Chapter 677: Shopping for free? !
Joy City’s opening on the first day was a great success, and the activities on the second day were still as exciting.
You build a shopping mall and welcome countless customers as soon as you open the door. This sense of accomplishment is simply unparalleled.
Under such circumstances, the ongoing investment promotion work in the mall has indeed gone very smoothly. Although some currently popular brands have not made the decision to open stores, their attitudes have improved a lot.
For a shopping mall, it is normal if the store renewal rate does not exceed 50% within a year.
The brand competitiveness of Joy City's current merchants is indeed inferior to that of Wanzhong, but as long as they prove that their customer traffic is sufficient, attract big-name stores to replace Feng's own franchise stores, and then do a good job in operations, it will not be difficult to become popular. .
So on the second day of the opening event, Feng Shirong specially invited the Kyoto marketing managers of several brand companies to visit Joy City.
Faced with the huge passenger flow, the marketing managers of these physical brands nodded repeatedly.
“Mr. Li, if UNIQKU opens a store in Joy City, it will definitely be guaranteed.”
“Feng’s first step in transforming into commercial real estate is indeed a big move, and the customer flow has indeed reached our store opening standards. It seems that Mr. Feng is not exaggerating.”
“Mr. Li’s words are serious, what about cooperation?”
“Well, I’ll bring the team over after October 1st, and we’ll discuss it in detail then.”
“But this is too little...”
After taking the market inspection group of various brands to visit the crowded Joy City, Feng Shirong arranged for people to send some cigarettes and alcohol.
“They...didn’t do any activities.”
After Feng Shirong heard this, he looked at Mr. Li and said, "There is no need to trouble Mr. Li. I can ask our business department manager to go directly to your headquarters tomorrow."
"Yes, it's unexpected, but if you think about it, it's normal. There are performances and programs for the opening, and the majority of people are joining in the fun. What's more, there are so many old ladies who just hang out without spending money. These people are actually not ours. audience.”
"Out..."
But after the opening discount, the most important thing is to stabilize the daily passenger flow. This part is also extremely important.
As Han Xiong spoke, he handed yesterday's statistical data sheet to Feng Shirong.
Feng Shirong was stunned after hearing this: "What kind of activities did they do to make the sales so high?"
Mr. Li waved his hand: "It will be after the National Day, it will only be a few days anyway. I will personally lead the team here by then, and I will also confirm the location of the store."
“Tell me, how many sales were generated!”
"Um... From the perspective of customer flow, Joy City's opening promotion was very good. The customer flow was full and it was really exciting. However, from the perspective of sales, the data on the first day did not match the customer flow. Mr. Feng You don’t need to be too disappointed after watching it.”
At this time, the marketing department employees responsible for receiving other brands also came over. After a few people communicated, they found that the brands all had similar meanings. After October 1st, the negotiations and store selection will be carried out together.
Han Xiong scratched his head after hearing this: "It should be more zeros than us."
Feng Shirong had a bad premonition: "Mr. Han, find someone to find out what Vanzhong's sales were yesterday."
At about the same time, the marketing department of the supporting office building also called and said that today's orders had obviously increased, probably due to the impact of the mall traffic.
"This wave of traffic diversion in Joy City, the consumption rate is too low. If you want to enter the normal operation stage, I'm afraid there is still a **** to pass. Mr. Cai, I don't understand. Mr. Feng and Mr. Jiang who are in the group are in such a quarrel. Why? Do you still dare to enter the commercial real estate industry?”
“He didn’t know it at first.”
“Huh? What happens next?”
“Later, I was so busy that I got blinded.”
?)
Cai Ming leaned on the railing and looked down: "Mr. Feng returned to China and took over Feng's business from the great Mr. Qin. He desperately wanted to achieve outstanding results, so he traveled around to meet customers, working around the clock every day, even his daughter I didn’t even have time to meet him, you have to say he worked really hard.”
Han Xiong swallowed: "..."
"Mr. Jiang is actually very considerate. Seeing that Mr. Feng never went to see his daughter, he went to Mr. Feng's house in person. As a result, Mr. Feng went to socialize hard again! How did he know what he had missed?"
Han Xiong's face twitched: "That's it..."
Cai Ming smiled: "Actually, Mr. Feng didn't think anything about it when he found out that Mr. Jiang was the president of the group. He is an Internet company, and Feng is in real estate. It stands to reason that the water in the well does not interfere with the river, but he completely underestimated it. The power of the Linchuan business gang."
“Mr. Feng doesn’t know that Wan Zhong is also involved in the group fight?”
"I know, but it's too late. Mr. Jiang borrowed Jin Shennan to acquire 30% of the shares of Wanzhong. Feng Shihua asked me to convey this to Feng Shirong. The second brother gave the boss a chance and wanted him to understand that doing business He can't get around Jiang Qin when it comes to real estate."
Han Xiong was dumbfounded: "Even knowing all this, hasn't Mr. Feng found a chance to ease the relationship?"
Cai Ming shrugged: "Mrs. Feng's pillow style is so powerful. As for Mr. Feng, he is not a person who is good at bowing his head."
“Mr. Cai, I saw Joy City’s sales today and I’m really panicking. Do you have a solution?”
“The name is wrong, maybe it would be better to change it.”
?)
“Do you think Nanshu City has a better future than Joy City?”
After Cai Ming finished speaking, he couldn't help but laugh: "The tide will go out soon, and it will be obvious who is not wearing underpants."
Han Xiong was stunned for a long time and suddenly thought of something: "Mr. Cai, I heard that Wanshanghui in Shencheng is about to open soon. Can I be a manager there?"
"Hey, don't say anything nonsense. I am from the Feng family, and Wanshanghui belongs to the great President Qin. How can I decide where you go?"
“No, you keep talking about the great President Qin, okay?”
At the same time, Feng Shirong and Duan Ying returned to the hotel, their minds still a little confused.
Just now, several people from the Ministry of Commerce called and said that many of the target brands are similar to what Mr. Li of UNIQUE said, and they said they would wait until October 1st before leading a team to inspect.
Feng Shirong took off his clothes and sat in the living room of the suite, lost in thought.
If Joy City can still gather so much traffic when Wanzhong is holding activities today, it doesn’t matter if the sales are lower.
But Wan Zhong didn’t do any activities at all, and Joy City’s sales were still so low, which was fatal.
Joy City is a comprehensive shopping mall, not a ticket-free amusement park.
Now he has another worry. The marketing activity will officially end tomorrow, and it is still unknown how much customer flow will be left.