internal management system has been optimized, passed the security test, and is ready for use. In addition, according to your instructions, I also added an anonymous boss mailbox function.
The boss's mailbox is a channel through which formal employees at all levels can directly feedback news to Jiang Qin.
This thing is generally not used by anyone, because cross-level reporting is a taboo in the workplace, and employees do not believe that anonymity really exists in the world.
But once someone takes the risk and bites the bullet and uses it, it means that something is happening internally that has to be dealt with, so it is better than nothing.
Well done Nanako, the technical department is on holiday for three days. I asked Xu Yu to send the bonus to your account tonight.
After Jiang Qin finished speaking, he changed the subject: "But when you come back from the holiday, your first priority is to complete the product management system. This must be completed before next month."
As he was talking, Wei Lanlan also came up from downstairs: "Hey, Sunai is here too, so I don't need to call you. You can wait for me downstairs at half past one."
"knew"
Jiang Qin had a question mark on his face: "What are you doing at half past one?"
Sunai took a deep breath: "Go and take the make-up exam for subject two."
You havent passed the fatal subject two yet?
"No."
Jiang Qin gave a thumbs up: "I advise you not to take the exam. You can just hire a driver in two years."
Sunai narrowed his eyes and thought to himself, "What a big, big, big cake. The boss is really getting more and more bold."
Jiang Qin turned to look at Wei Lanlan again: "Did your brother take it?"
Wei Lanlan nodded: "I've already received it."
Lan Lans family is located in a mountainous area. The local educational resources are not good, and few students can pass the exam. Most young people start to help the family after finishing junior high school, and enter factories when they are old.
Wei Lanlan had gone through hardships himself, so he always wanted to take his youngest son out to school so that he would not lose at the starting line. Jiang Qin was considered a bit weak in all walks of life in Linchuan, so it was no problem to deal with this matter. He would help with just two meals. Got it done, and even picked a pretty good school.
Are the bosses participating in strategic marketing here?
I came here to inform you about this. Everyone is here and waiting in the conference room on the second floor.
Okay, Ill go over and meet you.