Chapter 740 “Small” Track
September is the beginning of the school season, and the heat has not yet receded.
A junior student came to school and started browsing Zhihu Campus with nothing to do. While reading the posts, he suddenly found a promotion popping up on the mobile phone page.
The size of this software is very small, only a few tens of megabytes.
So from installation to downloading, it was completed almost in just an instant, and after opening the software, you will be prompted to update.
In the wifi state, the data package will be automatically updated the moment the download is completed, while in the traffic state, there are options to update immediately and update after connecting to wifi.
This approach greatly lowers the download threshold and also immediately locks in users who have the desire to download.
In fact, with the development of the Internet industry, the functions of many software are getting larger and larger, which leads to the larger and larger size. Many users who cannot find wifi will give up downloading directly after seeing the file size.
When Jiang Qin threw this plan directly to the technology department, everyone in the technology department fell silent.
Lowering the threshold for downloading infinitely and installing the main body of the software on the user’s mobile phone is a **** magic trick.
As a result, the entire promotion process of Douyin’s internal beta version was extremely smooth.
“Boss...Have you ever done product direction work before?”
Pin Tuan has hired a lot of engineers and product managers in order to upgrade its technology over the years. They don’t know much about Jiang Qin’s past. Every time this happens, new engineers will always have questions.
Sunai shook his head: "The boss studied finance, but I always feel that he has seen the future with his own eyes."
“Wori, who can beat us?”
Douyin’s internal beta test was based on Zhihu Campus. Because the user has no data after logging in for the first time, the function of the algorithm does not work for the time being.
Hence, the first video that almost all boys open is a girl in black stockings dancing in shorts.
As for the girls, they look like men with eight-pack abs.
There is no positive energy in the whole platform, it is all three vulgarities. Of course, the effect is extremely obvious.
Some students, because of their quick eyesight and quick hands, have lived a magical life of playing music and dancing every night in just a few days.
With the use of the student group, the entire technical department of the group, including the big data center and algorithm center, began to continuously collect data and adjust the 1.0 version of Douyin.
Time flies to October. Douyin’s internal beta test continues into the later stages, and Toutiao’s first creator conference was held in Shanghai.
On the day of the meeting, the venue was crowded with people.
Jiang Qin appeared on the stage with a microphone in hand and talked about the development history of the group, focusing on creating a persona that has not failed in his seven-year business career.
Then he announced that Pin Tuan would use one billion as a reward for short video creation, and invited self-media creators to start experimenting with video creation.
This is a principle that Jiang Qin has always believed in, that is, under heavy rewards, there will be reckless people!
The series of actions made people in the industry unable to help but whisper.
As for Hema Fresh, this new retail IP, it is said that it is a project that has been prepared for more than a year. The Jinqiao store in Shanghai is being renovated and will open at the end of the year. The target is Mr. Xianhui of Jiang Qin.
How can I say the location of the two stores? They are completely opposite to each other, just like the relationship between Wanzhong in Kyoto and Joy City.
According to unconfirmed rumors, Hema Xiansheng will even ask the other party whether they have cooperated with Mr. Xianhui when selecting products.
This shows that Alibaba really doesn’t want to give the group any chance to breathe.
Adjust, update, adjust, update.
Douyin was officially launched after the closed beta. Since it has not yet been fully promoted, the increase in users is not fast, not even as fast as Xiaokaxiu, a competing product in the same period.
But Jiang Qin didn’t seem to be in a hurry.
They focus on poaching outstanding video creators from the same industry, looking for people who are suitable for their products from software such as Bilibili, Kuaishou, and Xiaokaxiu.
Once outstanding video creators are found, Pintuan will sign them through the name of China Entertainment Film and Television Company.
To this end, China Entertainment has also set up an MCN department to provide talent training and personality packaging for the first generation of Internet celebrities with creative abilities.
They will be the mainstay of Douyin after it officially starts to be fully promoted. Jiang Qin has made every preparation, hoping to achieve a blockbuster effect.
With a serious and responsible attitude toward the project, Jiang Qin often followed the training projects of female Internet celebrities and used his experience in his previous life to help plan several classic characters.
Even, he shamelessly helped copy the songs.
What about "Let Me Be Your Eyes", "The Rest of My Life", "We Are Different", "The Wind Rises" and "Learning to Meow".
It only took Jiang Qin an afternoon to write about ten songs. But because he didn’t know the music, he hummed them live for a music director hired by China Entertainment to listen to them.
The music director was dumbfounded after hearing this, and even Dong Wenhao, who followed Jiang Qin, opened his eyes in shock.
Worri, if it weren’t for business, boss, you would have almost become a singer!
Later...
Later, I didn’t know who filed the complaint. The young rich woman found out that he was training female internet celebrities, and then Jiang Qin didn’t dare to go.
“My brother likes to look at beautiful women, and he doesn’t even like the ones at home.”
“Slander, I always watched it through the glass, and Dong Wenhao forced me to do it every time. Look, the creases on my leather shoes are evidence of my struggle!”
“Dong Wenhao is a bad person.”
In a blink of an eye, winter comes quietly.
Pintuan has been busy with the Douyin project. From the outside, their O2O field seems to be sluggish.
If it weren’t for the deep foundation of group buying in the group buying industry and the supply chain as a big killer, perhaps the current market share would have fallen even worse.
Kang Jingtao had just joined Uber and joined the group. Looking at this scene, he felt very cold. He thought to himself that I couldn’t join the National Army in 1949 every time...
(Please give me a monthly pass, please give me a monthly pass, please give me a monthly pass...)