Chapter 742: Let’s divide the group cake
“Let me see what’s going on?”
The colleague took the data sheet in his hand and took a look at it: "It's a normal increase. Tonight Toutiao is promoting Douyin. It's not surprising that it has such an effect."
Wang Bolin glanced at him: "Isn't it strange?"
“What do you think is strange?”
“Before we joined our company, we were engaged in software promotion, you know, right? I have been exposed to the promotion channel of Toutiao. Logically speaking, the sustainability of this channel will not be so strong.”
Wang Bolin expressed his thoughts and pointed at the curve with an increasing rate of increase to his colleagues: "Isn't it strange that the rate of increase is accelerating?"
The colleague was stunned for a moment, then lowered his head to observe, his eyebrows furrowed.
The reason why advertising is called advertising is because it has a marketing nature. No matter how efficient the communication channel is, its subsequent effects will continue to decline.
The first time an advertisement appears, maybe three out of ten will choose to look at it.
The second time, maybe two out of the remaining seven.
By the third time, there may be only one out of the four, or even none.
But according to Wang Bolin’s records during this period, taking the data of the first video on the opening page as an example, the traffic of Douyin as a whole is increasing, and the acceleration is very obvious.
“I don’t think it’s a big deal. We working people can’t blindly trust our previous experience.”
“Blind trust?”
The colleague returned the data sheet to him: "In the 4G era, the network speed has begun to increase. In fact, many previous data experiences are of little reference."
Wang Bolin pursed his lips and said, "That's true."
“The most important thing is, the annual leave will be in half a month. Do you want to work overtime?”
Wang Bolin shook his head for a moment, he really wanted to work overtime.
“So, if the leader really thinks this is a problem and asks us to write data reports while celebrating the New Year, then it’s not over?”
The colleague scratched his head and added: "Let's talk about it after the new year. With the current data growth, it will only be 100,000 by the end of the new year. There is no need to be nervous."
Wang Bolin thought for a while and then gave up the idea of reporting the matter and turned back to his work station.
In the following days, although Wang Bolin gave up the idea of reporting, he still paid attention to the data changes of Douyin and the upward trend of the interaction data on the site.
At the same time, he also observed the data changes of Miaopai, Kuaishou and Xiaokaxiu.
He found that the traffic and activity of the interactive areas of these three companies seemed to be declining, but one person's power was limited, and he could not make a detailed analysis, and he was not sure what this meant for the time being.
Subsequently, winter snow began to fall in most parts of the country, and the entire night in Kyoto began to be shrouded in a clean white color.
Every company has entered the accounting stage at the end of the year, making summaries, writing reports, calculating departmental funds, and spending the unspent money quickly before the holidays.
The party at Alibaba was very lively, with Alibaba, Word of Mouth, the merged Bibi, and various related industries all present.
“Are you hungry? How are you doing lately?”
“The overall business is rising sharply. We have also introduced flower delivery and medicine delivery, and the results are very good.”
“The growth trend of Taopiaopiao is also quite good, from 12.3% last year to 27.6% this year.”
This little boy belongs to the neighbor's house next door. He is about ten years old. He is fair and chubby. He has a very outgoing personality and dares to come to anyone's house.
He just came here to collect the five blessings. Alipay has launched a campaign where you can exchange cards by scanning the Chinese character "福". As long as you gather patriotism, prosperity, harmony, friendliness and dedication, you can share a 100 million cash red envelope on New Year's Eve.
This activity has been extremely popular since the beginning of the twelfth lunar month, and Alipay has been in the limelight for a while.
But Jiang Qin is actually quite disgusted with this activity. He has always believed that people's luck is balanced, and where there is a loss, there is a gain, just like the conservation of energy.
You exchange your own luck for Uncle Ma's money, then Uncle Ma is equivalent to spending money to buy the luck of the whole country.
With this luck, Ali will be able to be brilliant for at least four or five years. However, if the balance of luck is broken by external forces, he will definitely suffer a strong backlash from the imbalance in the future.
However, apart from luck, this activity has indeed greatly increased Alipay’s daily activity.
Jiang Qin dropped the scissors and heard the sound of an engine coming from outside. The car that came with Feng Shirong slowly left with Feng Shirong.
Half an hour later, the car returned to Sheshan Manor. Feng Shirong entered the villa and saw that his uncle Duan Hong was also there.
He said hello softly, turned around and went upstairs.
Since Feng Shirong was kicked out of the Feng Group, he and Duan Ying had hardly lived a peaceful life for a few days. The previous harmony seemed like an illusion.
“Where did my brother-in-law go?”
“You don’t need to ask, you know, I must have gone to see her granddaughter again.” Duan Ying said coldly.
Duan Hong couldn't help but sigh: "It's actually not your fault that I misjudged the person."
Duan Ying's face turned pale and she was silent for a long time.
“Okay, I won’t stay any longer. I have a few clients who want to drink together at night. You should pay more attention to investment matters.”
“Well, I understand.”
Duan Hong’s company, called Hongrun Supply Chain, almost went bankrupt under the pressure of group joining. However, as Alibaba’s market sniping war against group joining began, he waited for a turning point that changed his fate.
Group grouping is unbeatable in the O2O market, and the group grouping supply chain can be said to play a large factor.
Hungry and bad reputation, we are currently looking for supply partners to weaken Tuan Tuan’s advantage in the O2O market.
Their cooperation model is like that of Alibaba’s Cainiao Huowao, which recruits supply companies across the country to join in, share profits, and deal with the outside world in a unified manner to counter the group supply chain.
When Duan Wenzhao was cooking, he held part of the shares of Hungry Bu in his hands. As the shareholder’s father, Duan Hong’s Hongrun Supply naturally became Hungry Bu’s partner.
But Duan Hong was very ambitious and greedy.
He felt that this opportunity was once in a lifetime and would never come again in the future, so he solicited investment in various ways to expand the company's size and take more orders, becoming the next group supply chain, so he turned to Duan Ying.
He said that the group tour is about to end, and everyone is waiting to share the cake with their plates open. At this time, the investment will definitely make a profit.
Duan Ying was hesitant at first because she had witnessed the group-building method and did not believe that such an Internet giant would fall.
But Duan Hong also had a lot of skills, and he immediately brought Alibaba out, saying that this time it was Alibaba that was targeting group companies, and that was Alibaba. If a company like this was serious, who could handle it?
As soon as these words came out, Duan Ying's heart suddenly moved.
But she also knew that she couldn't count on Feng Shirong, so during this period she had been using Mrs. Feng's little wealth to raise funds frantically in the wife circle.
She has finally understood that men are never trustworthy. If you want to be rich forever, you have to rely on yourself.
(The preparation is complete, please give me monthly tickets. It’s the end of the month, don’t save up for your family~!)