Chapter 642: Douyin plan

Chapter 642 Douyin Plan

 Gao Wenhui and Wang Haini became more and more comfortable as they lay down in Jeju. They helped Ms. Yuan Youqin with housework on weekdays, and went for walks with Feng Nanshu when they had time.

Jiang Qin called every day to warn Feng Nanshu not to study arbitrarily.

Wang Haini is so intimidating, she really dares to teach, and Feng Nanshu is one of those famous teachers who make great disciples, she really dares to teach.

Jiang Qin thought it was okay for a good friend to cheat on him for food and drink, but doing so while he was drunk was a bit of a disadvantage.

“Neptune Ni, you’d better be more honest in my house and don’t teach the little rich woman too many good things!”

“Mr. Jiang, don’t worry, I came to Jeju this time to cultivate my moral character.”

“Don’t talk about sex, I can’t listen to it at all.”

Feng Nanshu knocked back the phone with a cold expression: "Jiang Qin, when will you come back and sneak away from me?"

Jiang Qin felt a little relieved when he heard Feng Nanshu's voice: "Probably at the end of the month, I'll go back before school starts."

July of the summer vacation has passed. The competition in the food delivery market has made the business territory of group food delivery continue to expand, and it is becoming increasingly tiring to cope with hunger.

Firstly, the sponsor does not support it, secondly, it is really passive when being chased and beaten, and thirdly, the strategic partners of Linchuan Business Gang are really everywhere.

Throughout July, more than 200 cities, large and small, were starved of food.

After the users in each city were cultivated, group food delivery followed suit. It seemed like it was a step too late, but it actually came at the right time.

Zhang Xuhao: I’m so **** strong, I survived another day!

During this period, some targeted videos began to leak online, such as group delivery riders playing piano in shopping malls, helping users write code, helping masters dig machines, helping foreigners order food in English, and helping DJs in bars. It profoundly explains what it means to be a master among the people.

Then everyone also discovered that the delivery riders who recently delivered food all had a pair of small yellow ears on their helmets, which looked cute.

Many people take photos of the group delivery guys they meet by chance and upload them online.

 It is this kind of subtle publicity that gradually makes the image of food delivery riders in the minds of consumers become taller and more friendly to the people.

Even the rate of negative reviews from group delivery riders has dropped to a very low value.

There were some people who wanted to work part-time as food delivery riders but were afraid of being laughed at. However, due to this wave of public opinion, they gradually gave up their worries.

Because everyone knows that a food delivery person may be a master.

For people in the Internet business circle, what they saw was not the delivery riders, but the group-building unilateral declaration of victory in the competition.

The battle is indeed still going on, and the sinking speed is getting faster and faster, but the opponent has already begun to draw Peppa Pig on the barrel of his gun. Isn't it obvious who wins and who loses?

●Linguan Takeaway has shifted its business focus to brand promotion and business construction, making it clear that it no longer regards Hungry as a competitor.

 And this kind of marketing of "Crouching Tiger, Hidden Dragon" and "Little Ears" really confirms that sentence again.

Jiang Qin is a myth in the marketing world.

But Zhang Xuhao’s team did not admit defeat. They still wanted to seek another financial support and fight a counterattack.

Alibaba is now less willing to support the food-for-no-money battle, mainly because Boss Ma is afraid that the group supply chain will "force borrow money" to spread across the country.

But without the support of Alibaba, Hungry would not have a second shareholder, and that is Tencent.

So on the day of the ambush, Zhang Xuhao and his team came to Shenzhen and met with Peng Sheng, Tengcent’s investment manager, hoping to raise another sum of money.

In fact, many employees in the content team do not understand this requirement, because they are used to watching more than forty episodes of TV series, or movies of more than one and a half hours, and they have no idea what kind of commercial value a fifteen-second short video can generate. understand.

However, there is a creed within the group that the boss’s decision is always the right one.

If it’s wrong, then something is wrong with the world.

However, because everyone has quite a lot of questions, and it is not conducive to the work to be raised from time to time, Jiang Qin organized a 15-second short video discussion.

A very popular movie was just released this year called "Awkward Journey to Thailand", with a box office of 1.2 billion. Jiang Qin specially used this movie as a demonstration for them.

“Look carefully, this man’s name is Xiaoshuai and he loves to make scallion pancakes...”

...”

After a while, the staff of the content team blinked and suddenly realized that a fifteen-second short video seemed to be capable of producing a lot of interesting content.

Jiang Qin sat in front of the conference room and spoke sideways: "In the next few years, the Internet will become more and more developed, and people will have more and more channels to receive information. There will be no way to capture users as quickly as possible. They will only be eliminated because the future market must be a time war.”

“Why can Weibo eliminate blogs? It’s because it’s short and fast.”

"Nowadays, the workplace is becoming more and more complicated, and everyone's life is becoming more and more full. How can so many people have time to watch TV series? Therefore, fifteen seconds can allow everyone to watch a complete movie in the moment of breathing. Short videos are our development policy.”

“Think about it, when you happily voluntarily work overtime until late at night, insisting on not paying for taxi fares and overtime pay, and then return home feeling very fulfilled, are you still in the mood to turn on the TV? Watch a drama until the early hours of the morning?”

“No, you will open the short video, watch dozens of 15-second videos happily, and then fall asleep peacefully with the good mood of going to work again tomorrow.”

“The next day, you take the subway beautifully and can’t wait to contribute to the company, but you can’t even finish a movie during the commute. What will you do?”

“Yes, you will choose to open the short video.”

“You have a two-hour lunch break. You eat, go to the toilet, and take a nap. You have enough energy to continue doing the work you like. What can you do with these fragments of time?”

“Watch TV? Watch a variety show?”

“No, because you can’t finish watching it, you will still open the short video.”

“Besides, given the poor behavior of the three major operators, even if they say they want to significantly reduce the price of data, are you still willing to turn on the data to watch a TV series?”

Hearing this sentence, the content team employees sitting in the conference room fell silent for a while.

They understand the principle of short videos, but where can they get a job that makes people full of hope and happiness?

Jiang Qin waved his fingers and continued: "Eating, having fun, or waiting for the goddess to take a bath, everyone has countless fragments of time. This is what we want, because the future Internet business will not compare the number of users, but the time users use. "

The on-site content team employee picked up a pen and wrote two lines on the notebook.

“The memory of mobile phones has become larger, and any software can be installed. I can play WeChat, Weibo, online shopping, and watch videos. So the software that allows users to open it the most is the biggest winner.”

“This is the core development concept of the Douyin plan.”

“We will also make medium videos or long videos in the future, but you must remember that the core of Douyin’s plan is always to occupy more of users’ time in the name of saving users’ time.”

“The longer users use it, the more monetization opportunities there will be and the greater the commercial value will be, so we need to be both short and exciting.”

After Jiang Qin finished speaking, he knocked on the table: "Let's work."

After the words fell, all the content team employees responsible for the Douyin project stood up, and there were no more questions.

 2012 to 2014 was a period of rapid development of video websites, and iQiyi was one of the leaders, but long videos were meaningless to Jiang Qin.

He needs to be one step ahead, lay out short videos in advance, carefully polish a mature short video business model, and use traffic to build the entire group.