Chapter 432: It's over, take off

Chapter 432: It's over, take off

Chapter 432 is over, take off

The sun shines slantingly on the clouds, kicking off a new day with the morning light.

The group-joining branch drove out vans one after another, taking breadmen one after another, and a team went to the forefront of the group-joining market, which is LaShous current key business district.

There is another team, who is on the phone while riding in a car to fight guerrillas throughout the city.

Boss Tang, do you still remember me?

Are you... Manager Zhu?

Yes, after half a year, our business area has finally been laid out, and our in-depth cooperation agreement has officially come into effect.

The first to notice something was wrong were the employees of the public opinion department of . One of their important jobs is to monitor other competing websites.

On the afternoon of the 12th, an event called the Online Food Festival was suddenly launched on the homepage of Pintuan. The date marked for this event was to start in three days, and the entire event was 40% off.

Before the start of the food festival, the first wave of activities is to grab online coupons. Consumers can grab discount coupons, after-dinner raffle tickets, and even freebie coupon fragments.

What does fragment mean?The source of this content nov(el)bi((n))

It means that several sheets can be added up to form one.

However, Jiang Qins fragment gameplay is different from that of later generations. Their fragments can be used by several people together.

For example, you drew three fragments, I drew two, and someone else drew four... Every twenty free fragments can be regarded as one.

If everyone is having a dinner together, then a free coupon can offset 300 yuan. As for how to use it, it is entirely up to the consumer's choice.

The lottery methods can be website prize pools, Zhihu lottery posts, group-joining fan groups, or group-joining official WeChat messages and mobile phone text messages.

The people from the marketing department printed out the event page and submitted it, which immediately made and angry.

You just give out coupons when you give out coupons, instead of giving them out directly, you actually give out fragments? What kind of cool operation is this?

To be honest, and Nuomituan have done some zero-yuan eating and zero-yuan shopping before, just to attract consumers.

However, due to cost issues, there are very few people who can actually get free coupons, and it is difficult to maintain the popularity. On the contrary, it is not as effective as the 40% off coupons and 30% off coupons.

No matter how much they wanted to break their heads, they never thought that one coupon could be broken into twenty pieces, and everyone could grab it together.

The dog does a lot of things.

But this is also good news. It shows that group promotion can no longer hold on.

Well, thats right.

They hold this food festival just to attract users, but it is equivalent to putting a target in front of us. As long as we provide targeted discounts for merchants participating in the food festival, less than 40% off, this activity will never continue.

Thats right, after three days, the funds will almost come in. Its really the right time, place, people and everything is ours.

Organizing activities is the stage of attracting new customers. Choosing to do such an activity at this time shows that the local promotion of group grouping is indeed unsustainable.

This means that their coverage will not be expanded during the event.

You can hit a fixed target with your feet.

But what happened next was far beyond their expectations.

Wednesday afternoon, the group-joining online food festival has reached its peak, and the first batch of merchants participating in the discounts were officially launched.

Three minutes later, the managers who were frozen in place came to their senses and looked at each other, speechless for a long time.

In other words, Pintuan held an offline food festival and used the overall consumption power of the university town to attract many chain catering brands.

From fast food and fried chicken to hot pot and restaurants, they all took the initiative to find them.

Why?

Because although college students are poor, they really dare to spend money when they have it.

After the food festival, all brand merchants have received a rapidly increasing number of customers, allowing everyone to taste the benefits.

And the group did not sign a contract with them in the name of online group buying, but instead signed a cooperation agreement with them as a separate project of the food festival.

Now, the food festival has moved from offline to online, and all offline stores have become their online channels.

Wu Peng suddenly raised his head: "This will make it difficult to fight..."

If the business scope of the group is still small, then a 1.2 million event will definitely give them a serious blow.

But now they are scattered in every corner, how do you deal with them? If there is a price war all over Shanghai, this 1.2 million is enough to do anything.

We can only wait until their activities are over.

After the event, their local promotion team took a break again and started pushing hard again. Do we have to wait for them for another week? What else can we do? Just give up the market.

Robin was silent for a while and then said: "Actually, we don't need to follow the steps of joining a group. What do you think?"

Cui Yiting was silent for a moment and then spoke: "There is really no need to keep an eye on the new business areas of the group. Our activities only need to block their key business areas."

Wu Peng nodded: "Yi Ting is right. We will treat this event as if it has never happened before. We will still target Yangpu and Huangpu. We will start now as we planned before."

"Yes, we still have a chance. As long as we severely damage their main business area, the group will not be able to survive."

In the end, its just a small website. They confused us with their speed at first, but as long as we keep an eye on their core, we can still win with one blow.

After the afternoon meeting, everyone no longer focused on the groups movements. Instead, they focused on planning beheading activities and intended to inflict heavy damage on the group.

But not long after, something even more surprising happened to them again.

They found they had no chance.

On the evening of Friday, the food festival had just begun, and the activity of collecting free food coupons began to become popular among young white-collar workers.

Humouring has signed so many merchants in the early stage, and at this moment, it finally ushered in a promotion for user groups.

What caught Lashou.com off guard was that the number of merchants participating in group shopping was still growing rapidly, with no sign of stopping. In just two days, the number of participating stores in the online food festival exceeded 200.

Moreover, in addition to the food section, the basic base of group sharing is still expanding infinitely.

For example, several major business districts in Xuhui have always been areas that major websites focus on. However, at the same time as the food festival started, several of the most popular stores in these business districts were inexplicably closed, and some even They also took the initiative to refund the settlement fee.

At the same time, several movie theaters, KTVs and other entertainment venues also gave up their cooperation with Lashou and Nuomi and officially entered the group group business.

After receiving this news, everyone on Lashou.com was immediately confused.

In a complete commercial district, catering and entertainment are very important, because they are powerful tools to drive passenger flow. Without their presence, the passenger flow would be reduced by more than half.

For group buying websites, these stores are also the key to increasing daily activity.

They were already prepared to give the group a heavy blow, but what they were waiting for was a heavy blow from the group. This was something that no one expected.

Do you think group activities mean things will slow down? No, it is preparing for a grand take-off, like plucking onions on dry land.